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La Jolla Shores board questions benefits of proposed UCSD banner district

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La Jolla Shores board questions benefits of proposed UCSD banner district


A proposal to establish a UC San Diego banner district, though pitched as a mutually beneficial project, was viewed by some La Jolla Shores Association board members last week as a one-sided and not-so-collaborative deal.

Erin Shepler, UCSD’s executive director of marketing, and Anu Delouri, senior director of local government and community relations, presented the proposal to the Shores Association on April 16.

Under the proposal, UCSD banners would be hung on light poles on streets near the university, including Genesee Avenue, Regents Road, La Jolla Village Drive, North Torrey Pines Road, La Jolla Shores Drive and Torrey Pines Scenic Drive.

The plan first went before the La Jolla Traffic & Transportation Board last month before it was redirected to the Shores Association.

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Former LJSA president Janie Emerson said at the T&T meeting that the proposal would more appropriately fall under LJSA’s jurisdiction because “that’s the community it’s going to impact most.”

T&T Chairman Erik Gantzel agreed, saying “It doesn’t, in my mind, impact what we are here to do,” since it doesn’t involve road or parking changes.

The project, though developed “in close partnership with the city” of San Diego, would be paid for and maintained by the university, Shepler told LJSA, and the banners would be installed at “low-impact times” to avoid disrupting traffic.

There are a total of 175 poles within the loop, but Shepler said that doesn’t mean each one will be used. Several factors would be considered, she said, including what the budget allows and which poles are obstructed or contain safety signs.

Shepler said the project is not promotional, political or for profit but instead is about “showing value to the community,” boosting local pride, creating a more welcoming environment, “establishing a sense of place” for where the UCSD campus starts and ends and showcasing the school to people just outside of it.

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Emerson disputed a claim by the presenters that the banner district would not overlap with La Jolla Shores’ banner district. The area in question is on La Jolla Shores Drive adjacent to UCSD’s Scripps Institution of Oceanography.

A La Jolla Shores banner is shown on the corner of Biological Grade and La Jolla Shores Drive. (Janie Emerson)

Delouri said the university does not believe there is overlap but that it would remove any parts of its banner district that indeed cross over.

Shepler agreed that “it’s not a problem at all. Based on our conversations with the city, we were told that this is not a conflict, but we are happy to resolve that” if there is one.

Delouri said that because the banner district is proposed on city streets, it will require City Council action but not local action.

But, she said, council President Joe LaCava, whose District 1 includes La Jolla, “was very particular that we do bring it to the community and share with you.”

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Anu Delouri, senior director of local government and community relations for UC San Diego, gives a presentation about a proposed banner district encompassing streets near the university. (Noah Lyons)
Anu Delouri, senior director of local government and community relations for UC San Diego, gives a presentation about a proposed banner district encompassing streets near the university. (Noah Lyons)

That caused some board members and others attending the meeting to question the collaborative aspect of the proposal.

“That’s not community partnership,” board member Mike McCormack said. “It’s not that I don’t support banners on La Jolla Shores Drive and their use. I support us having control over it so the university comes to us and asks us to make use of our banners.”

Others characterized the proposal as one-sided.

Emerson called the project “counterproductive” and added that “it takes people from our community and onto the campus and not into our community and our businesses.”

Board member Kathleen Neil inquired about UCSD’s maintenance of nearby trees and the poles’ light bulbs.

“Anything you can offer back in return to us becomes an incentive for us to support your request,” Neil said. “Otherwise, it feels more like taking.”

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Delouri said the university will do its best but cannot take maintenance into its own hands.

Board member Ross Rudolph requested a corrected map before the board votes on the project.

“We’re not trying to be obstructive,” Emerson said. “We’re just trying to keep our community the way it needs to be, and I know you all are trying to enhance your community. So we can work together.”

Delouri and Shepler said the next step for UCSD is reconnecting with the city and confirming that there is no district overlap before the project moves forward. They said they “are happy to come back” to the Shores Association to share any adjustments and additional details.

After the meeting, Delouri told the La Jolla Light that portions of the proposed district, specifically light poles along the west side of North Torrey Pines Road and the south side of La Jolla Village Drive between Torrey Pines Road and Gilman Drive, are being reassessed to determine whether any adjustments are needed.

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Other LJSA news

Swearing-in: LaCava swore in five newly elected board members during the April 16 meeting — three of them in person and two attending online.

They are Alina Mullen, Tracey Andreae, Dede Donovan, Angie Preisendorfer and Sharon Luscomb. Members Rudolph and Andi Andreae were termed out and Cindy Goodman, Brian Earley and Claudia Baranowski did not seek reelection.

John Pierce will remain president, with Mary Coakley Munk as first vice president, Karen Marshall as second vice president, Preisendorfer as secretary and Terry Kraszewski as treasurer.

Event planning: The Shores Association plans an event titled “Tides of Creativity,” highlighting local artists and authors, from 8 a.m. to 4 p.m. Saturday, May 17.

LJSA received a $7,500 grant initiated by state Sen. Toni Atkins before she left office last fall and  administered by the city of San Diego in partnership with the area Business Improvement District Alliance.

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Pierce said LJSA is working on permits with the city and that additional information will be available soon.

Next meeting: The La Jolla Shores Association next meets at 6 p.m. Wednesday, May 21, at the Martin Johnson House on the campus of the Scripps Institution of Oceanography, 8840 Biological Grade. Learn more at lajollashoresassociation.org. ♦

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San Diego, CA

Their dog vanished during a trip to San Diego. They found her swimming a half mile offshore.

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Their dog vanished during a trip to San Diego. They found her swimming a half mile offshore.


A couple visiting San Diego was treated to a Thanksgiving miracle when San Diego lifeguards located and rescued their missing dog from the ocean Sunday.

The couple were in town watching football when they realized their black labrador mix, Sadie, was missing, the San Diego Fire-Rescue Department wrote in a statement.

Using an AirTag on the dog’s collar, the couple tracked Sadie’s location and began walking down the beach.

Two miles away in Ocean Beach, a surfer alerted the lifeguard tower that a dog had been swept into a rip current and was drifting out to sea. “I just had a surfer run up to the truck,” a lifeguard said on dispatch audio, “he’s saying there’s a dog that’s on the jetty.”

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Lifeguards and the U.S. Coast Guard searched the area but could not find the wayward pup.

The search lasted more than an hour, said Garrett Smerdon and Jack Alldredge, San Diego Fire Deparment lifeguards credited with the rescue. They felt that given black labs’ ability to swim and Sadie’s age — 5 years old — she was likely still alive and swimming, or paddling.

“After an extensive search with no sightings, lifeguards began making their way back in—until a miracle happened,” the fire department wrote. A rescue Jet Ski had spotted Sadie a half mile offshore near South Mission Beach. The rescuer loaded Sadie onto a boat and brought her back to shore.

“She was super happy to see us, for sure,” Smerdon said. “She was tired.”

Sadie’s parents said in a video that they were with rescuers when the radio call came in that she had been found alive, bringing them to tears.

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“We just really wanted a happy ending,” Smerdon said, “and we’re glad that Sadie got to go back home and, you know, survive this pretty traumatic event.”



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More than $130M lost to elder scams in San Diego in one year

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More than 0M lost to elder scams in San Diego in one year


Scams targeting the elderly in San Diego County resulted in losses of more than $130 million over the course of a single year, San Diego County’s multi-agency Elder Justice Task Force announced Tuesday.

Officials released the statistics Tuesday as part of an ongoing outreach campaign regarding increasingly sophisticated internet and phone scams that are leading to escalating losses for victims.

The county’s Elder Justice Task Force, which was formed in 2020, says it has identified more than 4,600 local victims and more than $325 million in losses since its inception, resulting in state and federal prosecutions of over 70 defendants.

San Diego County District Attorney Summer Stephan said the true numbers of victims and losses are likely higher due to an under-reporting by victims who feel ashamed or embarrassed that they’ve fallen prey to scammers.

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“The only people that need to be ashamed are the criminals who are bilking these good people out of their hard-earned money, and we want everyone to know no one is immune,” Stephan said.

The San Diego County District Attorney’s Office said in a statement that seniors can protect themselves by remembering the mantra of “Stop. Hang Up. Tell Someone” and by:

  • Remembering that legitimate agencies will not ask someone to move their money elsewhere to “keep it safe”
  • Hang up and call back using a number you know is real — never the one they give you
  • Use call-blocking tools to reduce scam attempts

Common scams involve phone calls from people posing as authority figures or internet pop-up ads warning of supposed issues that require urgent resolution. Scammers have impersonated law enforcement, banking officials and even used AI-generated voices that mimic family members. Many of the schemes involve claims that victims’ identities have been compromised and that their money must now be transferred elsewhere in order to safeguard it.

“We’ve had enough of criminals aggressively targeting some of the most vulnerable people in San Diego County and, in some cases, bilking them out of their life savings,” Stephan said. “We want to educate senior citizens and their families about how to recognize scams and what specific actions they should take if they suspect they are being targeted.”

More examples of scams and scam prevention techniques can be found here.

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Tom Krasovic: Raucous night in ‘football city’ moves San Diego FC closer to title

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Tom Krasovic: Raucous night in ‘football city’ moves San Diego FC closer to title


The party will rage on.

San Diego FC, rewarding and feeding off another loud capacity crowd, beat Minnesota United 1-0 Monday night to advance to the semifinals of the MLS Cup playoffs.

Thanks to Anders Dreyer’s 72nd-minute goal and the shutout, the first-year club booked Snapdragon Stadium for the Western Conference final Saturday against Vancouver.

If any MLS fan base deserves another home game, it’s SDFC’s supporters.

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Capacity crowds of 32,500 have attended all three of the team’s playoff matches on the heels of a season in which the club finished fourth overall in attendance and first among teams that don’t play in NFL venues.

Monday night, the crowd’s chanting, singing and drum-banging impressed both sides.

“Great atmosphere,” said Minnesota United coach Eric Ramsay, who worked three years with global powerhouse Manchester United in England.

“We have landed in football city,” San Diego FC captain Jeppe Tverskov, who played for several years in Europe.

“I love to play in front of a lot of fans,” said an appreciative Dreyer, who clapped afterward for the supporters.

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San Diego, CA – November 24: Anders Dreyer #10 of San Diego FC celebrates as time expires in a 1-0 win against Minnesota United in the Western Conference Semifinals of the 2025 MLS Cup Playoffs at Snapdragon Stadium on November 24, 2025 in San Diego, CA. (K.C. Alfred / The San Diego Union-Tribune)

The match’s lone goal hit high notes, too.

SDFC forward Corey Baird ran down a through pass near the end line and heeled the ball backward to a perfect spot.

Dreyer ripped a left-foot shot, beating the league’s top goalkeeper inside the near post.

“I had just one thing on my mind: hitting it as hard as possible,” said Dreyer.

Making it a trifecta of excellence, the defense recorded its second consecutive shutout behind a few top-notch plays.

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Right back Ian Pilcher’s clearout near the goal-line, in the 48th minute, may have been SDFC’s top defensive play of the year. A goal would’ve allowed Minnesota United to do what it does best — shepherd a lead to the finish line.

“It’s so well-deserved,” said Tverskov, commending Pilcher’s hard work behind the scenes and Pilcher’s adjustment to moving from center back.

Jeppe Tverskov #6 of San Diego FC reacts after a call in favor of Minnesota United during the 2025 MLS Cup Playoffs: Conference Semifinals at Snapdragon Stadium on Monday, Nov. 24, 2025 in San Diego, California. (Meg McLaughlin / The San Diego Union-Tribune)
Jeppe Tverskov #6 of San Diego FC reacts after a call in favor of Minnesota United during the 2025 MLS Cup Playoffs: Conference Semifinals at Snapdragon Stadium on Monday, Nov. 24, 2025 in San Diego, California. (Meg McLaughlin / The San Diego Union-Tribune)

Goalkeeper Pablo Sisniega, delivering a reprieve in the 64th minute, bought more time for SDFC’s offense to break through against Minnesota’s well-coordinated defense.

Though he lost his footing, Sisniega recovered quickly to block a Minnesota shot. And Pilcher, in protecting the 1-0 lead, denied the visitors a breakout near midfield by smartly taking down a player, well worth the yellow card.

“We just defended with heart the whole game through,” Tverskov said. “We did very well, considering this team is so dangerous on almost every set piece.”

So, on balance, it was another festival of football — SDFC midfielder Luca de la Torre’s phrase — in Mission Valley.

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San Diego, CA - November 24: Luca Bombino #27 of San Diego FC takes a shot on goal against Minnesota United during the Western Conference Semifinals of the 2025 MLS Cup Playoffs at Snapdragon Stadium on November 24, 2025 in San Diego, CA. (K.C. Alfred / The San Diego Union-Tribune)
San Diego, CA – November 24: Luca Bombino #27 of San Diego FC takes a shot on goal against Minnesota United during the Western Conference Semifinals of the 2025 MLS Cup Playoffs at Snapdragon Stadium on November 24, 2025 in San Diego, CA. (K.C. Alfred / The San Diego Union-Tribune)

But there was a significant flaw in the presentation.

The pitch at Snapdragon Stadium, beaten up by the San Diego State-San Jose State football game two days earlier, was not worthy of a playoff match in America’s top men’s soccer league.

It was far too bumpy. And Sisniega said he slipped on sand, nearly enabling Minnesota to score a cheap goal to say nothing about increasing injury risk.

Ramsay praised SDFC, but deemed the subpar pitch an unfortunate aspect to the match.

Before he answered questions from reporters, Tverskov brought up the pitch, calling it the worst home surface of the season.

“The pitch needs to go,” Tversko said. “There’s no in between.”

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San Diego, CA - November 24: San Diego FC coach Mikey Varas, center, and players celebrates after a 1-0 win against Minnesota United in the Western Conference Semifinals of the 2025 MLS Cup Playoffs at Snapdragon Stadium on November 24, 2025 in San Diego, CA. (K.C. Alfred / The San Diego Union-Tribune)
San Diego, CA – November 24: San Diego FC coach Mikey Varas, center, and players celebrates after a 1-0 win against Minnesota United in the Western Conference Semifinals of the 2025 MLS Cup Playoffs at Snapdragon Stadium on November 24, 2025 in San Diego, CA. (K.C. Alfred / The San Diego Union-Tribune)

Ramsay said SDFC actually would’ve benefited the most from a good-quality surface, noting that San Diego, which led the MLS in ball possession this season, tends to “dominate the ball.”

Dreyer was kinder than Tverskov and others about the pitch, saying bumpy surfaces are part of the sport.

It appears that neither a shoddy field, sickness nor jet lag can deter Denmark’s Dreyer, who in recent days was shut down by a virus that had him throwing up eight days ago in Europe. From last Monday through Wednesday, he was plagued by headaches.

Then he boarded the long flights back to San Diego.

He said he wasn’t at full speed on Monday. But when Baird teed him up, he looked as sharp as he has all year.

Next, Dreyer will lead SDFC against Vancouver for the third time. SDFC won in Canada and the teams played to a tie in Mission Valley. But this time, German star forward Thomas Müller will be with Vancouver.

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“The good news,” said Dreyer, “is I can relax a little bit” in the next few days.

SDFC fans may need some time to recover, too. Come Saturday, they’ll be ready.


MLS Western Conference Final: No. 1 San Diego FC vs. No. 2 Vancouver Whitecaps

When: 6 p.m. Saturday

TV: AppleTV

Radio: 760-AM, 1700-AM (Spanish)

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