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Local activists call for Target boycott after the Minneapolis-based retailer rolled back DEI initiatives

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Local activists call for Target boycott after the Minneapolis-based retailer rolled back DEI initiatives


Racial justice group leaders called for a national boycott of Target during a rally Thursday in front of the offices of the Minneapolis-based retailer.

Target announced last week that it would end its diversity, equity and inclusion initiatives and investments. The initiatives include a program it established aimed at helping Black employees build meaningful careers, improving the experience of Black shoppers and promoting Black-owned businesses, following the police killing of George Floyd in 2020.

Becky Dankowski holds an anti-Target sign during a news conference outside Target Corporation’s headquarters.

Kerem Yücel | MPR News

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Civil rights attorney Nekima Levy Armstrong said the boycott against Target will begin on Feb. 1, the first day of Black History Month.

She said they believe Target phasing out DEI programs is “completely unacceptable.”

Levy Armstrong, who had her 7-year-old daughter Assata Armstrong by her side, said the group believes that “this decision was not made independently by Target, but it was made as a result of the pressure that is coming from the White House and the administration under Donald Trump.”

“They acted cowardly, and they made the decision to bow down to the Trump administration when we are here today, saying we will not bow down,” Levy Armstrong said.

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She added that different ethnic groups and races make up the “fabric of America and our presence in this country should be embraced.”

She and others at the event urged people to shop at businesses that are committed to DEI efforts.

Community members protest against Target

Protesters hold signs, including a repurposed Target bag reading “You said ‘expect more.’ We do!” during a demonstration outside Target Corporation’s headquarters.

Kerem Yücel | MPR News

Another rally speaker, activist Sheletta Brundidge, also addressed the crowd with her daughter by her side. She said the community shouldn’t have to wage battles repeatedly.

“I don’t want to fight the same fight that my grandmother fought in. I don’t want my daughter to be out here with Nekima’s daughter in 20 years fighting the same battle. Which is why we have to make our voices heard now,” Brundidge said. “We have to create lasting change, and we have to stop shopping at Target.”

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The announcement from Target follows an executive order by President Donald Trump to end federal DEI programs.

Target said in its next chapter, they will continue to create “inclusive work and guest environments that welcome all.”

“Many years of data, insights, listening and learning have been shaping this next chapter in our strategy,” Kiera Fernandez, Target’s chief community impact and equity officer, wrote in a memo to employees, which Target shared Friday. “As a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future.”

Nekima Levy Armstrong said the company “didn’t understand that its decision was not only offensive, but it’s bad for business.”

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Akshay Rao, a marketing professor at the University of Minnesota, agrees. He told MPR News that ending DEI programs could alienate customers.

“Choosing to not incorporate those points of view is going to limit their ability to cater to those people, and that will have an effect not only because those people will go elsewhere but because competitors will then leap into the fray and say, ‘hey come talk to me. I’m friendly to you,’” Rao said.

Community members protest against Target

Nekima Levy Armstrong, a local civil rights lawyer and activist speaks to media during a news conference outside Target Corporation’s headquarters.

Kerem Yücel | MPR News

In response to Target’s announcement, Twin Cities Pride removed the company from its June LGBTQ+ festival.

“The community is just very disappointed that someone like Target, who has been a staple in our corner for so many years, has made this decision and not made the decision to stand up against those who are fighting against us,” said Twin Cities Pride executive director Andi Otto.

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Minneapolis, MN

Bauhaus Brew Labs in northeast Minneapolis set to close next month

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Bauhaus Brew Labs in northeast Minneapolis set to close next month


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With evictions on the rise, Minnesota lawmakers pass $40 million in rental assistance

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With evictions on the rise, Minnesota lawmakers pass  million in rental assistance


Minnesota legislators passed a housing bill on May 13 that includes $40 million in emergency rental assistance, a partial answer to pleas that have been coming from Twin Cities metro area officials and others since the early December start of Operation Metro Surge.

The $165 million bill is now headed to the desk of Gov. Tim Walz. It also includes $100 million to build affordable housing, $14 million for housing meant to meet workforce needs in Greater Minnesota, $4 million to support manufactured homes and $4 million for a homelessness prevention strategy threatened by federal cuts.  

State Rep. Liish Kozlowski (DFL-Duluth), who authored the rental assistance portion of the bill, said it has been “the most pressing issue facing Minnesotans” since the session began.

The funds will be distributed through the state’s Family Homeless Prevention and Assistance Program, which partners with counties, nonprofits and other organizations. To be eligible, participants must be Minnesota residents undergoing a housing crisis who have an income at or below 200% of federal poverty guidelines. 

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Kozlowski believes the “lion’s share” of the funding will go toward the Twin Cities metro, but that every county in the state will receive some portion. They added that they were hopeful that residents would receive the dollars by the time June rent comes due, but that money would definitely be available by July.

Kozlowski said the bill was “the thing I’m most proud of and also it gives me heartburn,” acknowledging that even a figure as large as $40 million pales in comparison to the estimated cost of meeting emergency assistance needs for the state’s low-income households, which Minnesota Housing pegs at $350 million.

The decision comes as eviction filing rates statewide continue to slightly outpace last year. As of May 1, 2026, nearly 8,500 households had received an eviction notice this year, up about 8% from the same time period in 2025.

The money will come from a state fund originally created for counties to pay out settlements connected to a U.S. Supreme Court decision that found the state’s forfeiture law was unconstitutional.

Minneapolis City Council members, who have been calling on the state to add to funds approved by the city, as well as those raised privately through sites like Stand With Minnesota, said they were relieved to see it finally happen.

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“My community, my colleagues and I on the Council, and people throughout the city and state have been telling lawmakers that emergency rental assistance is desperately needed in the wake of Operation Metro Surge,” said Council member Aisha Chughtai (Ward 10). “This is a win for working class people.”

Council member Jason Chavez agreed, saying that “this action is exactly what is needed to keep more neighbors housed.” He added, though, that many residents still need more time – a nod to the Council’s efforts to extend the eviction timeline, which have been met with vetos from Mayor Jacob Frey.

Frey’s spokesperson said the mayor was thankful that the state has invested in emergency rental assistance, a measure he has said he prefers to eviction period extensions.

St. Paul City Council President Rebecca Noecker (Ward 2) said the bill’s passage was “really exciting news,” saying the need for rental assistance is bottomless.

“We’ll be fighting for as much of that money as possible in St. Paul,” Noecker said. The announcement made her even more grateful, she said, that the Council passed an ordinance extending St. Paul’s eviction timeline to 60 days – which coincidentally went into effect on May 14 and will last through the end of 2026.

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PTSD leave policy adds financial pressure to Minneapolis Fire Department

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PTSD leave policy adds financial pressure to Minneapolis Fire Department


“You will expose yourself to things that most of the public won’t see, except maybe once in their life. But yep, we’re doing it. Fire departments are doing it on a very regular basis,” said Mike Dobesh, president of MNFire, an organization dedicated to keeping firefighters healthy, mentally and physically, and on the job.  

“The fire service is recognizing that any of those unexpected events that we go to, yes, we sign up to do it, but at the same time, those unexpected events can cause trauma; that trauma can lead to PTSD,” Dobesh said.

However, paying for all those firefighters on mandatory PTSD leave is putting the Minneapolis Fire Department in the red. It’s all the overtime needed to fill in for the firefighters on leave.  

“From the therapists that I’ve talked to, usually eight to 10 visits can get that firefighter back on the rig,” Dobesh said, which is the goal of the mandatory leave with treatment. “But then it’s going to be something that’s going to have to be managed for the… probably the rest of their career, because it’s not something that’s just going to go away.”

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Dobesh says that PTSD was the number one claim MNFire had on its critical illness policy last year.

In 2023, Minnesota lawmakers created the PTSD leave policy in an effort to keep firefighters from applying for permanent duty disability benefits. The policy requires firefighters and other first responders to take up to 32 weeks of paid leave and get treatment first.

“A trauma-informed therapist can meet with a firefighter, desensitize that firefighter, get them back to work,” Dobesh said.

But that policy is costing some fire departments millions. The Minneapolis Fire Department told the city council this week that 7% to 8% of its firefighters are currently out on PTSD leave, and the overtime other firefighters are working to fill in for them has put the department up to $7 million over budget in recent years. It’s projected to go over again this year.

So what are things they can do to maybe prevent some of these problems that they’re having because of PTSD? Speed up access to treatment, according to Dobesh.

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“The sooner we can get in and have that firefighter seen, the more likely they’re going to have a very positive outcome and get back on the job,” he said.

Dobesh says if and when a firefighter needs help varies from person to person, but his organization provides five free treatment sessions for any firefighter who’s struggling.

Minnesota firefighters can call MnFIRE’s helpline 24/7 at 888-784-6634 or visit mnfirehealth.org. 

MFD Interim Chief Melanie Rucker shared the following statement late Wednesday night:

“The utilization of these leaves is often unavoidable and reflects benefits that support the health and well-being of our fire personnel. We take the health and wellness very seriously, including mental health. Through transparent communication with leadership regarding evolving staffing needs and necessary overtime budget adjustments, we can effectively address the budget overages and return to a sustainable path forward.”

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Click here to watch the Minneapolis Budget Committee meeting on May 4.



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