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Snoop Dogg puts mind, money on bowl. Not that kind of bowl. A college football bowl game

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Snoop Dogg puts mind, money on bowl. Not that kind of bowl. A college football bowl game

Thirty years ago, Snoop Dogg was sipping on gin and juice, with his mind on his money and his money on his mind.

These days, the Long Beach-based rapper and business man is running a company that sells gin and juice products, with his mind apparently on college football.

Introducing the newly renamed “Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop,” which will take place Dec. 28 in Tucson, Ariz.

“College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences,” Snoop Dogg said in a video posted Monday on his social media accounts. “So it’s time we get back to the roots of college football, what it was focused on — the colleges, the players, the competition, the community, the fan experience and the pageantry.”

Held at Arizona Stadium, home of the Arizona Wildcats, the bowl started in 2015 and has been tied to the Mountain West and Mid-American conferences since 2020. Gin & Juice By Dre and Snoop is a ready-to-drink, gin-based canned product from the new premium spirits company launched earlier this year by Snoop Dogg and Dr. Dre, a rapper, producer and business mogul.

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With a name inspired by “Gin & Juice,” the 1994 single by Snoop Dogg and produced by Dr. Dre, the company is the first alcohol brand to serve as a title sponsor for an NCAA bowl game.

“Snoop’s passions for supporting youth football, college football and music completely aligned with things we were already doing and joining forces meant that we could elevate the entire Bowl experience together,” Arizona Bowl executive director Kym Adair told The Times in an email Tuesday. “In fact, three players from his SYFL (Snoop Youth Football League) currently play at the University of Arizona, where we play our game.

“We also quickly recognized that we shared the desire to highlight the joy and pageantry that accompanies the celebration of college football through our bowl game and what it means to the players, the participating universities, our community, and the fans.”

The multi-year agreement with Snoop Dogg and his company comes as the previous three-year deal with Barstool Sports as the event’s title sponsor comes to an end.

“We had a fantastic run with Barstool Sports,” Adair said. “They were everything we had hoped they would be and more and will forever be a part of the fabric of our game.”

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That partnership was seen as controversial by some. Barstool Sports founder Dave Portnoy has made numerous comments considered to be misogynistic or racist. Portnoy has also been accused of sexual misconduct by multiple women; he has denied all of those allegations.

The Pima County Board of Supervisors voted to withdraw its $40,000 funding for the Arizona Bowl in 2021. Adair said her company hasn’t spoken with the county about funding at this point.

Snoop Dogg isn’t exactly the most clean-cut guy either.

Much of his music contains offensive language. He has admitted to a past as a pimp and having gang ties. In 1996, he was acquitted of first- and second-degree murder charges in the shooting death of a gang member three years earlier.

But Snoop’s image has taken a softer turn over the years. He’s funny, friendly and extremely easy going. He’s known as Coach Snoop to the hundreds of inner-city kids who have participated in his nonprofit youth football league since 2005.

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And he’s seemingly everywhere.

“Snoop is an American music icon, a successful businessman, a pop-culture phenomenon, the face of the Olympics on NBC this Summer, a brand ambassador for huge companies and someone that loves football so much that he started his own youth football league (SYFL) to serve young athletes in California,” Adair said. “He is ubiquitous.”

Adair added, “We have only heard positive reviews of our new partnership.”

A number of events will take place tied to the event, including a Snooper Bowl featuring youth teams from Arizona and California. Snoop Dogg also could make an appearance in the booth for the Arizona Bowl providing color commentary.

“Being a fan, coach, supporter of all levels of the game, I’ve sent many players through my SYFL to colleges and the NFL, so it’s only fitting that I step up and help get this thing right,” Snoop Dogg said in the video. “I’m ready to bring the juice back to college football.”

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Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO

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Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO

Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.

Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.

The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.

“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.

Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.

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Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.

The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.

“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”

Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.

Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.

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Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.

“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”

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Angry Altadena residents ask officials to halt Edison’s undergrounding work

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Angry Altadena residents ask officials to halt Edison’s undergrounding work

Eaton wildfire survivors’ anger about Southern California Edison’s burying of electric wires in Altadena boiled over Tuesday with residents calling on government officials to temporarily halt the work.

In a letter to the Los Angeles County Board of Supervisors, more than 120 Altadena residents and the town’s council wrote that they had witnessed “manifest failures” by Edison in recent months as it has been tearing up streets and digging trenches to bury the wires.

The residents cited the unexpected financial cost of the work to homeowners and possible harm to the town’s remaining trees. They also pointed out how the work will leave telecommunication wires above ground on poles.

“The current lack of coordination is compounding the stress of a community still reeling from the Eaton Fire, and risks causing further irreparable harm,” the residents wrote.

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The council voted unanimously Tuesday night to send the letter.

Scott Johnson, an Edison spokesman, said Wednesday that the company has been working to address the concerns, including by looking for other sources of funds to help pay for the homeowners’ costs.

“We recognize this community has already faced a number of challenges,” he said.

Johnson said the company will allow homeowners to keep existing overhead lines connecting their homes to the grid if they are worried about the cost.

Edison’s crews, Johnson said, have also been trained to use equipment that avoids roots and preserves the health of trees.

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The utility has said that burying the wires as the town rebuilds thousands of homes destroyed in the fire will make the electrical grid safer and more reliable.

But anger has grown as work crews have shown up unexpectedly and residents learned they’re on the hook to pay tens of thousands of dollars to connect their homes to the buried lines.

Residents have also found the crews digging under the town’s oak and pine trees that survived last year’s fire. Arborists say the trenches could destroy the roots of some of the last remaining trees and kill them.

Amy Bodek, the county’s regional planning director, recently warned Edison that a government ordinance protects oak trees and that “utility trenching is not exempt from these requirements.”

Residents have also pointed out that in much of Altadena, the telecom companies, including Spectrum and AT&T, have not agreed to bury their wires in Edison’s trenches. That means the telecom wires will remain on poles above ground, which residents say is visually unappealing.

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“While our community supports the long-term benefits of moving utilities underground, the current execution by SCE is placing undue financial and planning burdens on homeowners, causing irreparable harm to our heritage tree canopy, and proceeding without adequate local oversight,” the residents wrote.

They want the project halted until the problems are addressed.

Edison announced last year that it would spend as much as $925 million to underground and rebuild its grid in Altadena and Malibu, where the Palisades fire caused devastation.

The work — which costs an estimated $4 million per mile — will earn the utility millions of dollars in profits as its electric customers pay for it over the next decades.

Pedro Pizarro, chief executive of Edison International, told Gov. Gavin Newsom last year that state utility rules would require Altadena and Malibu homeowners to pay to underground the electric wire from their property line to the panel on their house. Pizarro estimated it would cost $8,000 to $10,000 for each home.

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But some residents, who need to dig long trenches, say it will cost them much more.

“We are rebuilding and with the insurance shortfall, our finances are stretched already,” Marilyn Chong, an Altadena resident, wrote in a comment attached to the letter. “Incurring the additional burden of financing SCE’s infrastructure is not something we can or should have to do.”

Other fire survivors complained of Edison’s lack of planning and coordination with residents.

“I’ve started rebuilding, and apparently there won’t be underground power lines for me to connect with in time when my house will be done,” wrote Gail Murphy. “So apparently I’m supposed to be using a generator, and for how long!?”

Johnson said the company has set up a phone line for people with concerns or questions. That line — 1-800-250-7339 — is answered Monday through Saturday, he said.

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Residents can also go to Edison’s office in Altadena at 2680 Fair Oaks Avenue. The office is open Monday to Friday from 8 to 4:30.

It’s unclear if the Eaton fire would have been less disastrous if Altadena’s neighborhood power lines had been buried.

The blaze ignited under Edison’s towering transmission lines that run through Eaton Canyon. Those lines carry bulk power through the company’s territory. In Altadena, Edison is burying the smaller distribution lines, which carry power to homes.

The government investigation into the cause of the fire has not yet been released. Pizarro has said that a leading theory is that a century-old transmission line, which had not carried power for 50 years, somehow re-energized to spark the blaze.

The fire killed at least 19 people and destroyed more than 9,400 homes and other structures.

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Oil Prices Rise as Investors Weigh Cease-Fire Extension

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Oil Prices Rise as Investors Weigh Cease-Fire Extension

Oil prices rose and stocks moved slightly higher on Wednesday as investors tried to make sense of President Trump’s decision to extend the cease-fire with Iran despite doubts about the status of another round of peace talks.

An adviser to Mohammad Bagher Ghalibaf, the influential speaker of the Iranian Parliament, dismissed the cease-fire announcement, saying that it had “no meaning.” He equated the U.S. naval blockade with bombings, with commercial vessels coming under attack near the Strait of Hormuz, the crucial shipping lane that has been at the center of a growing energy crisis.

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