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An athlete turned CEO says rucking — the fat-burning workout du jour — helps him stay in shape without sacrificing calls and meetings

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An athlete turned CEO says rucking — the fat-burning workout du jour — helps him stay in shape without sacrificing calls and meetings
  • Momentous CEO Jeff Byers pivoted from being a football player to running a supplement company.
  • Byers takes his meetings and calls while walking either outside or at a treadmill desk.
  • He said rucking, carrying weight while walking, is an efficient way to stay in shape on a busy schedule.

Over a decade ago, Jeff Byers was a full-time athlete, trying to optimize his body and mind to compete in the NFL.

Now, as the CEO of a buzzy supplement company, Momentous, Byers still makes time to exercise like an athlete using a time-saving fitness technique that helps him fit workouts into his routine of meetings and phone calls.

Byers told Business Insider that he spends hours each week rucking, walking with a weighted pack or vest.

Rucking is one of the hottest trends in fitness, beloved by celebrities like Guy Fieri as well as top athletes, in part because it combines a minimalist approach of working out anywhere, anytime with functional benefits like building muscle, burning fat, and boosting longevity.

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Taking calls from his treadmill desk, Byers said he’s able to log miles and hours of exercise without spending extra time in the gym.

“I love to ruck,” he said. “It’s so easy to incorporate into work.”

You might even be invited to throw on a rucksack yourself, if you’re meeting Byers for an in-person one-on-one, which he said often ends up being a walk and he, at least, opts to lug along some weight.

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Byers said making movement a part of his daily routine has helped him capture what he loved about being an athlete and apply it to business, and build better focus and performance for the long-haul.

“My body’s been my tool for so many years and it’s still a tool, but it’s used in a very different way and I need my body to serve me for a long period of time,” he said. “When we think about performance for life, which is longevity, it’s about, how do I do the things I love for longer? How do I feel better?”

Rucking is a full body workout, no gym required

To try rucking, all you need is a sturdy backpack and some weight, which is part of the appeal.

Michael Easter, whose book The Comfort Crisis has helped drive a resurgence of rucking, says carrying weight is something that humans evolved to do from the earliest days of our ancestors, and taps into muscles modern humans often neglect.

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As a workout, rucking offers a bit of everything: muscle-building, since you have resistance from the weight; cardio and fat-burning from a higher heart rate; and even longevity, since using your joints and muscles can help keep them resilient over time.

Byers said rucking is a staple of his work week, sometimes adding up to 30 or 35 miles or about 15 hours total as he’s on calls or meetings. That’s not counting the time he spends traveling for work, trekking around all day with backpack full of gear, as he did on a recent visit to New York.


Jeff Byers wears a weight vest outdoors with mountainous terrain in the background

CEO Jeff Byers works out in a weighted vest or pack often, sometimes while taking calls or meetings.

Courtesy of Momentous

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Whether he’s logging on for a few minutes or a few hours at a time, every step on the treadmill adds up to well over the recommended minimum weekly dose of exercise for better health.

“I can be on a Zoom call, which we all have a lot of, and I can ruck two miles, and it’s better than nothing,” he said.

CEOs should think like athletes, Byers said

Beyond the physical benefits of rucking, Byers said challenging himself through regular exercise has enhanced his ability to stay sharp in the business world.

“Training is a part of you and pushing yourself hard to knowing your limits. If you can push yourself really hard, then other things feel easier,” he said.

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The mindset of using difficult experiences to adapt and become stronger, is something that can apply to any high-performance person, from an athlete to an executive. Byers, who played for the USC Trojans then for various NFL teams and practice squads, navigated a string of injuries throughout his football career.

He said he tries to bring that approach to Momentous.

“I love movement. It’s been in my DNA for a very long time and it’s just something I try to incorporate very heavily into my life, the culture of the company,” he said.

Momentous holds a weekly company-wide workout on Tuesdays. Sometimes Byers leads the workout, or he’ll join his employees at a gym for a class, and the exercises are scaleable so people can join in at any fitness level. The point, he said, is to cultivate a sense of teamwork, the camaraderie of taking on a challenge as a group, that he loved so much from his NFL days, and use it to build a stronger company.

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“Working together and doing hard things allows us to do hard things together in business to solve difficult problems,” Byers said.

Fitness

I tried the 10-minute mobility workout a strength trainer has been doing for over 20 years—here’s why I’ll be making it a permanent fixture in my training program

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I tried the 10-minute mobility workout a strength trainer has been doing for over 20 years—here’s why I’ll be making it a permanent fixture in my training program

I don’t normally do mobility workouts. Instead, I focus on my running and strength training programs.

But mobility work shouldn’t be an optional extra. It’s something all of us would benefit from doing.

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Maintaining an exercise regimen benefits my husband with hemophilia

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Maintaining an exercise regimen benefits my husband with hemophilia

My husband, Jared, first set foot in a gym just months into our relationship. It wasn’t some grand fitness decision — just curiosity. What would it feel like to work out? That question led us to a small, hole-in-the-wall bakal gym near his university — a Filipino term for a no-frills neighborhood gym, often pieced together with improvised machines, rusted plates, and years of wear and tear. We kept going back anyway.

What started as something casual became a rhythm we carried through his college years, then into our home, and eventually into our marriage. Even during my pregnancy — against popular opinion — I kept showing up alongside him.

But for Jared, it wasn’t just about aesthetics, routine, or even discipline. It was about necessity.

Living with hemophilia means learning early on that your body has limits. Joints can be vulnerable in ways other people don’t have to think about. Injuries don’t always resolve quickly or cleanly. And even with treatment, there’s still a quiet responsibility to take care of your body in a way that reduces risk where possible.

For Jared, the gym became one way of doing that. Not to “fix” his condition, but to support his body so it could carry him through everyday life. Stronger muscles meant more stability around his joints, more control over how he moved, and fewer moments of uncertainty.

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Working out wasn’t about pushing past his condition. It was about working with it.

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When stopping feels like the easier choice

So when Jared burned his hand earlier this year, it would have been easy — understandable, even — to stop. It would’ve seemed logical to wait until things felt normal again (if they ever would).

But recovery didn’t look like rest. It took the form of occupational therapy sessions that left him screaming and writhing in pain behind closed doors. The goal was to make the burned skin flexible again, reduce contractures, flatten keloids, and restore as much movement as possible. It wasn’t a process anyone would describe as gentle.

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In many ways, that alone was already more demanding than any workout he’d done before.

And when he was discharged from the hospital in January, the effects of disuse were hard to ignore. His right wrist — normally thick and strong — had visibly shrunken. The muscle loss was immediate, almost startling.

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So he started small. Basic movements with 3-pound dumbbells. In those early days, even holding the weight was a struggle. His grip strength was virtually nonexistent. But he kept going.

Nearly five months later, things look different. He’s back to following full-body workouts on YouTube. His movements are steadier and stronger. And little by little, the strength has come back. These days, he can curl 12-pound dumbbells with his burned and contracted hand — something that would have felt out of reach not too long ago.

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Not starting from zero

I’ve realized over time that hemophilia, for Jared, isn’t something that takes him out of the equation. If anything, it demands that he stay in it.

There’s a kind of structure that comes with knowing your body has limits. You pay attention differently. You learn what works and what doesn’t. You don’t always have the luxury of being careless — so you become deliberate instead.

And in that way, movement becomes less about motivation and more about maintenance. Less about aesthetics and more about function.

The burn injury could have interrupted that. In some ways, it did. But it didn’t erase the foundation he had already built. If anything, it made it clearer why that foundation mattered in the first place.

Because when something does go wrong — when there’s an injury, a setback, a moment when your body doesn’t cooperate — you’re not starting from zero. You’re working from something that’s already there.

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That doesn’t make it easy. But it does mean he never has to start from nothing.


Note: Hemophilia News Today is strictly a news and information website about the disease. It does not provide medical advice, diagnosis, or treatment. This content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website. The opinions expressed in this column are not those of Hemophilia News Today or its parent company, Bionews, and are intended to spark discussion about issues pertaining to hemophilia.

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Fitness

Did you know you can start building strong glutes without any equipment? An expert trainer explains how

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Did you know you can start building strong glutes without any equipment? An expert trainer explains how

No offense to all the hearts out there, but the glutes are the body’s engine.

They propel you forward when you walk or run, and come into play during the majority of your daily movements.

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