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SXSW entertainment and tech festival to expand to London in 2025

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SXSW entertainment and tech festival to expand to London in 2025

Entertainment and tech festival South By Southwest will be expanding across the pond to London in June 2025, growing the influential brand’s reach internationally.

The new festival will be centered around Shoreditch, an artsy area in East London known for its nightlife, street art and creative spaces.

In addition to the typical music, tech, entertainment and gaming panels expected of SXSW, the London festival will also include discussions about visual arts, design and fashion, according to the SXSW London website.

“When I was part of SXSW in Austin in 2018, I saw first-hand the electric atmosphere of innovation SXSW creates,” London mayor Sadiq Khan said in a statement on the site. “This is a historic opportunity for London to once again brings the world’s most exciting talent together.”

The expansion gives SXSW a presence in Europe. Founded in 1987 in Austin, Texas, the eclectic festival was originally focused on music, but later broadened to include film and interactive media and entertainment, as well as discussions with entrepreneurs, tech leaders, politicians and media figures.

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SXSW’s expansion comes as some film festivals have struggled. Last month, the nonprofit Sundance Institute, which runs the Sundance Film Festival, said it would start looking for another location for the 2027 festival, which has long called Park City, Utah, home.

The market for film festivals — and the kinds of adult-oriented arthouse movies and documentaries they promote — has become challenged as audiences have more options for home entertainment. Festivals including SXSW took a major hit during the COVID-19 pandemic, when in-person events were canceled.

SXSW sold a 50% stake in 2022 to a venture run by Penske Media Corp., the owner of entertainment publications including Billboard, Variety and Rolling Stone.

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Movie Reviews

Miyamoto says he was surprised Mario Galaxy Movie reviews were even harsher than the first | VGC

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Miyamoto says he was surprised Mario Galaxy Movie reviews were even harsher than the first | VGC

Nintendo’s Shigeru Miyamoto says he’s surprised at the negative critical reception to the Super Mario Galaxy Movie.

As reported by Famitsu, Miyamoto conducted a group interview with Japanese media to mark the local release of The Super Mario Galaxy Movie.

During the interview, Miyamoto was asked for his views on the critical reception to the film in the West, where critics’ reviews have been mostly negative.

Miyamoto replied that while he understood some of the negative points aimed at The Super Mario Bros Movie, he thought the reception would be better for the sequel.

“It’s true: the situation is indeed very similar,” he said. “Actually, regarding the previous film, I felt that the critics’ opinions did hold some validity. “However, I thought things would be different this time around—only to find that the criticism is even harsher than it was before.

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“It really is quite baffling: here we are—having crossed over from a different field—working hard with the specific aim of helping to revitalize the film industry, yet the very people who ought to be championing that cause seem to be the ones taking a passive stance.”

As was the case with the first film, opinion is divided between critics and the public on The Super Mario Galaxy Movie. On review aggregate site Rotten Tomatoes, the film currently has a critics’ score of 43% , while its audience score is 89%.

Shigeru Miyamoto says he was surprised by Mario Galaxy Movie reviews.

While this is down from the first film’s scores (which were 59% critics and 95% public) it does still appear to imply that the film’s target audience is generally enjoying it despite critical negativity.

The negative reception is unlikely to bother Universal and Illumination too much, considering the film currently has a global box office of $752 million before even releasing in Japan, meaning a $1 billion global gross is becoming increasingly likely.

Elsewhere in the interview, Miyamoto said he hoped the film would perform well in Japan, especially because it has a unique script rather than a simple localization as in other regions.

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“The Japanese version is a bit unique,” he said. “Normally, we create an English version and then localize it for each country, but for the first film, we developed the English and Japanese scripts simultaneously. For this film, we didn’t simply localize the completed English version – instead, we rewrote it entirely in Japanese to create a special Japanese version.

“So, if this doesn’t become a hit in Japan, I feel a sense of pressure – as the person in charge of the Japanese version – to not let [Illumination CEO and film co-producer] Chris [Meledandri] down.

“However, judging by the reactions of the audience members who’ve seen it, I feel that Mario fans are really embracing it. I also believe we’ve created a film that people can enjoy even if they haven’t seen the previous one, so I’m hopeful about that as well.”