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Elon Musk's group spent over $12 million in Wisconsin. Here's why he cares about a state Supreme Court race.

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Elon Musk's group spent over  million in Wisconsin. Here's why he cares about a state Supreme Court race.


President Donald Trump may have run his last race, but that doesn’t mean Elon Musk is done campaigning.

Musk will travel to Wisconsin on Sunday, days ahead of a Supreme Court race that could shift the balance of the state’s highest court. True to his word, the world’s richest man is cementing his status as one of the GOP’s biggest megadonors in an off-year election that has drawn significant national attention.

Musk and his America PAC have spent over $12 million so far on the officially nonpartisan state Supreme Court race to help conservative Judge Brad Schimel. Democrats, including former President Barack Obama, have rallied behind liberal Judge Susan Crawford.

More than $80 million has been spent, making the contest the costliest judicial election in US history — supplanting a Wisconsin court from just two years ago.

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“Both sides are making a pitch to make it a referendum on Donald Trump or Elon Musk as the case may be,” Marquette Law School professor Chad Oldfather told Business Insider. “It’s kind of the first election of consequence in the Trump era, so I think people are looking for signs here as to how the population is reacting to everything.”

Oldfather, who studies state constitutional law, said Musk’s presence has given this race a different feel.

“We’ve had outside money coming into these races in the past, I suppose what distinguishes it is that Musk is not trying to downplay his role at all,” Oldfather said.

Tesla is suing to open dealerships in the state, fighting a state law that doesn’t allow automakers to sell directly to consumers. (It’s a frequent issue for Musk’s company.) Musk and just about every other major figure who has weighed in on the race is more concerned about what the seven justices can do that will have national effects.

“We’re trying to stop the Democrats in Wisconsin from removing two House seats,” Musk told Fox News anchor Bret Baier during an interview for “Special Report.”

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If Schimel loses, Musk said, “we could lose control of the House and all of the government reforms could be shut down.”

The GOP holds a 6 to 2 majority in the Wisconsin US House of Representatives delegation. History shows that the president’s party typically loses seats. The GOP has a slim House majority, meaning it cannot afford to see more districts become more competitive.

Musk isn’t hard to miss in the state.

Crawford and her allies have repeatedly highlighted Musk’s spending in the race. Wisconsin Democrats’ website has a splash page that shows Musk as the puppet master of Schimel.

“Elon Musk is the most unpopular active national figure in Wisconsin politics, and the more voters see that the man who is attacking social security and their healthcare is pouring millions of dollars in to help Brad Schimel, the more voters are enraged about the idea of someone trying to buy our state Supreme Court,” Wisconsin Democrats Chairman Ben Wikler told Business Insider.

After Musk announced his initial giveaway, Crawford’s campaign wrote on X, “Brad Schimel and Elon Musk are corrupt.”

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In response to Crawford, Schimel’s campaign said their opponent has plenty of well-heeled supporters herself, including George Soros, Bernie Sanders, and Hakeem Jeffries.

The attempts by Susan Crawford and the Democrats to distract the people of Wisconsin from her extreme views and the radical billionaires funding her are a mockery of hypocrisy,” Jacob Fischer, Schimel campaign spokesperson, said in a statement to Business Insider.

Wisconsin Republican Party Chairman Brian Schimming called the focus on Musk’s spending “a diversion.”

“It’s a way for them to take shots at Donald Trump and at Elon Musk,” Schimming told Business Insider. “There’s no lack of lack of big money people that have come into Wisconsin over the years that have greatly outspent Elon Musk.”

According to a March 5 Marquette Law School Poll, Musk has a -12 percentage point approval rating in Wisconsin. The same respondents only slightly disapproved (-3 percentage points) of Trump’s first six weeks in office. Trump won the state last November, part of his swing state sweep over Vice President Kamala Harris that ushered him back into the White House. Just days before Election Day, Trump announced his endorsement of Schimel.

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Like in the 2024 election, Musk’s campaigning is also drawing opposition. On Friday, he wrote on X that he would personally award two voters $1 million checks at the Sunday rally. He then deleted the tweet and later clarified that the checks were for attendees who had agreed to become spokespeople for a petition America PAC is pushing across the state. Musk’s political outfit previously promised to give $100 to voters who signed the petition against judicial activism.

Wisconsin Attorney General Josh Kaul, a Democrat, said he would challenge Musk’s giveaway in court. Wisconsin law prohibits anyone from giving “something of value” to voters, which led some election law experts to conclude that Musk’s effort was illegal.

The national attention is unlikely to fade for long.

Wisconsin justices serve 10-year terms. Due to retirements alone, the state will hold multiple Supreme Court elections over the next five years. In the meantime, the current race seems almost inescapable, Oldfather said.

“It’s a deluge,” he said, “every time you turn on the TV, every time you pull up YouTube, every you open your mailbox, every time your phone dings with a text message.”

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Wisconsin Lutheran boys basketball pursues three-peat with revamped lineup

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Wisconsin Lutheran boys basketball pursues three-peat with revamped lineup


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  • Wisconsin Lutheran returns to Division 1 seeking a third consecutive state championship.
  • The team returns its two leading scorers, senior Zavier Zens and junior Kager Knueppel.
  • New starters will need to fill the roles of three key graduates from last season’s title team.
  • Coach Ryan Walz expects Zens to become a more vocal leader and for Knueppel to develop as a three-level scorer.

Over the first couple weeks of the WIAA high school boys basketball season, the Journal Sentinel will be checking in with the Milwaukee area’s three reigning state championship teams.

Our visits began with reigning Division 3 champion Milwaukee Academy of Science, which will compete in D2 in the WIAA postseason this year. The next check-in comes with a team that knows all about repeating in a higher division, the two-time defending state champions from Wisconsin Lutheran. The Vikings won their fourth WIAA state title and second consecutive after receiving a competitive balance elevation from D2 to D1 last season. The quest for a third straight title will also be in D1, and the Vikings look up to the challenge.

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Here is what to know about Wisconsin Lutheran, which improved to 4-0 with a 69-20 victory over New Berlin West on Dec. 12.

Roles to fill around returning stars Zens, Knueppel

Wisco’s two leading scorers from the 2024-25 team return, but the surrounding cast looks a bit different this season. Northern Iowa commit and 6-foot-7 senior forward Zavier Zens (22.2 points per game last season) and 6-10 junior guard Kager Knueppel (13.5 ppg) are the two returning starters, while the three graduated starters include guard Isaiah Mellock (11.1 ppg, Wisconsin Lutheran College), forward/guard Alex Greene (10.9 ppg, Concordia) and forward Ben Langebartels (2.3 ppg).

Coach Ryan Walz said he wants to see Zens become a more vocal leader this year, while adding Knueppel can round out his ability as a three-level scorer.

“I think that’s a big step for any senior to make, to get outside of yourself, to be able to be engaged with other people on the team and not just always be worried about what you’re doing, but also being concerned for your teammates and showing that kind of leadership,” Walz said of Zens.

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“From our standpoint, we want to see [Kager] be an effective basketball player at the basket, in the midrange and from three-point range. That’s the next step for guys who are on the cusp of being really, really good players, and that’s what Zavier did last year,” Walz added on Knueppel.

In place of the graduates this season have been former reserve 6-foot junior guard Riley Walz (4.2 ppg last season), former reserve forward and 6-6 senior Kinston Knueppel (5.0 ppg) as well as junior 6-7 forward Jamail Sewell.

“Riley’s going to have to handle the ball and distribute it, get us into offense and really control what we do, and Kinston is that versatile piece – kind of like Alex Greene last year – where he has to find ways where he can influence the game offensively with his intelligence, his skill level, his flexibility of being able to go inside and outside,” coach Walz said. “Jamail is 6-7, almost 6-8, and obviously anybody who saw him in football pads saw this enormous man, and he moves really, really well and has great hands. He needs to catch up on some of his basketball things and his skill and his understanding of the game, but he is an enormous presence on the floor.”

The Vikings again do not lack for size and will send one of the tallest starting fives in the state to the floor night-in and night-out between Zens, Kinston Knueppel, Kager Knueppel and Sewell. Kager Knueppel said teams will also have to watch out for Riley Walz on the perimeter as they crowd the paint.

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“He’s been working really hard. I like him coming into the point guard role because he does not turn the ball over and he can shoot threes really well,” Kager Knueppel said.

As they learned with a late substitution in the D1 title game in March, every player needs to be ready for their moment.

“You don’t know when your time is going to come but you have to be ready, and so as coaches it’s our job to absolutely keep pushing them and moving them forward as best that we can,” coach Walz said.

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Wisconsin Lutheran not shying from expectations

Returning top players to a team coming off consecutive state titles creates expectations around the program to compete for a three-peat. Zens said the team is embracing those expectations, while relying on the experience that has led them this far.

“We all know there’s high expectations for us, but those are our expectations for ourselves as well,” Zens said.

The pressure to defend a title is nothing new for Kager Knueppel, and something he thinks the team will be prepared for on a nightly basis.

“All of our guys understand that we have a target on our back, and people will want to come after us and beat us,” Knueppel said.

Coach Walz said the tone of keeping expectations in their proper framework is set by Zens.

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“He is intrinsically motivated,” Walz said. “If your best player has no letdown and is leading by example, then that just brings everybody else along.”



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When does Wisconsin volleyball play again? NCAA tournament next match

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When does Wisconsin volleyball play again? NCAA tournament next match



Start time yet to be announced for regional finals match

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AUSTIN, Texas – Wisconsin volleyball will be spending two more days in Austin.

The Badgers ensured that with a four-set win over Stanford on Dec. 12 in the NCAA tournament regional semifinals. It was the eighth consecutive win in the regional semifinals for Kelly Sheffield’s group and its first-ever win over Stanford in program history.

Here’s what to know about Wisconsin’s next match:

Who will Wisconsin volleyball play next?

Wisconsin’s next match will be against top-seeded Texas in the NCAA tournament regional finals, with the winner advancing to the Final Four.

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What time is Wisconsin volleyball’s next match?

The Wisconsin-Texas match will be on Sunday, Dec. 14. A time has not yet been announced, but it will either be at 2 p.m. or 6:30 p.m. CT.

How to watch Wisconsin-Texas NCAA tournament regional finals match?

NCAA volleyball tournament bracket for regional finals

  • Creighton vs. Kentucky on Dec. 13 at 5 p.m. in Lexington, Kentucky
  • Purdue vs. Pittsburgh on Dec. 13 at 7:30 p.m. in Pittsburgh
  • Wisconsin vs. Texas on Dec. 14 in Austin
  • Winner of Nebraska/Kansas vs. winner of Louisville/Texas A&M on Dec. 14 in Lincoln, Nebraska



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How tariffs are affecting Wisconsin’s real and artificial Christmas trees

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How tariffs are affecting Wisconsin’s real and artificial Christmas trees


Nearly all artificial Christmas trees in the world today are made in China. And with that comes an up to 30 percent tariff rate on imported Christmas products — including artificial trees. 

Kris Reisdorf is co-president of the Racine- and Sturtevant-based home and garden store Milaeger’s. On WPR’s “Wisconsin Today,” Reisdorf said tariffs are affecting their prices on artificial trees, but she’s mitigating most of the rate hike through negotiations with manufacturers and by taking on lower profit margins herself. 

“We are doing our fair share in making Christmas affordable,” Reisdorf said. “When the average person is thinking 30 percent (tariffs), that’s not by any means what they’re really paying.”

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Milaeger’s “almost real” trees range from under $100 to well over $3,000. Reisdorff said she’s raised prices for all artificial trees by only around $20 compared to last year.

Residorf said tree sales are largely stable despite the uptick in tariff pricing.

An ABC News/Washington Post poll last year found that 58 percent of Americans were buying artificial trees instead of real ones. That’s up from 40 percent in 2010. 

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Greg Hann owns Hann’s Christmas Farm in Oregon. Hann also sits on the Wisconsin Christmas Tree Producers Association Board and is president-elect of the National Christmas Tree Association. 

Hann told “Wisconsin Today” the COVID-19 pandemic in 2020 created a surge in business for real evergreen trees and that demand has been holding relatively steady ever since. That said, Hann acknowledged real Christmas tree sales are up for him and fellow growers this year. He attributed the increase in sales to the tariffs and the fact that farmers’ supplies are finally catching up to the higher demand brought on by COVID-19. Nearly all real trees come from the United States or Canada, according to Hann. 

Hann said a recent survey by the National Christmas Tree Association found 84 percent of Christmas tree growers nationwide have kept prices the same over the last two years, and that includes his own farm. Being grown locally in Wisconsin, Hann said his business is largely unaffected by tariffs.

“It’s kind of nice to have a good supply with a stable price in this economy,” he said. 

Reisdorf said that some artificial tree manufacturers are moving operations outside of China to places like Cambodia. But most other countries in the east are also facing tariff threats. 

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Instead, Reisdorf said artificial tree importers are lobbying President Donald Trump to lower his 30 percent tariffs on Christmas products like trees and ornaments, because those kinds of goods aren’t coming back to be made in the U.S.

Meanwhile, Hann said his organization is lobbying to have tariffs on artificial trees increased to 300 percent. He said the added tariff costs help create an “even playing field” between real and artificial trees, since farmers have to pay farm staff and cover fertilizer costs. 

But it isn’t always about the cost. Reisdorf said artificial trees have the benefit of lasting “forever,” essentially.

Hann said many of his customers come to the farm looking to keep up the Christmas tradition of picking out their own family tree. 

“They’re looking for that fragrance of a real tree,” he said. “They want to start that tradition of the family together. They pick the tree, they take it into their house.” 

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