Former L.A. mayor and current candidate for governor Antonio Villaraigosa wants voters to know that he navigated billion-dollar budgets, cracked down on violent crime and championed the expansion of bus and rail lines.

The onetime state Assembly speaker argues he’s the only Democratic candidate with the experience to do the complicated job of running California.

But Villaraigosa left City Hall in 2013 — eons ago in the world of politics. President Obama was still in office, singer Robin Thicke’s “Blurred Lines” was atop the charts and Apple Watches weren’t yet a thing.

Because of his distance from elected office, combined with a decent but overshadowed fundraising effort, Villaraigosa lacks a high-profile platform to attract attention in today’s fractured media universe, an essential ingredient he needs to remind voters about his experience and accomplishments as mayor and a state lawmaker.

Recent polls show Villaraigosa, 73, wallowing at the bottom of the field, though none of the major Democratic candidates have an overwhelming edge.

Villaraigosa also ran for governor in 2018, coming in third in the primary election behind Democratic rival Gavin Newsom, who went on to win and is now serving his second term, and little-known Republican businessman John Cox.

Political strategist Mike Madrid, who worked for Villaraigosa on that campaign, said the former mayor’s absence from politics in recent years is a major liability in this race.

“He’s a dogged, determined candidate,” Madrid said. “But there are pretty stiff headwinds.”

Villaraigosa got a boost last week when the State Building and Construction Trades Council of California pledged $1 million to an outside committee supporting him.

His allies argue voters aren’t paying attention to the governor’s race because eyes are on President Trump, immigration raids and the Iran war.

But the new funding is a pittance compared to some of his rivals. Billionaire Tom Steyer is tapping tens of millions of his own money to pump out ads. Tech companies and billionaire Rick Caruso are supporting Matt Mahan, the mayor of San José, with millions.

Another contender, Rep. Eric Swalwell (D-Dublin), has the power of incumbency. Swalwell launched his campaign on “Jimmy Kimmel Live!” and is a regular on cable news shows, while former Orange County Rep. Katie Porter, who is also running, recently served in Congress and campaigned for the U.S. Senate two years ago.

With the June primary looming, Villaraigosa’s campaign risks sputtering out.

Angeleno Celine Mares holds a copy of Newsweek featuring newly elected Los Angeles Mayor Antonio Villaraigosa as he is sworn into office on the steps of City Hall July 1, 2005.

(David McNew / Getty Images)

Leaving a Compton church earlier this month, he reacted to Mahan’s support from technology companies, and the billionaire money in the race.

“When you have overwhelming sums of money influencing elections, there’s a great deal of concern for those of us who care about our democracy,” said Villaraigosa. “As much as they say it’s about free speech, it actually drowns out speech.”

(During his 2018 bid for governor, though, Villaraigosa was a major beneficiary of Californians using their wealth to wield political influence. Charter school backers, including Netflix co-founder Reed Hastings and philanthropist Eli Broad, spent around $23 million on efforts to boost his campaign. )

Earlier in the morning, he rallied runners at a 10K road race in L.A.’s Chinatown, lighting firecrackers, posing for photos and looking as energetic as when he was mayor and would dart into the street to personally fill potholes.

Villaraigosa flitted around the racers’ VIP tent, spotted a bowl of fortune cookies and made a beeline. “You have an active mind and a keen imagination,” he read aloud.

“Antonio V.!” a middle-aged man called out as the former mayor passed.

Minutes later, Villaraigosa swapped his black and white Veja sneakers and jeans for dress shoes and a suit for the church service in Compton, at which an overwhelmingly Black audience gave him a warm reception.

Building a coalition of Black and Latino voters helped him win the 2005 L.A. mayor’s race in a dramatic upset of then-Mayor Jim Hahn, and brought wide attention to the one-time high school dropout, who was raised by a single mother on Los Angeles’ eastside.

Newsweek magazine featured Villaraigosa on its cover with the headline, “Latino Power: L.A.’s New Mayor and How Hispanics will change American Politics.”

But national acclaim can be fleeting. Today, voters aren’t as interested in identity-based politics, said Fernando Guerra, a professor of political science at Loyola Marymount University who has known Villaraigosa for decades.

Guerra said Villaraigosa is struggling to differentiate himself in the race because his pitch to voters is not unlike the moderate path taken by Mahan. Another contender, former Health and Human Services Secretary Xavier Becerra, overlaps with Villaraigosa when it comes to biographical details: Both are from the L.A. area, Latino and relatively close in age.

“What’s made it so difficult is that [Villaraigosa said], ‘Here’s my path,’” said Guerra. “Well, guess what, there are one to two more candidates who are also on that path.”

Strategist Madrid questioned whether voters even want to hear about a candidate’s experience at a time when anti-Trump messages rally Californians. “They want a fighter,” he said.

Since leaving the mayor’s office, Villaraigosa has enjoyed success in the lucrative private sector. He purchased a $3.3 million home in the L.A. neighborhood of Beverly Hills Post Office in 2020. . A recent campaign filing shows he’s spent the last few years advising companies including the health company AltaMed, financial lender Change Company and crypto currency exchange Coinbase Global.

Then mayor Antonio Villaraigosa holds a news conference at the Department of Water and Power on Hope Street July 22, 2005, urging all of Los Angeles to conserve energy in an effort to ensure Southern California avoids blackouts.

(Ken Hively / Los Angeles Times)

He also worked for a few years for consulting firm Actum and briefly advised the Newsom administration on infrastructure projects.

“It’s not that I didn’t like the public sector,” said Villaraigosa, explaining his decision to run again. As he talked about his desire to serve, he cast a gauzy image of the aughts in Los Angeles, taking credit for the downtown resurgence, skyline full of construction cranes and fewer homeless people on the streets during that period.

“Most people look back on those years and say they were some of the best years we’ve had in the last 25 — at least,” said Villaraigosa.

Stuart Waldman, president of the business group Valley Industry and Commerce Assn., argues Villaraigosa’s experience in the private sector and distance from elected office is a good thing.

“Look at what the economy was like, look at what the city was like” under Villaraigosa, said Waldman. “That’s what he’s going to be judged on.”

Villaraigosa started his career working for labor and civil rights groups before entering politics. Elected to the state Assembly in 1994, he pushed legislation that banned assault weapons and created healthcare coverage for children. His outgoing personality established him as a coveted fundraiser for Democrats in Sacramento and paved the way for him to be chosen as Assembly speaker.

As L.A. mayor, he brought down gang crime through a program that used former gang members to broker truces. Voters backed his ballot measure to expand L.A.’s transit system through new sales tax money in the middle of the Great Recession. He drove down pension costs after a bruising battle with city unions. At the same time, he established himself as a national leader on climate issues and education.

His reputation took a hit after an affair with a television reporter led to the breakup of his marriage.

The media scene that covered Villaraigosa back then is vastly diminished, with young people now getting news from TikTok videos, message boards or Instagram posts.

Weighing in on recent TV news layoffs in Los Angeles, Villaraigosa called himself “lucky” that there were plenty of newspaper and television reporters covering him as mayor, recalling that he’d get a dozen cameras to his press conferences.

Asked to compare his 2018 campaign for governor with this one, he said, “I didn’t have to reintroduce myself last time in quite the way I’ve had to this time.”

Villaraigosa spent a significant time in Mexico in recent years to see his now ex-wife Patricia Govea, a clothing designer. “She was in Mexico 80% of the time, the last six years. So I` went to Mexico a lot.” The pair’s divorce was finalized last year.

During a debate in front of Jewish voters on L.A.’s westside last month, Villaraigosa appeared to seize on the fact that he was the sole Angeleno on the stage, introducing himself by saying, “It’s good to be home.”

He told the crowd about his work as president of the American Civil Liberties Union of Southern California and criticized UCLA — his alma matter — for its handling of incidents targeting Jewish students on its campus.

It remains to be seen if he’ll have a hometown advantage. In the 2018 race for governor, Newsom won more votes than Villaraigosa in Los Angeles County. While Villaraigosa did well in Latino communities in central L.A. and on the Eastside, Newsom captured more votes in wealthier, whiter areas.

But at the Compton church, a security guard approached Villaraigosa and told him she’d worked on his 2005 campaign, while others promised to vote for him.

“I know he has a track record,” said Valerie Bland, a 63-year-old former port worker from Long Beach, as she watched Villaraigosa work the pews. “I haven’t even looked at anyone else.”

Former Assembly speaker Fabian Núñez, a longtime friend of Villaraigosa and managing partner at Actum, hopes voters dig into Villaraigosa’s record.

“We have short-term memories in this country,” said Núñez.