North Dakota
Could a state icon bring more attention to North Dakota?
BISMARCK — A
state icon
could help North Dakota promote itself to the rest of the country and possibly bring in more visitors, a tourism leader says.
More than 5,200 people have voted for one of two state icons that could represent the Peace Garden State. Voting began last week and runs through the end of the month.
Voters who go to
surveymonkey.com/r/StateIconPress
can choose between two options: a circular icon that features an American bison in the Badlands or a sunset icon inside the letters ND.
The results could be revealed as early as mid-March, North Dakota Tourism and Marketing Director Sara Otte Coleman told The Forum on Tuesday, Feb. 18. The state icon will help North Dakota promote itself to potential visitors, she said.
“We not only wanted to help educate and raise awareness for the state, but we also really wanted to create some in-state pride and have it be something that people would want to buy and wear and tout,” she said.
The state icon will complement the state’s
“Be Legendary”
brand, Coleman said. North Dakota changed its logo in 2018 as a way to bring its 57 brands under one unifying logo.
Contributed
The rebrand attracted criticism and controversy. The state changed its longtime black-and-white logo and “Legendary” slogan, opting for a simpler font with color.
Lawmakers and others questioned why
North Dakota didn’t bid out the logo project.
Instead, the state hired Kara Ellefson, a longtime marketing executive at Great Plains Software from Hawley, Minnesota, for $9,500 to create the logo. Then-North Dakota Gov. Doug Burgum knew Ellefson — he was the CEO of Great Plains before he sold it to Microsoft in 2001.
The threshold for bidding a North Dakota project is $10,000, meaning the transaction was legal. The governor’s office said Burgum did not suggest Ellefson for the project.

Contributed
The North Dakota Department of Commerce asked for bids to design the state icon, Coleman said. Four companies submitted proposals, and The Good Kids, a design studio in Bismarck, won with a bid of about $23,000, she said.
Other states have icons, like Minnesota’s blue and green “MN.” Some states have multiple symbols, Coleman noted.
There could be tweaks to the proposed icons before a final one is announced, she said.
“This is something to build on,” she said. “It’s not the do-all, end-all. … It’s just kind of a fun marketing metric.”
North Dakota has used different visuals in the past to promote the state, including the pioneer logo used for the Centennial Celebration in 1989 and imagery of Lewis and Clark.
The state proposed themes to include in the icon designs, Coleman said. People praise the state’s “beautiful sunsets, landscapes and blue skies,” she said.
State tourism leaders also encouraged “ND” to be a part of the logo, she said.
“I think they’re fun,” she said of the proposed icons. “I’m excited about them. I think either one of them could work well.”
The state has limited recognition in the U.S., Coleman noted. A 2022 study showed that only 22% of respondents were familiar with North Dakota, according to the request for proposals that sought bids for the icon. North Dakota is largely seen as a flyover state with few attractions.
North Dakota Tourism expanded advertising in recent years. TV promotions used Minot native and actor
Josh Duhamel
to highlight attractions like Theodore Roosevelt National Park.
It seems to have paid off. About 3.6 million people visited the state tourism website last year, up 30% from 2023, she said. Several visitor metrics, such as the number of people flying into the state and Canadian border crossings into North Dakota, were up about 10% each last year, she said.
Other metrics, including hotel occupancy rates and Theodore Roosevelt National Park visits, remained flat, Coleman noted.
“We’ve had great results with the work that we do, considering we have one of the smallest budgets in the country,” she said.
North Dakota has in the past underfunded its marketing budget, Coleman said, but it is making progress in telling its story.
“Hopefully, next time we do that national survey, we will show a higher number than 22%,” she said.
The survey doesn’t have a comment section, but input on the icons can be sent to
tourism@nd.gov.
North Dakota
QB Caden Gutzmer cites championship culture in choosing North Dakota
Minnetonka (Minn.) quarterback Caden Gutzmer committed to North Dakota earlier this month.
Gutzmer, a higher three-star on Rivals and the Rivals Industry Ranking, is a significant addition for the Fighting Hawks and chose them over the presence of several other offers. Head coach Eric Schmidt and his staff had much to do with that.
“There are many reasons,” he said. “First being the entire coaching staff is very welcoming, and experienced. And with Coach Schmidt leading the way, the culture there is awesome. I have been to a lot of schools, but based on what I saw with UND, they are building a championship winning team in a strong Missouri Valley Conference. And lastly, the most important thing for me is having an opportunity to play. They really believe in developing players from high school. Could I possibly go to a bigger program, yes. But I don’t want to chase a logo to sit behind kids coming from the portal, you need to opportunity to prove it.”
Gutzmer knows that based on how UND recruits and develops though, that he will have healthy competition within his position group when he gets there.
“We went into depth about the quarterback room and plan,” he said. “Obviously I need to prove myself — everything is earned, and they have a strong quarterback room.”
With his recruitment now behind him, Gutzmer is working towards the ultimate goal for his senior season.
“The biggest focus for me this offseason is to continue to work on my speed and agility, and of course working with my QB coach on everything both physical and mental,” he said. “And get reps with my teammates. Two big goals for the season: stay healthy and win a 6A state championship.”
Gutzmer is ranked by Rivals as the No. 8 junior in Minnesota.
As a junior, he passed for 1,147 yards on 65-of-103 passing for ten touchdowns and zero interceptions.
North Dakota
Value of North Dakota oil rises as Iran war upends markets – KVRR Local News
BISMARCK, N.D. (North Dakota Monitor) — North Dakota oil shipped on the Dakota Access Pipeline is fetching nearly $7 more per barrel than a U.S. benchmark price amid volatility caused by the Iran war.
State regulators aren’t sure why prices for North Dakota oil at its destination in Illinois are higher than traditional benchmark prices. One possibility is the light, sweet crude can be more easily refined into products like jet fuel and diesel that are experiencing demand surges in Europe and elsewhere.
How much of that higher price benefits North Dakota will be more clear in the coming months, said Justin Kringstad, director of the North Dakota Pipeline Authority.
“Royalty owners, the producers, the state, all share that uplift,” Kringstad said.
North Dakota crude oil typically is discounted compared to benchmark pricing to account for the cost of transportation. Kringstad and Nathan Anderson, director of the North Dakota Department of Mineral Resources, expect to have more information next month about why the prices have been higher in recent weeks and how much of that value is filtering back to North Dakota.
“I would suspect that some portion of it, probably not all of it for sure, does make its way back,” Anderson said.
The new dynamic is a small part of a global oil market that has been thrown into chaos by the Iran war and the closure of the Strait of Hormuz, a maritime bottleneck for a fifth of the world’s oil production.
“Boy, this is largely dominated by the word volatility. That’s the way I would describe pricing over the last 50 days,” Anderson said. “But over the last seven days, I think we’ve had almost a $20 swing in price, depending upon what talks are occurring between the United States and Iran.”
That chaotic market dynamic and the uncertainty of how long the conflict, and subsequently high oil prices, will endure is a big reason why publicly-traded oil companies have not invested in new drilling, Anderson said.
But the number of maintenance rigs has risen from 110 to 125 since last month, suggesting that oil companies are trying to optimize production from existing wells while oil prices remain high, the director said.
There are 26 active drilling rigs in North Dakota, and companies have indicated plans to add one or two more, Anderson said.
Beyond that, Anderson does not expect publicly-traded companies to increase drilling activity until 2027 because their budgets for this year are already set. Privately-owned oil companies have more flexibility and could potentially invest in more drilling than they budgeted for this year if prices remain high enough to warrant it.
There is little data available on what impact the Iran war has had on North Dakota oil production so far because data is not available in real time. February figures, prior to the beginning of the war, were released Tuesday and showed the state produced an average of nearly 1.13 million barrels of oil per day. North Dakota also produced more than 3.32 billion cubic feet of natural gas per day.
The daily oil production is 1.76% below the revenue forecast used to guide North Dakota’s budget-making process. But Anderson expects those numbers to increase when March production is announced next month.
“One of the things that occurred when the Iran conflict happened was that those operators that had curtailed or shut in production during the low price environment started to bring that production online,” Anderson said.
North Dakota Monitor reporter Jacob Orledge can be reached at jorledge@northdakotamonitor.com.
North Dakota
Runners will soon trek across North Dakota to bring awareness for families grieving the loss of a child – KVRR Local News
FARGO, N.D. (KVRR) — For more than 400 miles, 12 runners will trek across North Dakota to carry the stories of love, loss, and resilience from community to community.
“After having run Haven since 2017, the 10.15 Project came, and it just is so exciting because it’s really looking at pregnancy and infant loss and putting it in a new light. And really giving people the opportunity to do something that you can see and it’s meaningful,” said Jen Burgard, Founder and Executive Director of Haven.
The 10.15 Project was co-founded by Haven, an organization that supports grieving families. The relay begins on International Pregnancy and Infant Loss Remembrance Day. And during the four days, the team hopes to bring awareness to families.
“It gives you pieces of solitude, of quiet, of reflection, and also a purpose. It gives you meaning, and I think endurance is one of the biggest pieces of this. It’s the endurance required to navigate pregnancy and infant loss is extreme. And I think this really mirrors that,” said Burgard.
While many of the runners come from different fields, many have also experienced a loss themselves.
“When it happened in my family, it was kind of something we were all struck by. You realize how common it is. And you know, I want to bring light to that,” said Ty Casey, Runner and Learning and Development Specialist at TrueNorth Steel.
Casey has multiple runs planned over the next few months, but with this run in particular, he hopes this will bring awareness.
“If this is one thing that can help bring light to it and help people be more open and help people to talk about it, and take some of the grief away that would be totally ideal for us just to help out a little bit,” said Casey.
The relay begins on October 15 in Medora and will end on October 18th in Fargo.
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