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Inside the rise of the conservative movie industry behind 'Reagan,' 'Am I Racist?'

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Inside the rise of the conservative movie industry behind 'Reagan,' 'Am I Racist?'

To say “Am I Racist?” wasn’t designed to win over Hollywood would be putting it very mildly. Produced by the Daily Wire and fronted by conservative commentator Matt Walsh, the documentary takes a “Borat”-style comedic blowtorch to progressive ideas about systemic racism and diversity training programs. When the film opened in more than 1,500 theaters in September, many mainstream critics simply ignored it, and it received little coverage in traditional media outlets.

Yet in a climate of intense political polarization, “Am I Racist?” managed to strike a chord. Even as many on the left dismissed it as offensive and unfunny, the movie opened in the top five at the box office and went on to earn more than $12 million, making it the highest-grossing documentary of 2024.

The picture’s success was hardly an isolated blip. In recent years, filmmakers catering to conservative audiences have been finding new ways to bypass Hollywood and connect directly with viewers they feel the mainstream has overlooked. Angel Studios’ “Sound of Freedom,” a faith-based thriller centered on sex trafficking in Colombia, cracked the top 10 at the U.S. box office in 2023, grossing $250 million worldwide to become one of the most successful independent films of all time.

More recently, the presidential biopic “Reagan” became a sleeper hit last year, pulling in $30 million — nearly doubling the box office of “The Apprentice,” a scathing drama about the rise of Donald Trump that struggled to find a large audience despite months of buzz and festival screenings. (To be fair, the Dinesh D’Souza documentary “Vindicating Trump” also fizzled, grossing just $1.3 million, suggesting that Trump fatigue may have been a factor.)

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Penelope Ann Miller and Dennis Quaid in the movie "Reagan."

Penelope Ann Miller and Dennis Quaid as Nancy and Ronald Reagan in the sleeper hit “Reagan.”

(Ron Batzdorff / Rawhide Pictures)

Mark Joseph, the producer of “Reagan,” sees the success of movies like his as a wake-up call for the traditionally liberal-leaning industry. “Why set out to intentionally leave half the country behind? It makes no sense,” Joseph told The Times via email. The film’s earnest approach to the 40th president, played by Dennis Quaid, garnered little love from critics — “Reagan” earned an 18% rating on Rotten Tomatoes — but its release leaned on alternative marketing strategies, including promotion on podcasts hosted by Joe Rogan, Jordan Peterson and Megyn Kelly. “The fundamental question we have to ask ourselves is: Are we making movies for each other or for the audience?” Joseph said.

The Daily Wire has emerged as one of the most ambitious players in this space. Founded in 2015 by right-wing commentator Ben Shapiro and producer Jeremy Boreing, the company expanded into film in 2021 with “Run Hide Fight,” a school-shooting thriller that found an audience through the company’s direct-to-subscriber platform, Daily Wire+.

Since then, the Daily Wire has released projects like “What Is a Woman?,” a documentary challenging progressive views on transgender identity, and “Lady Ballers,” a satirical comedy about sports and gender. Its upcoming fantasy series, “The Pendragon Cycle,” signals its ambitions to expand into new territory, with a focus on epic storytelling rather than overtly political themes.

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With Trump preparing to begin his second term as president, the cultural and political winds appear to be shifting in the direction of content that appeals to conservative audiences. At the same time, traditional studios and streamers are already exploring ways to tack toward those right-leaning viewers — or at least avoid alienating them. (Despite Trump’s impending return to office, political speechifying was conspicuously absent at the recent Golden Globes.)

The Times spoke with Boreing, Daily Wire’s co-chief executive and the director of “Lady Ballers” and “The Pendragon Cycle,” about what he sees ahead for the conservative film movement and how Hollywood might respond. The interview has been condensed and edited for clarity.

“Am I Racist?” became the highest-grossing documentary of 2024 despite being largely ignored by traditional media outlets. What do you think drove its success?

We would have liked some reviews. For one thing, you can’t overstate the power of the Daily Wire machine to market to an underserved audience. We spent millions on [marketing] and leveraged our own promotional channels, which are worth many millions more. We’re the best in the world at talking to our exact audience online. Conservatives have rightly observed that there’s very little of this kind of content for them. If there is a political documentary, it’s almost certainly going to be the other side that puts it forward.

A man reading a book in the movie "Am I Racist."

A scene from “Am I Racist?,” the top-performing documentary at the box office in 2024.

(Daily Wire)

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People also root for us. They see us taking on forces arrayed against half the country on their own turf, not just putting something on our streaming platform but releasing it in theaters. A lot of people came to see “Am I Racist?” not expecting much but glad that somebody was taking that position. And the film was good. Matt Walsh is an enormous talent. A decade ago, the left had great comedians who could do that kind of work, but victory made them weak. Those muscles atrophied, leaving a huge opportunity for someone like Matt.

When the Daily Wire first decided to enter the entertainment business, what was the driving idea behind that move? How did you see films advancing your mission?

Ben Shapiro and I met on a movie deal, so creating culture was always a part of our vision for the Daily Wire. But we didn’t have a clear road map. We were all L.A. guys from the Andrew Breitbart school of “politics is downstream from culture.” At the time, I was running Friends of Abe, which was an open-secret group of around 2,800 Hollywood conservatives. In 2020, we realized we’d already built much of the infrastructure in terms of production savvy, high-level marketing and an SVOD [subscription video on demand] platform for our podcasts. What we hadn’t done was produce films.

From a philosophical point of view, I’ve always pointed to the fact that Barack Obama couldn’t have been elected in 2008 as a Democrat if he supported gay marriage, and by 2012, he couldn’t have been reelected if he opposed it. Such a radical shift in values wasn’t achieved politically — it happened culturally, largely due to the success of “Will & Grace.” Culture has the power to set the Overton window [range of acceptable discourse] for politics, and we’ve always wanted to be creators, not just critics, of culture.

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Some of your projects, like “The Pendragon Cycle,” don’t outwardly appear to be political. Where does politics fit into the vision you’ve laid out?

Politics is a consideration but not the most important one. We’re not afraid to be political. We own our biases very openly. “Lady Ballers” is a comedy, but it’s a very opinionated comedy because I wrote and produced it. But other projects, like “Terror on the Prairie,” “Shut In” or “The Pendragon Cycle,” the biggest bet we’ve ever taken — they’re notable for what they don’t say rather than for what they do. They’re not values-first films.

Men in pink basketball uniforms in a locker room in the movie "Lady Ballers."

Daily Wire’s other productions include “Lady Ballers,” pictured.

(Daily Wire)

Obviously, we wouldn’t make content that our audience would oppose on some philosophical grounds. But conservative audiences, like anyone else, don’t just watch things based on philosophy. They don’t want films that spit in the face of their philosophy in the third act, but mostly, they just want to be entertained. That’s what we’re trying to deliver.

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Faith-based movies have long been a staple for conservative audiences, but the Daily Wire is carving out a different niche. How do you decide which stories to tell, and what makes something feel like the right fit for your brand and audience?

I would say part of the defining philosophy of the Daily Wire is that we’re not cynical. We try not to make cynical plays. When we do, they always bite us — which, as a religious person, I take as God reminding us, “Hey, remember how you decided not to be cynical?” In our entertainment business, we don’t want to make movies that people want to want to watch; we want to make movies they actually want to watch. We’ve never approached our entertainment as a nonprofit. We’re not saying, “Don’t you want this kind of movie to exist for someone else?” We’re asking, “What do you actually want to see?” If it’s something we’d like to see, that’s usually the most important factor in choosing a project.

How do you see the landscape changing for conservative films under another Trump presidency? Do you see traditional studios and streamers trying harder to compete for these audiences?

I think there are enormous opportunities for companies like the Daily Wire because our audience now feels, for the first time in a long time, like maybe the country isn’t doomed, that history isn’t completely arrayed against them. The Daily Wire has always taken an optimistic position, unlike many conservative media companies. We’ve always said our goal was to fight the left, yes, but also to build the future. Most organizations fighting the left lean toward despair, while most future-building is done by the left. The Daily Wire walks the line between both. The next chapter is ours to write.

Do I think Hollywood studios might try to compete for that audience again? I hope so. I’ve said many times, the best success for the Daily Wire isn’t becoming Disney — it’s for Disney to become Disney again. I’d count it the victory of a lifetime, for the country, my values and our business, if Disney went back to serving the entire audience, not just a faction. Competing for their dollars forces them to be competitive, and we’ve done that.

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I do think things will change. The business and our strategy will have to evolve. I’m not trying to plan with Matt Walsh the “next anti-woke documentary.” Woke-ism isn’t gone, but it’s on the ropes. I don’t think that’s where the appetite will be in 24 months. We have to keep surveying the landscape, thinking about the best opportunities to represent our audience and create content they actually want to see.

Entertainment

TikTok creators welcome deal to keep app in the U.S.

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TikTok creators welcome deal to keep app in the U.S.

Only a few years ago, Keith Lee was a professional MMA fighter, doing food delivery and making social media videos to ease his social anxiety.

On Thursday night, however, Lee found himself under the glare of bright lights and walking the red carpet outside the historic Hollywood Palladium on Sunset Boulevard about to be recognized as TikTok’s “Creator of the Year.”

He and hundreds of other creators had gathered for TikTok’s first American awards show. And they had good reason to celebrate.

Only a few minutes before the start of the inaugural show, they got word about a deal that would allow TikTok to keep operating in the U.S. through a joint venture controlled by a group of U.S. investors that includes tech giant Oracle Corp. TikTok confirmed the deal in an email to employees and said it is expected to close next month.

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“[TikTok] is the best way to reach people and I know so many people who rely on it to support their families,” said Lee, who has 17.3 million followers of his casual restaurant reviews. “For me, it’s my career now so I can’t imagine it not being around.”

Creators — many of whom are based in Southern California — rely on the app as a key source of income, while businesses and brands turn to the platform and its influencers to promote their products.

Many had worried that the app might disappear after the Supreme Court upheld a ban on the platform because of national security concerns raised by President Trump in 2020.

Trump subsequently allowed TikTok, which has offices in Culver City, to keep operating in the U.S. and in September signed an executive order outlining the new joint venture.

Comedy creator Adam W., who attended the awards show, called the news “game changing.”

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With 22.6 million followers on TikTok, Adam W. has amassed a massive audience for his videos that parody pop culture trends.

In one, he’s a contestant on “The Bachelor,” surrounded by a line of lookalike blond models; in another, he’s drinking matcha lattes with Will Smith.

“That’s so good to hear,” said Adam W. of the new ownership. “So many people are able to make careers off of TikTok. There’s so many people out there who go to TikTok to get away from their reality and it means a lot to them, so I think it’s really valuable for us to have.”

TikTok said the awards show is intended to celebrate the influencers who’ve helped transform the app into a global force that has shaped the way younger Americans shop and consume entertainment.

“You represent a truly global community of over 1 billion people on TikTok,” Kim Farrell, the app’s global head of creators, said at the event. “This year, you showed the world just how much impact creators have.”

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Despite the historic moment, the awards show was not without technical glitches. Screens that were intended to display clips of contestants and visuals during speeches were dark the entire night.

The two-hour show, in which creators received awards in several categories, featured a range of skits parodying TikTok cultural moments, from Jools Lebron telling the crowd to “be demure,” to Rei Ami of K-Pop Demon Hunters shooting a Labubu cannon into the crowd.

“TikTok definitely changed my life,” Lee said in an interview. “I always planned my life around food, so I’m blessed to just turn the camera on and do the same thing.”

The new ownership of TikTok should allow the app to rebound after it lost market share amid uncertainty over its future, said Max Willens, an analyst at EMarketer.

“This past year, because a lot of advertisers weren’t really sure whether TikTok was going to stay or go, it did kind of slow the momentum that we had seen on that platform,” Willens said. “We think that moving forward that is going to wind up just being a blip.”

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Movie Review: ‘Avatar: Fire and Ash’ – Catholic Review

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Movie Review: ‘Avatar: Fire and Ash’ – Catholic Review

NEW YORK (OSV News) – “Avatar: Fire and Ash” (20th Century), the third film in the always visually rich franchise that got its start in 2009, brings forward thematic elements that had previously been kept in the background and that viewers of faith will find it impossible to accept and difficult to dismiss. As a result, it requires careful evaluation by mature movie fans.

Against the recurring background of the fictional moon Pandora, the saga of the family whose fortunes were chronicled in the earlier chapters continues. The clan consists of dad Jake Sully (Sam Worthington) and his wife Neytiri (Zoe Saldaña) as well as their three surviving children, teens Lo’ak (Britain Dalton) and Kiri (Sigourney Weaver) and tyke Tuk (Trinity Jo-Li Bliss).

Rounding out the household is Jake and Neytiri’s adolescent adopted son, Spider (Jack Champion).

As veterans of the earlier outings will know, Jake was originally a human and a Marine. But, via an avatar, he eventually embraced the identity of Neytiri’s Pandoran tribe, the Na’vi. While their biological kids are to all appearances Na’vi — a towering race with blue skins and tails — Spider is human and requires a breathing mask to survive on Pandora.

Lo’ak is guilt-ridden over his role in the death of his older brother, Neteyam (Jamie Flatters), and wants to redeem himself by proving his worth as a warrior. Kiri is frustrated that, despite her evident spiritual gifts, she’s unable to connect with Eywa, the mother goddess the Na’vi worship.

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For his part, Jake is worried about Spider’s future — Neteyam’s death has left the still-grieving Neytiri with a hatred of the “Sky people,” as Earthlings are known on Pandora. He also has to contend with the ongoing threat posed by his potentially deadly rivalry with his former Marine comrade, Col. Miles Quaritch (Stephen Lang), who is also Spider’s estranged father.

As if all that weren’t enough, a further challenge arises when the Metkayina, the sea-oriented Pandorans with whom Jake et al. have taken refuge, are attacked by the fierce fire-centric Mangkwan, led by Varang (Oona Chaplin), a malevolent sorceress. A three hour-plus running time is required to tie up these varied strands.

Along the way, the religion adhered to by the main characters becomes more prominent than in previous installments. Thus Eywa is both present on screen and active in the plot. Additionally, Kiri is revealed to have been the product of a virginal conception.

Director and co-writer (with Rick Jaffa and Amanda Silver) James Cameron’s extension of his blockbuster series, accordingly, not only includes material uncomfortable at best for Christians but also seems incongruent, overall, with monotheistic belief. Even well-catechized grown-ups, therefore, should approach this sprawling addition to Cameron’s epic with caution.

The film contains nonscriptural beliefs and practices, constant stylized but often intense combat violence with brief gore, scenes of torture, narcotics use, partial nudity, a couple of mild oaths, at least one rough term, numerous crude and a handful of crass expressions and an obscene gesture. The OSV News classification is L — limited adult audience, films whose problematic content many adults would find troubling. The Motion Picture Association rating is PG-13 — parents strongly cautioned. Some material may be inappropriate for children under 13.

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‘It was by the kids, for the kids’: Chain Reaction’s former booker reflects on the O.C. club’s legacy

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‘It was by the kids, for the kids’: Chain Reaction’s former booker reflects on the O.C. club’s legacy

My name is Jon Halperin. I booked and managed Chain Reaction from 2000 to 2006. It started by accident while I was running a one-person record label. I went to the club to see the band Melee perform and the prior talent buyer for the club had just quit that day. I told owner Tim Hill I’d do it (having only booked three shows ever at a coffee shop). We slept on it, and I was hired the next day.

I joined Ron Martinez (of Final Conflict). He was booking the punk and hardcore shows. I booked the indie, ska, emo, screamo and pop punk stuff. We made a great team. Best work-wife ever.

Story time. My friend Ikey Owens (RIP) hit me up and told me that he and the guys from At the Drive In were going to be starting a new band. I’d booked Defacto (their dub project) before, and we agreed to throw them on a show and just bill it as “Defacto.” There were maybe 200 people there to see the first show for a band that would soon be known as the Mars Volta.

That wasn’t out of the ordinary. Chain Reaction had many artists grace that stage that went on to bigger things: Death Cab for Cutie, Avenged Sevenfold, Maroon 5, Fall Out Boy, Panic at the Disco, Taking Back Sunday, Pierce the Veil, My Morning Jacket. The list goes on and on.

Jon Halperin, who booked Chain Reaction from 2000 to 2006, stands in front of the club during its heyday.

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(From Jon Halperin)

I used to make a deal with the kids. Buy a ticket to “X” show, and if you didn’t like the band, I’d refund you. I never had to. I knew my audience and they trusted my curation of the room. … It was by the kids, for the kids, except I was 30 at the time. I had to think like a teenager. My friend Brian once called me “Peter Pan.”

Halfway through my reign, social media became a thing. There was Friendster and a bit later MySpace. YouTube stated just a few years after. But those first few years of me at the venue, it was word of mouth. It was paper fliers dropped off at coffee shops and record stores. It was the flier in the venue window. It was Mean Street Magazine and Skratch Magazine.

I’d tease the press when they wanted to review a show. If you don’t show up with a pen and paper, you aren’t getting in (sorry, Kelli).

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Most music industry went to the Los Angeles show, but smart industry came to us. Countless acts got signed following their shows. You’d often see the band meeting with a label in the parking lot near their tour van.

It was a dry room when I was there. No booze or weed whatsoever. We made only one exception to the weed rule. An artist in a band with Crohn’s disease who traveled with a nurse. Not saying bands didn’t drink backstage, on stage, in their vans (we rarely had buses), but what we didn’t see didn’t happen.

Touche Amoré performing at Chain Reaction in 2010.

Touche Amoré performing at Chain Reaction in 2010.

(Joe Calixto)

We were often referred to as the “CBGB’s of the West,” and for a lot of bands, locals and touring acts alike, we were just that. We were the epicenter. There were other venues of course, but for some reason, we were the venue to play. Showcase Theater in Corona was edging toward its demise. Koo’s Cafe in Santa Ana was done. Back Alley in Fullerton wasn’t active. Galaxy Theater [in Santa Ana] was still, well, the Galaxy. There was no House of Blues Anaheim. Bands would drive a thousand miles to play one show at Chain Reaction. We were where the local bands started as first of four on a bill and would be headlining us within a year. We were their jumping-off point. We were where the kids came out. The real fans, many of whom started bands themselves.

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Thankfully, there are other smaller venues out there today fostering the all-ages scene: Programme Skate in Fullerton, the Locker Room at Garden AMP [in Garden Grove], Toxic Toast in Long Beach, the Haven Pomona, but it’s just not the same. It was a moment in time. A time that will be forgotten in a few decades, but for today, my social media is being inundated with memories of a room that was a second home for thousands of kids.

Zero regrets. It was the best and worst times of my life. Working a day gig and then heading to the venue nearly every day of the week was rough. Relationships and friendships were hard, being that I couldn’t go out at night. I couldn’t get a pet. I was constantly tired. But I wouldn’t trade those six years for the world.

RIP, Chain Reaction.

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