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The Trump Family Is Going All-In on Crypto Projects, From Bitcoin Mining to Stablecoins

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The Trump Family Is Going All-In on Crypto Projects, From Bitcoin Mining to Stablecoins

(Bloomberg) — President Donald Trump and his family have taken a interest in just about every corner of the crypto industry.

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There are nonfungible tokens and digital collectibles; a decentralized finance project; a proposed stablecoin; an effort at Bitcoin mining; and a pair of memecoins, one for the president and one for First Lady Melania Trump.

Taken together, the various projects are approaching $1 billion in paper gains even after accounting for the latest round of trade war-induced market gyrations, according to Bloomberg calculations based on publicly available data.

Donald Trump is already the richest person to have ever become US president, and his non-crypto holdings include significant investments in real estate. After his first election in 2016, Trump’s lawyers created a trust to handle his business affairs. That was managed by his two eldest sons and by Allen Weisselberg, the longtime chief financial officer of Trump’s real estate company.

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Eric Trump has emphasized that “there are no conflicts” related to the family’s crypto investments.

“I don’t work with the White House,” Eric Trump said during a Bloomberg TV interview in April. “We’ve believed in crypto for a long time.”

The president’s own public conversion to crypto is still relatively new. Trump called Bitcoin a “scam” as recently as 2021, telling Fox Business at the time that he didn’t like the token “because it’s another currency competing against the dollar” and that it should be regulated “very, very high.”

Trump’s relationship with the digital asset industry has evolved significantly since then. As a candidate, he courted and benefited from significant contributions to his reelection campaign from crypto executives and advocates.

In his second term, Trump has signed executive orders in support of his promise to make the US the crypto capital of the planet, installed David Sacks and Bo Hines to represent the interests of the industry, and continued to tout his memecoin with posts on Truth Social.

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“Trump and his family seem eager to establish a broad foothold in the sector prior to further regulatory actions that are likely to boost cryptoasset valuations,” said Eswar Prasad, professor of trade policy at Cornell University.

Here’s how the Trump crypto portfolio has evolved.

Nonfungible Tokens: Dec. 2022

Trump became a crypto convert after falling in love with his own digital collectibles, known as nonfungible tokens.

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Bill Zanker, a friend of Trump’s and the founder of adult-education company The Learning Annex, initially pitched him the idea. Since then, the Trump Trading Cards NFTs, which show him in a variety of poses and outfits (sometimes dressed as a superhero), have been spread out over four collections.

The president last year hosted dinners for fans who purchased his NFTs, which, according to financial disclosures, have brought in millions of dollars.

Decentralized Finance: Sept. 2024

The Trump family announced its crypto project World Liberty Financial ahead of the US election. Since its inception, the project has been buying up millions of dollars worth of other cryptocurrencies, including Ether and Tron, though has yet to offer promised DeFi services like lending crypto without any intermediaries.

A company affiliated with Trump receives 75% of net revenue as a fee, including the proceeds of token sales, according to offering documents. The Trump family owns 60% of the equity share of the World Liberty through their company DT Marks DeFi LLC.

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The company has raised $550 million in token sales after completing a second round last month.

Zach Witkoff, one of World Liberty’s co-founders, is the son of Steve Witkoff, who helped connect the president’s family to other World Liberty Financial’s participants. Since the platform’s token sale in October, observers have raised questions about its potential conflicts of interest for the Trump family, given the administration’s sway over regulations.

Trump’s sons, Donald Jr., Eric, and Barron, are all listed as “Web3 Advisors” to World Liberty Financial. The family actively promotes the project through social media and public appearances.

Memecoins: Jan. 2025

The day before Trump’s inauguration, he and his wife, Melania, launched their own memecoins, a highly speculative corner of crypto in which the asset doesn’t have much intrinsic value. After an initial surge, which likely generated more than $11.4 million in fees for entities linked to the president in January alone, prices have tanked.

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The foray was met with mixed reaction from the crypto industry, as many believed it hurt the push to appear more legitimate. Two Trump-linked entities — CIC Digital and Fight Fight Fight LLC — own 80% of the supply, a holding that will be unlocked over three years.

ETFs: Feb. 2025

Trump Media & Technology Group Corp. said in early February that it had applied to trademark brands for investment products with themes that track Trump’s priorities, including a “Truth.Fi Bitcoin Plus ETF.”

It has said it would work with Crypto.com to launch the ETF. The month before Trump’s election win, the SEC filed a notice that it intended to sue Crypto.com for operating an unregistered securities exchange. It closed its probe in March, according to the company.

Stablecoin: March 25

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World Liberty Financial announced plans to launch its own dollar-tracking stablecoin called USD1, which will be initially minted on the Ethereum and Binance Smart Chain blockchains. The token will be backed one-to-one by short-term US Treasuries, dollar deposits and other cash equivalents, according to World Liberty.

The move came just ahead of landmark stablecoin legislation that advanced through the House Financial Services Committee, with crypto companies pitching stablecoins as a way to make global financial transactions cheaper and faster.

Bitcoin Mining: March 31

The Trump family said it plans to launch a Bitcoin mining-focused venture with Hut 8 Corp. Bitcoin miners were early supporters of Trump’s reelection campaign. In June 2024, then-candidate Trump hosted several mining executives at Mar-a-Lago, telling them he’d be an advocate for them in the White House.

The Bitcoin mining sector in the US has morphed into a multibillion dollar industry.

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“Investing in crypto is no longer as simple as holding Bitcoin,” said Campbell Harvey, a professor of finance at Duke University. “There are many different crypto segments. Trump has a presence in lending, a future stablecoin, other cryptoassets, and now a mining operation.”

–With assistance from Annie Massa, Kyle Kim (News), Muyao Shen and Dave Liedtka.

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©2025 Bloomberg L.P.

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Crypto Sector Suffers Exodus of Reliable Retail Investors | PYMNTS.com

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Crypto Sector Suffers Exodus of Reliable Retail Investors | PYMNTS.com

Retail investors are reportedly leaving the cryptocurrency sector, robbing the industry of a dependable driver.

That’s according to a report Sunday (March 1) from Bloomberg News, which says the speculative demand that once centered around crypto has shifted into stocks.

Since late 2024, retail investors have steadily shifted toward equities, a trend that sped up following the crypto crash last October, the report said, citing a new report from market-maker Wintermute which itself drew from JPMorgan Chase data.

Bloomberg characterizes the shift as striking at something key to the crypto’s market structure, which has long relied on investor mood as a key demand driver. If that demand is moving to other trades, it goes against the belief that digital assets can recover without something to draw back retail investors.

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“In prior cycles, excess retail risk appetite tended to concentrate in crypto,” said Evgeny Gaevoy, CEO of Wintermute, who added that crypto is now “one of many risky-asset classes with similar volatility profile that retail can use to invest and speculate on.”

More than $19 billion in positions were wiped out in October — $7 billion of them in less than an hour — liquidating more than 1.6 million traders, the report added.

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Since then, there’s been “a near-complete pivot into equities that is still ongoing,” the Wintermute said. Bitcoin has fallen from its record high of around $126,000 down to $66,000 amid reports of American and Israeli strikes against Iran, the report added.

In other digital assets news, PYMNTS wrote last week about the significance of Morgan Stanley’s application before the Office of the Comptroller of the Currency (OCC) for a charter for a digital asset-focused national trust bank.

As that report said, a trust bank, as opposed to a traditional commercial bank, does not offer loans or deposits, but rather focuses on custody, fiduciary services and asset administration, basically acting as a highly regulated vault/legal steward. This structure, PYMNTS added, could be ideally suited to digital assets.

“The trust bank charter offers a solution,” the report added. “It allows a firm to handle digital assets under the supervision of the OCC while avoiding the capital and liquidity requirements associated with deposit-taking institutions. In regulatory terms, it is a bridge. In strategic terms, it could be an on-ramp for traditional finance to take over functions once dominated by crypto-native firms.”

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The Last Frontier For Cryptocurrency Adoption

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The Last Frontier For Cryptocurrency Adoption

While studies reveal institutional investors and wealth managers believe tokenized ETFs will drive mainstream market adoption for cryptocurrency, there looms the theft of bad actors that most often go untraceable.

Barriers to the expansion of tokenization are starting to fall as major investment firms consider launching tokenized ETFs, according to new global research by London-based Nickel Digital Asset Management (Nickel), Europe’s leading digital assets hedge fund manager founded by alumni of Bankers Trust, Goldman Sachs and JPMorgan.

Its study with institutional investors (pension funds, insurance asset managers and family offices) and wealth managers at organisations which collectively manage over $14 trillion in assets found almost all (97%) believe the potential launch of tokenized ETFs such as BlackRock’s will be important to the expansion of the sector with nearly one in three (32%) rating the development as very important.

The study also reflected the belief that tokenization will continue to grow, with nearly 70% of respondents believing that fund managers looking to tokenize investment funds and asset classes will increase over the next three years.

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Nickel’s research with firms in the US, UK, Germany, Switzerland, Singapore, Brazil and the United Arab Emirates found growing awareness of the benefits of tokenization. Private markets are seen as offering the greatest potential for tokenization, with almost 70% seeing private equity funds as the asset class with the most opportunity, followed by fixed income (55%) and public equities (42%).

Anatoly Crachilov, CEO and Founding Partner at Nickel Digital, said: “Tokenization is quickly moving from theory to real-world adoption as institutional investors grow more comfortable with its benefits and see major players enter the space. When firms like BlackRock step in, it fundamentally shifts the conversation. This development is timely for our multi-manager vehicle as expanding liquidity depth will allow some of our pods to start trading tokenized assets in the coming months.”

To address potential criminal threat, an advanced detection system to identify and trace blockchain funds connected with criminal activity was presented earlier this week at the Annual CyberASAP Demo Day in London.

The system, called SynapTrack, enables faster and more accurate detection of fraudulent activity using blockchains and cryptocurrencies, where traditional anti-money laundering and counter-terrorist financing systems struggle to keep pace.

Although current fraud detection methods pick up unusual activity, they deliver an extremely high rate (40%) of false positive reports. These require manual checking by compliance professionals, resulting in backlogs in identifying and acting on suspicious activity.

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The SynapTrack system is designed to deliver a substantially lower rate of false positives. It has already been tested using real-life data from the notorious 2025 Bybit hack, where criminals stole $1.5bn of digital tokens from a cryptocurrency exchange. SynapTrack traced the hacker with 98% accuracy.

The team behind SynapTrack is keen to hear from exchanges, financial regulators or law enforcement agencies who want to test the prototype in real-world conditions.

SynapTrack uses a validated methodology to score the likelihood of transactions being part of a money laundering scheme. It has a self-improving algorithm that continuously adapts to new tactics – dynamically identifying suspicious patterns in blockchain transactions. It has a universal cross-chain capability, and is designed around how compliance teams work, presenting results in a dashboard. No infrastructure changes are needed for installation.

It is relatively easy to obscure fraudulent or criminal activity by moving funds between blockchains, or dispersing them across many blockchains, in what are known as ‘cross-chain’ transactions. It is these transactions that pose the greatest difficulty for existing anti-money laundering systems.

SynapTrack was developed by University of Birmingham computer scientists Dr Pascal Berrang and PhD student Endong Liu, in collaboration with blockchain developer Nimiq. Dr Berrang’s research is in IT security and privacy on blockchain, artificial intelligence and machine learning. The subject of Endong Liu’s PhD is transaction tracing. Nimiq is supporting with blockchain-specific insights, knowledge of real-world constraints, and implementation.

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The team is currently fundraising to ensure regulatory readiness and complete the team with a CEO and software developers.

Dr Berrang said: “The last few years have seen a near-exponential growth in blockchain transactions. While many of these are legitimate, blockchains are attractive to criminals as funds can be moved very quickly to other jurisdictions. Our work with Nimiq and the creation of SynapTrack is addressing this black spot, and will enable more effective regulation, making the whole ecosystem of blockchain safer and more trustworthy.”

With the financial market and cybersecurity industry converging, cryptocurrency is here to stay.

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Bitcoin drops to $63,000 as U.S. and Israel launch strikes on Iran

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Bitcoin drops to ,000 as U.S. and Israel launch strikes on Iran

Bitcoin briefly reclaimed $65,000 before pulling back to $64,700 as the Iran conflict continued to escalate through Saturday.

Iranian state media reported at least 70 killed in its Hormozgan province, per Aljazeera, including a strike on an elementary school. Israel activated air raid alerts after detecting fresh missile launches from Iran.

Trump told the Washington Post that “all I want is freedom for the people.” NATO said it was “closely following” developments, China urged an immediate ceasefire, and Turkey offered to mediate.

Bitcoin’s inability to hold $65,000 on the bounce suggests sellers remain in control, but the relative stability given the severity of the headlines points to thin weekend order books rather than active selling pressure.

Headline risks persist for BTC traders as the U.S. day progresses.

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What happened earlier

Earlier in the day, BTC neared $63,000 in Saturday trading after the U.S. and Israel launched military strikes on Iran, pushing the largest cryptocurrency down roughly 3% in a matter of hours and extending what had already been a difficult weekend for risk assets.
The move brought bitcoin to its lowest level since the Feb. 5 crash, when the token briefly dipped below $60,000.

Israeli Defense Minister Israel Katz declared an immediate state of emergency across all areas of Israel. A U.S. official confirmed American participation in the strikes, The Wall Street Journal reported.

The sell-off follows a well-established pattern. Bitcoin trades 24 hours a day, 7 days a week, while equity and bond markets are closed on weekends.

That makes it one of the only large, liquid assets available for traders to sell when geopolitical risk spikes outside of traditional market hours.

The result is that bitcoin often acts as a pressure valve for broader risk-off sentiment during weekend events, absorbing selling that would otherwise spread across equities, commodities, and currencies if those markets were open.

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The attack risks a wider regional conflict in one of the most economically sensitive parts of the world, following a month-long U.S. military buildup and failed negotiations over Iran’s nuclear program.

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