Midwest
Harley-Davidson board of directors silent on future, fate of 'woke' CEO and chairman
Harley-Davidson accused of going ‘woke’
‘America Reports’ panelists Taylor Riggs and Jackie DeAngelis discuss the controversy surrounding the iconic motorcycle company and the importance of political neutrality in businesses.
The leadership of Harley-Davidson is facing questions following a series of curious strategic decisions and public relations moves that have attracted widespread attention.
The “woke” internal agenda of CEO Jochen Zeitz, and the shocking comparisons he made of himself to the Taliban, the global terror group, in his quest for “sustainability” have damaged the motorcycle maker’s brand integrity, many say — plus sparked outrage on social media and launched a rebellion among Harley-Davidson’s loyal customers.
Just two days ago, the company released a statement renouncing DEI and other controversial initiatives it had put into place in recent years.
HARLEY-DAVIDSON CEO COMPARES HIMSELF TO ‘TALIBAN’ IN EFFORT TO REMAKE MOTORCYCLE BRAND
“It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the company noted.
“That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity spend goals.”
Jochen Zietz, chairman and CEO of Harley-Davidson, has compared himself to the Taliban, the global terror group, in his quest for “sustainability.” Inset: a biker with an American flag on his Harley. (Reuters/Brendan McDermid | Reuters)
In late July, filmmaker and conservative political commentator Robby Starbuck tweeted, “@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.” This week, Starbuck celebrated the company’s change of heart.
“Recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.”
Given this and more, there are increasing concerns about the direction of the Milwaukee motorcycle maker, one of America’s most beloved brands.
Zeitz is both Harley-Davidson’s CEO and chairman of the board.
HARLEY-DAVIDSON SLAMS BRAKES ON ‘WOKE’ POLICIES AFTER SPARKING BIKER AND SOCIAL-MEDIA OUTRAGE
Fox News Digital this week attempted to reach Zeitz and Harley-Davidson, as well as each member of its board of directors, to discuss their versions of recent events, as well as other issues.
Jochen Zeitz is seen in Nuremberg, Germany, in 2008, years before he became CEO and chairman of the board of Harley-Davidson. (Alexander Hassenstein/Getty Images)
Here is the result.
HARLEY-DAVIDSON ‘USED’ BIKERS BEFORE ‘WOKE’ CONTROVERSY, FORMER OUTLAW RIDER CLAIM
Jochen Zeitz
Board bio: Chairman, president and chief executive officer, Harley-Davidson, Inc.
Additional bio: Became CEO of Puma at age 30, founder of Team B with a mission to define business by social agenda, and opened the Zeitz Museum of Contemporary Art in South Africa in 2017.
“We are trying to take on traditional capitalism and trying to redefine it,” Zeitz told executives at a globalist business summit in Switzerland in 2020, the year he became CEO of Harley-Davidson.
Reply to Fox News Digital: Did not respond to phone or email requests from Fox News Digital.
Festival participants are shown on their Harley-Davidson bikes at the big ride in Saxony, Dresden, Germany, in July 2023. (Matthias Rietschel/picture alliance/Getty Images)
Troy Alstead
Board bio: President and CEO, Ocean5 and Table 47, founder of Harbor 05, LLC, and former chief operating officer, Starbucks Corporation
Reply to Fox News Digital: No response.
Jared Dourdeville
Board bio: H Partners Management, LLC
Reply to Fox News Digital: No response.
James Duncan Farley Jr.
Board bio: President and chief executive officer Ford Motor Company
Reply to Fox News Digital: No response.
Allan Golston
Board bio: President, United States Program for the Bill & Melinda Gates Foundation
Reply to Fox News Digital: “I’m not able to comment,” Golston said, and hung up the phone. Also, an out-of-office message arrived via email.
A Harley-Davidson logo is seen near a store in Krakow, Poland, in January. (Jakub Porzycki/NurPhoto via Getty Images)
Sara Levinson
Board bio: Co-founder and former director of Katapult Studio, former executive, Clubmom, Inc., NFL Properties, Inc. and MTV: Music Television.
Reply to Fox News Digital: No response.
For more Lifestyle articles, visit foxnews/lifestyle
Norman Thomas Linebarger
Board bio: Former executive chairman of Cummins, Inc. and former chairman and chief executive officer of Cummins, Inc.
Reply to Fox News Digital: No response.
Jochen Zeitz, then-CEO of Puma, is shown in Berlin in 2009. (Michele Tantussi/Bloomberg via Getty Images)
Rafeh Masood
Board bio: Chief growth and digital officer of Royal Caribbean Group
Reply to Fox News Digital: Unnamed individual answered phone, said Masood was not available.
Maryrose Sylvester
Board bio: Former executive, ABB Group, General Electric Intelligent Platforms, and General Electric Lighting
Reply to Fox News Digital: No response.
Fox News Digital’s Hannah Grossman contributed to this report.
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Detroit, MI
Detroit at Le Mans: Cadillac favorite, Ford poised for 2027
An American V-8 will be on the front row of France’s 24 Hours of Le Mans on Sunday. And the roar is about to get louder.
Motor City brands are front-and-center for the Saturday-Sunday, June 13-14 World Endurance Championship epic. A Cadillac Hypercar qualified on the front row for the second year in a row, while Ford announced its Hypercar driver lineup for 2027 as it prepares a sequel to its historic 1966-69 overall wins. That era was immortalized in the 2019 blockbuster film “Ford v Ferrari.”
Cadillac is determined to write its own chapter in the Le Mans history books.
The Detroit brand will be one of the favorites to dethrone defending champion Ferrari with three competitive V-Series.R Hypercars. A year after it won pole, the England-based, #12 Cadillac Hertz Team JOTA V-Series.R secured second in qualifying behind the #15 BMW M Team car for the world’s premier sportscar race after its sister, #38 Team JOTA Cadillac won pole before being demoted to 10th over a technical infraction. A third, #101 Cadillac entered by U.S.-based Wayne Taylor Racing will start fifth.
“It was a good day for the team,” said #12 Cadillac ace Will Stevens after his 3:23.1 lap around the 8.5-mile track 130 miles west of Paris. “Thank you to everyone who has been involved in improving the package compared to last year. We know we are in a better position. It’s going to be a very exciting race, and I think it will be a battle.”
Also sharing Hypercar headlines this year is Ford, which will bring a thundering, Mustang-based, 5.4-liter Coyote V-8 to Le Mans’ legendary 200-mph Mulsanne straightaway in 2027. The Hypercar class has grown in popularity thanks to its formula of combining a hybrid-electric drivetrain (which dovetails with current production electrification trends) and the gas engine of the manufacturer’s choice.
For Motor City brands, that means earthshaking V-8s.
Ford Racing announced its driver’s lineup at the track for its first entry into top class since it dominated Le Mans six decades ago with the legendary GT40. It will join a packed Hypercar field next year with entries from Cadillac, McLaren, Toyota, Ferrari, Aston Martin, BMW, Peugeot, Alpine and Genesis (which debuts this year).
Motor City makers have ramped up their assault on Le Mans as they have taken their production models to international markets. The Cadillac Hypercar’s hybrid powertrain complements Cadillac’s electrification strategy as it now sells Optiq, Lyriq and Visitq EVs in Europe — including from its flagship showroom in downtown Paris.
The Chevrolet Corvette and Ford Mustang sell in markets across the globe and their GT3 cars — which will be competing for glory in the Le Mans GT3 class — are sold to international racing teams.
Ford will bring a formidable driver lineup in 2027.
IMSA Weathertech Sportscar champion Matt Campbell, Le Mans class-winner Nick Yelloly and IMSA champion and ex-IndyCar racer Tom Blomqvist complete an all-star, six-driver roster that includes the already-announced lineup of IMSA-champ Mike Rockenfeller, ex-Formula One racer Logan Sargeant and GT3-ace Sebastian Priaulx (the latter pair are competing at this year’s Le Mans in Mustangs).
“As America’s Race Team, it is only right we carry the banner ourselves. With the additions of Matt, Nick and Tom alongside Logan, Rocky and Seb, we have finalized a driver lineup capable of winning races,” said Ford Racing Global Director Mark Rushbrook. “We aren’t just returning to Le Mans to participate — we are returning to fight for overall victory.”
Campbell’s presence on the Ford Racing team, however, represents the loss of another Detroit racing brand at Le Mans, Team Penske.
Partnered with Porsche, Penske nearly won in 2025, finishing second to Ferrari. Financial troubles compelled Porsche to pull its Le Mans racing program this year. Campbell’s co-drivers, Yelloly and Blomqvist, are refugees from Acura’s IMSA Weathetech program. Acura pulled the plug after parent Honda, like Porsche, suffered losses related to electrification and Chinese market investments.
The #38 Team JOTA Cadillac celebrated after Hypercar qualifying when ace driver Jack Aitken (who also races for Cadillac in North America’s IMSA series) set a Hypercar-era record lap of 3:22.559 — just five thousandths of a second quicker than the #15 BMW M Team Hybrid V-8.
A pit lane infraction, however, robbed the Caddy of pole glory. BMW won the last WEC race at Spa in Belgium.
Cadillac’s prospects to win this year have improved — not just because of the withdrawal of Porsche Penske — but because its so-called LMDh Hypecar chassis appears to be the quickest design.
Like BMW and the French Alpine team (and Ford next year), Cadillac’s LMDh car was developed using a third-party chassis manufacturer (even as powertrains are homegrown). Cadillac, for example, partners on its chassis with Italy’s Dallara. So-called LMH cars are made in-house — for example, the Ferrari and Toyota teams. This year Cadillac, BMW and Alpine (which qualified third) consistently topped the class of the field in practice and qualifying.
Defending champion Ferrari has entered three Hypercars, with its top qualifier in 8th. The #009 Aston Martin THOR Valkyrie in seventh is the quickest LMH chassis. Toyota’s LMH Hypercar, which has consistently been a threat for overall Le Mans wins, qualified 14th and 15th.
“(Thursday qualifying) we saw there was a two-class qualifying with LMDh on top and LMH behind. That seems to be the picture,” said Toyota Racing technical director David Floury. “We are focused on optimizing our package, and the rest is not in our control.”
In the production-based GT class, V8-powered beasts from Corvette (two entries) and Mustang (two entries) will compete for a class win Sunday as well.
The #77 and #88 Mustang GT3s will start 10th and 11th Sunday while four Corvette Z06 GT3.R entries will start 17th, 23rd, 24th and 25th in class.
The green flag drops at 4 p.m. (10 a.m. EDT) Saturday in France.
Henry Payne is auto critic for The Detroit News. Find him at hpayne@detroitnews.com or @HenryEPayne.
Milwaukee, WI
Family of son left inside car in tow lot after crash sues City of Milwaukee
MILWAUKEE — A family is suing the City of Milwaukee after their son was left inside a car at a tow lot following a fatal crash.
The lawsuit says James Edward Stokes, Jr. was a passenger in the car involved in a crash on June 1, 2023, where the car hit a pole or tree near 9000 West Fond Du Lac Avenue. It suffered significant damage, including a shattered windshield, blown tires and more, the lawsuit says.
When police arrived on scene, the lawsuit claims that witnesses told police to check for a body in the car, but were ignored.
Instead, Milwaukee police took control and custody of the car, the lawsuit says, claiming it was evidence and contraband, since the car had been reported stolen.
The police had it towed to a city tow lot, located at 3811 West Lincoln Avenue, where it was locked up and left there.
The lawsuit claims officers and the tow lot workers failed to search the car to make sure there were no trapped occupants. In the lawsuit, the family called this an “act of shocking and deliberate indifference.”
As a result of lacking a search, the lawsuit says Stokes died a slow death, trapped inside the car for the next four days.
On June 5, 2023, the owner of the car came to get some of their belongings and noticed a foot hanging over the back seat. Upon seeing that, the owner called the police.
A Medical examiner’s report said Stokes, Jr. had advanced signs of decomposition, one of which was bloating, which the lawsuit says is consistent with being trapped in an unventilated car for days. The report also states that he had survived the initial impact of the crash.
The lawsuit is not only against the city but also against Police Chief Jeffrey Norman, manager of the city tow lot Peter Knox, and MPD officers Shate Doughty, Brett Stegerwald, Andrew Fuerte and Alex Bartoshevich.
Minneapolis, MN
Minneapolis-based Sleep Number enters bankruptcy, has sale deal with Canadian company
Mattress maker Sleep Number Corp. announced Friday that it has filed bankruptcy, with an agreement to sell the firm to one-time retail partner Sleep Country Canada Inc. after years of weak demand, mounting financial pressure and unpredictable tariffs.
Minneapolis-based Sleep Number blamed its bankruptcy, in part, on “the unpredictable shifting of trade rules imposed by the current U.S. government on top of an already vulnerable global supply chain,” according to the Friday court filing.
Even after the U.S. Supreme Court struck down some of President Donald Trump’s tariffs, “the broader trade landscape remained complex and the company continued to manage ongoing regulatory uncertainties, particularly regarding potential alternative tariff frameworks that may be imposed” on U.S. imports, Chief Financial Officer Amy O’Keefe said in the filing.
Sleep Number filed for Chapter 11 protection from creditors in order to hold an auction, at which Sleep Country would be the so-called stalking horse bidder. Its all-cash opening offer for “substantially” all of the firm’s assets is $415 million, O’Keefe said.
Because the firm tried to sell itself in the months leading up to the Chapter 11 filing, O’Keefe said Sleep Number is seeking a 26-day sale process. Any competing bids would be due July 8 and the sale would close by July 31 under the company’s proposed timeline.
Sleep Number, which operates 572 stores and is known for its customizable beds, will continue operations while seeking a quicker-than-usual court-supervised sale process, according to the filing.
The company, whose shares have plunged more than 95% the past four months, has been hurt by declining store traffic amid broader industry pressures.
In response to mounting financial woes, O’Keefe said Sleep Number restructured its real estate portfolio and launched a number of cost-cutting initiatives in recent years. The firm had reported its operating costs fell by $136 million last year, but its net loss still widened as net sales dropped 16%.
Sleep Number said in a statement that will continue to review its footprint with the aim of retaining as many retail locations as possible. It added that as much of $65 million of new borrowing has been arranged to pay for the restructuring process. Sleep Number would also refinance $195 million of older debt should the loan package be approved by the judge overseeing the bankruptcy case.
The company listed assets of between $500 million and $1 billion and liabilities of between $1 billion and $10 billion, with lenders owned about $672.5 million.
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