Business
South Korea struggles with uncertainty over U.S. trade negotiations
SEOUL — As the Trump administration has been churning out trade threats this week, South Korea, a crucial trading partner and military ally, has been struggling — like many — to navigate the uncertainty that looms over trade negotiations with Washington.
On Monday, Trump sent a letter dictating new tariff rates to 14 countries including South Korea, which was hit with a 25% tax. The levies were set to kick in Tuesday, but were postponed to Aug. 1. Trump left the door open for another extension, telling reporters the new deadline was “firm but not 100% firm,” depending on what trade partners could offer.
But it’s unclear whether the additional three weeks will be enough to resolve the longstanding disagreements between Washington and Seoul. One of the biggest points of contention is South Korea’s auto industry, which was the third biggest exporter of automobiles to the U.S. last year.
Although White House Press Secretary Karoline Leavitt said Monday that Trump’s phone was ringing “off the hook from world leaders all the time who are begging him to come to a deal,” the tone in Seoul has been reserved.
Commerce Secretary Howard Lutnick, left, walks across the tarmac on Sunday as President Trump boards Air Force One. On Monday, Trump dictated new tariff rates to 14 countries, including a 25% tax on South Korea.
(Jacquelyn Martin / Associated Press)
Last week, ahead of the initial July 8 deadline, South Korean President Lee Jae Myung, who took office last month, said “it’s difficult to say for certain that we can finish [the trade talks] by July 8.”
“Both sides are doing their best and we need to come up with an outcome that can be mutually beneficial to both parties, but we still have not yet been able to clearly establish what each party wants,” he added.
Since then, senior South Korean trade officials have been dispatched to Washington with the hopes of bringing a deal within striking distance.
“It’s time to speed up the negotiations and find a landing zone,” Trade Minister Yeo Han-koo said after meeting with U.S. Commerce Secretary Howard Lutnick on Monday.
So far, the only two countries that have struck new trade deals with the Trump administration are the U.K. and Vietnam.
But the Lee administration has maintained a note of caution. At a high-level meeting held Tuesday to discuss the current state of the negotiations, Lee’s presidential chief of staff for policy, Kim Yong-beom, reportedly emphasized the “national interest” over speedy dealmaking, instructing officials to support tariff-affected industries and “diversify” South Korea’s export markets.
Under a decades-long free trade agreement, South Korean tariffs on most U.S. goods are already zero, meaning there are fewer concessions Seoul can offer, analysts say. And on the key points of contention such as automobiles, there is little daylight to be found.
“This announcement will send a chilling message to others,” Wendy Cutler, vice president of the Washington-based Asia Society Policy Institute and former deputy U.S. trade negotiator, said in a post on X.
Trump’s letter also suggested that the U.S. will “not be open to reprieves” from sectoral tariffs, including those on automobiles, Cutler added.
South Korean trade officials have stressed that removing or significantly reducing the 25% tariffs on cars is a top priority.
White House Press Secretary Karoline Leavitt holds a trade letter sent by the White House to South Korea during a news conference on Monday.
(Al Drago / Bloomberg via Getty Images)
But South Korean cars from Hyundai and Kia factor significantly into the $66-billion trade deficit that Trump has decried as unfair. Last year, South Korea was the third biggest exporter of automobiles to the United States, to the tune of $34.7 billion. It bought $2.1 billion worth of cars from the U.S.
Until now, the country’s flagship automakers Hyundai and Kia have been able to sidestep any major tariff shocks, achieving instead record sales in the first half of the year by selling existing inventory in the U.S.
But many believe it is only a matter of time until they will have to raise vehicle sticker prices, as some competitors have done. Both companies’ operating profits are now forecasted to hit double-digit declines compared with the previous year.
The U.S. has also reportedly demanded concessions that touch on sensitive issues of food or national security in South Korea — a far harder sell to the public than the expanded manufacturing cooperation that South Korea has sought to center in the trade talks.
Among these are opening up South Korea’s rice market to U.S. imports and allowing Google to export high-precision geographic data to its servers outside of South Korea.
As an essential crop that represents a significant portion of farmers’ incomes, rice is one of the few heavily protected goods in South Korea’s trade relationships. Under its free trade agreement with the United States, Seoul imposes a 5% tariff on U.S. rice up to 132,304 tons, and 513% for anything after that.
U.S. Army soldiers attend a ceremony last month in Dongducheon, South Korea. A 2021 report from the U.S. Government Accountability Office found that it cost $19.2 billion to maintain American troops in South Korea from 2016 through 2019.
(Kim Jae-Hwan / SOPA Images via Getty Images)
The South Korean government has long denied Google’s requests to export high-precision geographic data — which is used for the company’s map services — on the grounds that it could reveal sensitive military sites that are essential for defense against North Korea. Last year, Ukraine accused Google of exposing the locations of some of its military systems to Russia.
Equally vexing are Trump’s long-running demands that Seoul should pay more to host the some 28,500 U.S. troops stationed in South Korea.
“South Korea is making a lot of money, and they’re very good. They’re very good, but, you know, they should be paying for their own military,” Trump said at a White House Cabinet meeting on Tuesday, adding that he told South Korea it should pay $10 billion a year.
Over a four-year period from 2016 through 2019, the total cost of maintaining U.S. troops in South Korea was $19.2 billion, or around $4.8 billion a year, according to a 2021 report from the U.S. Government Accountability Office. Over that period, South Korea footed about 30% of the total annual costs, in addition to providing indirect financial support such as waived taxes or foregone rents.
Under the Special Measures Agreement, the joint framework that governs this arrangement, Seoul’s payments have grown over time. Under the latest version, which covers 2026 to 2030, Seoul’s annual contribution beginning next year will be $1.19 billion, an 8.3% increase from 2025, and will increase yearly thereafter.
Trump’s demand for nearly 10 times that — along with the threats that the U.S. might pull its troops from the country — has previously drawn widespread outrage in the country, spurring calls by some for the development of South Korea’s own nuclear arsenal.
“The Special Measures Agreement (SMA) guarantees stable conditions for U.S. troops stationed in Korea and strengthens the joint South Korea – U.S. defense posture,” a spokesperson for South Korea’s Ministry of Foreign Affairs said in response to Trump’s comments.
“Our stance is that the South Korean government will adhere to the 12th SMA, which was agreed upon and implemented in a legitimate manner.”
Business
How We Cover the White House Correspondents’ Dinner
Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.
Politicians in Washington and the reporters who cover them have an often adversarial relationship.
But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.
Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.
While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.
“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.
It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”
Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.
“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.
The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.
Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.
Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”
Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.
Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.
“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”
For most of The Times’s reporters and editors, though, the evening will be experienced from home.
“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”
Business
MrBeast company sued over claims of sexual harassment, firing a new mom
A former female staffer who worked for Beast Industries, the media venture behind the popular YouTube channel MrBeast, is suing the company, alleging she was sexually harassed and fired shortly after she returned from maternity leave.
The employee, Lorrayne Mavromatis, a Brazilian-born social media professional, alleges in a lawsuit she was subjected to sexual harassment by the company’s management and demoted after she complained about her treatment. She said she was urged to join a conference call while in labor and expected to work during her maternity leave in violation of the Family and Medical Leave Act, according to the federal complaint filed Wednesday in the U.S. District Court for the Eastern District of North Carolina.
“This clout-chasing complaint is built on deliberate misrepresentations and categorically false statements, and we have the receipts to prove it. There is extensive evidence — including Slack and WhatsApp messages, company documents, and witness testimony — that unequivocally refutes her claims. We will not submit to opportunistic lawyers looking to manufacture a payday from us,” Gaude Paez, a Beast Industries spokesperson, said in a statement.
Jimmy Donaldson, 27, began MrBeast as a teen gaming channel that soon exploded into a media company worth an estimated $5 billion, with 500 employees and 450 million subscribers who watch its games, stunts and giveaways.
Mavromatis, who was hired in 2022 as its head of Instagram, described a pervasive climate of discrimination and harassment, according to the lawsuit.
In her complaint, she alleges the company’s former CEO James Warren made her meet him at his home for one-on-one meetings while he commented on her looks and dismissed her complaints about a male client’s unwanted advances, telling her “she should be honored that the client was hitting on her.”
When Mavromatis asked Warren why MrBeast, Donaldson, would not work with her, she was told that “she is a beautiful woman and her appearance had a certain sexual effect on Jimmy,” and, “Let’s just say that when you’re around and he goes to the restroom, he’s not actually using the restroom.”
Paez refuted the claim.
“That’s ridiculous. This is an allegation fabricated for the sole purpose of sparking headlines,” Paez said.
Mavromatis said she endured a slate of other indignities such as being told by Donaldson that she “would only participate in her video shoot if she brought him a beer.”
“In this male-centric workplace, Plaintiff, one of the few women in a high-level role, was excluded from otherwise all-male meetings, demeaned in front of colleagues, harassed, and suffered from males be given preferential treatment in employment decisions,” states the complaint.
When Mavromatis raised a question during a staff meeting with her team, she said a male colleague told her to “shut up” or “stop talking.”
At MrBeast headquarters in Greenville, N.C., she said male executives mocked female contestants participating in BeastGames, “who complained they did not have access to feminine hygiene products and clean underwear while participating in the show.”
In November 2023, Mavromatis formally complained about “the sexually inappropriate encounters and harassment, and demeaning and hostile work environment she and other female employees had been living and experiencing working at MrBeast,” to the company’s then head of human resources, Sue Parisher, who is also Donaldson’s mother, according to the suit.
In her complaint, Mavromatis said Beast Industries did not have a method or process for employees to report such issues either anonymously or to a third party, rather employees were expected to follow the company’s handbook, “How to Succeed In MrBeast Production.”
In it, employees were instructed that, “It’s okay for the boys to be childish,” “if talent wants to draw a dick on the white board in the video or do something stupid, let them” and “No does not mean no,” according to the complaint.
Mavromatis alleges that she was demoted and then fired.
Paez said that Mavromatis’s role was eliminated as part of a reorganization of an underperforming group within Beast Industries and that she was made aware of this.
Business
Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO
Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.
Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.
The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.
“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.
Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.
Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.
The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.
“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”
Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.
Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.
Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.
“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”
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