KEARNEY — Sisters Amber Otto and Tia Stratton have turn into a dynamic duo in actual property.
For the previous three years, Otto and Stratton have mixed their private strengths, expertise and enthusiasm because the Property Sisters.
Stratton is the element freak, and Otto has the pleasant face.
Whereas Stratton is sweating the small stuff, Otto is warming up their purchasers. Relationships are necessary, Otto says — as necessary as closing the sale.
Stratton agrees. “Our mission is to construct relationships. Discovering folks a home is a facet profit.”
Sept. 1 marked the ladies’s third anniversary because the Property Sisters.
Throughout these three years, they’ve honed their Property Sisters identification. Like most actual property brokers, the pair takes benefit of know-how, together with movies that may take prospects inside houses for digital excursions.
Though most actual property movies use a easy format — panning photographs that concentrate on the options in every room — the Property Sisters wish to take their movies to the next degree.
Stratton mentioned the purpose with a Property Sisters video is to maintain the viewers engaged. Doing that takes vitality, creativity and a humorousness.
“We’re a little bit extra courageous,” Otto mentioned. “Different realtors say, ‘We might by no means try this.’”
Stratton and Otto assault folks’s humorous bones. Lots of their movies have a humorous theme.
In one among their earliest movies, the Property Sisters invite their viewers to a barbecue. It’s a method that injects lots of motion and human curiosity that retains potential patrons via the whole video.
Placing a lot emphasis on the manufacturing takes time taking pictures and enhancing, but it surely’s efficient, say the Property Sisters.
Three years in the past when Stratton and Otto created their first humorous movies, their purpose was to promote a house that had been available on the market a complete 12 months. Three weeks after the Property Sisters posted their video, the home had a “offered” signal sticking up within the entrance yard.
Their preliminary success impressed the Property Sisters to capitalize on their expertise, enthusiasm and expertise in different methods.
They mentioned they’re having fun with their actual property work a lot that it’s laborious to consider what their lives had been like rising up collectively in Bertrand.
Otto and Stratton mentioned the 2 of them simply couldn’t get alongside.
It was a every day brawl. It could be no shock, then, that once they had been sufficiently old to maneuver out, the sisters went separate methods.
Amber Otto (left) and Tia Stratton have turn into acquainted faces to the neighborhood via their actual property partnership because the Property Sisters.
Otto operated an in-home daycare.
Stratton was impressed by an aunt who was in actual property. After Stratton graduated from highschool, she dove immediately into promoting homes however shifted gears after 5 years when she went to work at Horizon Designs in Kearney. She loved the artistic atmosphere, however she was prepared after 12 years to return to actual property.
By that point, Otto had acquired her license and had been promoting houses for 3-4 years within the Holdrege and Kearney areas.
That’s when the concept struck Stratton to affix forces together with her sister.
“At some point I known as Amber and mentioned, ‘Why don’t we turn into a staff?’” Stratton mentioned.
Partnering together with her sister sounded thrilling, Otto mentioned.
That they had expertise and attributes that made them stronger as a staff. However to be a staff, Stratton mentioned actual property guidelines required particular coaching.
The ladies accomplished the coaching, and the Property Sisters had been born.
“Amber’s power is that she’s extra heat and pleasant,” Stratton mentioned about her sister.
“Tia is on high of all of the paperwork,” Otto mentioned.
Stratton and Otto offered 19 homes of their first 12 months because the Property Sisters.
Their gross sales included the home that was unsold for a complete 12 months. Stratton and Otto filmed a video, and the home was offered three weeks later.
Their artistic juices are flowing every time they produce a Property Sisters video.
Typically they imitate well-known cable applications similar to “Cribs,” Stratton mentioned. “Welcome to PSTV.”
“In a single video I sat within the tub with cucumbers on my eyes,” Stratton mentioned. In one other video she leaps excessive and flops onto a king dimension mattress.
“Santa appeared in one among our movies,” Otto mentioned.
They mentioned Kearney and Holdrege are robust actual property markets, and since they’re a two-person staff, one of many sisters may be in Holdrege whereas the opposite is in Kearney.
That’s one of many benefits the Property Sisters have in comparison with realtors who function solo.
Otto mentioned the tempo has turn into faster in Holdrege. “You’d be stunned how many individuals are transferring to Holdrege due to jobs on the hospital, at Becton Dickinson and Allmand Bros.”
Otto and Stratton determined from the start that the Property Sisters would equally share earnings. Additionally they determined to remain centered on the positives. They are saying there are a lot of benefits to being a two-person staff.
“We’re a little bit extra courageous as a staff,” Otto mentioned.
“In case you’re not a staff, it’s inconceivable to do two open homes on the similar time,” Stratton mentioned.
High Journal Star Images for September

Lincoln Excessive gamers Adonis Hutchinson (2), Javon Leuty (22) and Beni Ngoyi (8) stroll out of the tunnel earlier than taking over Omaha Northwest on Friday at Beechner Advanced.

Nebraska’s Madi Kubik (high left) reacts after a kill by teammate Lindsay Krause (middle) towards Loyola Marymount on Thursday on the Devaney Sports activities Middle.

Danish artist Julie Sass works on Wednesday to assemble her present, “IMAGE: momentary constellation,” at Fiendish Plots, 2120 Magnum Circle.

Nebraska’s Nicklin Hames (middle) reacts after a serve by Lexi Rodriguez (proper) gained the second set for the Huskers on the Devaney Sports activities Middle on Saturday.

A airman walks alongside the wing of now retired WC-135C/W, throughout a retirement ceremony for the ultimate “nuke sniffer” plane utilized by The Fightin’ Fifty-Fifth on the Lincoln Airport on Wednesday, Sept. 7, 2022, in Lincoln, NE. The WC-135 Fixed Phoenix is a special-purpose plane derived from the Boeing C-135 Stratolifter and utilized by the USA Air Drive. Its mission is to gather samples from the ambiance for the aim of detecting and figuring out nuclear explosions. Additionally it is informally known as the “climate hen” or “the sniffer” by staff on this system and worldwide media respectively. The fifty fifth Wing will retired one among it jets and welcomed its newest throughout a 1 p.m. ceremony on the Lincoln Airport. The Fightin’ Fifty-Fifth formally retired the WC-135C/W and formally welcomed WC-135R tail quantity 4836 to its fleet. Tail 4836 is the primary of three WC-135R deliveries to the wing, whereas tail 2667 is the final of the previous WC-135C/W fleet to be retired.

Building of the brand new soccer coaching advanced has progressed to the purpose that followers will be capable to entry the northeast nook of Memorial Stadium this season.

Nebraska’s Anthony Grant (left) tries to interrupt free from North Dakota’s Marcus Vaughn-Jones (9) on Saturday at Memorial Stadium.

Lincoln North Star’s Jace Coleman (14) is tackled by Lincoln Northeast on Thursday at Seacrest Subject.

Nebraska’s Bekka Allick (left) and Nicklin Hames have fun after a Husker kill towards Mississippi within the second set on the Devaney Sports activities Middle on Saturday.

Nebraska linebacker Ernest Hausmann takes the sector earlier than the sport towards North Dakota on Saturday. Hausmann, a real freshman, performed 40 snaps within the recreation.

Nebraska’s Lexi Rodriguez (middle left) and Madi Kubik (high proper) have fun with their staff Kubik’s match-ending kill towards Loyola Marymount on Thursday on the Devaney Sports activities Middle.

Nebraska edge rusher Garrett Nelson walks off the sector after the Huskers’ win towards North Dakota on Saturday at Memorial Stadium.

Mario Garcia of Lincoln, a passenger on the primary flight to Houston early Friday, picks up souvenirs at Lincoln Airport’s first flight ceremony.

Nebraska working again Ajay Allen celebrates his fourth-quarter landing towards North Dakota on Saturday at Memorial Stadium.

Nebraska’s Lindsay Krause (22) hits a ball previous Creighton defenders on Wednesday at CHI Well being Middle Omaha.

Nebraska coach Scott Frost talks with North Dakota coach Bubba Schweigert earlier than Saturday’s recreation at Memorial Stadium.

Nebraska’s bench reacts to a play in the course of the match towards Creighton on Wednesday at CHI Well being Middle Omaha.

Followers arrive at Memorial Stadium earlier than the North Dakota recreation on Saturday at Memorial Stadium.

Lincoln North Star gamers have fun after profitable a softball recreation towards Lincoln Pius X Thursday at Doris Bair Softball Advanced.

Shawna Fosket holds a Tremendous Punch, a punch needle device she’s labored to develop. A Kickstarter marketing campaign has raised virtually $6,000.

Nebraska head coach Scott Frost high-fives a younger fan earlier than the North Dakota recreation on Saturday at Memorial Stadium.

Lincoln Southeast’s Henry Woods (high) is introduced down by Lincoln East’s Carter Tempelmeyer on Friday at Seacrest Subject.

A primary-quarter moon rises over Memorial Stadium towards the top of the Nebraska-North Dakota recreation on Saturday at Memorial Stadium.

Lincoln Excessive’s Religion Van Eck (left) makes an attempt to dam Lincoln Northeast’s Genna LeMay within the second set at Lincoln Northeast on Tuesday.

Nebraska head coach Scott Frost walks off the sector after the Huskers misplaced to Georgia Southern on Saturday, Sept. 10, at Memorial Stadium.

S-E-M’s Creyton Line (left) grabs the helmet of Parkview Christian’s Alex Rohrbaugh on Friday, Sept. 9, at Larry and Carol Frost Subject.

Nebraska volleyball head coach John Cook dinner (left) talks with Tyler Hildebrand, Lengthy Seaside State’s head coach and a former assistant at Nebraska below Cook dinner, on Saturday, Sept. 10, on the Devaney Sports activities Middle.

Nebraska’s Kaitlyn Hord celebrates after scoring a degree towards Lengthy Seaside State on Saturday, Sept. 10, on the Devaney Sports activities Middle.

Eli Soell of Lincoln (proper) celebrates a Nebraska landing towards Georgia Southern on Saturday, Sept. 10, at Memorial Stadium.

Georgia Southern’s Kyle Vantrease leaps over Nebraska’s Ernest Hausmann (backside left) and Luke Reimer (backside middle) to attain the game-winning landing on Saturday, Sept. 10, at Memorial Stadium.

A have a look at Nebraska’s mild present after the third quarter of the Georgia Southern recreation Saturday, Sept. 10, at Memorial Stadium.

Scott Frost enters a truck to exit Memorial Stadium on Sunday, Sept. 11, after he was fired as Nebraska’s head soccer coach.

Ashland-Greenwood’s Dane Jacobsen practices throws throughout warmups earlier than the Bluejays’ recreation towards Aurora on Friday, Sept. 9, in Ashland.

Aurora’s Carlos Collazo (left) is tackled by Ashland-Greenwood’s Logan Sobota (middle) and Thomas Spears (proper) throughout a run within the second quarter Friday, Sept. 9, in Ashland.

Lincoln North Star’s Dylan Hallett (3) tackles Kearney’s Kole Throckmorton (91) on Thursday, Sept. 8, at Seacrest Subject.

Lincoln Southwest’s Jack Baptista (3) dives for the pylon towards Lincoln East on Friday, Sept. 9, at Seacrest Subject.

Nebraska extensive receiver Trey Palmer (3) cannot pull in a move towards Georgia Southern on Saturday, Sept. 10, at Memorial Stadium.

A Nebraska fan reacts to a missed subject purpose as time expired within the Huskers’ 45-42 loss to Georgia Southern on Saturday, Sept. 10, at Memorial Stadium.

Sam Simpson on Friday walks via a subject of U.S. flags arrange in reminiscence of those that died on 9/11, Friday, Sept. 9. Volunteers positioned 2,977 flags on the College of Nebraska-Lincoln’s East Campus and wrote thanks playing cards for native firefighters, regulation enforcement and residents on the VA Nebraska-Western Iowa Healthcare System.

State Sen. Suzanne Geist of Lincoln (left) is cheered on by her husband Mark Geist as she broadcasts her bid to be Lincoln’s subsequent mayor on Wednesday at MoMo Pizzeria & Ristorante.

Supporters of Earnest Jackson, together with cousin Millie Rush (from left), mom Brenda Jackson-Williams and cousin Sabrina McGraw, all of Omaha, collect in a circle for 22 minutes in help of him after the Nebraska Board of Pardons denied his request for a sentence commutation Monday on the Capitol.

Nebraska interim head coach Mickey Joseph takes the sector with the Huskers earlier than the sport towards Oklahoma on Saturday at Memorial Stadium.

Oklahoma extensive receiver Jalil Farooq (3) celebrates after scoring a landing towards Nebraska within the first quarter Saturday at Memorial Stadium.

Nebraska’s Anthony Grant (10) hurdles Oklahoma’s Kani Walker (26) and Damond Harmon (17) on Saturday at Memorial Stadium.

Lincoln Excessive’s Liam Thew (33) warms up earlier than Friday’s recreation between Lincoln Excessive and Grand Island on the Beechner Athletic Advanced.

Lincoln East’s Hudson Davy races towards the end line within the boys varsity race in the course of the Harold Scott Invite on Thursday at Pioneers Park.

Lincoln Southeast’s Max Buettenback (25) reels in an interception over Lincoln North Star’s Braeden Sunken (7) and his teammate Nate McCashland (3) in the course of the first quarter Friday at Seacrest Subject.

Cross nation runners compete within the Harold Scott Invite on Thursday at Pioneers Park.

Nebraska’s Bekka Allick (5) reacts after dropping a degree within the first set towards Stanford on Tuesday on the Devaney Sports activities Middle.

Employees assemble a set for Fox Massive Midday Kickoff present, Friday, Sept. 16, 2022 at College of Nebraska Union, in Lincoln.

Mickey Joseph speaks at his first information convention as Nebraska’s interim soccer coach Tuesday. “For proper now, my No. 1 focus and the workers’s focus is the gamers, that we guarantee that they’re OK,” he mentioned.

Lincoln East’s Kamdyn Roebke catches a move towards Lincoln Northeast on Thursday at Seacrest Subject.