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MILWAUKEE — With Brady Street Fest and Northwestern Mutual’s Annual Conference happening this weekend, thousands of people are coming through Milwaukee.
As downtown returns to normal following the Republican National Convention (RNC), businesses and residents are thrilled to see the crowds.
“Today feels like a normal Saturday after a slow start to the week. Yesterday and today have been bouncing back better,” Angela Heglund, the assistant manager at Broadway Paper, said.
Kaylee Staral
On average, Heglund said the business typically makes $1500 daily. During the four days of the RNC, she said they didn’t hit $1000.
“There were a couple of days where I was like ‘Is it worth it to be open?’, Heglund questioned.
While the RNC brought in thousands of people across the country, other businesses told TMJ4 they had hoped for more RNC business.
On Brady Street, businesses and bartenders said they were shocked by the lack of people.
“I could accept not getting money out of the RNC, but to lose money? I lost several thousand dollars last weekend,” Hyacinth Nembhardt, the Owner of Concoctions, said.
Kaylee Staral
That’s why Nembhardt and Heglun are glad to see so many people back in town.
On Brady Street, hundreds were out enjoying live music, food, drinks, and vendors at Brady Street Fest Saturday.
Similarly, throughout downtown and beyond, financial associates with Northwestern Mutual are arriving in the city for the company’s 144th annual meeting.
A representative from Northwestern Mutual said they’re expecting nearly 11,000 people to visit, with guests staying at 35 hotels across Milwaukee, Brookfield, and Wauwatosa.
“For 41 years, we’ve come to Milwaukee and we love it,” Charlie Prothro, a conference attendee from Texas, exclaimed.
Kaylee Staral
“These are our roots. Our family will eat at the restaurants and spend money at the local merchants. We love it here.”
Northwestern Mutual anticipates an economic impact of $19 million for the city.
The boost is something businesses said is much needed.
“I think the money that we made during Summerfest and the money we’re going to make from the Northwestern conference will even out what we did not make during the RNC,” Heglund said.
Kaylee Staral
With Brady Street Fest Saturday and the Harley Davidson Homecoming Festival just around the corner, other businesses shared excitement for the busy summer ahead.
“Today feels like a big win. I’m looking forward to that for the rest of the summer. Milwaukee is a great place to do business,” Nembhardt smiled.
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MILWAUKEE — An Oak Creek couple’s stolen car has been found after a viewer who saw a report on the theft spotted it near a south side Milwaukee apartment complex.
Melinna Posey said the ordeal began when her car was stolen and she turned to social media for help. A person who responded claimed to have the vehicle and demanded money for its return. The person messaging even taunted her, discarding some of the items inside the car.
Personal items were inside the vehicle, including the family’s car seat, stroller, cameras and photos.
“It’s been very stressful, especially for him. It’s his vehicle, it’s in his name,” Posey said.
Watch: Stolen Oak Creek couple’s car found by viewer dumped near Milwaukee apartment complex
Stolen Oak Creek couple’s car found by viewer dumped near Milwaukee apartment complex
I spoke to Posey on Tuesday. Since then, she and Tyler Dusenberry had been searching for the car. On Thursday, the couple received a message from someone who saw the story on TMJ4. That person found the car at a south side Milwaukee apartment complex and shared pictures of the red Dodge Durango SRT between trees and a building, covered in tarps.
“I didn’t believe the text message at first today, and then he sent pictures of the car, and I was like, thank the lord, I was like thank you so much,” Posey said.
“It’s a roller coaster that’s what it’s been,” Dusenberry said.
Brendyn Jones/TMJ4
Oak Creek Police picked up the car and are processing it for evidence. The family has not yet been able to see the inside of the vehicle or what, if anything, was left behind.
The family said they are grateful to everyone who helped them this week, but said the entire experience will be tough to get over.
“It’s just unfortunate that this all happened, and we had a lot of memories and trips within that vehicle so it’s just a little life-changing to be honest,” Dusenberry said.
This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.
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Hey there! At TMJ4 News, we’re all about listening to our audience and tackling the stuff that really matters to you. Got a story idea, tip, or just want to chat about this piece? Hit us up using the form below. For more ways to get in touch, head over to tmj4.com/tips.
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PLOVER, Wis. (WBAY) – Police in the western part of the state are spreading the word after someone stole over $95,000 worth of Milwaukee-brand tools. Police are concerned that they’ll be sold online or sold outside the state.
Milwaukee-brand tools were stolen from a trailer at a solar farm in Plover.
Police say there were 130 items, including more than 40 half-inch impact guns, multiple wire cutters, grease guns, 80 batteries, and a couple of small generators.
Investigators are warning that buyers who purchase stolen items can have them seized and could lose their money or even face criminal charges if they knew the property was stolen.
Copyright 2026 WBAY. All rights reserved.
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