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Bob Born, Who Brought Marshmallow Peeps to the Masses, Dies at 98

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Bob Born, Who Brought Marshmallow Peeps to the Masses, Dies at 98

Bob Born, a Pennsylvania confectioner who introduced the marshmallow candies referred to as Peeps to Easter baskets nationwide — and by the way launched a pop-culture phenomenon by which individuals devour, dismember, microwave and even costume them up by the hundreds of thousands each spring — died on Jan. 29 at his residence in Conshohocken, Pa. He was 98.

His son, Ross, who succeeded him on the helm of Simply Born High quality Confections, confirmed the dying.

Mr. Born’s firm, which his father based and which he led for greater than 30 years, produces a wide range of candies — its greatest vendor is Mike and Ike, the bullet-shaped fruit chews — however Peeps are by far its most acknowledged, and its greatest liked. Because of mass-production tools that Mr. Born designed, the corporate makes greater than 5.5 million Peeps a day, or shut to 2 billion a 12 months, the overwhelming majority of which promote within the months main as much as Easter.

Most Peeps get eaten, generally in public shows of gluttony: In 2017 Matt Stonie ate 255 Peeps in simply 5 minutes, breaking his personal earlier world file of 200. Some individuals wish to gobble them recent from the bundle; others allow them to age for just a few days. Some use them in s’mores; others put them on pizza; just a few intrepid souls infuse them into vodka.

Nonetheless others don’t eat them in any respect. One firm survey discovered that 30 % of individuals put them in locations aside from their mouths: They use them as floral centerpieces, chess items and jewellery; they weave them into clothes and wreaths.

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Peeps carry out a selected cruelty in some. They stick them within the microwave to observe them broaden and explode; they put them in vacuum tanks to observe them shrink, or in beakers of chemical substances to observe all however their beady carnauba-wax eyes dissolve.

Then there are the dioramas. In 2004 The St. Paul Pioneer Press sponsored a contest for the very best Peeps-based show, and inside just a few years some 80 newspapers across the nation had adopted. The Washington Submit has the largest, usually getting 600 entries with themes like “We Are available Peeps,” “The Ides of Marshmallow” and “Sweety Todd: The Demon Barber of Peep Avenue.”

It’s the type of pop-culture celeb to make a Mounds bar jealous, and none of it might have been doable with out Mr. Born.

Round 1953, early in his profession at Simply Born, with a level in engineering physics from close by Lehigh College, he got down to automate the corporate’s manufacturing strains. On the time, the yellow chicks referred to as Peeps had been only a seasonal aspect product, a legacy holdover from a small confectioner that Simply Born purchased for its jelly-bean know-how.

Nonetheless, he was astounded by how a lot effort went into making them. It took 27 hours from batch to packaging, with a lot of the work accomplished by hand. He determined to alter that.

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His co-workers had been skeptical.

In a 2019 interview with The Allentown Morning Name, he recalled one salesman asking him, “Don’t you suppose that this firm that has been making this stuff for 50 years would have automated it?”

“I don’t know,” Mr. Born replied. “However we’re going to do it.”

“All you younger guys suppose you’re Edison.”

It took him and one other engineer 9 months to design and construct a brand new machine. They studied the actions of the boys who stuffed the marshmallow tubs and of the ladies who squeezed the pastry tubes.

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“There was a whole lot of trial and error,” he informed The Related Press in 2003. “We made so many samples, at first a few of them coming down the road regarded like seals. So we needed to strive once more.”

They stored the recipe easy: sugar, corn syrup and gelatin, with edible wax for the eyes. Mr. Born ultimately received the method down to 6 minutes, and shortly the corporate was churning them out. Gross sales grew steadily, and by the Nineteen Eighties Peeps had been an Easter mainstay.

The corporate was unprepared for the sweet’s subsequent elevation into the pop-culture pantheon. Nevertheless it rapidly embraced its luck, sponsoring diorama and recipe contests and even becoming out a pair of old skool buses with big fiberglass Peeps to tour the nation.

By the Nineties Mr. Born had retired and moved away. However he returned to the corporate’s headquarters in Bethlehem, Pa., now and again to affix within the metropolis’s many Peep-centered celebrations, together with Peepsfest, which culminates with the dropping of an enormous Peep on New 12 months’s Eve. In 2019 the town declared Feb. 15 “Bob Born Day.”

“He simply shook his head,” Ross Born mentioned of his father’s response to his sweet’s fame. “He was somewhat incredulous.”

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The sweet firm govt Bob Born in an undated photograph. He introduced Peeps to Easter baskets nationwide, and within the course of launched a pop-culture phenomenon.Credit score…Simply Born, through Related Press

Ira Brahm Born was born on Sept. 29, 1924, in Brooklyn. His father, Sam Born, was a Russian native who had educated as a confectioner in France and based Simply Born just a few years after immigrating to the US. His mom, Ann (Shaffer) Born, was a homemaker.

Sam Born was an innovator, a lot as his son could be. He developed a course of for connecting lollipop sticks to their hard-candy tops, and he invented a chocolate that hardened rapidly round ice cream, and remained secure, making future delicacies like Klondike bars doable.

Even throughout the Nice Melancholy, Simply Born prospered, a lot that in 1932 Sam and his brothers, who had joined him, purchased a big manufacturing unit in Bethlehem and moved the corporate there from Brooklyn.

Ira, who was referred to as Bob from an early age, by no means meant to affix the household enterprise; he needed to be a health care provider. He graduated from Lehigh in 1944, then served on a Navy destroyer within the Pacific.

Again from the service, he took a brief job with Simply Born earlier than coming into medical faculty. However after just a few months, he modified his thoughts and stayed. He took over from his father in 1959.

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Mr. Born’s presents went past Peeps. As a approach to make use of extra Mike and Ikes, he had his sweet chef add cinnamon to the combination; the end result was Scorching Tamales, now a concession-stand staple.

He additionally inspired his son and his nephew David Shaffer, who ran the corporate after he retired, to broaden the Peeps vary from chicks to incorporate different animals — bunnies, largely — in addition to different flavors, together with, in a little bit of cross-branding, Scorching Tamales cinnamon.

Mr. Born’s first spouse, Maxine (Appell) Born, died in 1974, and his second spouse, Elaine (Selwyn) Born, died in 2008. Alongside together with his son, he’s survived by his third spouse, Patricia (Guggenheim) Born; his daughter, Sara Dobbins; 5 grandchildren; and 12 great-grandchildren.

Mr. Born stepped again from day-to-day administration of Simply Born in 1983 and totally retired in 1989. He stored busy, working for a literacy nonprofit and advocating for interfaith relations by means of the Anti-Defamation League.

As bemused as he was by the success of his most well-known confection, Mr. Born at all times made time to have a good time it, together with as a frequent choose at diorama contests.

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“I get an enormous cost out of seeing them yearly,” he informed The South Florida Solar Sentinel in 2015, whereas visiting a contest in Lake Price, Fla. “Did I’ve any concept Peeps may change into artwork? That’s a query for a thinker, not for me.”

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Netflix beefs up film ranks, hiring 'Bad Boys for Life' producer

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Netflix beefs up film ranks, hiring 'Bad Boys for Life' producer

“Bad Boys for Life” producer Doug Belgrad will join Netflix as its vice president of film as the streaming giant continues to beef up its movie ranks following a major shakeup.

A longtime Sony Pictures executive, Belgrad was involved in nearly all the movie studio’s live-action intellectual property, including the “Spider-Man” franchise, “Ghostbusters” and “Jumanji.” In 2016, after leaving Sony, he founded his own film and TV production and financing company called 2.0.

The Culver City-based firm has co-financed such movies as “Peter Rabbit,” “Peter Rabbit 2: The Runaway” and “Zombieland: Double Tap,” all of which had Belgrad attached as an executive producer.

“As an executive and producer, I’ve been fortunate to work with many of the world’s most talented filmmakers and performers,” Belgrad said in a statement. “There is no better place to continue that work than Netflix, whose global reach and resources are unmatched.”

The move comes just months after Netflix hired producer Dan Lin to run the company’s film division, which has seen tremendous growth in production and release of original movies. Lin replaced Scott Stuber, the former Universal Pictures executive who guided Netflix’s movie slate for years, resulting in tent poles including “Red Notice” and Oscar winners such as “Roma.”

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In a statement, Lin praised Belgrad’s years of experience.

“We will be leaning on Doug’s great creative instincts, his eye for talent, and his deep relationships across the filmmaking and talent community,” he said.

After Belgrad moves to Netflix, his 2.0 production and financing company will be led by current chief financial officer Zack Conroy and Sophie Cassidy, executive vice president of production.

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Erewhon sues city to stop Sportsmen's Lodge development in Studio City

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Erewhon sues city to stop Sportsmen's Lodge development in Studio City

The owners of Erewhon have filed an environmental lawsuit against the city of Los Angeles, the latest attempt by the upscale supermarket chain to stop the planned demolition of Sportsmen’s Lodge hotel in Studio City to make way for a new apartment complex.

Erewhon operates a store next to the defunct hotel and previously joined with local residents, union officials and others in opposition to a 520-unit residential mixed use development planned to replace the inn that was known to generations of San Fernando Valley residents.

Plans for the new development took a leap forward last month when the City Council voted 13 to 1 to deny an appeal of the project filed by Erewon’s owners and others, clearing the way for Midwood Investment & Development to demolish the aged hotel at Ventura Boulevard and Coldwater Canyon Avenue.

Midwood is Erewhon’s landlord, having built in 2021 the Shops at Sportsmen’s Lodge, an outdoor mall where Erewhon is the anchor tenant among other stores, restaurants and an Equinox gym. The mall replaced a banquet facility that served as a local social center where couples got married and families shared big occasions such as bar mitzvahs.

The event center and a restaurant opened in 1946 and the hotel in 1962. The hotel permanently closed during the COVID-19 pandemic.

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The landlord got city permission to knock down the 190-room hotel and build the Residences at Sportsmen’s Lodge, which would have 520 apartments, including 78 units of subsidized affordable housing. It would include ground-floor stores and restaurants intended to meld with the Shops at Sportsmen’s Lodge.

Prior to the recent City Council vote, Erewhon, the Studio City Residents Assn. and Unite Here Local 11, which represents hotel workers, sought to stop the project by appealing aspects of the city’s review and approval process.

Some opponents argued that the hotel should be preserved. It was one of the first to unionize in the San Fernando Valley and one of the first union hotels in Los Angeles. Others were concerned about the project’s 97-foot height, the construction noise and the environmental impact.

After the appeals were rejected, Erewhon’s parent company last week filed a lawsuit in Superior Court demanding that the project approvals be rescinded because the city allegedly failed to comply with the California Environmental Quality Act as well as other state and local laws. The environmental law in part is intended to increase the public’s awareness of the potential environmental effects of proposed developments and other projects.

The city violated the act by forgoing an exhaustive Environmental Impact Report, or EIR, in favor of a less rigorous assessment, the lawsuit said.

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Proponents of the development say it would bring housing to this section of Studio City, which is being targeted for a flurry of new development. Across the river, private school Harvard-Westlake is planning to build an extensive athletic facility.

Representatives of Erewhon and Midwood didn’t immediately respond to requests for comment.

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Where every cent of $1 goes at one L.A. restaurant, explained

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Where every cent of $1 goes at one L.A. restaurant, explained

My industry has always been as difficult as it is magical. In the post-pandemic era, challenges are categorically higher.

The threat to restaurants during the pandemic was obvious; it was a given that many wouldn’t come out the other side. In 2024, restaurants are back! No, restaurants are dying! No, restaurants are (sometimes) busy! It is whiplash, day to day.

For many, including my restaurant, Botanica, solvency is more elusive than ever due to the elevated cost of doing business. Since opening Botanica nearly seven years ago, our labor costs have risen 40% for hourly workers and 25% for salaried management, the result of minimum-wage increases and market-rate pay increases. Our rent has risen 17%. Our sales, on the other hand, have grown only 2.3%.

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Obviously, this creates a near-impossible status quo. In our industry, there are no mechanisms for alleviating costs other than trimming spending on goods and labor.

In other words: There is no way to balance the books without compromising the quality, vision and values that define a business like ours. There are no tax breaks on costly insurance policies or credit card processing fees. And if we were to pass the costs on to our customers, we’d be compromising the vision and values that make us what we are. It’s an absolute conundrum.

Our way of doing business is under threat. From frequent conversations with restaurateur friends (including my co-founders of Regarding Her, a nonprofit focused on female food-industry leaders), I know that what Botanica is navigating at the moment is far from unique.

Botanica co-owner Heather Sperling lean against a wall, holding a glass of wine, at her restaurant

Botanica co-owner Heather Sperling at her restaurant in Silver Lake. For many restaurants, “Solvency is more elusive than ever due to the elevated cost of doing business.”

(Michael Blackshire / Los Angeles Times)

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Why does this matter? Neighborhood-oriented restaurants are vital to communities and economies. They are meaningful gathering spots and dependable local employers. They support numerous other businesses: cleaners, farmers, coffee roasters, winemakers, equipment technicians, etc. They’re small and personal, and thus are approachable and accountable in ways that larger businesses aren’t. They’re often run by owners and managers who care deeply about their people, their neighborhood and their impact — even more than they care about their bottom line.

I know this because Emily Fiffer (Botanica’s co-owner) and I are among these people. And, moreover, we’re friends with dozens of like-minded owners across L.A. and beyond.

Eating at a place like Botanica might feel indulgent. Dishes on the spring menu range in price from $14 for marinated bean toast $36 for Baja striped bass. But from our perspective, the purpose of our business is not just to provide a nice evening of beautifully prepared, local, sustainable produce and natural wine. Our goal is to run a business with the most positive possible impact on our community, economy and environment — a business that embodies what we call “nourishing hospitality.”

There’s an economic concept called “the multiplier effect,” which describes how the effect of spending is greater than the original money spent. While every dollar you spend ripples through the economy in some way, restaurants surely must provide among the best bang for your buck, so to speak.

So one day I sat down to try to calculate exactly how this works with our model, and I landed on a startling figure.

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Of every $1 spent by a customer at Botanica in 2023, $1.005 went back out the door.

Of that, 86.7 cents went toward “the good stuff” — meaning people, businesses and causes that it feels good to be supporting; 53.2 cents pays for the livelihoods of 50 staff members (including insurance, benefits and hefty payroll taxes); 26.2 cents buys products from a sensational web of farmers, purveyors and makers doing ethical, sustainability-focused work, who themselves employ countless passionate individuals; and 7.3 cents pays for a cadre of small businesses in supporting roles: our cleaning crew, florist, laundry services, a cavalcade of local equipment repair people, the family-run supplier of our recyclable and compostable to-go and market packaging, and so on.

A spread of food on a wooden table.

Two diners share a spread during tinned-fish happy hour at Botanica restaurant in Silver Lake.

(Michael Blackshire / Los Angeles Times)

The colorful tinned fish boxes at Botanica restaurant's marketplace.

The tinned fish display at Botanica. The restaurant also has a market stocked with house-made goods and products from local, largely women-owned businesses.

(Michael Blackshire / Los Angeles Times)

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And then 13.8 cents goes to occupancy costs (rent, utilities and trash/recycling/compost pickup); administrative costs (office supplies, our accountant, various apps and tools essential to operations, phone and internet, etc.); and the cost of credit card processing — 3.1 cents I really wish we could spend elsewhere!

The national average profit margin for independent restaurants is regularly cited to be in the zone of 3% to 5% (sometimes higher, often lower). This profit is necessary for retaining staff (raises), reinvesting in infrastructure (endless property and equipment repairs), navigating snafus (a power outage can result in thousands of dollars in losses), and repaying the investors, often friends and family, who funded the venture in the first place.

Botanica closed out 2023 with a 1.19% profit — but not from restaurant operations; those were just slightly less than break-even. Our revenue was boosted by a handful of commercial photo shoots held at the restaurant on days when we were closed.

Granted, Botanica is a more labor-heavy model than many in our cohort. We are open for breakfast, lunch and dinner; we have a robust coffee/tea/bakery program, and the front of our space is a market stocked with natural wine, house-made goods and products from local, largely women-owned businesses. These are laborious undertakings that require substantially more staff (with specialized training, no less) than a dinner-only joint. But these elements of our business, costly as they may be, are the ones that make us an especially useful, multifaceted neighborhood spot.

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Co-owner Heather Sperling chats with two diners at Botanica in Los Angeles.

Botanica is open for breakfast, lunch and dinner. Sperling drops by a table to chat with customers Zal Batmanglij, center, and Blake Holland, right.

(Michael Blackshire / Los Angeles Times)

All this is to say that a restaurant like Botanica — like so many other independent, owner-operated neighborhood restaurants across the country — exists, first and foremost, to nourish its people. Hospitality is innately altruistic, and the neighborhood restaurant is especially, preciously, precariously so.

I don’t have any grand solutions to propose, though I do believe that low-margin, financially uncertain businesses like ours will need structural support to continue to exist. That 3.11% of revenue that goes to credit card processing fees ($98,725 last year, paid to our point-of-sale system, Toast) would be a transformational addition to our bottom line. And I’d vastly prefer to reinvest some of the 4.89% that went to payroll taxes ($155,000 in 2023) into our team.

In the absence of legislated solutions, it comes down to the diners. Nearly 20 years ago, right as I was starting out in the food world, Michael Pollan introduced the concept of “voting with your fork” via his seminal book “The Omnivore’s Dilemma”; it’s his way of succinctly expressing the importance and power that your daily food choices can have.

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A selection of wines on display at Botanica in Silver Lake.

Botanica’s marketplace also sells natural wines, along with its selection of house-made goods and local products.

(Michael Blackshire / Los Angeles Times)

A waiter behind a counter, reaching for a straw to put in a drink he is holding.

A server prepares a drink at Botanica. Co-owner Sperling says that since opening the restaurant almost seven years ago, labor costs have risen 40% for hourly workers and 25% for salaried management.

(Michael Blackshire / Los Angeles Times)

I’ve been trying to come up with a corollary that relates to the restaurant world — “dining with your values” doesn’t have the same ring to it; my suggestion box is wide open! — as a way to convey what it means to support restaurants not just for the creative/buzzy/exciting food they serve but for the broader philosophy that informs their work and exponentially impacts their small corners of the world.

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Because for us to keep doing what we do, we need your support — and your understanding of the positive ripple effect that your support has. I hope this encourages you to feel good about your next brunch/dinner/coffee/cocktail outing at a thoughtful, community-minded restaurant near you.

It means more than you may know.

Heather Sperling is the co-founder and co-owner of Botanica, a restaurant and market in Silver Lake, Los Angeles.

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