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How an obscure 4chan meme gave birth to a cryptocurrency that went up 1,800%

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How an obscure 4chan meme gave birth to a cryptocurrency that went up 1,800%
  • A memecoin based on “mogging” is one of the crypto bull market’s top performers.
  • The mogging meme has links to misogyny and toxic masculinity, an internet culture researcher says.
  • Members of the Mog Coin community say the meme has transcended its origin.

With the crypto bull market in full swing, memecoins — tokens without any function or use case that trade solely on their popularity and sentiment — are soaring.

Among the list of top performers is Mog Coin, launched in March 2023. It’s up an eye-watering 1,800% over the past month amid a $6.4 billion memecoin trading frenzy in February. Mog Coin now trades at a market value of over $371 million.

Mog Coin is the latest example of a meme from the fringes of the internet gaining popularity in crypto. The term “mog,” a corruption of the acronym “alpha male of the group,” can be traced to posts on online forum 4chan as far back as 2016.

“To ‘mog’ someone is to assert one’s dominance over them — usually men — hoping to impress women,” Siân Brooke, a researcher at the London School of Economics who studies online communities, told DL News.

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Brooke said the term, which comes from the intersection of bodybuilding and pickup artist communities, is linked to ideas of misogyny and toxic masculinity. “Women are not valued in these communities but are objectified and seen as a prize to obtain,” she said.

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But members of the Mog Coin community say the meme has transcended its original meaning.

“It’s about rising above the ordinary, striving for greatness, and manifesting our deepest desires and highest potential,” Alphapriest777, a pseudonymous investor in Mog Coin, told DL News.

“The underlying message is the same: We’re here to level up, to support each other, and to leave a lasting impact,” Alphapriest said.

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And mogging isn’t the first time lingo from 4chan has crossed over into crypto.

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WAGMI, an acronym for “we’re all gonna make it,” which became a rallying cry among crypto investors during the previous bull run, also traces its origin to posts on 4chan and bodybuilding.com. The phrase was popularised by bodybuilder Aziz “Zyzz” Shavershian in 2010 before crossing over into crypto circles around 2017.

Mogging and masculinity

Financial trading has historically been a male-dominated world. In crypto, where trading risks — and rewards — are amplified, the same macho attitudes are also commonplace.

One reason for this, according to Brooke, is that by owning crypto, “men can reflect ideal forms of masculinity through evidence of a willingness to take risks, display esoteric knowledge, and demonstrate fortitude and independence.”

The Mog Coin website says the memecoin is about confidence, success, and “being the best version of yourself in anything you do.”

Alphapriest attributed Mog Coin’s success to its culture of “winning, resilience, and rising above the mediocre” and its “celebration of the hustle, the grind, and the unwavering belief in our own potential.”

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Mog Coin is one of the top performing memecoins over the past month.

“It’s a daily reminder of what’s possible when a group of like-minded, passionate individuals come together and decide to aim higher,” Alphapriest said.

However, there is often a darker side to how masculinity manifests itself in such online communities.

A cornerstone of the mogging meme is “looksmaxing,” an idea popular among young men who want to change their appearance to become more attractive and gain social acceptance. It has roots in “lookism,” a prejudice or discrimination toward people who are considered to be physically unattractive that is popular in incel circles.

Tropes such as “alphas,” a term used to denote men who embody the sexual and sporting success of mainstream, desirable masculinity, and “betas,” the opposite of alphas, are common.

Brooke said the concept of alphas and betas is tied to a toxic framing of gender in which women are denied personhood. “They are seen as irrational, interchangeable, hardwired to pair with alpha males, and needing to be dominated,” she said.

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To what extent these ideas are actively propagated in the Mog Coin community is unclear.

“Memes often get away with being bigoted or sexist by claiming to be ironic,” Brooke said. “Online, it’s hard to tell when someone genuinely expresses themselves or mocks them unless they make their intentions clear.”

“Of course, mog is much bigger than any acronym,” Wolf, a pseudonymous admin in the official Mog Coin Telegram group — a messaging app — told DL News.

When asked about Mog Coin’s alpha male of the group origin, Wolf listed several alternative acronyms for mog, such as men of God, maiden of God, monkeys, orangutans, gorillas, multiple orgasm giver, and magical opportunity generator.

Memes and politics

Like with many other popular internet subcultures, nods to right-wing politics are also present in mogging and Mog Coin.

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On the official Mog Coin X account, a pinned video of a breakdancing Donald Trump sporting a pair of pit vipers — the iridescent sunglasses that have become synonymous with the Mog Coin community — greets potential initiates.

It is also up for debate to what extent the broader Mog Coin community supports such uses of right-wing figures.

Pepe, a memecoin based on comics artist Matt Furie’s enduring Pepe the Frog character, has also previously been linked to right-wing circles. But the meme has broader appeal.

While extremist groups sometimes co-opt Pepe the Frog to make racist memes, the character is broadly used in crypto circles to emote the ups and downs of crypto trading. The meme also became popular as a symbol of resistance during the 2019 Hong Kong democracy protests.

Last year, Coinbase Chief Legal Officer Paul Grewal publicly apologised on X after the crypto exchange labelled Pepe as an alt-right “hate symbol.”

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Tim Craig is DL News’ Edinburgh-based DeFi Correspondent. Reach out with tips at tim@dlnews.com.

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Zcash Climbs 80% Since June 5 as Traders Shrug off Orchard Bug Fears

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Zcash Climbs 80% Since June 5 as Traders Shrug off Orchard Bug Fears

Key Takeaways

The Orchard Vulnerability

Privacy coin Zcash (ZEC) surged on Tuesday, jumping 11.3% to $478 as it maintained a steady recovery that began shortly after it plunged to just under $265. At the time of writing (5:32 a.m. EST), the privacy coin’s latest climb pushed its gains since June 5 to approximately 80% and saw ZEC’s market capitalization reclaim the $8 billion threshold.

The coin, alongside rival monero, was one of a handful of altcoins that logged gains exceeding 5% even as bitcoin dipped below the $63,000 threshold. ZEC’s surge above $470 on June 9 resulted in $11.5 million in short positions on the coin being wiped out in 24 hours, compared with $2.43 million in liquidated long bets.

While Zcash has since wrestled back its top-dog status from chief rival Monero, the asset is still trading at a steep discount compared to its pre-June 5 peak of just over $600. Before the correction, ZEC was riding a powerful wave of momentum, fueled by a resurgence in the crypto-privacy narrative and high-profile endorsements from industry heavyweights like Arthur Hayes. However, that bullish trajectory ground to a sudden halt. The catalyst for the reversal was the unsettling discovery of a critical vulnerability within Zcash’s Orchard shielded pool—a zero-knowledge security flaw that had quietly lay dormant since 2022.

Despite this, supporters of the privacy coin believe the uncovering of the bug has not damaged ZEC’s long-term appeal. Posting on X, Eunice Wong insisted there is an extremely low likelihood an exploit was executed and said traders who offloaded their holdings had overreacted.

“Long-term thesis hasn’t changed. In an AI-driven world where every transaction is tracked, financial privacy will become the scarcest asset, and ZEC is still one of the strongest privacy plays in crypto. Catching this falling knife is going to look like a genius move,” Wong wrote.

Matthew Brienen, managing partner at Cryptocharged, said while he recently reduced his ZEC holdings, it was purely a risk-management decision rather than a change in conviction. Nevertheless, he offered an explanation for why caution is warranted even if there is no proof that ZEC was counterfeited.

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“The Orchard bug isn’t a confirmed inflation event. It’s a confirmed inability to prove supply integrity. Those are not the same thing. The most important fundamental fact to remember is that turnstile accounting is not the same as proving Orchard balances are legitimate. You can track what entered. You can track what exited. That doesn’t prove every claim inside the pool was valid,” Brienen explained.

He added, however, that if counterfeit Orchard notes do exist, they could remain hidden until redemption is ultimately forced. According to Brienen, the recent price action suggests that is exactly what the market is trying to price in.

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Top 100 Bitcoin Treasuries Now Hold 1.26M BTC

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Top 100 Bitcoin Treasuries Now Hold 1.26M BTC

Key Takeaways

Bitcoin Treasuries Are Turning Scarcity Into Strategy

Institutional bitcoin accumulation has grown dramatically, with the top 100 holders now controlling 1,258,090 BTC as of June 8, 2026, according to a chart published on X by HODL15Capital. This group includes public companies, private firms, mining operators, and treasury-focused entities, reflecting specialized corporate allocations alongside one dominant buyer.

At the top of the list, Strategy holds exactly 845,256 BTC, far surpassing every other entity. Twentyone Capital follows with 43,514 BTC, and Japan’s Metaplanet holds 40,177 BTC, showing that institutional BTC accumulation is global and spans multiple industries. Marathon Digital contributes 35,303 BTC.

Top 100 bitcoin treasury companies. Source: HODL15Capital

The size of Strategy’s lead reveals how uneven the race has become. One company controls more bitcoin than the rest of the top 100 combined, turning corporate treasury policy into a marketwide talking point. For investors, that concentration makes Strategy one of the clearest equity-market proxies for BTC exposure.

Other major names on the chart include Coinbase, Riot Platforms, Tesla, Spacex, Cleanspark, Block, Galaxy Digital, American Bitcoin Corp., and Hut 8. That lineup makes the trend easy to understand: bitcoin is no longer only a crypto-sector balance sheet bet. It now reaches miners, exchanges, technology firms, private companies, and treasury vehicles.

The BTC Concentration Across Sectors and Borders

The global spread of BTC holders is as notable as the headline total. Metaplanet’s top ranking shows adoption is no longer U.S.-centric, with participants from Japan, Canada, Europe, and Asia signaling worldwide corporate and institutional demand for bitcoin.

The supply angle is what makes the chart matter beyond crypto circles. The top 100 holders control more than 6% of bitcoin’s maximum 21 million supply, giving a singular corporate buyer a highly visible role in market liquidity. For shareholders, that creates both upside potential and sharper exposure to crypto-driven swings.

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Overall, the chart illustrates a highly centralized institutional concentration of bitcoin reserves. The focus is no longer just who holds the most, but how BTC has become a balance sheet battleground, with companies using treasury positions to signal conviction, attract investors, and position themselves in a more bitcoin-integrated financial landscape.

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About 1 in 5 Americans have used crypto; Republicans’ use has ticked up

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About 1 in 5 Americans have used crypto; Republicans’ use has ticked up

Even after years of buzz, the use of cryptocurrency has remained fairly stable in the United States. Today, about one-in-five U.S. adults (19%) say they’ve invested in or used a cryptocurrency – about on par with the 16% who said this in 2021.

But for the first time, there is a partisan gap in use. Republicans’ crypto use has ticked up from 16% in 2021 to 22% today, and they are now more likely than Democrats to say they’ve used it, according to a Pew Research Center survey conducted in January 2026.

Crypto has become part of the national political conversation in recent years. The Trump administration has set out to make America the “crypto capital of the world,” including steps to allow crypto firms to become banks.

About this research

This Pew Research Center analysis looks at Americans’ personal experiences with cryptocurrency over time.

Why did we do this?

Pew Research Center does research to inform the public, journalists and decision-makers. Studying the public’s views and experiences with cryptocurrency is part of our long-standing research on technology, e-commerce, online privacy and security, and related topics.

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Learn more about Pew Research Center.

How did we do this?

For the 2026 data, we surveyed 8,512 U.S. adults from Jan. 20 to 26, 2026. Everyone who took part in this survey is a member of the Center’s American Trends Panel. The survey represents the views of the full U.S. adult population.

Here are the questions used for this analysis, the topline and the survey methodology.

Who uses cryptocurrency?

Some of the biggest demographic differences in cryptocurrency use are by gender, age and income.


Men under 50 stand out for being crypto users; Republicans are more likely to use it than Democrats

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% of U.S. adults who say they have ever invested in, traded or used a cryptocurrency such as bitcoin or ether

* Estimates for Asian adults are representative of English speakers only.
Note: White, Black and Asian adults include those who report being only one race and are not Hispanic. Hispanics are of any race. Family income tiers are based on adjusted 2024 earnings.

Source: Survey of U.S. adults conducted Jan. 20-26, 2026.

PEW RESEARCH CENTER


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Men under 50 stand out for being crypto users; Republicans are more likely to use it than Democrats

% of U.S. adults who say they have ever invested in, traded or used a cryptocurrency such as bitcoin or ether

Demographic %
U.S. adults U.S. Adults 19
Men Gender 27
Women Gender 11
Ages 18-29 Age 26
30-49 Age 28
50+ Age 10
Men 18-29 Male and Age 38
30-49 Male and Age 40
50+ Male and Age 14
Women 18-29 Female and Age 15
30-49 Female and Age 17
50+ Female and Age 6
White Race/Ethnicity 18
Hispanic Race/Ethnicity 19
Black Race/Ethnicity 20
Asian* Race/Ethnicity 25
Upper income Income 27
Middle income Income 20
Lower income Income 16
Rep/Lean Rep Party 22
Dem/Lean Dem Party 17

* Estimates for Asian adults are representative of English speakers only.
Note: White, Black and Asian adults include those who report being only one race and are not Hispanic. Hispanics are of any race. Family income tiers are based on adjusted 2024 earnings.

Source: Survey of U.S. adults conducted Jan. 20-26, 2026.

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PEW RESEARCH CENTER


By gender and age

As was true in past surveys, young men stand out for their use of crypto:

  • 38% of men ages 18 to 29 say they have ever invested in, traded or used cryptocurrency, compared with 15% of women in the same age range.
  • 40% of men ages 30 to 49 have done this, compared with 17% of women in this age group.

Crypto use among men and women ages 30 to 49 has gone up since 2021. And men 50 and older are also more likely to have ever used crypto today than in 2021.

By income

About one-in-four adults in upper-income households (27%) have invested in or used crypto, up from 23% in 2024 and 17% in 2021.

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By comparison, 20% of middle-income Americans have used crypto, up slightly from 17% in 2021. Use has not changed among lower-income Americans (16% this year vs. 15% in 2021).

By party

Republicans are now more likely than Democrats to have invested in, traded or used crypto (22% vs. 17%). Before this year, Republicans and Republican-leaning independents were as likely as Democrats and Democratic leaners to say they’d done so. But GOP crypto use has grown from 16% in 2021 to 22% now, while Democrats’ use has held steady at 17%.

By race and ethnicity

A quarter of Asian adults say they have ever invested in, traded or used crypto – which is similar to Black and Hispanic adults. White adults remain less likely to be crypto users than Asian adults but are on par with Black and Hispanic adults for the first time. This is partially due to crypto use among White Americans ticking up from 13% in 2021 to 18% today.

For more about Americans and cryptocurrency, read our 2024 analysis, which has information on:

Note: Here are the questions used for this analysis, the topline and the survey methodology.

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