San Francisco, CA
We're millennial brothers and business partners who left San Francisco's tech bubble for the Midwest manufacturing scene. We never would have been able to afford to launch our startup in California.
This as-told-to essay is based on a conversation with John Yuksel, 33, and Matine Yuksel, 29, two brothers who moved from San Francisco to Dubuque, Iowa, in 2020 to start Beltways, an accelerating walkway company. The brothers then moved to Cincinnati in 2022. Their company is based nearby in Northern Kentucky.
John: We’re children of immigrant parents who grew up in southern Arizona.
I’ve always known I wanted to be close to my brother. He’s my only sibling. We lived in San Diego for a few years after college, and then we moved to San Francisco in 2018.
Matine: San Francisco is amazing. It’s the most diverse environment I’ve been in, and it’s high-caliber for business, especially tech.
John: Matine was working for Walmart e-commerce and then later got a job with Apple. I was working as an attorney.
We were paying incredibly high rent but we had the best view, looking over the Pacific Ocean with the sunset in our windows each night.
But San Francisco was apocalyptic. During COVID, the streets were barren. It felt unsafe. I had my car broken into multiple times.
Matine: COVID helped us rethink and reprioritize things. Rather than work to release the next-generation iPhone, I wanted to make a new product that few people have ever heard of.
John: Beltways is really our father’s dream. Forty years ago, he was living in Istanbul and he realized today’s forms of mobility were not moving people efficiently. He thought up a modular design to make walkways 10 times faster.
Courtesy of John and Matine Yuksel
My brother and I always wanted to do something together and years after our father came up with the idea, we started looking into it.
Matine: We established Beltways in July 2020. We quickly realized we had to move out of San Francisco. It would have been way too expensive to do what we needed there.
John: It wasn’t the right place for our startup. We’re a big hardware manufacturing startup. It made a lot more sense to be near industrial clusters of technology. We wanted to be in the Midwest, where there’s still viability for manufacturing.
Matine: John met someone with experience in the walkway industry and he offered us a shop out in Iowa.
We moved to Dubuque, Iowa, in 2020
John: It was a very small town in the middle of the cornfields, an hour and a half from any airport. Dubuque is a beautiful, quiet town on the Mississippi River. We could drive anywhere in town in two minutes.
We basically lived in a mansion. We had a three-story, four-bedroom place for half the price of our condo in San Francisco.
Matine: The snow was definitely a change of pace. We got our fair share of workout shoveling.
It was a different way of life. We needed to be focused and Iowa was good because we didn’t have too many distractions. The two years we spent in Iowa went by very fast.
Courtesy of John and Matine Yuksel
John: We built the prototype for the world’s fastest-moving walkway while we were living there. It was a hundred-foot-long system and it got us our first VC check.
That was a big milestone for us. We put all our money into this company. We left stable jobs. We refinanced our home. There’s been nothing more fulfilling than making our father’s invention something commercial.
Matine: It was a surreal day when he came out and rode the system for the first time. It was the icing on the cake to see his excitement standing on something he thought up so many years ago.
John: We needed to start scoping out the next spot for our company. The next step was to pilot our walkway. We were invited by several airports to do a pilot demo of our system.
We knew CVG Airport in Cincinnati had a real track record of innovation and taking care of startups. The area was also advantageous for manufacturing. It’s super cheap. The facility we’re currently in is only a little more expensive than my rent in San Francisco, and this is 20,000 square feet.
We moved to Cincinnati in 2022
John: We even moved our parents out here, too. We wanted our father to work with us and be part of the company in person. Our parents live three floors below us in our building in the Mount Adams neighborhood.
Moving to Cincinnati felt like we were back in a big city after two years in Iowa. We have major sports teams and a large hub airport. It’s a much more temperate climate.
The winters have been pretty mild so far. The spring is lush and green. You can kayak down the rivers, and there are amazing trails nearby. The air quality is great. And the summers aren’t 120 degrees like they were in Arizona.
I met my partner, and now I have a child that was born here in Cincinnati. The city has become home for us. The company is here, the whole family is here.
Courtesy of John and Matine Yuksel
We miss life on the coast sometimes. California is a beautiful place. We love that climate and the diversity of people. San Francisco is where tech starts and bleeds out from. It’s really the birthplace of a lot of amazing stuff.
Matine: But Cincinnati’s tech scene has also been very good to us. It’s growing. It’s a close-knit startup community. From the moment we got here, the community has been so welcoming.
John: And it’s a lot cheaper here.
Bringing our father’s dream to life has been incredible
Matine: We started Beltways in a humble garage in Tucson, where my brother built prototypes himself. Now, we’re in a 20,000-square-foot facility here in Northern Kentucky, right next to our first airport customer. And we’re US-made.
John: Our goal is to become an official partner of the Los Angeles 2028 Olympics to provide temporary high-speed conveyance.
Cincinnati is a great place to raise a family and have a business. We see ourselves staying for the foreseeable future.
But our ultimate goal is to make our walkways commonplace and spread this technology around the world. So wherever we have to go to make that possible, we will. This is bigger than us.
San Francisco, CA
Headlines, June 16 – Streetsblog San Francisco
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San Francisco, CA
Dozens of apparent shopping carts stuck in marsh along SF Bay: ‘How did they get there?!’
SOUTH SAN FRANCISCO, Calif. (KGO) — Dozens of apparent shopping carts are stuck in a marsh along the San Francisco Bay. And residents are puzzled as to how they got there.
“It’s crazy! Gross!” said Kim Avalos, who frequents the trail. “What is that?!”
The San Francisco Bay Trail in South San Francisco curves around the mouth of the Colma Creek marsh. It’s a popular walking and running trail, but local residents are starting to notice something in the water.
“Now that I’m looking at… wow…there’s actually so many shopping carts out here,” said Avalos. “There’s an extreme amount.”
Avalos works for a nearby garbage company. She says she walks the trail every day but has never seen anything like this.
“It’s actually kind of insane to think about how they even got there,” Avalos said.
It’s the same story for others who frequent the trail. At first glance, mistaking the debris for rocks until they actually stare at it.
“It kind of blends in,” said Hondres when we approached him on the trail. “I’ve never seen grocery carts out in the Bay like this… I don’t know, it’s kind of weird.”
“Have you noticed it before?” 7 On Your Side’s Stephanie Sierra asked another passer-by.
“Uh… no. This is kind of new,” he said. “Someone is being very stupid… I’ve seen them over the years. I don’t remember there being this many. There’s quite a few.”
Many people who frequent the trail said when it’s high tide it’s hard to notice anything.
“It does look like shopping carts, do you know if that’s what it is?”
It’s hard to say for sure. But at low tide, it certainly looks that way.
“It does look like shopping carts, amongst other things,” Save the Bay representative Josh Quigley said.
And there’s not just one or two, but there’s what appears to be dozens of them spanning the Colma Creek marsh adjacent to the bay.
“Have you ever seen this many shopping carts along the bay?” Stephanie Sierra asked.
“I have not, no,” Quigley said. “This is certainly the greater concentration that I’ve ever seen in one place.”
Quigley is the Senior Policy Manager for Save the Bay, an environmental nonprofit founded in 1961 to stop excessive filling of the San Francisco Bay.
“I think it’s really unfortunate… the bay is treated not as the jewel and resource that it should be, but as a dumping ground,” Quigley said.
So, where is it all coming from? That seems to be up for debate.
“It could be a big prank, if anything, but at this rate I have no idea,” said Alvin Lau, who visits the trail regularly.
“There’s often homeless people in the mobile RV vehicles,” said another. “There’s always a lot of trash here, not going to lie.”
“I don’t know, maybe Costco. They are our neighbors,” Kim Avalos said. “Could be because they do look bigger.”
A Costco Business Center is about a mile from Colma Marsh. 7 On Your Side reached out to Costco’s corporate office, and the South San Francisco Costco General Manager said: “We walk and clean the trail multiple times a week, in addition to checking for any carts that might end up in the bay.”
The goal now is to clean it out — and ensure it stays that way.
“Stop being dumb. There’s only one planet we got, so take care of it,” said Lau.
“It hurts me as an animal lover to see all these shopping carts in their place of habitat,” Avalos said.
“Save the Bay” says overall pollution is decreasing across the bay shoreline, but there are instances–like this one–where smaller pockets need to be addressed.
Locally, there are regulations in place to prevent this type of pollution.
7 On Your Side contacted the San Francisco Bay Regional Water Quality Control Board to further investigate and clean up the area.
Take a look at more stories and videos by 7 On Your Side.
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San Francisco, CA
SF moving July 4 fireworks show to Golden Gate Bridge
SAN FRANCISCO (KRON) — San Francisco will celebrate the country’s 250th anniversary this July 4 with a rare fireworks show on the Golden Gate Bridge, the mayor’s office announced Monday. It will be the first time in 14 years, and the third time ever, that a fireworks display will be held on the iconic span.
“The Golden Gate Bridge is as iconic as any landmark in the United States, so it’s an ideal place to launch fireworks for our country’s 250th anniversary,” Mayor Daniel Lurie said in a news release announcing the event.
With the change of venue for the city’s annual July 4 fireworks show, the mayor’s office is providing guidance on where to watch, and where not to watch, this year’s Golden Gate Bridge display, set to begin at 9:30 p.m.
Recommended viewing locations:
- Crissy Field
- Marina Green
- Fisherman’s Wharf/Pier 39
The mayor’s office noted that “because this year’s fireworks will launch from the east side of the Golden Gate Bridge between its two towers, the best viewing areas are those with a clear northwest sightline toward the bridge.”
Locations that are not recommended for viewing the fireworks show due to obstructed views include Ocean Beach, the Ferry Building and the Embarcadero waterfront.
The Golden Gate Bridge will be completely shut down to vehicle and pedestrian traffic during the Independence Day show. Vehicles will be blocked from the bridge beginning around 8:30 p.m. until “shortly after the conclusion of the fireworks display,” officials said. The east and west sidewalks will be closed from 8 p.m. to 10 p.m.
The two previous fireworks displays were in 1987 and 2012, when the Golden Gate Bridge’s 50th and 75th anniversaries were celebrated.
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