Business
‘Our stomping ground’: Demolition of historic Valley Plaza mall begins
David Udoff fondly remembers how his mother would drive him and his brother to Valley Plaza in her avocado Dodge Dart.
The family would shop at the once-vibrant and bustling selection of retail businesses. They would visit the Sears, a bakery and the animatronic fortune-telling machine in front of the drugstore. Then they would lunch on Salisbury steak and Jell-O platters at Schaber’s Cafeteria.
“The good old Valley days,” the 67-year-old former North Hollywood and Toluca Lake resident said of his family outings in the 1960s.
Now, swaths of the historic San Fernando Valley mall are being demolished after years of complaints from neighbors that the collection of vacant buildings and parking lots had fallen into disrepair.
The Valley Plaza, which opened in 1951, was among the first and largest open-air shopping malls on the West Coast and a major center of commerce.
In its heyday, the sprawling complex of suburban buildings and modernist high-rises drew crowds and even a visit from John F. Kennedy during his 1960 presidential campaign.
The demolition, which began this week, came after a panel of Los Angeles city commissioners appointed by Mayor Karen Bass voted in August to declare much of the site a public nuisance.
The vote greenlighted the destruction of six buildings in the plaza. Some structures deemed historic, including the iconic 12-story, 165-foot-tall tower — among the first skyscrapers built in L.A. — will be spared.
“It’s crazy that it’s happening. It has been an eyesore in the Valley for so long,” said Stuart Waldman, president of the Valley Industry and Commerce Assn. “We’re excited we are going to have something built there that will be usable.”
The site had drawn squatters, and nearby homeowners voiced concerns about crime and potential fires.
Waldman, who lives nearby, said watching the mall’s deterioration “has been sad.”
He said he expects the property will be turned into a mixed-use commercial and residential space, as was done in the development of NoHo West, which repurposed the site of the former Laurel Plaza mall and a Macy’s department store.
But Waldman warned it could be an uphill battle.
“It’s hard to build in L.A. It is expensive, and the city makes it difficult,” Waldman said. “I hope someone’s going to take a chance. It’s an opportunity to help the community while also making a profit.”
The influential regional shopping center was an early example of how building entrances were reoriented to face large rear parking lots instead of streets and sidewalks, emphasizing vehicle access from newly built freeways, according to the Los Angeles Conservancy.
“This was our stomping ground,” Jack McGrath, a former president of the Studio City Chamber of Commerce, said in a video series on Valley Plaza published by the news outlet Patch in 2013.
McGrath, in the video, described how thousands of people crowded into the mall’s sprawling parking lot to see Kennedy speak.
“This man was absolutely handsome, and more importantly, he had the best-looking tan I’ve ever seen on a man or a politician,” McGrath said. “The women were goofy, looking at this fellow.”
The shopping center’s decline began with the rise of big-box retail, as well as competition from other newer malls in Burbank and Sherman Oaks. Economic strife in the 1990s and damage from the 1994 Northridge earthquake also dealt blows, pushing some businesses to permanently close.
In 2000, about 30% of the mall’s storefronts were vacant, and in recent years film and television producers have used the site as a grimy, boarded-up backdrop — rather than an iconic institution once showcased in the music video for Randy Newman’s 1983 anthem, “I Love L.A.”
On Thursday, piles of dirt, concrete shards and other debris surrounded the property, with a bulldozer watching over.
Fred Gaines, an attorney for Charles Co., the real estate and development firm that owns the property, and which engaged the demolition contractor, said there was not yet a specific redevelopment plan for the site. He said future development would depend on how the city handles homelessness encampments in the area.
“We certainly will look to the city to fix this problem in the neighborhood and allow this to be a viable development site,” Gaines said.
Charles Co. has had its own problems in recent years, as one of the firm’s owners became embroiled in a major L.A. corruption case. Co-owner Arman Gabaee was sentenced in 2022 to four years in federal prison after making payments to a county official in return for leases and nonpublic information.
Udoff, the former Valley resident who currently lives in South Florida, said he tried to move back to L.A. a few years ago, but housing was too expensive. As prices rise in the Miami-area suburb where he lives, he is looking to resettle in a more affordable area in California or Oregon.
In August, he wrote a letter to Bass’ office urging the city to help steer development of the property into a cultural center or subsidized affordable housing.
“How things change,” Udoff said. “They should make it into something really nice.”
Times staff photographer Eric Thayer contributed to this report.
Business
How We Cover the White House Correspondents’ Dinner
Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.
Politicians in Washington and the reporters who cover them have an often adversarial relationship.
But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.
Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.
While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.
“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.
It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”
Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.
“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.
The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.
Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.
Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”
Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.
Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.
“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”
For most of The Times’s reporters and editors, though, the evening will be experienced from home.
“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”
Business
MrBeast company sued over claims of sexual harassment, firing a new mom
A former female staffer who worked for Beast Industries, the media venture behind the popular YouTube channel MrBeast, is suing the company, alleging she was sexually harassed and fired shortly after she returned from maternity leave.
The employee, Lorrayne Mavromatis, a Brazilian-born social media professional, alleges in a lawsuit she was subjected to sexual harassment by the company’s management and demoted after she complained about her treatment. She said she was urged to join a conference call while in labor and expected to work during her maternity leave in violation of the Family and Medical Leave Act, according to the federal complaint filed Wednesday in the U.S. District Court for the Eastern District of North Carolina.
“This clout-chasing complaint is built on deliberate misrepresentations and categorically false statements, and we have the receipts to prove it. There is extensive evidence — including Slack and WhatsApp messages, company documents, and witness testimony — that unequivocally refutes her claims. We will not submit to opportunistic lawyers looking to manufacture a payday from us,” Gaude Paez, a Beast Industries spokesperson, said in a statement.
Jimmy Donaldson, 27, began MrBeast as a teen gaming channel that soon exploded into a media company worth an estimated $5 billion, with 500 employees and 450 million subscribers who watch its games, stunts and giveaways.
Mavromatis, who was hired in 2022 as its head of Instagram, described a pervasive climate of discrimination and harassment, according to the lawsuit.
In her complaint, she alleges the company’s former CEO James Warren made her meet him at his home for one-on-one meetings while he commented on her looks and dismissed her complaints about a male client’s unwanted advances, telling her “she should be honored that the client was hitting on her.”
When Mavromatis asked Warren why MrBeast, Donaldson, would not work with her, she was told that “she is a beautiful woman and her appearance had a certain sexual effect on Jimmy,” and, “Let’s just say that when you’re around and he goes to the restroom, he’s not actually using the restroom.”
Paez refuted the claim.
“That’s ridiculous. This is an allegation fabricated for the sole purpose of sparking headlines,” Paez said.
Mavromatis said she endured a slate of other indignities such as being told by Donaldson that she “would only participate in her video shoot if she brought him a beer.”
“In this male-centric workplace, Plaintiff, one of the few women in a high-level role, was excluded from otherwise all-male meetings, demeaned in front of colleagues, harassed, and suffered from males be given preferential treatment in employment decisions,” states the complaint.
When Mavromatis raised a question during a staff meeting with her team, she said a male colleague told her to “shut up” or “stop talking.”
At MrBeast headquarters in Greenville, N.C., she said male executives mocked female contestants participating in BeastGames, “who complained they did not have access to feminine hygiene products and clean underwear while participating in the show.”
In November 2023, Mavromatis formally complained about “the sexually inappropriate encounters and harassment, and demeaning and hostile work environment she and other female employees had been living and experiencing working at MrBeast,” to the company’s then head of human resources, Sue Parisher, who is also Donaldson’s mother, according to the suit.
In her complaint, Mavromatis said Beast Industries did not have a method or process for employees to report such issues either anonymously or to a third party, rather employees were expected to follow the company’s handbook, “How to Succeed In MrBeast Production.”
In it, employees were instructed that, “It’s okay for the boys to be childish,” “if talent wants to draw a dick on the white board in the video or do something stupid, let them” and “No does not mean no,” according to the complaint.
Mavromatis alleges that she was demoted and then fired.
Paez said that Mavromatis’s role was eliminated as part of a reorganization of an underperforming group within Beast Industries and that she was made aware of this.
Business
Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO
Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.
Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.
The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.
“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.
Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.
Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.
The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.
“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”
Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.
Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.
Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.
“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”
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