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Indonesian presidential hopefuls are trying social media, K-pop to win young voters. Will it work?
JAKARTA, Indonesia (AP) — Seventeen-year-old Naima Khairiya Ismah started being bombarded by social media posts from candidates for Indonesia’s presidential election on before she’d even given voting any thought.
As three candidates vie to replace popular but term-limited President Joko Widodo in an election later this month, they’ve been aggressively seeking millennials and Gen Z voters. People between the minimum voting age of 17 and the age of 43 make up about 55% of the country’s 205 million eligible voters.
Candidates are reaching out through the apps young voters use, the K-pop music many love, and even video gaming events.
“As young people, we can’t meet the candidates in person,” said first-time voter Ismah, chatting after class outside her Jakarta high school. “The easiest way to know them is through social media platforms, which is very effective.”
The candidates — former defense minister Prabowo Subianto, 72; governing party candidate Ganjar Pranowo, 55; and former Jakarta governor Anies Baswedan, 54 — are all from Indonesia’s conservative, male-dominated political scene. But their campaigns have been stressing issues that matter to young people: job opportunities, climate change and institutional corruption.
Polls show Subianto well ahead of the other two, though perhaps not with the majority needed to avoid a run-off. Despite being the oldest candidate, his running mate is the youngest: 36-year-old Surakarta mayor Gibran Rakabuming Raka, who also happens to be the sitting president’s son.
Their lead comes primarily from younger voters.
A December survey by the Indikator Politik Indonesia agency showed all three candidates virtually tied in support among voters aged 56 or older, but Subianto clearly ahead in every younger age category.
Subianto was the first candidate to pursue youth support, with social media and video billboard campaigns featuring Pixar-style animated depictions of himself and his running mate. They’re meant to soften the image of the gruff-talking former general, who’s been accused of past human rights abuses, which he has denied.
Last month, Raka showed up at the popular Mobile Legend Championship e-sport tournament in Jakarta to appeal to young gamers.
K-pop has also been playing a role in the contenders’ campaigns.
South Korean bands are incredibly popular in Indonesia, where its huge fanbase has organized behind political causes, organizing online protests against a controversial law and a recent fundraiser for Palestinians caught amid the Israel-Hamas war.
Subianto’s Gerindra Party held a lottery for free tickets to see the popular South Korean girl group BLACKPINK, asking entrants to take a photo in front of a Subianto billboard and post it to Instagram or X, formerly Twitter.
Chong Sung Kim, a parliamentary candidate for the Golkar party has adopted “K-pop” as his campaign slogan, saying it stands for “Kredible, Professional, Objective and Peduli,” the last of which is Indonesian for “caring.” The Golkar party has also endorsed Subianto for president.
Kim, an immigrant from South Korea, has also promised to try and bring more K-pop stars to Indonesia and lower ticket prices for their concerts, as well as build ties with his home country for collaboration on education and more job opportunities for Indonesian youth.
“People in Jakarta are very familiar with the term K-pop. They hear it every day. It is catchy and and easy to understand” Kim told The Associated Press.
It’s not a surprise to see politicians leverage K-pop for votes, said Karlina Octaviany, a millennial longtime fan and digital anthropologist.
“It is important to tap into the biggest online community in the world if you want to win,” she said.
Supporters of Baswedan have also looked to capitalize on K-pop culture, with the popular X account @aniesbubble posting about his campaign activities in Korean. The account claims not to be part of the contender’s campaign, but this couldn’t be independently verified and messages to the user went unanswered.
Also last month, Baswedan made a live appearance on TikTok, where supporters compared him to a K-pop star and coined the Korean nickname “Park Ahn Nice.”
With so much emphasis on trying to win K-pop lovers, primarily young and female, Octaviany said it was vital that the fans not lose sight of the issues when voting and even after the election.
“We have to remain critical, whether our candidate is elected or not, and also look at their performance, track record, and human rights crimes or gender issues,” she said.
That’s what first-time voter Muhammad Fakrezi Syamil is trying to do. The 17-year-old high school student in South Jakarta said he’s trying to look past the glitzy appeals and focus on the issues and track records of the candidates in making up his mind.
“The best predictor of your future behavior is past behavior,” he said. ”So that’s part of my consideration.”
Ismah, the Jakarta high school student, said she wasn’t a K-pop fan but wasn’t opposed to politicians using it to reach to young voters.
“Maybe there are young people who initially did not care about politics, but with the presidential and vice presidential candidates using it to campaign, it may get some K-poppers excited and interested in politics,” she said.
World
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World
Trump says ‘Iran lies and cheats’ as IRGC emerges as dominant force in negotiations with US
Trump threatens more strikes on Iran at NATO summit
Fox News senior strategic analyst retired Gen. Jack Keane analyzes the latest U.S. strikes on Iran, the Strait of Hormuz’s strategic importance and breaks down Ukraine’s request for more aid on ‘America’s Newsroom.’
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As President Donald Trump voiced growing frustration Wednesday with Iranian negotiators, accusing them of lying and cheating, the latest escalation has exposed an even more fundamental problem for Washington: whether the officials at the negotiating table have the power to deliver an agreement — or whether anyone in Tehran does.
“I don’t know if we’re going to have a deal. We may just do it without a deal,” Trump said at the NATO summit in Ankara. “These people, they lie and they cheat.”
But Trump’s frustration with Iran’s negotiators is only part of the problem. Since the death of Ayatollah Ali Khamenei, it has become increasingly unclear who in Tehran has the authority to make — and enforce — an agreement.
TRUMP SAYS IRAN CEASEFIRE IS ‘OVER’ AFTER IRANIAN ATTACKS TRIGGER MASSIVE US RESPONSE
Tehran has deployed a new front on social media including an influence campaign to sway Americans and undermine President Donald Trump’s push for a nuclear deal. (Hamed Malekpour / Middle East Images / AFP via Getty Images)
Mojtaba Khamenei succeeded his father as supreme leader after the elder Khamenei was killed in the opening U.S.-Israeli attacks on Feb. 28. But Mojtaba has not appeared publicly since the attack, and U.S. assessments cited by Reuters have described authority as dispersed among senior Revolutionary Guard commanders and powerful civilian officials.
Parliament Speaker Mohammad Bagher Ghalibaf, a former IRGC commander who led Iran’s negotiating delegation, has emerged as one of the country’s most powerful surviving political figures.
Banafsheh Zand, an Iranian-American journalist and editor of the Iran So Far Away Substack, said power inside the Islamic Republic has fractured since the death of Ayatollah Ali Khamenei, leaving the Islamic Revolutionary Guard Corps as the country’s dominant force.
“The person who is negotiating with the U.S. is not necessarily someone who is endorsed by the others,” Zand told Fox News Digital.
She described Ghalibaf as one power center competing with figures including IRGC commander-in-chief Ahmad Vahidi, Quds Force commander Esmail Qaani and former Foreign Minister Mohammad Javad Zarif.
Vahidi controls the IRGC’s overall military structure, while Qaani oversees its external operations and relationships with Iran-aligned armed groups across the region. Zarif, by contrast, remains closely identified with the more accommodationist political camp that previously championed negotiations and sanctions relief.
“The hardliners, in terms of their political presence, have also been pushed aside,” Zand said. “So really, it’s the IRGC. And within the IRGC, whoever signs the deal is not necessarily signing on behalf of everybody else. They’re signing on behalf of themselves.”
Her assessment reflects a central problem facing Washington: Iran’s negotiators, political institutions and military commanders may not share the same interpretation of what was agreed — or the same willingness to implement it.
US CLAWS BACK KEY CONCESSION TO IRAN AFTER FRESH ATTACKS ON COMMERCIAL SHIPS IN STRAIT OF HORMUZ
Iran’s Parliament Speaker Mohammad Bagher Qalibaf and Foreign Minister Abbas Araghchi were greeted by Pakistan Foreign Minister Ishaq Dar and Army Chief Field Marshal Gen. Asim Munir upon their arrival at Nur Khan airbase in Rawalpindi, Pakistan, on April 11, 2026. (Pakistan Ministry of Foreign Affairs/AP)
Yet Trump’s declaration does not necessarily mean diplomacy has been permanently abandoned.
Behnam Ben Taleblu, senior director of the Iran program at the Foundation for Defense of Democracies, told Fox News Digital that the clearest evidence would be the restoration of the U.S. blockade, the introduction of additional military forces or a new round of major economic sanctions.
Otherwise, he said, Trump may continue operating in the “gray zone” between negotiations and open war while keeping his options available.
The more difficult question is why Tehran would jeopardize sanctions relief and risk overwhelming American firepower when its military has already been severely degraded.
Ben Taleblu said Iran’s leaders appear to believe escalation is essential to the survival of the Islamic Republic.
“This is a regime that is weaker, but lethal, and less capable, but more confident,” he said. Iran’s leadership believes its adversaries have vulnerable economic and military interests throughout the Gulf, he added, while the regime itself is more willing to accept destruction.
People hold placards with an image of Iran’s new supreme leader Mojtaba Khamenei with late Iranian Supreme Leader Ayatollah Ali Khamenei, during a gathering to support Mojtaba Khamenei, amid the U.S.-Israeli conflict with Iran, in Tehran, Iran, March 9, 2026. (Majid Asgaripour/WANA (West Asia News Agency) Via Reuters)
“Their survival and their military success and their political success runs through more, not less, escalation,” he said.
Lisa Daftari, foreign policy analyst and the editor-in-chief of The Foreign Desk, agrees the escalation is deliberate, aimed at turning regional instability into leverage.
“By targeting commercial shipping and Arab states, the regime is signaling that it can hold global energy flows and America’s regional partners hostage to extract leverage, distract from its domestic crisis, and test U.S. red lines,” Daftari told Fox News Digital.
She said Tehran is betting that Washington and its Arab partners will be unwilling to sustain another war and will ultimately back down first.
“The regime’s core weapon is time,” Daftari said. “By escalating in the Persian Gulf and attacking ships and Arab states, they are creating rolling crises that raise the cost of confronting them while they consolidate power at home.”
Daftari argued that the strategy reflects the Islamic Republic’s longstanding character rather than a temporary response to pressure.
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Firefighters work in the aftermath of Iranian drone attacks, at a location given as Bahrain (Reuters)
“This regime was never designed to be reformed or softened,” she said. “What they are showing us now is exactly who they intend to remain: a hardline, revolutionary regime determined to stay in power.”
But determining how that strategy is translated into action is more complicated. Authority in Tehran appears divided, raising questions about who is directing the escalation and whether the officials negotiating with Washington can commit the broader security establishment.
That division is already visible in the dispute over the Strait of Hormuz.
A Middle Eastern source familiar with the issue told Fox News Digital that Tehran and Washington are operating from fundamentally different readings of Clause five of the memorandum. The publicly released text says Iran will use its “best efforts” to arrange safe commercial passage through the strait without charge for 60 days, while removing military and technical obstacles and conducting demining operations. It does not expressly state that foreign vessels must obtain Iran’s approval or use routes designated by Tehran.
According to the source, Iran interprets that language as giving it responsibility — and therefore authority — to coordinate shipping and determine the routes vessels use during the interim period. Washington’s interpretation is that Iran agreed to lift its maritime blockade and fully reopen the international waterway.
When the two sides have different interpretations of a single page, how do they intend to write a treaty, the source said.
Iran views control over passage through the Strait of Hormuz as one of its last major sources of leverage over the United States, Gulf governments and the global economy, the source said, “That is the heart of the matter.”
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The truck carrying the coffins of the slain Iranian Supreme Leader Ayatollah Ali Khamenei and members of his family makes its way through mourners during the funeral procession toward Azadi Tower in Tehran, Iran, on Monday, July 6, 2026. (Vahid Salemi/AP)
Taken together, the experts’ assessments suggest Tehran is unlikely to face a simple choice between surrendering to Trump’s pressure and returning to negotiations. Ben Taleblu said the regime believes its survival depends on “more, not less, escalation,” while Daftari said it is deliberately “playing out the clock” by creating repeated regional crises. That raises the prospect that, even if Iranian officials return to the table, the IRGC could continue targeting commercial shipping, U.S. interests and American allies to preserve its leverage and strengthen its position inside Iran.
World
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