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Viral estate sale bears (chaotic) witness to the downfall of a corporate girl-boss brand

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Viral estate sale bears (chaotic) witness to the downfall of a corporate girl-boss brand

Some got here looking for glory. Others, a velvet sofa or a La Marzocco espresso maker.

However most customers who flocked to the viral property sale on the Wing in West Hollywood over the weekend have been there merely to bear witness, as a model constructed on the aspirations of Instagram was dismembered by the vultures of TikTok.

“I used to take conferences right here,” mentioned Caroline Wimberly, 29, who noticed the sale on the favored video app. “Even when issues are out of finances, it’s a spectacle.”

With its millennial pink workplace furnishings and $13 “Fork the Patriarchy” grain bowl, the Wing was as soon as a byword for ladies’s ascendant financial energy, a femme-focused WeWork whose girl-boss aesthetic and skirt-friendly local weather management outlined company feminism.

Most customers who flocked to the Wing’s property sale have been there merely to bear witness, as a model constructed on the aspirations of Instagram was dismembered by the vultures of TikTok.

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(Gary Coronado / Los Angeles Instances)

At its West Hollywood outpost — one of many firm’s 11 golf equipment — members paid upward of $250 a month for frosé on the terrazzo-checkered terrace and tête-à-têtes with Hollywood stars. The Wing promised a heady mixture of solar salutations, energy lunches and drop-in day care, with zippy Wi-Fi and a powder room stocked with Chanel fragrance, natural tampons and Sincere Co. diapers.

However the COVID-19 pandemic decimated girls’s skilled progress, and the model foundered amid damning allegations of discrimination, dysfunction and a poisonous work tradition.

Now, the membership itself was being liquidated, its bespoke furnishings, industrial kitchen gear and high-end ephemera luring discount hunters from throughout Southern California.

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In a matter of seconds, the spectacle turned to blood sport.

“It’s just like the ‘Starvation Video games’ out right here,” 32-year-old Ayrn Terry cried out as she tried in useless to extricate herself from between branded yoga mats and tongue-in-cheek athleisure.

Lindsay Taylor waits in line to purchase merchandise at the Wing in West Hollywood.

Lindsay Taylor waits in line to buy objects on the property sale. Early birds carted off their treasures, whereas latecomers grabbed no matter was left.

(Gary Coronado / Los Angeles Instances)

For most of the 20- and 30-something customers, these talismans of company feminism didn’t simply really feel cringeworthy, however myopic and willfully naive. Possibly it was simpler to tear aside the proof than to acknowledge they’d as soon as imbued these totems with energy.

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“It’s giving …” artist supervisor Jaz Vargas paused amid the frantic crowd, trying to find the appropriate flip of phrase. “I simply completed watching [the HBO zombie series] ‘The Final of Us,’ so after they go into outlets and stuff and it’s, like, raided? It’s giving that vibe.”

Early birds carted off their treasures, whereas latecomers swarmed over containers of stemless wineglasses and waffle-knit slippers, grabbing no matter they may carry or pry from the wall.

Already, the membership’s as soon as opulent Nice Room had a whiff of the post-apocalyptic indoor pool at Grossinger’s, the deserted Catskills resort in New York immortalized in smash porn. (See additionally: the Pripyat amusement park outdoors Chernobyl, or Detroit’s Michigan Central Station.)

“I wasn’t absolutely mentally ready,” mentioned Leslie Smith, 30, as she guarded her basket of sage-and-blue open-knit blankets. “Watching individuals are available in, it felt like Black Friday.”

For a lot of, chaos was the purpose.

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A sign for "The Pump Room" at the Wing in West Hollywood.

An indication for “The Pump Room” on the Wing. On the West Hollywood outpost, members as soon as paid upward of $250 a month for frosé on the terrace and tête-à-têtes with Hollywood stars.

(Gary Coronado / Los Angeles Instances)

“It’s the autumn of Saigon for woman bosses,” mentioned Nick Nardini, 36, with barely contained glee.

Whilst he spoke, others have been filming the melee for TikTok. Just like the borscht belt smash, its decay had grow to be its attract.

“Persons are consuming this up like vultures,” mentioned former worker Yari Blanco, 36, as she hunted for a memento from the fastidiously curated bookshelf. “Folks used to all the time joke, ‘At any time when they’re promoting the furnishings, tell us.’ And right here they’re, true to their phrase.”

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A person exits an elevator with a chair from the Wing in West Hollywood.

An individual exits an elevator with a chair. The Wing membership in West Hollywood was being liquidated, its bespoke furnishings, industrial kitchen gear and high-end ephemera luring discount hunters from throughout Southern California.

(Gary Coronado / Los Angeles Instances)

Blanco regarded apiece with the opposite scavengers in her Adderall-blue lounge set, topknot bun and Dior cat-eye glasses. However her melancholy set her aside.

“This can be a little piece of historical past for me,” she mentioned. “If I can stroll away with a tote and perhaps some issues that my former colleagues labored on, that’s one thing I’d prefer to maintain.”

Blanco acknowledged the membership’s failures — introduced on, she felt, by the pressures of enterprise capital — however was unsettled by the gleeful dismantling of so many ladies’s invisible labor.

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Take this library: It had been somebody’s job to seek out these books, to purchase them and prepare them in an Instagrammable rainbow, an announcement that was greater than the sum of its titles: Jhumpa Lahiri’s “The Lowland,” Patricia Highsmith’s “Nothing That Meets the Eye,” “Frida: A Biography,” “The Norton Guide of Ladies’s Lives.”

If the Wing was a shorthand for feminine aspiration, the bookshelf was a visible image of the model. Ali Wong had posed right here. Halle Berry, Maggie Gyllenhaal — even Vice President Kamala Harris had glad-handed in entrance of this bookshelf, again when she was nonetheless a California senator chasing the Resolute Desk.

“It’s fascinating to observe this curated library of feminine authors and see individuals type of gazing it and saying, ‘I don’t know what to do with this. Do I take these books? Are they beneficial?’” mused 33-year-old advertising and marketing supervisor Candice Gutierrez as she shopped among the many leftovers.

People wait in line to purchase their merchandise at the Wing in West Hollywood.

Leslie Smith, from left, Brianna B., Sahar Saleem and Lena Allen, all of Los Angeles, discovered objects to purchase on the Wing property sale on Saturday.

(Gary Coronado / Los Angeles Instances)

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Like Blanco, she was each clear-eyed in regards to the firm’s failures and distressed to see it so grotesquely unmade.

Except for a sofa reupholstered in blue as a part of an abortive, mid-COVID rebrand, the house itself was mothballed in an period when Roe vs. Wade was the legislation and Harris, Elizabeth Warren and Amy Klobuchar have been vying to be the primary Madam President.

Three years later, girls had simply recovered their share of the workforce. And dealing moms — a core of the Wing’s demographic — nonetheless lagged behind. Thousands and thousands now additionally lived in states with out entry to lifesaving reproductive care, and drugs abortion held on a Trump-appointed choose in Texas.

A dark-haired woman in a black jacket and blue leggings walks past a blue couch at the Wing.

Bianca Maxwell, of Los Angeles, browses the property sale. The Wing’s model foundered amid allegations of discrimination, dysfunction and a poisonous work tradition.

(Gary Coronado / Los Angeles Instances)

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“It was simply so wild to see this go from an unique membership membership to now persons are actually operating by means of right here taking furnishings and lights off the partitions,” mentioned former member Amber Phillips. “It’s a great metaphor. However it’s very literal.”

She pulled billionaire Arianna Huffington’s 2014 self-help manifesto “Thrive” off the bookshelf, displaying it to Saleh Greaux and their Chihuahua, Papa Bear, as proof of the ambient symbolism.

“I ponder what this might have been with an actual politic, with the individuals who make tradition part of it as an alternative of utilizing us to cosign this,” she mused. “I’m simply form of shook.”

Others have been much less wistful.

“I don’t really feel any disappointment or regret seeing this occur,” mentioned former member Bianca Maxwell, 33. “It simply feels applicable that that is the top of issues given how they handled the individuals who helped construct it.”

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However Gutierrez, the advertising and marketing supervisor, noticed one thing else. Everybody wished a cane chair or a marble-topped bistro desk, she seen. Nobody cared in regards to the day-care heart’s hand-painted dollhouse or the hospital-grade Spectra breast pump within the lavatory.

A shopper carries out a table, pillow and other items purchased at the Wing women's club in West Hollywood.

A client carries out objects bought on the Wing. “It was simply so wild to see this go from an unique membership membership to now persons are actually operating by means of right here taking furnishings and lights off the partitions,” one former Wing member mentioned.

(Gary Coronado / Los Angeles Instances)

“It’s bizarre to materially take down the aspirations of this place,” Gutierrez mentioned as she waited to pay for her haul. “The truth that girls needed to depart the workforce, that a lot of the labor of holding society collectively was placed on girls, and right here it’s being straight disassembled.”

She regarded round — on the mountain of unused thermometers, the World’s Finest Mom T-shirts and faux plastic succulents and the “I’ll have what she’s having” signal above the bar the place a thousand oat milk lattes have been served.

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“However I did get a gown.”

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Ocean technology hub AltaSea blooms on San Pedro waterfront

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Ocean technology hub AltaSea blooms on San Pedro waterfront

A moon shot to make Southern California an international leader in the “blue economy” is taking shape in San Pedro as a $30-million renovation of three historic waterfront warehouses nears completion.

AltaSea at the Port of Los Angeles, as the complex is known, is home to sea-centered businesses such as the headquarters of explorer Robert Ballard, who located the wrecks of the Titanic and the German battleship Bismarck. His research vessel the Nautilus docks there, as does Pacific Alliance, a vessel for farming mussels far out at sea.

On barges docked on AltaSea’s wharf, scientists from USC, UCLA and Caltech are developing methods of reducing ocean carbon dioxide and technology to scrub ships’ exhaust stacks. Other tenants in the former warehouses include startup firms that are building a new generation of remote undersea cameras and 3-D printers to build parts for offshore wind, wave and solar farms.

Jenny Cornuelle Krusoe, executive vice president and COO of AltaSea at the Port of Los Angeles.

(Allen J. Schaben / Los Angeles Times)

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An aerial view of the Captura barge, where crews monitor equipment used for pulling carbon dioxide from seawater.

An aerial view of the Captura, a barge at AltaSea where crews monitor equipment used for pulling carbon dioxide from seawater.

(Allen J. Schaben / Los Angeles Times)

“AltaSea is education, research and business all working together,” said Jenny Krusoe, executive vice president and chief operating officer. The size and waterfront location, she added, make AltaSea “a unicorn piece of property that is basically made to be the mother ship for the blue economy.”

Mayor Karen Bass and others who played a part in AltaSea, including City Councilman Tim McOsker and Port of Los Angeles Executive Director Gene Seroka, are expected to officially open the facilities at a ceremony Wednesday.

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AltaSea is bringing new purpose to a previously moribund wharf that once played a rich part in the evolution of Southern California.

In the early 20th century, Los Angeles merchants and city leaders set out to capture a share of the increased global shipping trade expected to pass through the Panama Canal, a link between the Atlantic and Pacific oceans that opened in 1914. They created a municipal wharf on the waterfront of what has become the sprawling Port of Los Angeles, with a long stretch of warehouses where ships were loaded and unloaded into trains, carts and trucks by burly longshoremen.

The growth of containerized shipping after World War II gradually rendered City Dock No. 1 obsolete for moving goods, and the wharf was little used for decades. By 2011, advocates, including port officials, saw it for what it was: a choice 35-acre site for a research center and tech companies focused on sustainable uses of the world’s oceans.

A key part of the mission of the nonprofit enterprise is to create jobs with pioneering companies. Among them is the nonprofit AltaSeads Conservancy, the largest aquaculture seed bank in the United States. Like their terrestrial counterparts, aquaculture seed banks are meant to preserve genetic diversity in plant life for the future. AltaSeads is also advancing the use of kelp as an easily grown resource.

“It’s a super versatile crop,” said scientist Emily Aguirre of AltaSeads, that can provide food for humans and livestock while removing carbon from the atmosphere. “It can be also be used to fertilize terrestrial agriculture, and it’s fantastic because if you grow it out in the ocean, you’re not taking up any land.”

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Michael Marty Rivera and Emily Aguirre monitor varieties of kelp in storage tanks at AltaSeads

Michael Marty Rivera and Emily Aguirre of AltaSeads Conservancy monitor varieties of kelp in storage tanks.

(Allen J. Schaben / Los Angeles Times)

Kelp is also a source of algae that cuts methane emissions from cows, Aguirre said, and has many other food applications, including reducing freezer burn in ice cream.

Eco Wave Power, an Israel-based company, is set to install the first U.S. onshore wave energy pilot station in the coming months on the port’s Main Channel, next to AltaSea. The system of floaters attaches directly to preexisting structures — like breakwaters, wharfs and jetties — and produces energy from the constant motion of the waves. Another AltaSea business, CorPower Ocean, uses buoys and hydraulic pressure for energy production.

 Rustom Jehangir, founder and CEO at Blue Robotics, demonstrates his BlueROV2

Rustom Jehangir, founder and CEO at Blue Robotics, demonstrates his BlueROV2, a high-performance remotely operated vehicle that can be used for inspections, research and adventuring.

(Allen J. Schaben / Los Angeles Times)

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The figurative whale for AltaSea so far is Ballard, who set up shop at the aged docks several years ago and has captured public interest as a deep-sea explorer and scientific researcher. It’s his headquarters and home to his research and development.

AltaSea has an array of solar panels on the roof bigger than three football fields that generates 2.2 megawatts, enough to power 700 homes annually and more energy than the entire campus will need when it reaches full capacity.

BlueROV2, a high-performance remotely operated vehicle (ROV) that can be used for inspections, research, and adventuring,

The BlueROV2 vehicle.

(Allen J. Schaben / Los Angeles Times)

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To fund the wharf’s redevelopment, AltaSea received $29 million from the state, Port of Los Angeles and private donors. The funds paid for construction, installation of the solar panels and the future creation of a park.

AltaSea is one of multiple projects that are part of a two-decade process to clean up the air and water at the port and turn unused docks, wharves and warehouses into places where more people will want to work or visit, port officials said.

“Bringing people to our waterfront has been a hallmark of the Port of Los Angeles for decades,” Seroka said in 2020, and recent investments “will really bring us to the next level.”

Before the pandemic, about 3 million people came to L.A.’s waterfront annually for recreation, a tally port leaders hope to see double in the years ahead. To smooth the path of new development catering to visitors, the Port of Los Angeles is investing about $1 billion in infrastructure improvements over 10 years, Seroka said. Private developers building AltaSea and other projects will invest an estimated $500 million.

Taylor Marchment shows off 3D concrete printing for offshore renewable energy

Taylor Marchment, the manufacturing R&D lead at RCAM Technologies, shows off 3-D concrete printing for offshore renewable energy.

(Allen J. Schaben / Los Angeles Times)

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One of those projects, West Harbor, is a long-planned redevelopment of a 42-acre site that used to be home to Ports O’ Call, a kitschy imitation of a New England fishing village, built in the 1960s, that fell out of favor years ago and was razed in 2018.

Restaurants anchoring the dining, shopping and entertainment center will include Yamashiro, the second branch of a Japanese-themed Hollywood destination for locals and tourists. Another large restaurant will be Mexican-themed, with an over-water bar. There will also be a food hall and Bark Social, a membership off-leash dog park, bar and cafe. The complex is slated to open next year.

The waterfront developments represent improvements that San Pedro residents have been waiting decades to see, said Dustin Trani, whose family has been in the local restaurant business for nearly a century. Last year the chef opened Trani’s Dockside Station, a seafood restaurant situated between AltaSea and West Harbor, in part to capitalize on the expected influx of visitors.

“We’re on the cusp of a very big economic boom in this area that has not yet been seen,” Trani said.

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Netflix beefs up film ranks, hiring 'Bad Boys for Life' producer

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Netflix beefs up film ranks, hiring 'Bad Boys for Life' producer

“Bad Boys for Life” producer Doug Belgrad will join Netflix as its vice president of film as the streaming giant continues to beef up its movie ranks following a major shakeup.

A longtime Sony Pictures executive, Belgrad was involved in nearly all the movie studio’s live-action intellectual property, including the “Spider-Man” franchise, “Ghostbusters” and “Jumanji.” In 2016, after leaving Sony, he founded his own film and TV production and financing company called 2.0.

The Culver City-based firm has co-financed such movies as “Peter Rabbit,” “Peter Rabbit 2: The Runaway” and “Zombieland: Double Tap,” all of which had Belgrad attached as an executive producer.

“As an executive and producer, I’ve been fortunate to work with many of the world’s most talented filmmakers and performers,” Belgrad said in a statement. “There is no better place to continue that work than Netflix, whose global reach and resources are unmatched.”

The move comes just months after Netflix hired producer Dan Lin to run the company’s film division, which has seen tremendous growth in production and release of original movies. Lin replaced Scott Stuber, the former Universal Pictures executive who guided Netflix’s movie slate for years, resulting in tent poles including “Red Notice” and Oscar winners such as “Roma.”

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In a statement, Lin praised Belgrad’s years of experience.

“We will be leaning on Doug’s great creative instincts, his eye for talent, and his deep relationships across the filmmaking and talent community,” he said.

After Belgrad moves to Netflix, his 2.0 production and financing company will be led by current chief financial officer Zack Conroy and Sophie Cassidy, executive vice president of production.

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Erewhon sues city to stop Sportsmen's Lodge development in Studio City

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Erewhon sues city to stop Sportsmen's Lodge development in Studio City

The owners of Erewhon have filed an environmental lawsuit against the city of Los Angeles, the latest attempt by the upscale supermarket chain to stop the planned demolition of Sportsmen’s Lodge hotel in Studio City to make way for a new apartment complex.

Erewhon operates a store next to the defunct hotel and previously joined with local residents, union officials and others in opposition to a 520-unit residential mixed use development planned to replace the inn that was known to generations of San Fernando Valley residents.

Plans for the new development took a leap forward last month when the City Council voted 13 to 1 to deny an appeal of the project filed by Erewon’s owners and others, clearing the way for Midwood Investment & Development to demolish the aged hotel at Ventura Boulevard and Coldwater Canyon Avenue.

Midwood is Erewhon’s landlord, having built in 2021 the Shops at Sportsmen’s Lodge, an outdoor mall where Erewhon is the anchor tenant among other stores, restaurants and an Equinox gym. The mall replaced a banquet facility that served as a local social center where couples got married and families shared big occasions such as bar mitzvahs.

The event center and a restaurant opened in 1946 and the hotel in 1962. The hotel permanently closed during the COVID-19 pandemic.

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The landlord got city permission to knock down the 190-room hotel and build the Residences at Sportsmen’s Lodge, which would have 520 apartments, including 78 units of subsidized affordable housing. It would include ground-floor stores and restaurants intended to meld with the Shops at Sportsmen’s Lodge.

Prior to the recent City Council vote, Erewhon, the Studio City Residents Assn. and Unite Here Local 11, which represents hotel workers, sought to stop the project by appealing aspects of the city’s review and approval process.

Some opponents argued that the hotel should be preserved. It was one of the first to unionize in the San Fernando Valley and one of the first union hotels in Los Angeles. Others were concerned about the project’s 97-foot height, the construction noise and the environmental impact.

After the appeals were rejected, Erewhon’s parent company last week filed a lawsuit in Superior Court demanding that the project approvals be rescinded because the city allegedly failed to comply with the California Environmental Quality Act as well as other state and local laws. The environmental law in part is intended to increase the public’s awareness of the potential environmental effects of proposed developments and other projects.

The city violated the act by forgoing an exhaustive Environmental Impact Report, or EIR, in favor of a less rigorous assessment, the lawsuit said.

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Proponents of the development say it would bring housing to this section of Studio City, which is being targeted for a flurry of new development. Across the river, private school Harvard-Westlake is planning to build an extensive athletic facility.

Representatives of Erewhon and Midwood didn’t immediately respond to requests for comment.

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