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How Is ‘Melania’ Playing in Minneapolis? Let’s Crunch the Numbers

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How Is ‘Melania’ Playing in Minneapolis? Let’s Crunch the Numbers


It’s literally the last place on Earth you’d imagine movie-goers racing to see Melania, the new $75 million Brett Ratner-directed documentary about the first lady — but tickets are apparently selling fast in Minneapolis. Or at least fast-ish.

The movie, which opened better than predicted last weekend — pulling in $7.2 million in just under 1800 theaters, the best showing for a non-concert doc in a decade — is being expanded to 2,000 theaters, with many of those additional screens in blue cities like New York, Los Angeles, Boston, Chicago, and, yes, the one in Minnesota where two U.S. citizens were gunned down last month by ICE agents, sparking widespread and on-going protests. 

“Look, the movie isn’t for everybody,” says Marc Beckman, Melania Trump’s longtime advisor and the lawyer who put together her $40 million licensing deal to make the film with Amazon, which also spent an additional $35 million on marketing it. “But the people who voted [for Trump], they love it. And it’s very satisfying — after all the negativity — to see that it’s playing well in blue cities as well as red.”

Exactly how well it’s playing is subject to some interpretation. An unscientific look at theater maps in Minneapolis shows that a few theaters, like AMC Southdale 16, are indeed doing some business — 15 of 80 seats for its Feb. 3 screening at 6:45 p.m. have sold so far — not terrible for a normally slow Tuesday night — while the AMC Eden Prairie Mall 18 has sold 26 seats, nearly half the theater, for its 6:15 screening. Curiously, all those 26 sold seats at Eden Prairie are contiguous, which suggest either they were purchased in a block or else movie-goers are much more friendly in Minneapolis than in the rest of the country. Also, nobody seems to be interested in going to the next showing, at 7:30, at the same theater; only two seats have been sold for that screening. Meanwhile, AMC Inver Grove 16 has sold only three tickets for its 6:45 show and Coon Rapids 16 has sold precisely zero for its at 7:30.

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Of course, the film will be even more widely available when it starts streaming on Amazon Prime, alongside a two or three-episode Melania Trump doc series — made from bonus footage shot by Ratner — but that may take a while. Beckman predicts the movie won’t drop until sometime this summer.



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Minneapolis, MN

Motorcyclist dies after hitting guardrail in Minneapolis

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Motorcyclist dies after hitting guardrail in Minneapolis


A motorcyclist is dead after an early morning crash in Minneapolis Friday morning.

The Minnesota State Patrol said that at 1:20 a.m., a Suzuki Motorcycle going north on I-35W at Johnson Street hit the left side of the median guard rail.

The motorcycle continued north for about another quarter mile before coming to a rest on the right-hand side.

State Patrol said the rider came to rest on the left shoulder. He was later identified as 21-year-old Andrew James Neuberger.

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Minneapolis, MN

Rochester boys volleyball sweeps Minneapolis Camden

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Rochester boys volleyball sweeps Minneapolis Camden


ROCHESTER, Minn. (KTTC) – The Rochester Spartans boys volleyball team played its second game on consecutive nights. The Spartans beat Minneapolis Camden 3-0.

Rochester’s next game will be Tuesday, April 21, at St. Anthony Village at 7:00 p.m.

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WATCH: Seattle-Based Photographer Nate Gowdy on Documenting ICE in Minneapolis – The Stranger

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WATCH: Seattle-Based Photographer Nate Gowdy on Documenting ICE in Minneapolis – The Stranger


Seattle-based photographer Nate Gowdy went to Minneapolis twice this year, to document the Department of Homeland Security’s Operation Metro Surge and photographed the civilian efforts to protect their communities from the Trump administration’s immigration enforcement.

“When I arrived in Minneapolis, I expected to find overarmed agents, tear gas clouds, traumatized civilians, and I did. I also found people walking their dogs, running errands, meeting for dinner,” he wrote in his essay in The Stranger. “Daily life continued, but it was unmistakably altered. Community events were canceled. It came through in every conversation with residents: weekend plans became risk assessments about the federal agents operating in residential neighborhoods without visible name tags or badge numbers. Tension lived in lowered voices and furtive glances toward any vehicle with tinted windows.”

“Five years earlier, on January 6, 2021, I photographed the pro-Trump mob as thousands laid siege to the United States Capitol. Claims that “Might Makes Right” exploded into acrid fear. I have an audio recording of that day, when I was deep in the crowd at the Capitol steps, that can still bring back that fear. Wild and chaotic,” he wrote. “In Minnesota, the fear worked differently. It folded itself into school pick-ups, grocery runs, work commutes. People recalculated familiar routes before starting engines. Ordinary traffic drew scrutiny. Conversations sought a lower volume. Or went completely underground. The anxiety was procedural.” Hear more about it here:

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