Crypto
How an obscure 4chan meme gave birth to a cryptocurrency that went up 1,800%
- A memecoin based on “mogging” is one of the crypto bull market’s top performers.
- The mogging meme has links to misogyny and toxic masculinity, an internet culture researcher says.
- Members of the Mog Coin community say the meme has transcended its origin.
With the crypto bull market in full swing, memecoins â tokens without any function or use case that trade solely on their popularity and sentiment â are soaring.
Among the list of top performers is Mog Coin, launched in March 2023. Itâs up an eye-watering 1,800% over the past month amid a $6.4 billion memecoin trading frenzy in February. Mog Coin now trades at a market value of over $371 million.
Mog Coin is the latest example of a meme from the fringes of the internet gaining popularity in crypto. The term âmog,â a corruption of the acronym âalpha male of the group,â can be traced to posts on online forum 4chan as far back as 2016.
âTo âmogâ someone is to assert oneâs dominance over them â usually men â hoping to impress women,â Siân Brooke, a researcher at the London School of Economics who studies online communities, told DL News.
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Brooke said the term, which comes from the intersection of bodybuilding and pickup artist communities, is linked to ideas of misogyny and toxic masculinity. âWomen are not valued in these communities but are objectified and seen as a prize to obtain,â she said.
But members of the Mog Coin community say the meme has transcended its original meaning.
âItâs about rising above the ordinary, striving for greatness, and manifesting our deepest desires and highest potential,â Alphapriest777, a pseudonymous investor in Mog Coin, told DL News.
âThe underlying message is the same: Weâre here to level up, to support each other, and to leave a lasting impact,â Alphapriest said.
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And mogging isnât the first time lingo from 4chan has crossed over into crypto.
WAGMI, an acronym for âweâre all gonna make it,â which became a rallying cry among crypto investors during the previous bull run, also traces its origin to posts on 4chan and bodybuilding.com. The phrase was popularised by bodybuilder Aziz âZyzzâ Shavershian in 2010 before crossing over into crypto circles around 2017.
Mogging and masculinity
Financial trading has historically been a male-dominated world. In crypto, where trading risks â and rewards â are amplified, the same macho attitudes are also commonplace.
One reason for this, according to Brooke, is that by owning crypto, âmen can reflect ideal forms of masculinity through evidence of a willingness to take risks, display esoteric knowledge, and demonstrate fortitude and independence.â
The Mog Coin website says the memecoin is about confidence, success, and âbeing the best version of yourself in anything you do.â
Alphapriest attributed Mog Coinâs success to its culture of âwinning, resilience, and rising above the mediocreâ and its âcelebration of the hustle, the grind, and the unwavering belief in our own potential.â
âItâs a daily reminder of whatâs possible when a group of like-minded, passionate individuals come together and decide to aim higher,â Alphapriest said.
However, there is often a darker side to how masculinity manifests itself in such online communities.
A cornerstone of the mogging meme is âlooksmaxing,â an idea popular among young men who want to change their appearance to become more attractive and gain social acceptance. It has roots in âlookism,â a prejudice or discrimination toward people who are considered to be physically unattractive that is popular in incel circles.
Tropes such as âalphas,â a term used to denote men who embody the sexual and sporting success of mainstream, desirable masculinity, and âbetas,â the opposite of alphas, are common.
Brooke said the concept of alphas and betas is tied to a toxic framing of gender in which women are denied personhood. âThey are seen as irrational, interchangeable, hardwired to pair with alpha males, and needing to be dominated,â she said.
To what extent these ideas are actively propagated in the Mog Coin community is unclear.
âMemes often get away with being bigoted or sexist by claiming to be ironic,â Brooke said. âOnline, itâs hard to tell when someone genuinely expresses themselves or mocks them unless they make their intentions clear.â
âOf course, mog is much bigger than any acronym,â Wolf, a pseudonymous admin in the official Mog Coin Telegram group â a messaging app â told DL News.
When asked about Mog Coinâs alpha male of the group origin, Wolf listed several alternative acronyms for mog, such as men of God, maiden of God, monkeys, orangutans, gorillas, multiple orgasm giver, and magical opportunity generator.
Memes and politics
Like with many other popular internet subcultures, nods to right-wing politics are also present in mogging and Mog Coin.
On the official Mog Coin X account, a pinned video of a breakdancing Donald Trump sporting a pair of pit vipers â the iridescent sunglasses that have become synonymous with the Mog Coin community â greets potential initiates.
It is also up for debate to what extent the broader Mog Coin community supports such uses of right-wing figures.
Pepe, a memecoin based on comics artist Matt Furieâs enduring Pepe the Frog character, has also previously been linked to right-wing circles. But the meme has broader appeal.
While extremist groups sometimes co-opt Pepe the Frog to make racist memes, the character is broadly used in crypto circles to emote the ups and downs of crypto trading. The meme also became popular as a symbol of resistance during the 2019 Hong Kong democracy protests.
Last year, Coinbase Chief Legal Officer Paul Grewal publicly apologised on X after the crypto exchange labelled Pepe as an alt-right âhate symbol.â
Tim Craig is DL Newsâ Edinburgh-based DeFi Correspondent. Reach out with tips at tim@dlnews.com.
Crypto
ADI Foundation and Settlemint Launch ADGM Tokenization Rail for $30.9B RWAs
- ADI Foundation and Settlemint launched a digital securities hub under ADGM’s 2026 regulatory framework.
- BCG projects digital assets will grow to $18.9 trillion by 2033 as institutional RWA adoption accelerates.
- Van Niekerk says the Settlemint blueprint allows global exchanges to launch 24/7 tokenized trading next.
Integrated Infrastructure for Institutional Adoption
ADI Foundation and Settlemint announced a partnership on May 13 to launch a new digital securities infrastructure on the ADI Chain, aiming to streamline the tokenization of assets within the Abu Dhabi Global Market (ADGM) regulatory framework.
The collaboration integrates ADI Foundation’s compliance-ready Layer-2 blockchain with Settlemint’s digital asset lifecycle platform (DALP). The combined system is designed to handle the entire lifespan of a digital security, from initial token creation and on-chain recording to post-trade servicing and management.
The move addresses a primary hurdle for institutional investors: the difficulty of coordinating issuance, trading, settlement, and custody across fragmented jurisdictions. By providing an integrated architecture, the partners aim to offer a unified pathway for institutions to move traditional assets onto the blockchain.
“The future of investment and trading will not only be digitized, but also available 24 hours a day, 7 days a week,” said Andrey Lazorenko, CEO of ADI Foundation. “Our partnership brings together market infrastructure, institutional-grade blockchain, and a digital asset lifecycle platform to tokenize equities and trade them on secondary platforms.”
According to a media statement, the platform utilizes Settlemint’s implementation of the ERC-3643 standard—a protocol specifically designed for security tokens to ensure compliance with regulatory requirements. While the partnership is initially focusing on equity tokenization, the infrastructure is built to support a variety of other tokenized securities and financial instruments, pending regulatory approval.
The announcement comes as institutional interest in real-world assets ( RWAs) on-chain continues to accelerate. According to data from RWA.xyz, tokenized RWAs currently represent approximately $30.92 billion in on-chain value, with tokenized U.S. Treasuries accounting for roughly $15.20 billion of that total. Market analysts expect this trend to scale significantly. A 2026 analysis by BCG suggests the digital asset market could surge from $0.6 trillion in 2025 to $18.9 trillion by 2033.
Matthew Van Niekerk, co-founder and president of Settlemint, characterized the partnership as a “blueprint” for the broader financial industry.
“This partnership proves that regulated, multi-asset tokenization at national scale on public blockchains is not just feasible, but live,” Van Niekerk said. He added that the infrastructure is intended to be a model that central securities depositories (CSDs), exchanges, and clearing houses can adopt to integrate digital assets into existing operations.
Crypto
BlackRock COO: Cryptocurrency Demand Surpasses Firm’s Expectations, Signaling a Shift in Value
BlackRock Chief Operating Officer Rob Goldstein revealed that demand for cryptocurrency has significantly exceeded the firm’s initial projections, marking a notable shift in institutional sentiment toward digital assets. Speaking during a Binance online stream, Goldstein addressed the market’s reception of BlackRock’s spot Bitcoin exchange-traded fund (ETF), IBIT, and outlined the asset manager’s broader strategic outlook on blockchain-based finance.
Demand Driven by Value Proposition, Not Speculation
Goldstein emphasized that the global demand for IBIT was stronger than anticipated, describing the interest not as fleeting speculative enthusiasm but as a recognition of a new value proposition rooted in emerging technology. He noted that investors are increasingly viewing cryptocurrency as a distinct asset class with potential for long-term portfolio diversification, rather than a short-term trading vehicle. This perspective aligns with BlackRock’s broader push to integrate digital assets into traditional investment frameworks.
Tokenization and the Future of Capital Markets
Goldstein predicted that the tokenization of capital market instruments remains in its early stages, with future growth expected to be measured in multiples rather than incremental percentages. He argued that blockchain infrastructure could fundamentally reshape how assets are issued, traded, and settled, reducing friction and increasing transparency. This view is consistent with growing industry interest in real-world asset (RWA) tokenization, a trend that major financial institutions are beginning to explore.
AI Agents and Digital Rail Transactions
In a forward-looking comment, Goldstein suggested that artificial intelligence agents will eventually conduct transactions directly via digital rails, or blockchain infrastructure, rather than logging into traditional bank accounts. This vision points to a future where automated systems interact with decentralized finance protocols, potentially streamlining operations across supply chains, payments, and asset management. While still conceptual, the statement underscores BlackRock’s attention to the convergence of AI and blockchain technologies.
The Education Gap Remains a Key Obstacle
Goldstein identified the primary barrier to broader adoption as a lack of investor education regarding the technical aspects of virtual assets and efficient portfolio allocation. Many institutional and retail investors remain uncertain about how to evaluate cryptocurrencies, assess risks, and integrate them into existing investment strategies. BlackRock’s emphasis on education suggests that the firm sees informed participation as critical to sustainable market growth.
Conclusion
BlackRock’s acknowledgment that cryptocurrency demand has exceeded expectations carries significant weight, given the firm’s status as the world’s largest asset manager with over $10 trillion in assets under management. Goldstein’s comments reflect a maturing institutional perspective that views digital assets not as a passing trend but as a structural evolution in finance. For investors, the key takeaway is that major financial players are moving beyond skepticism and actively building infrastructure for a tokenized future, even as educational gaps persist.
FAQs
Q1: What did BlackRock’s COO say about cryptocurrency demand?
Rob Goldstein stated that demand for cryptocurrency, particularly through BlackRock’s IBIT Bitcoin ETF, has exceeded the firm’s expectations, driven by a recognition of its value as an emerging technology rather than mere speculation.
Q2: What is BlackRock’s view on tokenization?
Goldstein described tokenization of capital market tools as still in its infancy, with future growth expected to be exponential. He believes blockchain infrastructure will play a key role in transforming how assets are managed and traded.
Q3: What is the biggest obstacle to cryptocurrency adoption according to BlackRock?
The main challenge is a lack of investor education on the technical aspects of virtual assets and how to allocate them effectively within a portfolio, according to Goldstein.
Crypto
MEXC Commits to 1,000 BTC Purchase as Guardian Fund Targets $500M Expansion
Key Takeaways
- MEXC plans to expand its Guardian Fund to $500M over two years, along with a 1,000 BTC reserve.
- MEXC logged $270M inflows by May 11, reflecting demand for stronger reserve safeguards.
- MEXC will add on-chain BTC and USDT proof-of-reserves to boost transparency and trust.
BTC and USDT to Serve as Dual Reserve System for Market Stability
Crypto exchange MEXC is deepening its focus on reserve strength and user protection, announcing plans to expand its Guardian Fund fivefold to $500 million and acquire 1,000 bitcoin as part of a broader risk management strategy.
The exchange said the initiative will be rolled out over the next two years and is designed to create a dual-reserve structure combining liquid stablecoin holdings with long-term BTC reserves. The framework is intended to bolster platform stability and improve resilience during periods of market stress.
The announcement comes as MEXC continues to attract new capital and users. According to data from Defillama, the exchange recorded $271.6 million in net inflows over the past month through May 11, reflecting increased trading activity and participation across global markets.
Under the revised structure, the Guardian Fund will continue to hold significant USDT reserves to ensure immediate liquidity and operational flexibility. The addition of bitcoin is intended to provide a longer-term store of value capable of preserving purchasing power across market cycles.
Transparency Remains Key for MEXC
MEXC said the strategy is part of a disciplined reserve management approach rather than a reaction to short-term volatility. The company framed the expansion as an effort to build infrastructure comparable to institutional-grade financial safeguards increasingly expected in the digital asset industry.
“Trust has to be capitalized, not just claimed. The expansion of the Guardian Fund and the addition of bitcoin reserves reflect our commitment to building protection infrastructure that helps users access infinite opportunities with greater confidence,” CEO Vugar Usi said in a statement.
The exchange also emphasized transparency. Wallet addresses tied to the Guardian Fund’s USDT and bitcoin holdings have been disclosed publicly, allowing users to verify reserve balances on-chain in real time. The move highlights a broader trend among large trading platforms seeking to differentiate themselves through stronger balance sheets and more visible proof-of-reserves mechanisms.
For MEXC, the Guardian Fund expansion forms part of a wider push to position itself as a global platform capable of supporting long-term growth. The company said the initiative aligns with its broader strategy of improving transparency, strengthening risk management, and protecting users during periods of heightened market uncertainty.
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