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New Country Cocktail Bar Neon Moon Opening in Lakeside | San Diego Magazine

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New Country Cocktail Bar Neon Moon Opening in Lakeside | San Diego Magazine


Shane Gerde says he’s noticed a shift recently. “Five of my friends in the last three years have moved out to La Mesa,” he says. “There’s a lot of people that have gotten priced out of North Park and South Park in these areas, that have moved out to East County that want a cool place that they go to.”

When his business partner Adam Cook, who also owns Bluefoot Bar & Lounge in North Park, saw the old Coo Coo Club property for sale, Gerde said he immediately knew what he wanted to build. “I was like, if you did a country bar in East County, it would go over pretty well.” Fast forward two years, and Neon Moon will open on Wednesday, October 30 in Lakeside.

Courtesy of Neon Moon

Gerde originally hails from Washington State and says that roadside bars he’d stop at when driving through rural areas of Montana and Idaho inspired him. But he wanted to create something thoughtful, “a bar that feels transportive,” he explains, driven by quality cocktails and ambiance.

Cook is no stranger to early entry into burgeoning neighborhoods, either—when he opened Bluefoot in 2006, North Park had hardly begun to emerge as a destination for locals, much less tourists. Now, it’s known as one of the hippest neighborhoods in the country, recognized by outlets like Forbes and Travel Mag.

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They formally acquired the space around 18 months ago, with Cook and Sarah McAlear as principal owners, Gerde as an operating partner, and Sina Kennedy as another partner. They had to completely gut it to create a 21+ concept partially inspired by ’70s and ’80s country bars in Texas.

Inside features a lounge area with a working fireplace, along with a stained oak bar and crushed velvet orange chairs for a lived-in living room feel, explains Gerde. He handled much of the design, inspired by elements like his dad’s old Chevy pickup. 

Interior of new San Diego bar, Neon Moon, opening in Lakeside specializing in cocktails and featuring a country-inspired design
Courtesy of Neon Moon

“The seating area has green vinyl booths, and I mirrored the stitch pattern off of one of my dad’s old trucks,” Gerde says. “Then you work your way down to the dance floor, three steps from the bar and lounge area with a checkered floor.” A disco ball and velvet paintings lead past two pool tables before getting to the outside patio.

“It looks like a really well-done backyard patio,” he promises, with another fireplace, string lights, corn hole, darts, and passionfruit vines growing along a hog wire fence. “The outside also has a full working bar… everything that’s available inside is available outside,” he explains.

Cook and Gerde brought on Nickey Bakke to manage the bar program, which will incorporate her experience at places like the tiki sensation Tonga Hut in Los Angeles, Market in Del Mar, and South Congress venue The Continental Club in Austin, Texas. Neon Moon will offer four draft cocktails, a typical menu, 10 draft beers, and at least 25 cans and bottles. 

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Expect tiki-inspired offerings, riffs on classics like an Old Fashioned and espresso martini, and novelties like a Rattlesnake margarita inspired by Bali Hai’s famous Mai Tai and served in a chilled mug. It’s made with anejo tequila, mezcal, agave nectar, lime, and Everclear because “what’s more country than Everclear?” he laughs. “High-proof neutral spirit? Absolutely.” 

Gerde says he hopes Neon Moon will be different in a neighborhood lacking specific product-driven places to hang out but seems familiar to everyone who walks in. “I think that when they get there, they’ll feel like they’re in another place in time,” he says. He hopes to be a part of the area’s evolution as well. “I think East County is going to change,” he muses. “There’s plenty of room out there.”

People clinking beer glasses together at the 2024 San Diego Beer week happening Nov. 1 - 10
Courtesy of San Diego Brewers Guild

San Diego Restaurant News & Food Events

San Diego Beer Week Begins This Friday

Friday, November 1, kicks off the 16th annual San Diego Beer Week, hosted by the San Diego Brewers Guild. The 10-day event takes place at breweries, bars, restaurants, and brewpubs across the county to celebrate local, independent, craft beer, starting with a virtual kick-off toast at 7:30 p.m. Be sure to check the Guild’s website for a calendar of activities and social media for pop-up events and more opportunities to partake.

Don’t miss the annual Capital of Craft IPA collaboration beer, a West Coast IPA available on draft and in cans at all Guild member breweries during Beer Week. Festivities wind down at the Capital of Craft Beerfest on Saturday, November 9, behind Kilowatt Brewingon Clairemont Mesa Boulevard. Get your tickets to the 21+ event here. 

A salmon sushi roll from new San Diego asian restaurant AKA in the Gaslamp Quarter downtown
Photo Credit: Gabe Halvor
AKA

Beth’s Bites

  • “Cancer bad, cocktails good” seems universally agreed upon by those who imbibe for a cause. On Friday, November 1, head to Understory Bar for the Susan G. Komen Sip for a Cause with F&K Spirits to raise money and awareness of breast cancer. 
  • It’s hard to know what news is real right now, but it appears that Pancho Villa in North Park is, in fact, actually closing. Get your tortillas while you still can.
  • Nightlife venue and Asian-inspired restaurant AKA is now open at 611 Fifth Avenue, with plenty of plates, cocktails, and sexily-lit moodiness. 
  • Free pizza, anyone? Mr. Moto is teaming up with the YMCA to offer a free pizza every Monday in November to raise money for the YMCA’s Solidarity Journey, a program aiming to end youth homelessness across San Diego. More information is available here, and yes, some exclusions apply.

Have breaking news, exciting scoops, or great stories about new San Diego restaurants or the city’s food scene? Send your pitches to [email protected].





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Hundreds take to the streets across San Diego County to protest ICE

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Hundreds take to the streets across San Diego County to protest ICE


Hundreds of people took to the streets in parts of San Diego County on Saturday, many calling for an end to Immigration and Customs Enforcement (ICE) immigration operations. Rallies, organized by the grassroots organization Indivisible, took place in Otay Mesa, Pacific Beach, Del Mar, and Mira Mesa.

In Pacific Beach, dozens of people spread out across the intersection of Crown Point and Ingraham Street, chanting and holding signs to voice their opposition to ICE.

“I’m loud because I’m angry right now. What’s going on in our country is not right, it’s not just. It’s not what our country was founded upon,” said one protester. “People — American citizens should not be being killed in the streets, especially for not doing anything wrong, and it’s just not okay,” the protester added.

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A very similar scene played out in Del Mar, where large crowds gathered outside the Del Mar Civic Center along Camino Del Mar.

“I’m a child of immigrants, I’m an immigrant, and I am so sad for what’s happening,” said Kamala Alexander, who came to protest with her husband against the violence that has dominated headlines.

Alexander has been watching the developments in Minneapolis closely, ever since video showed an ICE agent shot and killed 37-year-old Renee Nicole Good.

“It hurts deeply, because that’s not what this country represents,” said Alexander.

Alexander believes that ICE, as a federal agency, has a role to play in the U.S. The message did not entirely align with calls from other protesters to do away with the agency altogether. However, Alexander does not agree with the violence that has now taken center stage.

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“I think they can do the right job, but they can do it with empathy, with compassion, with understanding,” said Alexander.

Alexander and her fellow protesters hope their voices can lead to change, although what shape that would take remains uncertain.

At the corner of Birch Road and Millenia Avenue in Chula Vista, similar chants and signs flooded the busy intersection.

Dozens of demonstrators rallied Saturday, against the Trump Administration and recent ICE shootings, Otay Mesa, Calif., January 10, 2026. Credit: M.G. Perez

“She was a mother, not in this community, but part of the U.S.A. community, and we have to, as people, take control and regain democracy and get our freedom back,” said Diana Feather, a U.S. Navy veteran.

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Protests continue against the Trump administration over the ICE shootings in Minneapolis and Portland. NBC 7’s M.G Perez reports from Otay Ranch.

Indivisible has scheduled protests against ICE through the weekend. Additional demonstrations are expected to be held on Sunday.



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San Diego Humane Society planning $11M animal hospital to provide low-cost care to pet owners

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San Diego Humane Society planning M animal hospital to provide low-cost care to pet owners


Seeking to provide more affordable care for pet owners in the region, the San Diego Humane Society plans to expand a 500-square-foot clinic at its Morena campus into an $11 million full-service animal hospital, envisioning a summer or fall 2027 opening.

Officials say the project, to be funded entirely by donors, will include space for a high-volume spay/neuter clinic and an area to house dogs that have been surrendered or picked up by humane officers. It will be inside a Gaines Street building that the nonprofit acquired in 2020 along with five other buildings it had previously leased.

The Humane Society plans to triple its vet staffing for the hospital, which will provide dental care, surgeries and emergency services, as well as routine care. The goal is to expand affordable care options in the region, recognizing that some people surrender their pets, or even euthanize them, because they can’t afford veterinary care.

The University of California Davis is also building a new animal hospital in San Diego, expected to open later this year.

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The additions come amid a persistent shortage of veterinarians in California and beyond.

Dr. Gary Weitzman, president and CEO of the San Diego Humane Society, said officials have discussed building the Community Veterinary Hospital for years. About $3 million has been raised for the project so far.

Several factors are making veterinary care unattainable for some, including a shortage of veterinarians and the high cost of services. Vet offices that do exist may not be able to schedule appointments quickly, while some pet owners live in “veterinary deserts” with no clinics or hospitals nearby, Weizman said.

“Access to care is becoming more and more challenging for most people with their animals,” Weitzman said. “That’s the opposite of what we want to see.”

Emergency hospitals can help fill the gap, he said, but often are too expensive for pet owners.

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On its website, the Humane Society describes its community veterinary program as low-cost care that is accessible to pet families who need it most. “By providing affordable, compassionate and exceptional veterinary care to San Diego community members, we help keep pets out of shelters and with the people who love and need them,” the site says. In recent years, the nonprofit has grappled with record numbers of dogs in its shelters.

Weitzman said building the community veterinary hospital will require extensive fundraising, not only for the construction but to pay for staffing.

Officials expect it will cost about $5 million a year to run the hospital and will look at creating endowments to pay for positions. “This will definitely be a financially involved program,” he said. “But I think it’s really game-changing for the Humane Society and for the region.”

Those interested in contributing can email donate@sdhumane.org.

Dr. Andrea Brkic examines Cali at the San Diego Humane Society Community Veterinary Clinic on Thursday. (Meg McLaughlin / The San Diego Union-Tribune)

A decade ago, Weitzman said he would have expected private vet practices to oppose the project. Instead, he said, those providers are increasingly sending animals needing care to the Humane Society because their owners cannot pay clinic fees.

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“Ten years ago, there definitely would have been concern among my private practice colleagues,” he said. “As of COVID times, there has been no concern whatsoever. As a matter of fact, the opposite — we get referrals from private practices because they don’t want to have to resort to ‘economic euthanasia.’”

The Humane Society is able to charge lower fees because its work is supported by philanthropic gifts, he said.

“What we want to do is provide urgent care that (allows) people to come in and not have to get a second mortgage to get care for their animal,” he said.

The Humane Society began its community veterinary program in 2022, with services initially provided from a mobile clinic. In the summer of 2023, the clinic moved into the Gaines Street space, although mobile clinics are still used on a scaled-back basis, spokesperson Nina Thompson said.

The Humane Society’s website says those eligible for services at the clinic include pet owners with an annual household income under $70,000 or people enrolled in federal or state assistance programs or receiving unemployment benefits. However, clinic staff do not ask for documentation when people show up for appointments.

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Veterinary assistants Vanessa Meza and Madeleine Inoue treat Mochi at the San Diego Humane Society Community Veterinary Clinic on Thursday, Jan. 8, 2026 in San Diego, California. (Meg McLaughlin / The San Diego Union-Tribune)
Veterinary assistants Vanessa Meza and Madeleine Inoue treat Mochi at the San Diego Humane Society Community Veterinary Clinic on Thursday. (Meg McLaughlin / The San Diego Union-Tribune)

“If you have a vet that you’re going to now, and you can afford those fees, please stay with your private practice. We’re here for people who can’t get in, and that’s really the purpose of the program,” said Weitzman, a veterinarian who works at the clinic one day a week. “We really just want to be there to solve a problem.”

Beyond the animal hospital project, the Humane Society has worked with a coalition of animal groups to seek legislative changes designed to expand veterinary care options. One new law now in effect allows registered veterinary technicians and veterinary assistants to perform any medical task not expressly prohibited by law. A second bill allows registered veterinary technicians to give vaccines and parasite control measures in shelters without requiring a supervising veterinarian to be on site.

There are other steps being taken to expand veterinary care in San Diego County.

UC Davis is building a state-of-the-art medical center in University City that will offer specialty care, create veterinary teaching and training opportunities, and facilitate clinical research studies.

According to its website, the Janice K. Hobbs UC Davis Veterinary Medical Center Southern California will feature “a pharmacy and dedicated suites for radiography, cardiology, surgery, medical oncology, 24/7 emergency and critical care (ER/ICU) and nephrology/urology.” It is expected to open later this year in a business park on Shoreham Place.

The new facility will take the place of a 3,000-square-foot medical center run by the university in Sorrento Valley in operation for more than 20 years. The new hospital will be eight times the size of the current facility.

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UC Davis is also working to expand the number of veterinarians in its training pipeline. It has pledged to expand the number of doctor of veterinary medicine students enrolled from 600 to 800, adding 50 additional students per class beginning in 2029. The university also plans to build a new veterinary education pavilion on campus.

“We are the premier veterinary school in the country and California is facing a veterinary shortage, so with public and donor support we are committed to meeting the needs of the state’s pet parents, agricultural producers, animal shelters and other care providers,” Tom Hinds, a UC Davis School of Veterinary Medicine spokesperson, said in a statement.



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Judge sentences rapper to time served in 2023 San Diego arrest

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Judge sentences rapper to time served in 2023 San Diego arrest


Federal courthouse in downtown San Diego. (File photo by Chris Stone/Times of San Diego)

Rapper Boosie Badazz was sentenced Friday to credit for time served in the case stemming from his 2023 arrest in San Diego for being a felon in possession of a firearm.

The 43-year-old, whose real name is Torence Ivy Hatch Jr., was arrested in Chollas View after police found two guns inside a vehicle in which he was riding.

Hatch was in town to shoot a music video and perform at a Gaslamp Quarter nightclub.

In a social media video clip recorded during the video shoot, Hatch was spotted with a gun in his waistband. Police then used a helicopter to track down his vehicle, after which officers conducted a traffic stop and discovered the firearms.

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He pleaded guilty to a federal gun possession count last year. As part of his sentence, Hatch will also serve 300 hours of community service.

Defense attorney Meghan Blanco said in a statement released after Friday’s hearing, “The resolution brings a sense of relief, allowing him to finally put this chapter behind him. He can now focus on continuing his music career, dedicating time to his family, and being a positive and inspiring presence for his children and the wider community.”

Federal prosecutors sought a two-year prison sentence, arguing in court papers that custody was warranted due to Hatch’s “insistence on carrying a weapon despite his status as a convicted felon” and allegations that he threatened his security detail shortly after his arrest.

Blanco, in her sentencing memorandum, denied any such threats occurred, noting that the statements are not included in any police reports stemming from the arrest and that no recorded evidence of the threats exist.

The defense attorney wrote that Hatch’s gun was never fired, brandished or used to threaten anyone. She also said there have been no allegations that the weapons were intended for any other offense and that Hatch’s last criminal case had occurred around 10 years prior.

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“The case represents an isolated lapse in judgment, not a pattern of ongoing criminal conduct,” Blanco wrote.

Hatch was initially charged by the San Diego County District Attorney’s Office. His defense attorneys have stated that Hatch intended to plead guilty at the time and was expected to be sentenced to probation, but the state’s case was dismissed before that plea deal could be reached and federal prosecutors took up the case.

U.S. District Judge Cathy Bencivengo, who sentenced Hatch on Friday, previously dismissed the case against him following a 9th Circuit U.S. Court of Appeals ruling that said it was unconstitutional to prohibit convicted felons who served sentences for nonviolent drug offenses from possessing firearms.

But a larger panel of the 9th Circuit overturned its earlier ruling and San Diego federal prosecutors re-filed the charges against Hatch.

Hatch was previously convicted in Louisiana of marijuana possession. He also was indicted in an alleged murder-for-hire plot, but was acquitted by a Baton Rouge jury in 2012.

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