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We're millennial brothers and business partners who left San Francisco's tech bubble for the Midwest manufacturing scene. We never would have been able to afford to launch our startup in California.

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We're millennial brothers and business partners who left San Francisco's tech bubble for the Midwest manufacturing scene. We never would have been able to afford to launch our startup in California.


This as-told-to essay is based on a conversation with John Yuksel, 33, and Matine Yuksel, 29, two brothers who moved from San Francisco to Dubuque, Iowa, in 2020 to start Beltways, an accelerating walkway company. The brothers then moved to Cincinnati in 2022. Their company is based nearby in Northern Kentucky.

John: We’re children of immigrant parents who grew up in southern Arizona.

I’ve always known I wanted to be close to my brother. He’s my only sibling. We lived in San Diego for a few years after college, and then we moved to San Francisco in 2018.

Matine: San Francisco is amazing. It’s the most diverse environment I’ve been in, and it’s high-caliber for business, especially tech.

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John: Matine was working for Walmart e-commerce and then later got a job with Apple. I was working as an attorney.

We were paying incredibly high rent but we had the best view, looking over the Pacific Ocean with the sunset in our windows each night.

But San Francisco was apocalyptic. During COVID, the streets were barren. It felt unsafe. I had my car broken into multiple times.

Matine: COVID helped us rethink and reprioritize things. Rather than work to release the next-generation iPhone, I wanted to make a new product that few people have ever heard of.

John: Beltways is really our father’s dream. Forty years ago, he was living in Istanbul and he realized today’s forms of mobility were not moving people efficiently. He thought up a modular design to make walkways 10 times faster.

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John and Matine Yuksel with their parents.

John and Matine Yuksel with their parents.

Courtesy of John and Matine Yuksel



My brother and I always wanted to do something together and years after our father came up with the idea, we started looking into it.

Matine: We established Beltways in July 2020. We quickly realized we had to move out of San Francisco. It would have been way too expensive to do what we needed there.

John: It wasn’t the right place for our startup. We’re a big hardware manufacturing startup. It made a lot more sense to be near industrial clusters of technology. We wanted to be in the Midwest, where there’s still viability for manufacturing.

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Matine: John met someone with experience in the walkway industry and he offered us a shop out in Iowa.

We moved to Dubuque, Iowa, in 2020

John: It was a very small town in the middle of the cornfields, an hour and a half from any airport. Dubuque is a beautiful, quiet town on the Mississippi River. We could drive anywhere in town in two minutes.

We basically lived in a mansion. We had a three-story, four-bedroom place for half the price of our condo in San Francisco.

Matine: The snow was definitely a change of pace. We got our fair share of workout shoveling.

It was a different way of life. We needed to be focused and Iowa was good because we didn’t have too many distractions. The two years we spent in Iowa went by very fast.

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John and Matine Yuksel pose with their father in front of a Dubuque sign

The brothers said they had to adjust to small-town living after moving to Dubuque, Iowa.

Courtesy of John and Matine Yuksel



John: We built the prototype for the world’s fastest-moving walkway while we were living there. It was a hundred-foot-long system and it got us our first VC check.

That was a big milestone for us. We put all our money into this company. We left stable jobs. We refinanced our home. There’s been nothing more fulfilling than making our father’s invention something commercial.

Matine: It was a surreal day when he came out and rode the system for the first time. It was the icing on the cake to see his excitement standing on something he thought up so many years ago.

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John: We needed to start scoping out the next spot for our company. The next step was to pilot our walkway. We were invited by several airports to do a pilot demo of our system.

We knew CVG Airport in Cincinnati had a real track record of innovation and taking care of startups. The area was also advantageous for manufacturing. It’s super cheap. The facility we’re currently in is only a little more expensive than my rent in San Francisco, and this is 20,000 square feet.

We moved to Cincinnati in 2022

John: We even moved our parents out here, too. We wanted our father to work with us and be part of the company in person. Our parents live three floors below us in our building in the Mount Adams neighborhood.

Moving to Cincinnati felt like we were back in a big city after two years in Iowa. We have major sports teams and a large hub airport. It’s a much more temperate climate.

The winters have been pretty mild so far. The spring is lush and green. You can kayak down the rivers, and there are amazing trails nearby. The air quality is great. And the summers aren’t 120 degrees like they were in Arizona.

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I met my partner, and now I have a child that was born here in Cincinnati. The city has become home for us. The company is here, the whole family is here.


John and Matine Yuksel enjoy a football game in Cincinnati.

John and Matine Yuksel enjoy a football game in Cincinnati.

Courtesy of John and Matine Yuksel



We miss life on the coast sometimes. California is a beautiful place. We love that climate and the diversity of people. San Francisco is where tech starts and bleeds out from. It’s really the birthplace of a lot of amazing stuff.

Matine: But Cincinnati’s tech scene has also been very good to us. It’s growing. It’s a close-knit startup community. From the moment we got here, the community has been so welcoming.

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John: And it’s a lot cheaper here.

Bringing our father’s dream to life has been incredible

Matine: We started Beltways in a humble garage in Tucson, where my brother built prototypes himself. Now, we’re in a 20,000-square-foot facility here in Northern Kentucky, right next to our first airport customer. And we’re US-made.

John: Our goal is to become an official partner of the Los Angeles 2028 Olympics to provide temporary high-speed conveyance.

Cincinnati is a great place to raise a family and have a business. We see ourselves staying for the foreseeable future.

But our ultimate goal is to make our walkways commonplace and spread this technology around the world. So wherever we have to go to make that possible, we will. This is bigger than us.

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San Francisco, CA

5 teens, 3 adults arrested in San Francisco double stabbing at Dolores Park

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5 teens, 3 adults arrested in San Francisco double stabbing at Dolores Park



Three adults and five juveniles were arrested after two people were stabbed on Wednesday at San Francisco’s Dolores Park, police said.

The San Francisco Police Department said officers responded at about 4:50 p.m. to a report of a group of people fighting at the park. On the way there, the officers were notified that there was a possible stabbing, police said.

When officers arrived, they found two men with stab wounds, and the officers began first aid before medics arrived. Both men were taken to the hospital, one with life-threatening injuries, police said.

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Officers searched the area around the park and detained eight people; they were all arrested after investigators developed probable cause, police said. The adults were identified as 18-year-old Fernando Moreno Hernandez, 18-year-old David Paz, and 19-year-old Yeferson Mondragon-Ortiz. Each was booked into the San Francisco County Jail.

The five teenagers were taken and booked into the city’s Juvenile Justice Center.

All suspects were charged with attempted murder, conspiracy, assault likely to produce great bodily injury, and assault with a deadly weapon.  

Police said the case was still under active investigation, and anyone with information was asked to contact the department at 415-575-4444, or send a text to TIP411 and begin the message with SFPD.

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San Francisco, CA

Latest California-based gig work app lets people book content creators, editors

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Latest California-based gig work app lets people book content creators, editors


It’s 10 a.m. sharp, and Abby Kurtz gets her first assignment of the day. She’s received a time, a location in San Francisco and a target.

Her weapon of choice: an iPhone.

“Being a social agent is really the coolest thing ever,” she said. 

Kurtz is a content creator working through an app called Social Agent, part of an expanding gig economy where more and more workers are trading stability for flexibility. Work that once required connections, planning, and a big budget can now be booked with a tap —extending the on-demand model from rides and meals to storytelling itself.

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 Just make a request, and someone like Kurtz can arrive within 30 minutes, camera-ready.

“What I look for when I’m shooting events is very crisp and clean content,” she said. 

Her mission this time took her to Sutro Nursery, a nonprofit dedicated to growing native plants and that is hoping to grow its volunteer base, too. Board member Maryann Rainey said booking a Social Agent is a lot cheaper than hiring someone to do their social media full-time. 

“I know I can’t do it myself, and I was certainly hoping that these young people would know how to do a good film,” Rainey said.

A typical job runs about $200, with same-day delivery. Agents earn around $50 an hour, plus tips. And if clients already have footage, they can upload it and have it turned into a finished piece. 

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The service is currently available in New York, Los Angeles, and Miami, with a slower rollout now underway in other cities.

 Lisa Jammal, the company’s CEO, said the idea is simple: Let someone else do the shooting.

“We all are missing those beautiful moments because we’re always behind the phone,” she said. 

As for Kurtz, after the shoot, she headed straight to a nearby coffee shop, where the clock started ticking. She had just over an hour to shape her raw material into a polished final cut.

“I think I’m going to give this reel a really peaceful, calming feel, but also informative and inviting,” she said. 

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San Francisco, CA

SF scientists build robotic storm samplers to track pollutants before they reach the Bay

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SF scientists build robotic storm samplers to track pollutants before they reach the Bay


SAN FRANCISCO (KGO) — Environmental Scientist Kayli Paterson from the San Francisco Estuary Institute is hitting the road with colleague David Peterson and a trunk full of water sampling robots.

“Yeah, I think the max we’ve ever done was five. But the sites are very close together. Oh, there it is. Hopefully it samples well,” says Paterson as she turns the mobile sampling lab onto a private oak-lined road.

They’re closing in on a watershed creek flowing through the hillsides near the San Andreas Lake reservoir, west of Highway 280 in Millbrae, part of the larger watershed that eventually drains into San Francisco Bay.

“So, we’ve got our sampler. Look at the battery. Hook that up, red and black. This is a 12-volt lithium battery, and it powers our sampler for probably about six to seven days,” she explains, showing off a self-contained unit miniaturized into a portable case.

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MORE: Futuristic Fight Club: VR-controlled boxing humanoid robots battle in San Francisco

The black cases are their latest innovation in stormwater science. Robotic samplers anchor in key sections of the watershed to monitor not only flow, but also the chemicals and pollutants washing downstream toward the Bay.

“And this is a front-line pollution sampler. It’s getting the stormwater before it enters the Bay. And so, we want to know what’s coming into the Bay and getting these samplers out there in more locations will give us a better idea of where we might have issues, where a hotspot is, or maybe a previously unknown contaminant,” says Paterson.

“It’s important to get out that fast,” her colleague David Peterson adds. “You know, in these storms as they’re happening, because the water is picking up pollutants in real time, and we need to be there to capture them.”

When we first met Peterson several years ago, he and another Estuary Institute team were sampling water along the Bay shoreline by hand, a technique that’s still valuable. But to cover more ground, Kayli and a group of collaborators began developing the robotic samplers over recent storm seasons.

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Kayli and David start by chaining the unit itself to a tree near the creek bank. The system employs remote-controlled pumps that draw samples from the creek and store them in onboard containers. The software controlling the volume and frequency can be operated from a phone app.

MORE: New study of San Francisco Bay fish confirms concentrations of PFAS aka ‘forever chemicals’

One of the key targets in this study is a group of so-called “forever chemicals” known as PFAS, synthetic compounds that persist in the environment and have been detected in widespread areas of the Bay.

“And we capture samples and send them off to analytics labs across the country. Typically, universities or private labs will process these for us,” Peterson explains.

For these two stormwater detectives, it’s a mission that requires a combination of speed and patience**, chasing flowing water** through creeks and storm drains, sampling as they go.

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“So, we’re looking for areas – the point of this is to do source control. Ultimately, we want to be able to trace this back to a possible source,” says Kayli Paterson.

And potentially prevent a source of toxic pollution from reaching San Francisco Bay and our Bay Area ecosystem.

More than a dozen of the robots were given names in a special contest, including the Big Sipper and the Tubeinator.

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