Fitness
What Do Weight-Loss Drugs Mean for Diet Industry Built on Eating Less and Exercise?
Ever since college, Brad Jobling struggled with his weight, fluctuating between a low of 155 pounds when he was in his 30s to as high as 220. He spent a decade tracking calories on WeightWatchers, but the pounds he dropped always crept back onto his 5-foot-5-inch frame.
A little over a year ago, the 58-year-old Manhattan resident went on a new weight-loss drug called semaglutide (Wegovy). He’s lost 30 pounds, and has started eating healthier food and exercising — the habits behind many commercial diet plans and decades of conventional wisdom on sustainable weight loss.
Yet Jobling’s experience also has altered his perspective on dieting. He now sees obesity as a disease that requires medical intervention, not just behavioral changes. In fact, he thinks he will need to stay on a drug like semaglutide for the rest of his life even though it has taken some of the joy out of eating.
“I don’t see how you can maintain (the weight) without medication,” Jobling said. “Obviously, it’s all about self-control. But I think it’s less of a struggle to really maintain healthy eating when you got that assistance.”
Like the lives of the people taking them, recent injected drugs like semaglutide, which was first approved for diabetes under the brand name Ozempic, are reshaping the U.S. health and fitness industries. They have proven successful in eliminating unwanted pounds more quickly and easily than consuming fewer and burning more calories alone. Such is their disruptive power that even established diet companies like WeightWatchers and brands like Lean Cuisine are getting makeovers.
Although celebrities like Oprah Winfrey have spoken publicly of the drugs as revolutionary, some health experts worry that businesses without any expertise will start dispensing the prescription medications along with bad advice and unproven therapies.
A Demand Too Big to Ignore
At least 3 million prescriptions for the class of medications known as glucagon-like peptide 1 (GLP-1) agonists were issued each month in the U.S. during the 12 months that ended in March, according to data from health technology company IQVIA. They include semaglutide and tirzepatide (Mounjaro, Zepbound). Morgan Stanley research analysts have estimated that 24 million people, or 7% of the U.S. population, will be using GLP-1 drugs by 2035.
The world’s leading diet programs have taken note of such statistics and incorporated the popular drugs into their existing subscription plans.
WeightWatchers, which was founded in 1963, last year acquired telehealth provider Sequence, enabling members to get prescriptions for weight-loss drugs. WeightWatchers is sticking with its focus on behavior change as the cornerstone of weight reduction but launched virtual clinics that provide customized exercise and nutrition plans, as well as prescription care, for individuals who want to lose 20% of their body weight on average.
“The weight loss space will be led by the acknowledgement that weight loss is a matter of healthcare,” WeightWatchers CEO Sima Sistani told analysts earlier this year. “This is a paradigm shift because weight loss has been and, unfortunately, often still is viewed as a vanity issue.”
The Mayo Clinic, which first offered a weight management plan in book form in 1949, has published an updated version of the longtime bestseller, titled “The Mayo Clinic Diet: Weight-Loss Medications Edition.”
The Mayo Clinic Diet program also has expanded to include access to weight-loss drugs and advice on managing any side effects, according to Digital Wellness CEO Scott Penn, whose company developed an online platform for the original program.
The new drugs have made being very overweight “feel more medical as a condition,” he said.
Gym and Diet Food Companies Look to Muscle In
Luxury athletic club operator Life Time launched a membership program last year that offers comprehensive medical testing, personalized training, and a host of alternative therapies like cryotherapy. Members of the Miora program also can get semaglutide and other weight-loss drugs through the medical staff of a clinic that opened in Minneapolis last year.
Jeff Zwiefel, executive director of Life Time Miora, called the new drugs a “game changer” for the fitness industry.
“We have an opportunity and an obligation and a responsibility to help people achieve results in conjunction with medical providers and make sure that that’s the way to go,” he said.
Fitness chains are banking on the idea people on the drugs will lose enough weight to overcome any self-consciousness or physical limits that kept them from exercising. The gym franchise Equinox started a new personal training program in January for prescription-holders who want to preserve or build muscle mass as they shed unwanted pounds.
The world of drug-assisted weight loss also is altering the ambitions of food companies. Sales of SlimFast, a line of meal replacement shakes and snacks sold at supermarkets, have dropped as people turn to weight-loss drugs and retailers cut shelf space for diet products, the brand’s parent company, Glanbia, told investors in February.
Since the drugs suppress the appetites of people taking them, Glanbia and other companies are marketing their products as a source of adequate nutrients for people taking GLP-1s. Swiss multinational Nestle SA thinks it can benefit from the drugs’ popularity and is expanding its Lean Cuisine frozen meals and OPTIFAST protein shakes.
“Diets are cool again,” Nestle SA CEO Ulf Mark Schneider told analysts in February. “It’s something that people used to do quietly on the side, uncertain about their outcomes.”
Promising Results and a Wealth of Unknowns
Research has shown that about a third of people lose 5% or more of their body weight with diet and exercise alone, according to Louis Aronne, MD, director of the Comprehensive Weight Control Center at Weill Cornell Medical school. In comparison, tirzepatide helped people with obesity or who are overweight lose at least a quarter of their weight when combined with restricted calories and exercise, a new study showed.
But some experts worry about businesses marketing the drugs or serving as fitness coaches for patients on the medications. Cian Wade, BMBCh, MPH, a healthcare consultant for the global strategy and management firm Kearney, said he’s concerned about a proliferation of clinics that don’t have as much experience with obesity and related health conditions.
“There’s a potential worry that for some patients, (the clinics) will not have the right expertise at hand to be able to appropriately manage the side effects, nutrition-related issues,” he said.
Since GLP-1 medications are so new, it’s unclear how many patients will stick with their drug regimens, which produce intolerable side effects for some people. Another reason patients may drop the drugs is cost. A month’s supply of the weight-loss formulation of semaglutide costs $1,300, and tirzepatide’s is priced at $1,000.
‘The New Version of Me’
Lisa Donahey, 54, an actress and singer who lives in Los Angeles, started tirzepatide under a doctor’s care a year ago to address her type 2 diabetes. At the time, Donahey, who is 5-foot-7-inches tall, weighed 260 pounds and was a veteran of diet plans like Jenny Craig, WeightWatchers, and Nutrisystem.
Her weight has since dropped to a little less than 190 pounds. She goes to a gym. After always being cast as a character actor, she’s looking for new roles. Having used the medication to give her “a kick-start,” Donahey said she plans to wean herself off tirzepatide once she loses another 40 pounds.
“I had a sense of hopelessness that I was destined to be this way and just could not do it by myself,” she said. “Now, with my weight being managed and the new version of ‘me’ is emerging, I just feel so empowered, excited, and hopeful.”
Fitness
Widening Health Divide Among U.S. Cities Revealed in 2026 ACSM American Fitness Index® | Newswise
Newswise — INDIANAPOLIS, July 14, 2026 — The gap between America’s healthiest and least healthy cities is growing wider, according to findings from the 2026 ACSM American Fitness Index® (Fitness Index), released today by the American College of Sports Medicine® (ACSM) and the Elevance Health Foundation.
The 19th annual report reveals that the nation’s fittest cities consistently combine lower obesity and chronic disease rates with higher physical activity, stronger active transportation, and broad access to parks and recreation infrastructure. Lower-ranked cities continue to struggle with higher obesity, lower activity levels, food insecurity and fewer opportunities to integrate movement into daily life.
The result is two types of cities — one where healthy choices are built into everyday life, and another where structural barriers continue to limit long-term health.
“Where you live increasingly determines how healthy you are,” said Stella Volpe, PhD, FACSM, ACSM-CEP, past president of ACSM and chair of the Fitness Index Advisory Board. “The healthiest cities don’t just encourage exercise — they make movement part of daily life through infrastructure, transportation and community design.”
The Fitness Index evaluates the 100 largest U.S. cities using 35 evidence-based indicators across personal health, community infrastructure and environmental conditions.
Key Findings from the 2026 Fitness Index
Among the clearest divides identified in the data:
- Top-ranked cities report significantly lower obesity rates than lower-ranked cities — often by more than 10 percentage points.
- Residents in top-performing cities are substantially more likely to meet recommended physical activity guidelines.
- Cities ranking highest in the Fitness Index have significantly higher Bike and Walk Scores and more trail miles, as well as increasingly greater rates of biking, walking, and public transit use.
- While park access is now high across many cities, only higher-ranked cities appear to successfully convert access into healthier outcomes.
- Lower-ranked cities continue to show clustering of chronic disease indicators, including obesity, diabetes and cardiovascular disease.
“The Fitness Index provides us more than just a ranking of cities; it gives communities the data they need to identify where gaps exist and which indicators have the greatest impact on long-term health,” said Shantanu Agrawal, MD, Chief Health Officer at Elevance Health. “Our longstanding support of the Fitness Index and the insights it provides for communities reflects our commitment to bettering whole health nationwide.”
Arlington Remains No. 1 for Ninth Consecutive Year
For the ninth consecutive year, Arlington, Virginia ranked as America’s fittest city.
The top 10 cities in the 2026 Fitness Index are:
- Arlington, VA
- Washington, D.C.
- Minneapolis, MN
- Seattle, WA
- Denver, CO
- San Francisco, CA
- Irvine, CA
- Atlanta, GA
- Madison, WI
- Boston, MA
These cities share common traits:
- strong active transportation systems
- high physical activity rates
- broad access to parks and recreation
- and policies that support active lifestyles.
“The cities that consistently rank at the top aren’t succeeding because of one program or one investment,” Volpe said. “They’ve built systems that support healthier living over time. They are the ones creating environments where physical activity can easily become a part of everyday routines.”
Food Insecurity and Air Quality Pose Key Health Concerns
The 2026 Fitness Index also identified worsening trends in food insecurity and continued disparities in environmental conditions.
For the second consecutive year, food insecurity increased nationwide, with 99 of the 100 largest cities reporting higher rates than the previous year. The national average is now above 14% of residents living with food insecurity.
Air quality also varied dramatically across communities. On average, cities experienced good air quality approximately 51% of days annually, with eight cities reporting 10% or fewer days with good air quality. Because nearly 28 million Americans live with asthma, air quality continues to play an increasingly important role in outdoor physical activity and overall community health.
Movers and New Cities
Largest gains in the Fitness Index rankings were:
- Richmond, VA – up 20 spots from #40 to #20
- Charlotte, NC – up 19 spots from #61 to #42
- Virginia Beach, VA – up 18 spots from #79 to #61
- Durham, NC – up 17spots from #66 to #49
Moving down in the rankings were:
- Orlando, FL – down 19 spots from #45 to #65
- Laredo, TX – down 18 spots from #70 to #88
- Jacksonville, FL – down 16 spots from #68 to #84
Based on updated annual census data, three cities – Cape Coral, FL (#62), Hialeah, FL (#67) and Frisco, TX (#32) – were added to the 2026 Fitness Index, replacing Fremont, CA; Norfolk, VA; and Spokane, WA.
Full rankings, city comparison tools and additional resources are available at acsm.org/fitnessindex. Learn more by following us on X: @ACSMNews #100FitCities.
About the American College of Sports Medicine®
The American College of Sports Medicine® is the largest sports medicine and exercise science organization in the world, with nearly 50,000 members and certified professionals in more than 100 countries. Together, ACSM is committed to the mission of educating and empowering professionals to advance the science and practice of health and human performance. ACSM advocates for legislation to help the government and health community make physical activity a priority. Learn more at www.acsm.org.
About Elevance Health Foundation
Elevance Health Foundation is the philanthropic arm of Elevance Health, Inc. The Foundation works to advance health equity by focusing on improving the health of the socially vulnerable through partnerships and programs in our communities with an emphasis on maternal child health; substance use disorder; and food as medicine. Through its key areas of focus, the Foundation also strategically aligns with Elevance Health’s focus on community health and becoming a lifetime, trusted health partner that is fueled by its purpose to improve the health of humanity. To learn more about Elevance Health Foundation, please visit www.elevancehealth.foundation or follow us @ElevanceFND on X and Elevance Health Foundation on Facebook.
Fitness
The bridge variation women over 40 need to build deep core strength – without a single crunch
Building a stronger core is important at any age, but particularly once you wave goodbye to your 30s. Research shows muscle mass decreases approximately 3-8% per decade after this age, with the rate of loss increasing further after 60, and because having a strong core is so important to overall mobility, it’s an area of the body you don’t want to neglect.
Luckily, strength and fat loss coach Silvana Catalano has shared the ab exercise she credits with helping her build a stronger core after 40.
‘I stopped doing crunches and started doing this foam roller bridge variation instead,’ she said. ‘[It works] better than any crunch.’
Explaining why she moved away from the traditional ab exercise, Catalano said that ‘crunches flex [bend] your spine repeatedly under load’.
‘After 40, this can cause neck strain, back pain and only targets your surface muscles — not your deep core muscles,’ she added.
How to do the foam roller single-leg bridge with leg extension
- Lie on your back with both heels on a foam roller, knees bent, and arms by your sides.
- Press through your heels to lift your hips into a bridge, creating a straight line from your shoulders to your knees.
- Keeping your hips elevated and level, extend one leg straight up toward the ceiling.
- Hold briefly, maintaining control and avoiding any hip drop or rotation.
- Lower the extended leg back to the starting position with control.
- Repeat on the opposite side while keeping your hips elevated throughout.
Perform 3 sets of 10-12 reps each side.
You can progressively overload the exercise every week, or increase the difficulty, in a few ways, including:
- Adding extra sets or reps
- Holding the bridge position for longer
- Adding weight by placing a dumbbell or weight plate across your hips or a resistance band around your thighs
Why it works
‘The foam roller is the game changer,’ says Catalano. ‘It creates instability that forces your deep core to work overtime to stabilise your entire body.’
Your transverse abdominis — the deep core muscle that wraps around your waist like a corset — fires throughout the entire movement.
She added that this is the muscle which can help to make your stomach appear flatter.
‘Not your surface abs or your rectus abdominis [your ‘six pack’ muscles] but the deep muscles underneath’,’ she concluded.
Combining the foam roller bridge with the single leg extension engages your glutes, hamstrings, core and hip flexors simultaneously, improving lower-body strength and control.
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Fitness
Strength training over decades linked to longer life – Harvard Health
We’ve long known that aerobic exercise might help us live longer, and now strength training is being credited with the same effect. People who do up to two hours of strength training each week, over several decades, may reduce their risk of dying earlier from several serious conditions, including heart disease and neurological diseases, according to a Harvard-led study published June 12, 2026, in the British Journal of Sports Medicine.
Researchers analyzed three major studies involving 147,374 adults (79% women) who were middle-aged or older at the study’s start and tracked for up to 30 years. Participants reported how frequently and vigorously they exercised, including resistance training (which can include weight lifting and body-weight movements) and aerobic activity (such as brisk walking, cycling, and running). Deaths from all causes were also recorded.
Participants who logged between 90 and 119 minutes of resistance training each week were 13% less likely to die during the study period from any cause compared with those who did no strength training. They also had a 19% lower risk of dying from cardiovascular disease and a 27% lower risk of dying from neurological diseases such as dementia. Aerobic exercise remained a strong, independent predictor of living longer, but the greatest benefit was observed when resistance training was combined with it. Participants who regularly did both had up to a 45% lower risk of dying during the study period than those who did little aerobic activity and no resistance training.
If you don’t already engage in strength training, it may be wise to start. Begin with body-weight exercises such as squats, push-ups, or step-ups on a low stair. Add resistance bands or light dumbbells to increase the benefits. Consider enlisting the guidance of a physical therapist or personal trainer, and aim for consistency over time.
Image: © The Good Brigade/Getty Images
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