Business
Why In-N-Out has barely changed its business for 75 years — not even its fries

The year was 1948. World War II was in the rearview mirror and in Los Angeles, drive-in restaurants were in full swing.
Those food stands that first began sprouting up more than a decade earlier had evolved. In a city where the number of drive-ins was said to equal the number of cars, they were destinations with bright neon signs, whimsical architecture, expansive parking lots and costumed carhops — serving patrons using specially made trays attached to their car windows.
But when Harry and Esther Snyder opened the first In-N-Out Burger, they had just a spit of land on Francisquito and Garvey avenues in Baldwin Park. They had even less money to build a burger palace. But over time, burger by burger, they changed history.
This month marks In-N-Out Burger’s 75th anniversary. Though its first customers were locals drawn from its sleepy Los Angeles suburb, for generations In-N-Out has captivated everyone from movie stars to truck drivers to Michelin-starred chefs who go weak at the knees at the thought of a Double-Double.
Harry was an amateur electronics enthusiast, and he devised a two-way speakerphone system. Customers drove in and placed their order into a speaker connected to the kitchen, then drove out with their burgers. (They were given sheets of butcher paper to put on their laps to avoid messes while eating in their cars.)
At first, many people were confused about how to order, and for a time the Snyders sent their sons Guy and Rich to instruct customers. That two-way radio gave the chain its name: In-N-Out Burger. It was also the beginning of the drive-thru.
The iconic palm tree design of In-N-Out at a location in Baldwin Park.
(Robert Gauthier / Los Angeles Times)

Harry and Esther Snyder opened the first In-N-Out Burger on just a spit of land on Francisquito and Garvey avenues in Baldwin Park.
(In-N-Out)
From its start, In-N-Out mirrored the rise of postwar California’s outsized cultural influence on the rest of the country, with its association to cars, celebrities and food. It is fair to say that the iconoclastic family-owned In-N-Out Burger — now run by third-generation heiress Lynsi Snyder — is not just a burger joint or even a fast-food chain. It has become an unmistakable part of Southern California mythology.
When I wrote the book “In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks all the Rules” in 2009, the chain was hugely popular with a fervid customer base, bordering on obsessed, and yet little was known about its origins or the family behind it. The elusive Snyders maintained a low profile. They rarely did press. For the most part, the company followed founder Harry Snyder’s belief that it was best to let their burgers do the talking.
I grew up in Southern California, eating Animal Style cheeseburgers. The process of understanding the story behind those burgers wasn’t easy. I interviewed more than 100 people, including the broader members of the Snyder family and company associates. However, its key players declined to cooperate.
Not long before my book was published, I got a call from Lynsi Snyder’s publicist. She apparently had gotten ahold of an early copy and wanted a sit-down. I agreed. However, that meeting never happened, due to “scheduling,” I was told.
While I didn’t set out to write a hagiography, I learned that despite operating counter to every conventional tenet of American business, In-N-Out has remained faithful to its founding mission and is enormously profitable. It is a classic family business — with a very complicated family behind it.

The Double Double from In-N-Out Burger in Alhambra.
(Mariah Tauger / Los Angeles Times)
In those early days in the 1940s, Harry made the burgers himself and Esther kept the books from her kitchen table, across the street from the first stand.
Harry was exacting. He examined the potatoes for the fries as well as the tomatoes, onions and lettuce straight off the freight train. Every chuck was made under his supervision. At one point, he bought a cattle ranch, thinking he could control the entire process from cow to burger patty. He had a simple management philosophy: “Quality, Cleanliness and Service.”
To this day all burgers are custom-made, nothing is frozen, the restaurants are sparkling clean, and its employees have long been known to be some of the highest paid in the fast-food industry. Although its fries remain a source of controversy, sparking fierce online debate, the chain has stuck to its style, which results in a relatively softer texture than many rivals’ crispier fries.
That single store in Baldwin Park has evolved into nearly 400 locations in seven states (California, Utah, Arizona, Nevada, Texas, Oregon, Colorado). A store in Idaho is under construction; this year the company announced plans to expand further east, to Tennessee in 2026.
In the decades since store No. 1 opened, In-N-Out has become a cultural touchstone. A Hong King real estate magnate once told me it was his first stop after arriving at LAX — he wasn’t the only one. Customers, fans really, have told me of the lengths they’ve gone to eat a Double-Double, from sending the burgers by plane to driving through the night.
The French Laundry’s Thomas Keller described to me the pilgrimage he makes when in Los Angeles with the friend who first introduced him to In-N-Out — accompanied by a good bottle of wine. The French-born, New York-based Michelin-starred chef Daniel Boulud called its burger “perfection.” In her purse, Julia Child kept a map of all In-N-Out locations between her house in Santa Barbara and Los Angeles.
“Actually, In-N-Out plays a big role in my life,” singer Katy Perry once told TV host Jimmy Kimmel, explaining the part it played in her meeting her fiancé Orlando Bloom, when they bonded over the burgers after he stole hers at the Golden Globes.
Yet even as the chain has grown and expanded, it has adhered to Harry Snyder’s motto: “Keep it simple, do one thing and do it the best you can.”

The classic In-N-Out menu.
(Bill Shaikin / Los Angeles Times)
Staying the same
Indeed, the menu remains largely the same as it was when Truman was president, and the Snyder family has clung stubbornly to Harry’s corporate philosophy. While the fast-food industry it helped launch morphed into a network of global conglomerates, the Snyders have rebuffed all calls to franchise, go public or be acquired.
The secret to the company’s success is perhaps eschewing all mantras to constantly innovate.
In-N-Out Burger began the same year and 45 minutes away from McDonald’s, but it has charted a very different path. It rarely advertises beyond billboards and radio jingles; it has never done movie tie-ins or followed fads. In the 1980s, the family controversially put its private beliefs on display, printing Bible passages on burger wrappers and French fry boats.In 2021, the chain refused to comply with a local law requiring restaurants to ask customers for proof of COVID-19 vaccination, calling the mandate “unreasonable” and “invasive.” Health officials briefly shut down a San Francisco location in response.
For all the chain’s success, however, the family behind it has been rocked by tragedies and challenges.

The founding family of In-N-Out, the Snyders.
(In-N-Out)
In 1976, after Harry Snyder died, his son Rich, then 24, took over. He grew the chain from 13 stores to 93. It was Rich who professionalized management, launched In-N-Out University (where managers are trained) and established a path for the chain to grow without cutting corners or compromising its founding principles.
He died at age 41 in 1993 alongside another executive when the private plane they chartered to scout new locations crashed near a crowded Santa Ana mall. It happened just before he was to signpapers to take control of the company, removing his troubled older brother, Guy Snyder.
After Rich’s death, Guy became chairman and his mother, Esther, stepped in as president. Six years later, Guy died of an accidental overdose following a long struggle with drug abuse and various health problems.
In January 2006, the company was rocked by a bitter, soap opera-like lawsuit that threatened to expose internal tensions. Longtime employee Richard Boyd, a board member and co-trustee of the privately held company’s stock, accused Guy’s 23-year-old daughter, Lynsi Snyder, Harry and Esther’s granddaughter and only heir, and others of trying to mastermind a coup by ousting Esther Snyder and fast-tracking Lynsi’s takeover of the company. Boyd also claimed that he was wrongfully terminated.
The company denied Boyd’s allegations. The suit was settled five months later.

In-N-Out Burger sign in Camarillo, Calif., Saturday night, Aug. 20, 2005.
(Robbin Goddard / Los Angeles Times)
In 2010, Lynsi Snyder became In-N-Out’s president. One of America’s youngest billionaires, she has largely followed the path set down by her grandparents. She has made a few calculated forays in the public eye; she’s talked about her struggle with addiction, her marriages and divorces and even kidnapping attempts. In 2013, she founded the Army of Love, a Christian ministry that she runs with her fourth husband. This month, she is set to release a historical memoir of sorts about the family business.
She’s also hosting a party at the Pomona Raceway to celebrate the chain’s milestone year. As Lynsi Snyder leads In-N-Out’s charge into the future, she has begun to open up in recent years but generally on her own terms, that is to say, under specific circumstances.
Next time someone chomps into a Double-Double with abandon, they can be certain that, for the most part, In-N-Out will continue to do what it has done for the last 75 years: Let the burgers speak for themselves.
Los Angeles Times staff writer Stacy Perman is the author of the bestselling “In-N-Out Burger: A Behind-The-Counter Look at the Fast-Food Chain That Breaks All The Rules.”

Business
South Korea struggles with uncertainty over U.S. trade negotiations

SEOUL — As the Trump administration has been churning out trade threats this week, South Korea, a crucial trading partner and military ally, has been struggling — like many — to navigate the uncertainty that looms over trade negotiations with Washington.
On Monday, Trump sent a letter dictating new tariff rates to 14 countries including South Korea, which was hit with a 25% tax. The levies were set to kick in Tuesday, but were postponed to Aug. 1. Trump left the door open for another extension, telling reporters the new deadline was “firm but not 100% firm,” depending on what trade partners could offer.
But it’s unclear whether the additional three weeks will be enough to resolve the longstanding disagreements between Washington and Seoul. One of the biggest points of contention is South Korea’s auto industry, which was the third biggest exporter of automobiles to the U.S. last year.
Although White House Press Secretary Karoline Leavitt said Monday that Trump’s phone was ringing “off the hook from world leaders all the time who are begging him to come to a deal,” the tone in Seoul has been reserved.
Commerce Secretary Howard Lutnick, left, walks across the tarmac on Sunday as President Trump boards Air Force One. On Monday, Trump dictated new tariff rates to 14 countries, including a 25% tax on South Korea.
(Jacquelyn Martin / Associated Press)
Last week, ahead of the initial July 8 deadline, South Korean President Lee Jae Myung, who took office last month, said “it’s difficult to say for certain that we can finish [the trade talks] by July 8.”
“Both sides are doing their best and we need to come up with an outcome that can be mutually beneficial to both parties, but we still have not yet been able to clearly establish what each party wants,” he added.
Since then, senior South Korean trade officials have been dispatched to Washington with the hopes of bringing a deal within striking distance.
“It’s time to speed up the negotiations and find a landing zone,” Trade Minister Yeo Han-koo said after meeting with U.S. Commerce Secretary Howard Lutnick on Monday.
So far, the only two countries that have struck new trade deals with the Trump administration are the U.K. and Vietnam.
But the Lee administration has maintained a note of caution. At a high-level meeting held Tuesday to discuss the current state of the negotiations, Lee’s presidential chief of staff for policy, Kim Yong-beom, reportedly emphasized the “national interest” over speedy dealmaking, instructing officials to support tariff-affected industries and “diversify” South Korea’s export markets.
Under a decades-long free trade agreement, South Korean tariffs on most U.S. goods are already zero, meaning there are fewer concessions Seoul can offer, analysts say. And on the key points of contention such as automobiles, there is little daylight to be found.
“This announcement will send a chilling message to others,” Wendy Cutler, vice president of the Washington-based Asia Society Policy Institute and former deputy U.S. trade negotiator, said in a post on X.
Trump’s letter also suggested that the U.S. will “not be open to reprieves” from sectoral tariffs, including those on automobiles, Cutler added.
South Korean trade officials have stressed that removing or significantly reducing the 25% tariffs on cars is a top priority.
White House Press Secretary Karoline Leavitt holds a trade letter sent by the White House to South Korea during a news conference on Monday.
(Al Drago / Bloomberg via Getty Images)
But South Korean cars from Hyundai and Kia factor significantly into the $66-billion trade deficit that Trump has decried as unfair. Last year, South Korea was the third biggest exporter of automobiles to the United States, to the tune of $34.7 billion. It bought $2.1 billion worth of cars from the U.S.
Until now, the country’s flagship automakers Hyundai and Kia have been able to sidestep any major tariff shocks, achieving instead record sales in the first half of the year by selling existing inventory in the U.S.
But many believe it is only a matter of time until they will have to raise vehicle sticker prices, as some competitors have done. Both companies’ operating profits are now forecasted to hit double-digit declines compared with the previous year.
The U.S. has also reportedly demanded concessions that touch on sensitive issues of food or national security in South Korea — a far harder sell to the public than the expanded manufacturing cooperation that South Korea has sought to center in the trade talks.
Among these are opening up South Korea’s rice market to U.S. imports and allowing Google to export high-precision geographic data to its servers outside of South Korea.
As an essential crop that represents a significant portion of farmers’ incomes, rice is one of the few heavily protected goods in South Korea’s trade relationships. Under its free trade agreement with the United States, Seoul imposes a 5% tariff on U.S. rice up to 132,304 tons, and 513% for anything after that.
U.S. Army soldiers attend a ceremony last month in Dongducheon, South Korea. A 2021 report from the U.S. Government Accountability Office found that it cost $19.2 billion to maintain American troops in South Korea from 2016 through 2019.
(Kim Jae-Hwan / SOPA Images via Getty Images)
The South Korean government has long denied Google’s requests to export high-precision geographic data — which is used for the company’s map services — on the grounds that it could reveal sensitive military sites that are essential for defense against North Korea. Last year, Ukraine accused Google of exposing the locations of some of its military systems to Russia.
Equally vexing are Trump’s long-running demands that Seoul should pay more to host the some 28,500 U.S. troops stationed in South Korea.
“South Korea is making a lot of money, and they’re very good. They’re very good, but, you know, they should be paying for their own military,” Trump said at a White House Cabinet meeting on Tuesday, adding that he told South Korea it should pay $10 billion a year.
Over a four-year period from 2016 through 2019, the total cost of maintaining U.S. troops in South Korea was $19.2 billion, or around $4.8 billion a year, according to a 2021 report from the U.S. Government Accountability Office. Over that period, South Korea footed about 30% of the total annual costs, in addition to providing indirect financial support such as waived taxes or foregone rents.
Under the Special Measures Agreement, the joint framework that governs this arrangement, Seoul’s payments have grown over time. Under the latest version, which covers 2026 to 2030, Seoul’s annual contribution beginning next year will be $1.19 billion, an 8.3% increase from 2025, and will increase yearly thereafter.
Trump’s demand for nearly 10 times that — along with the threats that the U.S. might pull its troops from the country — has previously drawn widespread outrage in the country, spurring calls by some for the development of South Korea’s own nuclear arsenal.
“The Special Measures Agreement (SMA) guarantees stable conditions for U.S. troops stationed in Korea and strengthens the joint South Korea – U.S. defense posture,” a spokesperson for South Korea’s Ministry of Foreign Affairs said in response to Trump’s comments.
“Our stance is that the South Korean government will adhere to the 12th SMA, which was agreed upon and implemented in a legitimate manner.”
Business
Commentary: Does America need billionaires? Billionaires say 'Yes!'
What’s the most downtrodden and persecuted minority in America?
If you said it’s transgender youths, immigrant workers or women trying to access their reproductive health rights, you’re on the wrong track.
The correct answer, judging from a surge in news reporting over the last couple of weeks, is the American billionaire.
I don’t think that we should have billionaires because, frankly, it is so much money in a moment of so much inequality, and ultimately, what we need more of is equality across our city and across our state and across our country.
— Zohran Mamdani, candidate for NYC mayor
Concern about the welfare of this beleaguered minority (there are about 2,000 billionaires in the U.S.) has been triggered — or re-triggered — by the victory of Zohran Mamdani in New York City’s June 24 Democratic primary.
A self-described “democratic socialist,” Mamdani has had to weather bizarrely focused questions from cable news anchors and others about comments he has made about extreme wealth inequality in the U.S., and specifically in New York.
“I don’t think that we should have billionaires,” he told Kristen Welker of NBC’s “Meet the Press” on June 29.
Welker had asked Mamdani, “Do you think that billionaires have a right to exist?” This was a weirdly tendentious way of putting the question. She made it sound as though he advocated lining billionaires up against a wall and shooting them. In fact, what he has said is that the proliferation of billionaires in America, and the unrelenting growth in their fortunes over the last decades, signified a broken economic system.
Nevertheless, the billionaire class and their advocates in the media and on cable news expressed shock and dismay at the very idea. “It takes people who are wealthy in New York to maintain the museums, maintain the hospitals,” John Catsimatidis, a billionaire real estate and supermarket tycoon, fulminated on Fox News. “Do you know how much money we put up to contribute toward museums and hospitals and everything?”
Catsimatidis may not have realized that he had proved Mamdani’s case: In New York and around the country, a tax structure that indulges the 1% with tax breaks has forced austerity on museums and hospitals and services that should be publicly supported. They’re public goods, and they shouldn’t be dependent on the kindness of random plutocrats.
The sheer scale of billionaire wealth in the U.S. prevents most people from understanding how historically outsized it is. “To own $1 billion is to possess more dollars than you’ll ever count,” observed Timothy Noah of the New Republic in a must-read takedown of the American oligarchy published last month. “It’s to possess more dollars than any human being will ever count. And that’s just one billion. Forbes counts 15 Americans who possess hundreds of billions.”
The most comprehensive defense of billionaires appeared July 1 in the Financial Times. It was written by Michael Strain, director of economic policy studies at the American Enterprise Institute, a pro-business think tank that has advocated against increasing the minimum wage (in a article by Strain), against the Dodd-Frank post-Great Recession banking reforms, against environmental legislation and against tobacco regulations, among other bete noires of the right.
“We should want more billionaires, not fewer,” Strain writes. “While amassing their fortunes, billionaires make the rest of us richer, not poorer.”
Exhibit A on Strain’s docket is Jeff Bezos, the Amazon.com magnate whose recent wedding in Venice is estimated to have cost as much as $25 million, tasteful and unassuming as we all know it to have been.
Strain cites the common estimate of Bezos’ personal fortune at about $240 billion. He then applies a calculation developed by Nobel economics laureate William D. Nordhaus in 2004, that only 2.2% of the social value of innovations is captured by the original innovators. If Bezos’ $240 billion is 2.2% of the social value of Amazon’s revolution in retailing, then Bezos must have created $11 trillion in wealth for the rest of us.
“Not a bad deal,” Strain writes.
Strain’s interpretation of Nordhaus is hopelessly half-baked. First, Nordhaus was talking about the gains captured by corporations, not individual entrepreneurs. Also, his estimate arose from abstruse economic formulas and lots of magic asterisks.
Nordhaus didn’t present his findings as a defense of any particular economic policies — the 2.2%, he wrote, was excess or “Schumpeterian” profits, those exceeding what would be expected from the normal return from invested capital, which implies that they’re somewhat illegitimate.
Further, it makes no sense to start with an individual entrepreneur’s wealth and extrapolate it to the social value of his or her innovation. It would be more appropriate to try to estimate the social value of the innovation, and then ask whether the innovator’s profits are too much, not enough, or just right.
I asked Strain to justify his treatment, but didn’t hear back.
Another issue with Strain’s advocacy is that he depicted every innovation as the product of a single person’s efforts. Elsewhere in his op-ed, he wrote that Bill Gates and Michael Dell “have made hundreds of millions of workers more productive by creating better software and computers, driving up their wages.”
He also cited Google founders Larry Page and Sergey Brin, who “revolutionized email, internet search and mapping technology”; he added that “many of us would eagerly shell out money every month for these services, if they weren’t provided by Google free of charge.”
(Is that so? If Google thought that consumers would eagerly pay for its services, you can be sure the company would find a way to charge for them, instead of making its money from advertising and sponsorship deals.)
This isn’t the first time that billionaires have felt abused by the zeitgeist. Back in 2021, I wrote that America plainly leads the world in its production of whining billionaires. My example then was Leon Cooperman, a former hedge fund operator who appeared on Bloomberg to grouse about proposals for a wealth tax. He called them “all baloney,” though a viewing of the broadcast suggested he was about to use another label beginning with “B” and caught himself just in time.
A few years earlier, in a ghastly letter published in the Wall Street Journal, Silicon Valley venture investor Thomas Perkins compared the suffering he and his colleagues in the plutocracy had experienced due to public criticism to that of Jews facing Nazi pogroms. “I would call attention to the parallels of fascist Nazi Germany to its war on its ‘one percent,’ namely its Jews, to the progressive war on the American one percent, namely the ‘rich,’” Perkins wrote.
The truth, of course, is that while rich entrepreneurs love to pose as one-man bands, every one of them acquired their wealth with the help and labor of thousands of others. Many of the rank-and-file workers without whom Bezos, Dell and their fellow plutocrats could have reached their pinnacles of fortune have struggled in the oligarchic economy, relying on public assistance to make ends meet.
Bill Gates didn’t originally create “better software” — Microsoft’s original product was a computer operating system he sold to IBM, but which was developed by someone else, Gary Kildall. As of last year, Microsoft employed more than 220,000 people. Dell’s original innovation wasn’t a better PC, but a system of selling clones of IBM PCs by mail order.
It’s proper to question whether any of these innovations have been unalloyed social boons. Amazon may have revolutionized retail, but at the cost of driving untold mom-and-pop stores, and even some big chains, out of business, and paying its frontline workers less than they’re worth.
As for its benefits for consumers, in a lawsuit filed in 2022, California accused Amazon of hobbling retail market competition by having “coerced and induced its third-party sellers and wholesale suppliers to enter into anticompetitive agreements on price.”
The state said that “Amazon makes consumers think they are getting the lowest prices possible, when in fact, they cannot get the low prices that would prevail in a freely competitive market.” (Emphasis in the original.)
Amazon says the state’s claims are “entirely false and misguided,” and denies the state’s assertion that its agreements with vendors and suppliers are designed to “prevent competition” or “harm consumers.” The case is scheduled to go to trial in San Francisco state court in October 2026.
That brings us back to Mamdani. In questioning whether billionaires should exist in the U.S., he was implicitly repeating an observation favored by Sen. Bernie Sanders (I-Vt.) and Rep. Alexandria Ocasio-Cortez (D-N.Y.): “Every billionaire is a policy failure,” a phrase generally attributed to AOC adviser Dan Riffle.
Riffle’s point is that the accumulation of such wealth reflects policies that exacerbate economic inequality such as tax breaks steered toward the richest of the rich, leading to the impoverishment of public services and programs. That trend has been turbocharged by the budget bill President Trump signed on July 4, which slashes government programs to preserve tax cuts for corporations and the wealthy enacted in 2017 by a Republican Congress and signed by Trump.
Mamdani adeptly underscored that point during his appearance on “Meet the Press.” “I don’t think that we should have billionaires,” he told Welker, “because, frankly, it is so much money in a moment of so much inequality, and ultimately, what we need more of is equality across our city and across our state and across our country.”
His prescription is to raise the state corporation tax by several percentage points to match that in neighboring New Jersey, and to add a 2-percentage-point city surcharge on incomes over $1 million, and use the revenue to finance free bus service, free child care and other public services.
The focus by cable news and other media organizations on the idea that Mamdani would erode New York’s economic base by driving the ultra-rich out of the city was as dubious as it was sadly predictable. Some of them have been feeding on spoon-fed pap by the rich and powerful for so long that — as A.J. Liebling once put it — they need to relearn how to chew. Then Mamdani would get a fair shake, and so would the rest of us.
Business
Companies keep slashing jobs. How worried should workers be about AI replacing them?
Tech companies that are cutting jobs and leaning more on artificial intelligence are also disrupting themselves.
Amazon’s Chief Executive Andy Jassy said last month that he expects the e-commerce giant will shrink its workforce as employees “get efficiency gains from using AI extensively.”
At Salesforce, a software company that helps businesses manage customer relationships, Chief Executive Marc Benioff said last week that AI is already doing 30% to 50% of the company’s work.
Other tech leaders have chimed in. Earlier this year, Anthropic, an AI startup, flashed a big warning: AI could wipe out more than half of all entry-level white-collar jobs in the next one to five years.
Ready or not, AI is reshaping, displacing and creating new roles as technology’s impact on the job market ripples across multiple sectors. The AI frenzy has fueled anxiety from workers who fear their jobs could be automated. Roughly half of U.S. workers are worried about how AI may be used in the workplace in the future, and few think AI will lead to more job opportunities in the long run, according to a Pew Research Center report.
The heightened fear comes as major tech companies, such as Microsoft, Intel, Amazon and Meta cut workers, push for more efficiency and promote their AI tools. Tech companies have rolled out AI-powered features that can generate code, analyze data, develop apps and help complete other tedious tasks.
“AI isn’t just taking jobs. It’s really rewriting the rule book on what work even looks like right now,” said Robert Lucido, senior director of strategic advisory at Magnit, a company based in Folsom, Calif., that helps tech giants and other businesses manage contractors, freelancers and other contingent workers.
Disruption debated
Exactly how big of a disruption AI will have on the job market is still being debated. Executives for OpenAI, the maker of popular chatbot ChatGPT, have pushed back against the prediction that a massive white-collar job bloodbath is coming.
“I do totally get not just the anxiety, but that there is going to be real pain here, in many cases,” said Sam Altman, chief executive of OpenAI, at an interview with “Hard Fork,” the tech podcast from the New York Times. ”In many more cases, though, I think we will find that the world is significantly underemployed. The world wants way more code than can get written right now.”
As new economic policies, including those around tariffs, create more unease among businesses, companies are reining in costs while also being pickier about whom they hire.
“They’re trying to find what we call the purple unicorns rather than someone that they can ramp up and train,” Lucido said.
Before the 2022 launch of ChatGPT — a chatbot that can generate text, images, code and more —tech companies were already using AI to curate posts, flag offensive content and power virtual assistants. But the popularity and apparent superpowers of ChatGPT set off a fierce competition among tech companies to release even more powerful generative AI tools. They’re racing ahead, spending hundreds of billions of dollars on data centers, facilities that house computing equipment such as servers used to process the trove of information needed to train and maintain AI systems.
Economists and consultants have been trying to figure out how AI will affect engineers, lawyers, analysts and other professions. Some say the change won’t happen as soon as some tech executives expect.
“There have been many claims about new technologies displacing jobs, and although such displacement has occurred in the past, it tends to take longer than technologists typically expect,” economists for the U.S. Bureau of Labor Statistics said in a February report.
AI can help develop, test and write code, provide financial advice and sift through legal documents. The bureau, though, still projects that employment of software developers, financial advisors, aerospace engineers and lawyers will grow faster than the average for all occupations from 2023 to 2033. Companies will still need software developers to build AI tools for businesses or maintain AI systems.
Worker bots
Tech executives have touted AI’s ability to write code. Meta Chief Executive Mark Zuckerberg has said that he thinks AI will be able to write code like a mid-level engineer in 2025. And Microsoft Chief Executive Satya Nadella has said that as much as 30% of the company’s code is written by AI.
Other roles could grow more slowly or shrink because of AI. The Bureau of Labor Statistics expects employment of paralegals and legal assistants to grow slower than the average for all occupations while roles for credit analysts, claims adjusters and insurance appraisers to decrease.
McKinsey Global Institute, the business and economics research arm of the global management consulting firm McKinsey & Co., predicts that by 2030 “activities that account for up to 30 percent of hours currently worked across the US economy could be automated.”
The institute expects that demand for science, technology, engineering and mathematics roles will grow in the United States and Europe but shrink for customer service and office support.
“A large part of that work involves skills, which are routine, predictable and can be easily done by machines,” said Anu Madgavkar, a partner with the McKinsey Global Institute.
Although generative AI fuels the potential for automation to eliminate jobs, AI can also enhance technical, creative, legal and business roles, the report said. There will be a lot of “noise and volatility” in hiring data, Madgavkar said, but what will separate the “winners and losers” is how people rethink their work flows and jobs themselves.
Tech companies have announced 74,716 cuts from January to May, up 35% from the same period last year, according to a report from Challenger, Gray & Christmas, a firm that offers job search and career transition coaching.
Tech companies say they’re reducing jobs for various reasons.
Autodesk, which makes software used by architects, designers and engineers, slashed 9% of its workforce, or 1,350 positions, this year. The San Francisco company cited geopolitical and macroeconomic factors along with its efforts to invest more heavily in AI as reasons for the cuts, according to a regulatory filing.
Other companies such as Oakland fintech company Block, which trimmed 8% of its workforce in March, told employees that the cuts were strategic not because they’re “replacing folks with AI.”
Diana Colella, executive vice president, entertainment and media solutions at Autodesk, said that it’s scary when people don’t know what their job will look like in a year. Still, she doesn’t think AI will replace humans or creativity but rather act as an assistant.
Companies are looking for more AI expertise. Autodesk found that mentions of AI in U.S. job listings surged in 2025 and some of the fastest-growing roles include AI engineer, AI content creator and AI solutions architect. The company partnered with analytics firm GlobalData to examine nearly 3 million job postings over two years across industries such as architecture, engineering and entertainment.
Workers have adapted to technology before. When the job of a door-to-door encyclopedia salesman was disrupted because of the rise of online search, those workers pivoted to selling other products, Colella said.
“The skills are still key and important,” she said. “They just might be used for a different product or a different service.”
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