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Harley-Davidson board of directors silent on future, fate of 'woke' CEO and chairman

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Harley-Davidson board of directors silent on future, fate of 'woke' CEO and chairman

The leadership of Harley-Davidson is facing questions following a series of curious strategic decisions and public relations moves that have attracted widespread attention. 

The “woke” internal agenda of CEO Jochen Zeitz, and the shocking comparisons he made of himself to the Taliban, the global terror group, in his quest for “sustainability” have damaged the motorcycle maker’s brand integrity, many say — plus sparked outrage on social media and launched a rebellion among Harley-Davidson’s loyal customers. 

Just two days ago, the company released a statement renouncing DEI and other controversial initiatives it had put into place in recent years.

HARLEY-DAVIDSON CEO COMPARES HIMSELF TO ‘TALIBAN’ IN EFFORT TO REMAKE MOTORCYCLE BRAND

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“It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the company noted. 

“That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity spend goals.”

Jochen Zietz, chairman and CEO of Harley-Davidson, has compared himself to the Taliban, the global terror group, in his quest for “sustainability.” Inset: a biker with an American flag on his Harley. (Reuters/Brendan McDermid | Reuters)

In late July, filmmaker and conservative political commentator Robby Starbuck tweeted, “@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.” This week, Starbuck celebrated the company’s change of heart. 

“Recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.” 

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Given this and more, there are increasing concerns about the direction of the Milwaukee motorcycle maker, one of America’s most beloved brands. 

Zeitz is both Harley-Davidson’s CEO and chairman of the board.

HARLEY-DAVIDSON SLAMS BRAKES ON ‘WOKE’ POLICIES AFTER SPARKING BIKER AND SOCIAL-MEDIA OUTRAGE

Fox News Digital this week attempted to reach Zeitz and Harley-Davidson, as well as each member of its board of directors, to discuss their versions of recent events, as well as other issues.

Jochen Zeitz is seen in Nuremberg, Germany, in 2008, years before he became CEO and chairman of the board of Harley-Davidson.  (Alexander Hassenstein/Getty Images)

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Here is the result. 

HARLEY-DAVIDSON ‘USED’ BIKERS BEFORE ‘WOKE’ CONTROVERSY, FORMER OUTLAW RIDER CLAIM 

Jochen Zeitz

Board bio: Chairman, president and chief executive officer, Harley-Davidson, Inc.

Additional bio: Became CEO of Puma at age 30, founder of Team B with a mission to define business by social agenda, and opened the Zeitz Museum of Contemporary Art in South Africa in 2017. 

“We are trying to take on traditional capitalism and trying to redefine it,” Zeitz told executives at a globalist business summit in Switzerland in 2020, the year he became CEO of Harley-Davidson.

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Reply to Fox News Digital: Did not respond to phone or email requests from Fox News Digital.

Festival participants are shown on their Harley-Davidson bikes at the big ride in Saxony, Dresden, Germany, in July 2023. (Matthias Rietschel/picture alliance/Getty Images)

Troy Alstead

Board bio: President and CEO, Ocean5 and Table 47, founder of Harbor 05, LLC, and former chief operating officer, Starbucks Corporation

Reply to Fox News Digital: No response.

Jared Dourdeville

Board bio: H Partners Management, LLC

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Reply to Fox News Digital: No response.

James Duncan Farley Jr.

Board bio: President and chief executive officer Ford Motor Company

Reply to Fox News Digital: No response. 

Allan Golston

Board bio: President, United States Program for the Bill & Melinda Gates Foundation

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Reply to Fox News Digital: “I’m not able to comment,” Golston said, and hung up the phone. Also, an out-of-office message arrived via email. 

A Harley-Davidson logo is seen near a store in Krakow, Poland, in January. (Jakub Porzycki/NurPhoto via Getty Images)

Sara Levinson

Board bio: Co-founder and former director of Katapult Studio, former executive, Clubmom, Inc., NFL Properties, Inc. and MTV: Music Television.

Reply to Fox News Digital: No response.

For more Lifestyle articles, visit foxnews/lifestyle

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Norman Thomas Linebarger

Board bio: Former executive chairman of Cummins, Inc. and former chairman and chief executive officer of Cummins, Inc.

Reply to Fox News Digital: No response. 

Jochen Zeitz, then-CEO of Puma, is shown in Berlin in 2009.  (Michele Tantussi/Bloomberg via Getty Images)

Rafeh Masood

Board bio: Chief growth and digital officer of Royal Caribbean Group

Reply to Fox News Digital: Unnamed individual answered phone, said Masood was not available. 

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Maryrose Sylvester

Board bio: Former executive, ABB Group, General Electric Intelligent Platforms, and General Electric Lighting

Reply to Fox News Digital: No response.

Fox News Digital’s Hannah Grossman contributed to this report.

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Ohio

The U.S. Bicentennial in 1976 reignited patriotism damaged by Watergate, Vietnam War

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The U.S. Bicentennial in 1976 reignited patriotism damaged by Watergate, Vietnam War


The U.S. Bicentennial in 1976 was a monumental, year-long celebration marking the 200th anniversary of the signing of the Declaration of Independence. Coming in the aftermath of the turbulent 1960s, the political disillusionment of the Watergate scandal and President Richard Nixon’s resignation in 1974, and the capture of Saigon by the North Vietnamese and the end of the Vietnam War in 1975, the Bicentennial served as a crucial moment of national healing.

The festivities culminated on the Fourth of July 1976, with spectacular events staged across the country. The most enduring legacy of the celebration in Columbus is Bicentennial Park, located in the Downtown riverfront area along the Scioto River.

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Dedicated on July 4, 1976, this 4.7-acre green space was built to permanently commemorate the nation’s 200th birthday. The park’s initial centerpiece was a massive fountain system featuring four circular pools that could shoot water 60 feet into the air.

From May 22 to June 2, 1975, Columbus served as the 11th official stop for the American Freedom Train. This massive, steam-powered rolling museum carried more than 500 priceless historical artifacts – including copies of the Declaration of Independence and the Constitution – across all 48 contiguous states.

The train was displayed at the Defense Construction Supply Center [DCSC] in Whitehall and drew massive crowds of local families. Columbus held a special distinction during the tour: it was one of only three cities nationwide where the “Splendid Spirit” car was included with the train.

Warren Motts, the founding director of Motts Military Museum in Groveport, traveled with the train for its entire 25,000-mile journey, capturing the official photos that documented this historic event.

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Beyond these massive metropolitan events, the true spirit of the Bicentennial thrived at the grassroots level. The American Revolution Bicentennial Administration (ARBA) encouraged local communities to form their own committees, leading to thousands of unique municipal projects.

Towns across the nation hosted local parades, commissioned historical murals, dedicated new parks, and sealed time capsules intended for the tricentennial in 2076.

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It also triggered a resurgence of interest in local history and genealogy, as everyday citizens sought to trace their own roots back to the nation’s founding eras.

The civic energy and patriotism generated by the 1976 celebrations also helped pave the way for other major local traditions. Just a few years later, in 1981, Columbus launched its annual Red, White & Boom! celebration, which grew into the largest Independence Day fireworks display in the Midwest—a tradition deeply rooted in the community pride revived during the Bicentennial era.

Get involved in America 250 at your library this year! Visit columbulibrary.org for a full list of America 250 events.

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Angela O’Neal is Local History & Genealogy Manager with the Columbus Metropolitan Library.



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South Dakota

Suspicious package prompts brief evacuation in Keystone; bomb squad clears scene

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Suspicious package prompts brief evacuation in Keystone; bomb squad clears scene


RAPID CITY, S.D. (KOTA) – A suspicious package prompted a precautionary evacuation in Keystone Friday evening before authorities determined the scene was safe.

According to the Pennington County Sheriff’s Office, deputies responded around 7:30 p.m. July 3 to a report of a suspicious package in the parking lot of a business in Keystone.

Based on information available at the scene, deputies evacuated the immediate area as a precaution while the package was investigated.

The South Dakota Division of Criminal Investigation Bomb Squad responded and safely evaluated the package. After technicians determined there was no threat, the area was reopened.

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The sheriff’s office thanked those who were evacuated for their patience and cooperation during the incident.

Responding agencies included the Pennington County Sheriff’s Office, South Dakota Highway Patrol, South Dakota Division of Criminal Investigation and Pennington County Search and Rescue.

See a spelling or grammatical error in our story? Please click here to report it.

Do you have a photo or video of a breaking news story? Send it to us here with a brief description.

Copyright 2026 KOTA. All rights reserved.

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Wisconsin

Three children dead after boat capsizes during storm in Wisconsin

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Three children dead after boat capsizes during storm in Wisconsin


Three children died after a boat capsized on Wisconsin’s Geneva Lake during inclement weather on the eve of the US’s semiquincentennial celebrations, and seven other people had to be rescued by emergency responders, according to officials.

A recreational motor boat with 10 passengers, including four children, sank on Friday afternoon as the boat “attempted to navigate to safety as weather conditions deteriorated” amid an intense, sudden storm, the city of Lake Geneva police department said in a statement.

First responders rescued one child and six adults – but three children were reported missing. They were later recovered yet pronounced dead after rescuers administered life-saving measures.

Officials confirmed that all four children were wearing lifejackets at the time of the capsizing, which officials said was a “reminder how quickly severe weather can develop on area waterways”.

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“We strongly urge all boaters to closely monitor weather forecasts, remain vigilant of changing atmospheric conditions and seek safe harbor immediately when threatening weather approaches,” the police department said.

Police said the identities of the victims could not immediately be released as an investigation into the capsizing continued.

Lake Geneva officials declared a state of emergency due to Friday’s intense storm conditions.

Storm damage was reported throughout the Lake Geneva area, a popular destination for summer recreation. The small southern Wisconsin town draws tourists annually, particularly during the summer months, due to its proximity to Geneva Lake.

Harsh winds toppled trees and power lines, damaging buildings in the area, the local undersheriff Tom Hausner said during a news conference.

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Hausner added that the officials received several 911 calls reporting damage as well as people trapped in buildings and seeking assistance. Hausner noted that deputies were delayed in responding to some calls due to fallen power lines and other debris.

“Power lines are all over the place. We are urging people to stay away,” Hausner said during the press briefing.

At least one person sustained minor injuries after being hit by a toppled trees.

Friday’s storm came as much of the US has otherwise experienced extreme heat heading into Saturday’s Independence Day holiday. An estimated 250 million people were told to expect to encounter dangerous levels of heat as temperatures soar nationwide amid the Fourth of July weekend marking the 250th anniversary of the signing of the US Declaration of Independence from the UK.



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