Lifestyle
Office-Wear Influencers Like McLaurine Pinover Clock In Twice
As soon as he arrives to his office, just before 8 a.m. each day, Xander Maddox makes his way to the kitchen and lounge area, where large windows drench the space with ample natural lighting.
Usually his colleagues aren’t yet in at that hour, so he makes himself a cup of coffee and positions his phone in front of the window with the camera on and facing him. Then he hits record and steps back to capture the day’s outfit:
A black leather jacket.
A bright blue sweater from COS, Margiela loafers and two cups of Raisin Bran for breakfast.
A white T-shirt, gray pants and cherry red Nike Air Rifts, which he described as “a calm office fit.”
The whole process takes about five minutes. Then he has to upload.
“I try to do the same routine every day just to make it cohesive,” he said in a phone interview.
Mr. Maddox, a 31-year-old executive assistant at a finance company in Jersey City, N.J., isn’t doing this as part of his day job, but for his side hustle as a fashion content creator on TikTok, where hundreds find inspiration in the looks he put together.
Fashion influencing is a billion-dollar business, by some estimates, and many creators aspire to make it their full-time job. But for office-style influencers, their side hustle depends on their main hustle. They’re working at — and showcasing — their style at their real-life offices: law firms, tech companies, call centers, advertising agencies. Several times a week, they discreetly find the perfect spot in their break rooms or restrooms to record their ensembles for the internet.
After all, where else are you supposed to shoot #professionalfashion, #officeootd and #workfashioninspo videos but at an actual office?
In conversations with around half a dozen office-wear influencers in recent days, one thing was clear: You do have to time it right.
And posting your style at the office can backfire. Last week, McLaurine Pinover, the spokeswoman for the U.S. Office of Personnel Management, came under fire after CNN reported on her workplace-style influencer videos, filmed in her office and posted on Instagram as her agency oversaw the layoffs of thousands of federal workers as part of an order by the Trump administration. She deleted her Instagram account, @getdressedwithmc, soon after the news outlet reached out to her.
“There’s a lot of emotions around the government and the state of the world we’re in right now, so I think you got to read the room,” Mr. Maddox said of Ms. Pinover’s case. “If you are in a highly visible job and you’re doing something that seems to be insensitive to the masses, then you’ve got to be able to have that common sense.”
As someone who is 5-foot-10 and broadly built, Mr. Maddox said he had to be meticulous with his shopping, prioritizing pants and shirts that would fit his frame. He would describe his style as “cozy, but elevated” and aims to inspire men, especially those with his body type, who want to express personal style in the office. Many of his colleagues follow him online with enthusiasm and support, he said. They haven’t spoken about it directly, but Mr. Maddox said he was also pretty confident that is boss was OK with it.
“As long as it doesn’t affect work,” he said, adding that his boss has a large social media presence as the chief executive of the company.
Five years after the coronavirus pandemic sent many employees home to log into meetings in loungewear, including new college graduates who began their professional careers on their couches, many are still unsure how to show up for work.
“After Covid, people didn’t know how to dress, because I definitely had no clue,” said Whitney Grett, a 27-year-old I.T. account manager for a staffing company in Houston. “Everyone was wearing sweatshirts the first year.”
Ms. Grett joined her current workplace remotely in early 2021, several months after she graduated from college. She was excited when it was time to return to the office and she could experiment with different ways to dress for work. Last summer, after receiving compliments from her co-workers about her outfits, she decided to start sharing her work looks on TikTok.
“It got to the point where I was like, I guess I’ll just start posting these because it just gave me another hobby to do, honestly,” she said.
In her videos, which are seen by thousands, Ms. Grett poses in front of the glass doors of an unoccupied conference room to capture her look for the day. She and a work friend usually meet up with a tripod around lunchtime to avoid foot traffic. Sometimes they have to wait until the end of the day to shoot if the office is really busy.
“I get some comments from people being like, ‘Oh, I could never do that,’ and I’m like, ‘I understand,’” she said. “I have a very supportive team — I’m not the first one who posted videos from the office before. I think they’re happy that I keep it to a little room.”
According to Jaehee Jung, a professor of fashion and apparel studies at the University of Delaware, office-wear content is popular today because younger audiences, especially ones that started their careers in a hybrid work world, are desperate for guidance on a very basic question: How should I dress for work?
“You’re not at home, so you do have to think about what are some of the rules that could be considered in the working environment,” she said. “Because depending on the profession and industry, you do have some different etiquettes, different tolerance of formality.”
According to Professor Jung, shooting office-wear content in an actual office offers influencers one major advantage: being automatically perceived as an expert. That generic conference room décor proves that someone hired them to work in an office, so they must know something about getting dressed for one.
Vianiris Abreu, a 30-year-old human-resources manager at an advertising agency in Manhattan, said one of the reasons she began posting office wear on TikTok in 2021, when she returned to an office, was that she had missed dressing up for work. Working in a somewhat nontraditional environment allowed her to be more innovative in her dress than many would expect.
“Perhaps what I wear is not something that all H.R. people wear, but it’s definitely normal being that I work in the advertising industry,” she said, adding that she doesn’t divulge too much online about where she works and what she does.
Ms. Abreu said that shooting in the office — she usually spends about 15 minutes a day recording what will become a seven-second clip on TikTok — comes off as more authentic.
“I think for me, the aesthetic of the office is very pretty, and the engagement seems to be higher,” she said. “But I also think it just shows me in the office, which is the whole point of it.”
In many cases, these side gigs can pay off. Last year, Mr. Maddox, the executive assistant in Jersey City, said earned around $2,000 in sponsorships, payments and merchandise from brands. He describes this extra income as “play money.” But he is selective about the work.
“I don’t take every opportunity that comes in because it’s not my full-time job,” he said.
Lifestyle
‘Wait Wait’ for November 15, 2025: With Not My Job guest Tiffany Haddish
US actress Tiffany Haddish attends Netflix’s “WWE Monday Night RAW” premiere at the Intuit Dome in Inglewood, California on January 6, 2025. (Photo by Michael Tran / AFP) (Photo by MICHAEL TRAN/AFP via Getty Images)
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This week’s show was recorded in Chicago with host Peter Sagal, judge and scorekeeper Bill Kurtis, Not My Job guest Tiffany Haddish and panelists Brian Babylon, Paula Poundstone, and Roxanne Roberts. Click the audio link above to hear the whole show.
Who’s Bill This Time
What About His Emails!?; A Holy Film Festival; A Wreck Gets Celebrated
Panel Questions
Flatulent Design Flaw
Bluff The Listener
Our panelists tell three stories about a woman named Tallulah in the news, only one of which is true.
Not My Job: Girls Trip‘s Tiffany Haddish answers our questions about female-fronted comic strips
Tiffany Haddish, comedian, actor, and star of the comedy Girls Trip, plays our game called, “Girls Trip, Meet Girl Strip.” Three questions about comic strips with female leads.
Panel Questions
New Life For Old Sweats; Saxy Wedding Music
Limericks
Bill Kurtis reads three news-related limericks: Getting Deep on the Beach; Turn the Lights Off; A Starchy Cold Remedy
Lightning Fill In The Blank
All the news we couldn’t fit anywhere else
Predictions
Our panelists predict what will be The Pope’s favorite movie of 2026.
Lifestyle
L.A. Affairs: We stopped pretending we were just friends. But was it too late?
I still think about the night before I left Los Angeles — the way Matt and I finally stopped pretending we were just friends and how his pit bull, Jesus, slept curled at the edge of the bed while we held each other, fully clothed, knowing we were out of time. It wasn’t a grand ending. There were no fireworks, no cinematic declarations. Just the quiet hum of the city outside and two people trying to stretch a single night into forever.
I had met Matt years earlier, back when I first moved to Los Angeles and the city seemed determined to break me. I’d been apartment hunting for months, a process that had devolved into a series of small humiliations. Landlords’ smiles would fade the instant they saw my brown face. The decent apartments — ones with working showers or a refrigerator — were always “just rented.” The ones I could actually get were dark, smelly or unsafe.
I was starting to think I’d made a mistake leaving New York. Then my friend Shannon sent me a Craigslist listing that looked —miraculously — normal. “Hollywood/Little Armenia,” she read. “Centrally located. Two blocks from the 101.” The rent wasn’t outrageous. The photos didn’t make me shudder. I pulled out my Thomas Guide, traced the route to Lexington Avenue and drove there with more hope than I wanted to admit.
The building exceeded my expectations. It was white, mid-century, with quirky castle-like touches that gave it personality. The street was alive with Armenian markets and mom-and-pop bakeries. For the first time since arriving in L.A., I could picture myself living somewhere that felt like a community.
Then Matt appeared.
He was tall, clean-shaven, reddish-haired, with warm brown eyes that made you feel immediately seen. “You’re here about the apartment?” he asked. I braced myself for the usual letdown. Instead, he smiled and said, “Let me show you around.”
He was the building’s superintendent, but that felt too small a word for him. He was also a documentary filmmaker who’d studied at UCLA, was fluent in three languages and had an easy charisma that drew people in. His dog, Jesus, a striking black-and-white pit bull, followed him everywhere, tail wagging like a punctuation mark.
The apartment itself wasn’t perfect, but it was a palace compared to what I’d been through. It was a studio with a big kitchen and actual sunlight. I signed the lease that week. Shannon warned me, only half-joking, “Don’t fall for your building super.” I promised I wouldn’t.
That promise lasted about two weeks.
The first night I moved in, I realized my bedroom window was broken — not just cracked, but open enough to make me feel unsafe. I knocked on Matt’s door, probably sounding sharper than I meant to. I’d been through too many slumlords to expect much. But he listened patiently, nodded and had it fixed the next day. That small act — his professionalism, his steadiness — disarmed me. It was the first time in months that someone in this city had made me feel cared for.
We were both smokers then. The building had a little patio where residents would gather, and before long, Matt and I started running into each other there. Those encounters turned into conversations about film, queerness, art and the strange loneliness of being transplants in a city obsessed with dreams. He told me about Costa Rica, where he grew up, and about how he loved and resented Los Angeles for its contradictions. I told him about New York, about how it shaped me and why I had to leave it.
Our connection deepened slowly, marked by cigarettes and laughter, and those long, suspended silences when neither of us wanted to say goodnight.
By the time the holidays rolled around, I’d stopped pretending that I didn’t look forward to seeing him. As a thank-you for all his help that first year, I bought him two bottles of Grey Goose: lemon- and orange-flavored because I’d noticed he liked citrus. He invited me to help him drink them on New Year’s Eve.
We spent the night talking about everything and nothing: music, travel, ambition. Midnight came. We hugged. And in that long, lingering embrace, I felt the spark we’d been trying to ignore. But we let go, careful not to cross the boundary that had quietly become sacred between us.
For years, we danced around it. We’d share a beer, a smoke, a late-night talk and retreat again to our corners. I respected his professionalism; he respected my space. But under all that restraint was something undeniably alive.
Then came the accident. A driver T-boned my Volvo on my way home from work at E! Networks, and I was left with two herniated cervical discs and a terrifying warning from my doctor: one wrong move, and I could be paralyzed. I decided to move back to New York to recover.
The night before I left, Matt came by to say goodbye. We knew it was our last chance to stop pretending.
“I love you,” he said quietly.
“I love you too,” I told him.
We kissed, finally, with the kind of tenderness born from years of self-restraint. But we didn’t take it further. We just lay there, spooned together, holding on as if stillness could save us.
After I moved back east, we kept in touch for a while, then drifted apart. He eventually married a Frenchman and moved to Europe to make films. I stayed in New York and wrote my stories.
Sometimes I think about that broken window — the one he fixed the day after my first night in the building — and how it set the tone for everything that followed. Love doesn’t always announce itself with drama. Sometimes it’s in the quiet repair of something broken, the small acts of care that build into something profound.
Matt taught me that. He made a city that once felt hostile finally feel like home. And even now, years later, when I think of Los Angeles, I don’t think of the rejection or the struggle. I think of him.
The author is a freelance writer. He lives in New York City and is working on a memoir. He’s also on Instagram: @thebohemiandork.
L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.
Lifestyle
Americana troubadour Todd Snider, alt-country singer-songwriter, dies at 59
Jason Isbell, from left, Todd Snider, and Sheryl Crow perform at the To Nashville, With Love Benefit Concert at Marathon Music Works on Monday, March 9, 2020, in Nashville, TN.
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NASHVILLE, Tenn. — Todd Snider, a singer whose thoughtfully freewheeling tunes and cosmic-stoner songwriting made him a beloved figure in American roots music, has died. He was 59.
His record label said Saturday in a statement posted to his social media accounts that Snider died Friday.
“Where do we find the words for the one who always had the right words, who knew how to distill everything down to its essence with words and song while delivering the most devastating, hilarious, and impactful turn of phrases?” the statement read. “Always creating rhyme and meter that immediately felt like an old friend or a favorite blanket. Someone who could almost always find the humor in this crazy ride on Planet Earth.”
Snider’s family and friends had said in a Friday statement that he had been diagnosed with pneumonia at a hospital in Hendersonville, Tennessee, and that his situation had since grown more complicated and he was transferred elsewhere. The diagnosis came on the heels of the cancellation of a tour after Snider had been the victim of a violent assault in the Salt Lake City area, according to a Nov. 3 statement from his management team.
But Salt Lake City police later arrested Snider himself when he at first refused to leave a hospital and later returned and threatened staffers, the Salt Lake Tribune reported.
The scrapped tour was in support of his most recent album, “High, Lonesome and Then Some,” which released in October. Snider combined elements of folk, rock and country in a three-decade career. In reviews of his recent albums, The Associated Press called him a “singer-songwriter with the persona of a fried folkie” and a “stoner troubadour and cosmic comic.”
He modeled himself on — and at times met and was mentored by — artists like Kris Kristofferson, Guy Clark and John Prine. His songs were recorded by artists including Jerry Jeff Walker, Billy Joe Shaver and Tom Jones. And he co-wrote a song with Loretta Lynn that appeared on her 2016 album, “Full Circle.”
“He relayed so much tenderness and sensitivity through his songs, and showed many of us how to look at the world through a different lens,” the Saturday statement from his label read. “He got up every morning and started writing, always working towards finding his place among the songwriting giants that sat on his record shelves, those same giants who let him into their lives and took him under their wings, who he studied relentlessly.”
Snider would do his best-known and most acclaimed work for Prine’s independent label Oh Boy in the early 2000s. It included the albums “New Connection,” “Near Truths and Hotel Rooms” and “East Nashville Skyline,” a 2004 collection that’s considered by many to be his best.
Those albums yielded his best known songs, “I Can’t Complain,” “Beer Run” and “Alright Guy.”
Snider was born and raised in Oregon before settling and making his musical chops in San Marcos, Texas. He eventually made his way to Nashville, and was dubbed by some the unofficial “mayor of East Nashville,” assuming the title from a friend memorialized thusly in his “Train Song.” In 2021, Snider said a tornado that ripped through the neighborhood home to a vibrant arts scene severely damaged his house.
Snider had an early fan in Jimmy Buffett, who signed the young artist to his record label, Margaritaville, which released his first two albums, 1994’s “Songs for the Daily Planet” and 1996’s “Step Right Up.”
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