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Technology
How soapy micro dramas became Hollywood’s next big bet
Once upon a time (read: a few years ago), there were a pair of upstart streaming services called Quibi and Go90 that were supposed to appeal to phone-addicted millennials. These platforms were supposed to compete with Netflix and Amazon by offering up short-form videos designed to be watched on the go. Both services were touted as being the future of entertainment, and they had sizable financial backing. But neither Quibi nor Go90 managed to gain any real traction before their names became shorthand for “bad ideas exemplifying how out of touch studio and telecom execs can be.”
Quibi and Go90 were not long for this world, and much has been written about how they were doomed from the jump. Quibi was oddly expensive, Go90’s landscape mode-focused branding confused people, and neither service made it easy to share their content on other platforms. Back then, people — especially here in the West — laughed at the idea of watching scripted series that were meant to be viewed on a smartphone. But that same basic concept began to take off in China as the covid-19 pandemic ground the entertainment industry to a halt and forced movie theaters to close. Some were supernatural period dramas, while others were romantically charged thrillers set in the modern day. And their stories were all filled with wild twists that played out over the course of dozens of episodes.
In 2025, “micro drama” companies like DramaBox and ReelShort have demonstrated that there actually is an audience willing to pay for content that can be consumed in small, quick bites. And the recent micro drama boom has been a fascinating case study in old, failed ideas finding wild success in the present day because the way people think about and interact with media has changed.
When you open up any of the dedicated micro drama apps, you can see that the companies behind them took notes from social media platforms like TikTok and streaming services like Netflix in order to create a new, slop-filled third kind of thing. You’re immediately presented with a grid of posters for multipart series whose “episodes” each run for about two minutes max. And the titles — gems like I Kissed a CEO and He Liked It, Betrayed Alpha Queen Rises from the Ashes, and The Unwanted Wife Strikes Back — are as self-explanatory as they are ridiculous. Almost all of the shows involve elements of pulpy romance and women getting revenge after being scorned for not embodying the “right kind” of womanhood or femininity.
Many of the series frame fertility, motherhood, and werewolf / Omegaverse culture as the things that define their heroines’ sense of self. And while these female characters are often introduced as people who are able to fend for themselves independently, their main goal is usually to find a man who can sweep them off their feet and take care of all their worldly needs.
Micro dramas’ overwhelming focus on stories about downtrodden damsels in distress speaks to the fact that female viewers make up a substantial chunk of these platforms’ subscriber base. On some level, these series are tapping into the same kind of tawdry energy that kept the romance lit space humming along even as the larger publishing industry has seen a steady drop in sales. But unlike romance novels from traditional publishing houses with rigorous editorial processes, there’s a slapdash shoddiness to micro dramas’ production values that reflects how incredibly inexpensive they are to make compared to a Netflix or Hulu original.
That relative cheapness is one of the major reasons that ReelShort and DramaBox — which are backed by Chinese and Singaporean companies, respectively — have been making a bigger push into Western markets over the past few years. That’s also why US-owned studios like GammaTime and MicroCo are starting to pop up. It doesn’t seem to bother viewers that basically everything about micro dramas, from the writing to the acting to the lighting, is absolutely terrible. Globally, the micro drama industry is expected to rake in about $3 billion by the end of the year thanks to the platforms’ surprisingly aggressive and gamified pricing strategies. And with Hollywood execs deciding to get more serious about making micro dramas, the business has become something of an unexpected boon for young actors, writers, and production workers trying to maintain careers within a contracting job market.
Though you would be hard-pressed to find a micro drama that felt like a strong piece of storytelling, there’s no denying that people are paying to watch them at a time when traditional streamers have been struggling to draw in new subscribers. Are series like Carrying His Triplets, Becoming His Wifey, and Found a Homeless Billionaire Husband for Christmas destined to become mainstream pop cultural phenomenons? Probably not. But these kinds of projects are keeping people employed and making enough of a profit to justify their existence.
By launching a new kind of labor contract designed to address “the unique needs” of actors working on serialized micro dramas, like ensuring they’re paid a fair wage and earn screen credits for their labor, SAG-AFTRA has sent a signal to the rest of the entertainment industry about this kind of content’s future potential. These shows might not be particularly good right now, but that could change if the studios put more effort into producing them. And even if micro dramas were to stick to their current style of stilted acting / lackluster directing / weak writing, their success right now suggests that their subscribers might not really be interested in something “better.”
As different segments of the tech and entertainment industries vie for people’s attention, micro dramas feel like an unusually strong contender. Micro dramas don’t quite add up to streaming series in the way we typically think of them, and they don’t exactly scratch the same “look watch some randos do stuff” itch that TikTok is built for. Ironically, ReelShort and DramaBox’s success feels like a direct byproduct of the way that TikTok, Instagram, and YouTube have gotten people into the habit of endlessly scrolling through vertically shot video. But these micro dramas are their own weird thing that have carved out a unique niche and found a ravenous audience in the process. And if these new platforms can keep their upward momentum going, it wouldn’t be at all surprising to see their streaming and social media competitors rushing to make the similar content of their own.
- More and more micro drama production houses are embracing generative artificial intelligence into their workflows to keep production costs down while churning content out even faster. As ill-suited as the tech generally is for more polished projects, it makes a lot of sense for the style these kinds of shows are known for. It’ll be interesting to see if micro dramas’ use of AI will become a point of contention for the human actors relying on these projects for work.
- Micro dramas’ rise in prominence also happens to coincide with a sharp downturn of film and TV production in Los Angeles. That’s another reason more performers are turning to the platforms to stay afloat, and this moment could be a choice opportunity for micro dramas to establish themselves as a viable source of entertainment.
- Though micro dramas are currently on the come up, this Puck piece does an excellent job of illustrating some of the challenges these platforms will be up against as their growth leads to market saturation.
- It’s important to understand just how hostile toward users basically all of the big micro drama apps are. Janko Roettgers’ recent piece here breaks down what makes these apps feel so predatory, and how many of them have been informed by mobile gaming’s freemium model.
- The Ankler had a great sit-down with ReelShort CEO Joey Jia about how the company’s approach to monetization turned it into a billion-dollar business. The piece also includes a chat with actor Kasey Esser about how working on micro dramas has had a profound impact on his career.
- SAG-AFTRA’s micro drama contract makes it seem like the union is being proactive about shifts within the entertainment industry. But this Variety piece digs into how the new contract was — at least partially — a response to the fact that some actors were just deciding to work nonunion.
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Meta might be the next company to make an always-on AI wearable. The company is working on prototype “super sensing” always-aware smart glasses that could continuously record audio and snap photos “every few seconds,” according to the Financial Times. The wearer could then ask Meta AI about the captured audio and images.
However, the images and audio might not be directly available to the user. Here’s how the FT describes one way the glasses could use the data:
In one proposed system, raw footage and audio would not be stored by Meta or made available to the user, several people said. Instead, the metadata from that audio and images would be extracted and uploaded to the server for Meta’s AI to query, which proponents argue would have fewer privacy implications.
But currently, Meta is planning for the LED recording indicator to remain off in “super sensing” mode, the FT reports. In a July 2025 whitepaper, the company said that it would reserve the LED indicator for “active capture” scenarios where the user is saving photos or videos, and leave it off during “AI Feature” use — such as scanning a menu — to avoid users becoming too used to the indicator. (If the indicator was on during the “super sensing” mode, it might also be harder to know when the glasses are actually recording video.)
Meta is also discussing if it would use the captured data for training its AI models. It may also bring the “super sensing” features to glasses it has already released, the FT says.
“While we don’t comment on internal prototypes, we’re committed to getting our glasses right because they need to be loved by both people wearing them and those around them,” Meta spokesperson Dave Arnold says in a statement to The Verge. Arnold also notes that “Our approach has been to develop new technologies that will help people throughout their day, with privacy built in from the ground up.”
Meta hasn’t been shy about some type of always-aware glasses being a possibility. CEO Mark Zuckerberg, in the company’s Q1 2026 earnings call, said that he was “really excited to see the glasses evolve from being able to answer questions to being able to be a personal agent that’s with you all day long, helping you remember things and achieve your goals.” In a March blog post about new Ray-Ban Meta glasses, the company wrote that “with ongoing software updates, Meta AI on glasses will transition from something you have to prompt with a question each time, to a more continuous, in-the-moment assistant that can help throughout the day.”
Even though they haven’t been officially announced yet, Samsung is giving you a chance to save some cash when you preorder what we’re expecting to be the brand’s updated Galaxy Z Fold phones. The next Galaxy Unpacked event will take place on July 22nd, 2026, and features the tagline “A new shape unfolds.” In addition to seeing updated versions of the existing Flip and Fold form factors, we anticipate the debut of a new, wider foldable phone. If you register your interest ahead of time and end up preordering one of the new phones shortly after they’re announced, Samsung will give you a $30 store credit at checkout.
There are some caveats to this offer. You have to use the credit when you preorder the phone. No saving it for later. Also, the credit can’t be applied to the cost of the phone either, so you’ll have to put it towards the cost of accessories or extra services. Samsung specifically calls out that select Galaxy rings, earbuds, watches, and tablets are eligible, or you can use it to help pay for Samsung Care Plus.
There are no downsides to registering your interest, so if you think you might be interested in buying one of the upcoming phones, it’s worth filling out the form. As long as you use the same email during checkout, the credit will be automatically applied.
Anthropic’s new AI model raises alarms over safety, cybersecurity concerns
Matt Shumer, co-founder and CEO of OthersideAI, details Anthropic’s new AI model, Mythos, on ‘The Sunday Briefing’. The model’s “emergent capabilities” to find software vulnerabilities autonomously raised alarms, prompting Anthropic to restrict public access. Shumer explains the proactive move of granting major companies and the US government early access to Mythos for cyber defense, anticipating future threats to critical infrastructure and national security.
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A security update rarely feels dramatic. You see the alert, promise yourself you will install it later and then go right back to whatever you were doing. This time, Apple is giving you a stronger reason to pay attention.
Apple released iOS 26.5.2, iPadOS 26.5.2 and macOS Tahoe 26.5.2 on June 29, 2026. The updates include security fixes for vulnerabilities tied to the kernel, WebKit and WebRTC. Apple says these fixes were first made available through the iOS 26.6, iPadOS 26.6 and macOS Tahoe 26.6 betas before being pushed out early to everyone.
That is the part that should make you pause. Apple usually rolls many security fixes into larger software updates. This time, the company moved faster.
AI IS NOW POWERING CYBERATTACKS, MICROSOFT WARNS
Apple pushed out security fixes early because AI can help hackers study software flaws faster. (Nikolas Kokovlis/NurPhoto via Getty Images)
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Why Apple released this AI security update early
Apple reportedly accelerated the updates because artificial intelligence can help speed the creation of malicious hacking tools. Once a fix appears in a beta, attackers may be able to study it, reverse-engineer the weakness and move faster than before.
Apple said there was no evidence that the newly patched vulnerabilities had been exploited. Still, the company wanted to shrink the time between when fixes were first visible and when they reached your devices.
That is a major shift. It suggests Apple sees AI as a force that changes the timing of security. A flaw that once gave defenders more breathing room may now become a race.
What Apple fixed in iOS 26.5.2
Apple’s iOS 26.5.2 and iPadOS 26.5.2 notes list fixes for iPhone 11 and later, along with several supported iPad models. The security content includes kernel vulnerabilities that could let an app crash the system, corrupt kernel memory or leak sensitive kernel state.
The update also fixes multiple WebKit issues. WebKit powers Safari and web content inside many apps. Some of these flaws involved malicious web content that could lead to crashes, memory corruption, data leaks or sandbox escapes.
Apple also fixed WebRTC issues that could be triggered by malicious web content and lead to Safari or process crashes.
For Mac, Apple lists macOS Tahoe 26.5.2 as the current release. If your Mac runs macOS Sonoma or macOS Sequoia, Apple also lists Safari 26.5.2 as a June 29, 2026, security release.
A woman uses a smartphone outside an Apple Store on June 20, 2026, in Shenzhen, Guangdong Province, China. (Cheng Xin/Getty Images)
Why AI hacking tools change the security race
AI can help legitimate researchers find bugs faster. That is good when the work leads to stronger software and responsible disclosure. However, the same general capability can also help bad actors move faster. A criminal does not need to understand every line of code if an AI tool can help summarize a patch, compare software changes or suggest where a weakness may be hiding.
That is why Apple’s move is important. It shows that big tech companies may need to release security fixes sooner and more often, even when those updates do not include flashy new features. The wider AI world adds pressure here. Frontier AI companies have released or tested systems with stronger coding and cybersecurity capabilities. Some models are available only through limited previews, approved access or extra safeguards because of their potential cyber use.
Similar efforts are also emerging outside the United States. Several international AI labs and security companies now promote models designed to find vulnerabilities, analyze code and assist cyber defense. The takeaway for you isn’t that AI is automatically bad. The real point is speed. Security teams, attackers and AI tools are now moving on a shorter clock.
How to update your iPhone or iPad
Before you update, plug in your device and connect to Wi-Fi. You may also want to back up your iPhone or iPad first.
Then do this: Open Settings > General > Software Update > Download and Install.
After the update finishes, go back to Settings > General > Software Update > Automatic Updates. Make sure automatic updates are turned on. Apple also lets your device automatically install system file updates that improve security without changing the full software version. If you do not see the update right away, check again later. Apple releases updates in stages, and your device also needs enough battery and storage.
How to update your Mac
On a Mac, start with a backup. Then click the Apple menu > System Settings > General > Software Update . Choose Update Now if macOS Tahoe 26.5.2 appears.
Next, check your background update settings. On macOS Tahoe 26 or later, go to Apple menu > System Settings > General > Software Update . Click the More Info button next to Automatic Updates and make sure Install system data files and security updates is turned on.
If your Mac runs Sonoma or Sequoia, look for Safari 26.5.2 in Software Update as well. That Safari update may be the protection your Mac needs if you are not on Tahoe.
BEWARE OF HACKERS SHOWING UP PRETENDING TO BE IT
What this Apple security update means to you
You may see more security updates that feel sudden or small. That can be annoying, especially when you are busy or your device needs to restart.
Still, these updates are becoming more important. Apple is reacting to a world where AI can help shorten the time between a public fix and a possible attack.
So, when your iPhone, iPad or Mac asks you to update, do not treat it like background noise. The update may be closing a door someone else is already trying to find.
Updating your iPhone, iPad and Mac helps close security holes before attackers get more time to exploit them. (Katharina Kausche/picture alliance via Getty Images)
How to stay safe after the Apple security update
Installing the Apple AI security update is the best first move. After that, tighten a few habits that make attacks harder.
1) Keep your apps updated
Your operating system is only part of the security picture. Outdated apps can still create risk, especially if they handle messages, web links, photos, files or account logins. Open the App Store and install available updates regularly.
2) Watch out for suspicious links
Be careful with links in texts, emails and social media messages. WebKit and browser flaws are a reminder that malicious web content can be part of an attack. When in doubt, open the official app or website yourself instead of tapping a link.
3) Use strong passwords and two-factor authentication
Use strong, unique passwords for every account and store them in a password manager. Then turn on two-factor authentication (2FA) wherever possible. If one password gets exposed, you do not want it opening the door to your email, bank or Apple account.
4) Use strong antivirus protection
Use strong antivirus protection on your Mac and other connected devices. It can help catch malicious files, phishing attempts and suspicious activity before they do damage. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at CyberGuy.com.
5) Back up your data regularly
Back up your iPhone, iPad and Mac before problems hit. A recent backup can help you recover faster if an update fails, your device gets stolen or malware locks you out of important files. CyberGuy’s guide to backing up your devices walks you through ways to protect your files using cloud storage, an external drive or both.
6) Use a personal data removal service
Use a personal data removal service to reduce how much of your personal information is floating around online. Data brokers and people-search sites can expose your name, address, phone number and relatives. Scammers can use those details to make phishing messages feel more believable. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting CyberGuy.com.
Kurt’s key takeaways
Apple’s early security release shows how fast the cyber threat landscape is changing. The company says there is no evidence these newly patched flaws were exploited, but it still moved the fixes out before the wider 26.6 release. That tells me the old habit of waiting weeks to update is getting riskier. AI can help defenders, but it can also help criminals study weaknesses faster. My advice is direct: update your Apple devices now, turn on automatic security updates and stop putting off patches that protect the phone and computer you use every day.
Do you think AI will make your devices safer because companies can find flaws faster, or more vulnerable because hackers can move faster too? Let us know by writing to us at CyberGuy.com.
Automatic updates, strong passwords and a personal data removal service can make you a harder target after the update. (Silas Stein/picture alliance via Getty Images)
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