Lifestyle
We’re shopping our feelings this Black Friday. Here are 3 things to know
Shoppers walk around Ross Park Mall near Pittsburgh earlier this month. For the first time, the National Retail Federation says, Americans will spend more than $1 trillion on holiday gifts, food and decorations.
Nate Smallwood/for NPR
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Nate Smallwood/for NPR
After much of the year focused on tariffs and the higher cost of living, Americans are ready to check out and celebrate the holidays. And signs are pointing to some of the deepest discounts seen in years, as stores try to coax shoppers into splurging.

The National Retail Federation, an industry trade group, is forecasting another record season. For the first time, it says, Americans will spend more than $1 trillion on gifts, food and decorations. It’s an optimistic prognosis that would mean sales growing by roughly 4%, just like they did last year.
Other estimates by firms that track spending predict spending may be less exuberant; Deloitte’s forecast suggests sales will grow around 3%.
Still, this promises a holiday season that’s far from the flop many feared early in the year, when President Trump began to launch tariffs on almost all imports.
People are skipping extras — and trading up
Much of the spending in the U.S. has been propped up by wealthier families. Lower-income shoppers are under pressure, tightening their budgets. But regardless of income, shoppers are hunting for deals in a specific way — for quality that matches the price.

At the grocery store, for example, this has been showing up as people refusing to pay more for name-brand groceries and, instead, switching to store brands. Or at Home Depot and Best Buy, people are careful about buying big-ticket items — but when they do, they’ve been choosing the fancier upgrades with bells and whistles. And so, for the holidays, this could mean splurging on that one top-of-the-line gift.
At Ross Park Mall in Pittsburgh, Marissa McCune, 22, and Logan Koegler, 23, stopped by for an early Christmas present for Koegler: “I was ballin’ out with the Apple Watch,” McCune says, laughing. The couple left the mall with a second gift, a Stanley cup.
“I graduated and now have a job,” said Koegler, a registered nurse. “So now I feel like I’m able to get Christmas gifts that I wasn’t able to get before, being a student.”
Shoppers walk by a window display at Ross Park Mall in Pittsburgh.
Nate Smallwood/for NPR
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Nate Smallwood/for NPR
Instead, what people are starting to skip are the small, spontaneous extras — just one more candle or hand cream as a stocking stuffer or self-gift — that they might have bought in a pandemic-era shopping spree.

“Customers have maybe pulled back to not buy some of those add-on items that they would have normally bought,” said Jessica Bettencourt, who runs Klem’s general store in Spencer, Mass., founded by her grandfather 75 years ago.
“So they’re coming in and buying dog food, but maybe not buying two dog toys to go with it,” she said. “And it’s really hard to tell where those things are that customers are going to make the decision to hold back on.”
This could mean better-than-usual sales
This choosiness by shoppers has stores preparing to offer some of the biggest discounts of recent years, to loosen up people’s purse strings.
“It’ll be greater this year, I guarantee it,” Bettencourt said. “There are some categories — like the Christmas trim — that I can already see, it’s a little bit slow, so we’ll probably discount that much quicker.”
For the Black Friday weekend, Adobe Analytics, which tracks online transactions, forecasts discounts in line with last year — up to 28% off, including on electronics and toys. Discounts on clothes are expected to be deeper this year versus last year. Adobe predicts that Black Friday may see the best deals on TVs, toys and appliances.
Worried, but ready to celebrate
One big reason why the tariffs aren’t affecting the holidays as much as previously feared is how the Trump administration rolled them out — more slowly than originally threatened. Months of delays and renegotiations gave companies precious time; large retailers in particular stockpiled goods and found ways to keep prices from skyrocketing by either absorbing some of the costs themselves or pushing suppliers to do so.

Plus, people seem willing to spend for special occasions for some holiday reprieve from dim consumer sentiment, which continues to hover near the lowest level in the history of the highly watched monthly survey by the University of Michigan.
Shoppers showed up big for Halloween, which set spending records, and even for back-to-school. Higher-income shoppers are driving much of this spending. Unemployment hasn’t soared, and wages are generally still growing faster than inflation. Also, credit card debt has increased, and more people are turning to Buy Now Pay Later.
“As we approach the holidays, we know consumers remain cautious,” Target executive Rick Gomez told investors last week, adding that sentiment is “low amid concerns about jobs, affordability and tariffs. Yet they remain emotionally motivated. They want to celebrate with loved ones without overspending.”
Lifestyle
What the postcards leave out: 5 moments in history that still echo along Route 66
Richard Mitchell, 84, of Albuquerque in 2016. Mitchell used the Green Book to drive across the United States in 1964. The travel guide “assured protection for Negro travelers.”
(Photo by Craig Fritz / For The Times
)
Forty-four of the 89 counties along Route 66 were sundown towns, communities where it was encouraged for Black people to leave before dark — or else. Route 66 diners, motels and gas stations routinely refused service to Black travelers. In 1936, a Harlem postal worker named Victor Green began publishing the Negro Motorist Green Book, a guide to the hotels, restaurants and gas stations along the route that would serve Black travelers. More than 1,400 tourist homes (private residences that took in guests when hotels wouldn’t) were listed during the guide’s run.
For Black families on Route 66, the Green Book was as essential as a spare tire. In Tulsa, the Greenwood District was once known as “Black Wall Street.” White thugs destroyed it in the 1921 Race Massacre. The community rebuilt and became a hub of Black commerce near the route. Springfield, Ill., was one of the first cities on Route 66 to offer services to Black travelers. It was also the site of the 1908 Race Riot, which helped spur the founding of the NAACP.
A vintage photo of the Hayes Motel in Los Angeles. It was featured in the Green Book, which listed places that served African Americans during the era of segregation.
(Brian van der Brug / Los Angeles Times)
See what remains today: Only about 30% of Green Book sites along Route 66 are still standing. The DuBeau in Flagstaff, Ariz., once a Green Book listing, now operates as a motel. The recently shuttered Clifton’s in downtown Los Angeles sits at 7th and Broadway, the original terminus of Route 66. Route History Museum in Springfield is the only museum in the country dedicated to the Black experience on Route 66, housed in a 1930s Texaco station one block off the road. It offers a virtual reality experience that walks visitors through the Green Book cities of Illinois, including sundown towns.
Beyond the Green Book, other businesses that are worth a visit include Threatt Filling Station in Oklahoma, a Black-owned gas station (and safe haven for Black travelers) during the era of segregation, and the neon sign from Graham’s Rib Station, a beloved Black-owned restaurant for many years. It’s located at the local History Museum on the Square in Springfield, Mo.
Lifestyle
Jewelry Among the Exhibits at a Daniel Brush Retrospective
Nearly four years after his death, a retrospective of the multidisciplinary work by the self-taught American artist Daniel Brush — encompassing sculpture, paintings and jewelry in materials as diverse as steel, Bakelite and gold — is scheduled to open June 8 at the Paris location of L’Ecole, School of Jewelry Arts.
“Daniel Brush: The Art of Line and Light” will be the fifth time that L’Ecole has exhibited the artist’s work. But its president, Lise Macdonald, said she believed Mr. Brush’s legacy warranted repeated consideration: “He is a very niche artist, but he is excellent — really one of the greatest artists of the 20th and 21st century.”
The diversity of his creations has been part of his appeal, she said. “We don’t really consider him as purely a jeweler but more a protean artist where jewelry was part of his approach.”
L’Ecole Paris, which operates in an 18th-century mansion in the Ninth Arrondissement and is supported by Van Cleef & Arpels, has prepared programming to complement the show, from conversations with experts on Mr. Brush’s work (to be held on site and streamed online) to jewelry-making workshops for children. Details of the free exhibition and the events are on the school’s website; the show is scheduled to end Oct. 4.
The exhibition is to include more than 75 pieces, which span much of Mr. Brush’s five-decade career. They have been selected by Olivia Brush, his wife and collaborator, and by Vivienne Becker, a jewelry historian and author who said she first met the couple more than 30 years ago. Some exhibits, they said, have never been seen by the public before.
Ms. Becker, who wrote the 2019 monograph “Daniel Brush: Jewels Sculpture,” said the artist had possessed vast knowledge of the history of jewelry and shared her belief that jewels “answer a very important, very basic human impulse to adorn — that it’s essential to customs, beliefs, and ceremonies around the world.” She also has written a book documenting the L’Ecole exhibition — and with the same title — that examines the artist’s preoccupation with the themes of light and line.
“He loved the idea of making a real, intransigent, opaque metal into something that was almost translucent, or transparent,” said Ms. Becker, citing as an example a trio of bangles made in 2009 to 2010 that are called the “Rings of Infinity.” The lines that he engraved on the aluminum pieces functioned, she explained, to “elevate the jewel from a trinket to a great, great work of art.”
A series of engraved steel panels titled “Thinking About Monet” used the interplay of line and light to achieve a different effect, she said. Mr. Brush made individual strokes in tight formation on the panels, producing gently rippling surfaces whose color changes with shifting light conditions.
The effect “is really hard to understand. I couldn’t,” Ms. Becker said. “So many people ask, ‘Are they tinted? Are they colored?’ It’s absolutely nothing. It’s just the breaking of the light.”
Though Mr. Brush was a widely acknowledged master of skills such as granulation, the application of tiny gold balls to a metal surface, both Ms. Brush and Ms. Becker said the exhibition’s goal was not to highlight his virtuosity — nor, Ms. Becker said, was that ever a concern of Mr. Brush’s. “He didn’t want to talk about the technique at all,” she said. “Technique has to just be a means to an end. He just wanted people to be amazed, to have a sense of wonder again.”
The works selected for the L’Ecole exhibition reflect his range, which veered from diamond-set Bakelite brooches inspired by animal crackers to a steel and gold orb meant to be an object of contemplation. “He didn’t want to have boundaries,” Ms. Brush said. “He wanted to do what he wanted to do when he wanted to do it.”
The couple met as students at what is now called Carnegie Mellon University in Pittsburgh, and her 1967 wedding ring was the first jewel that Mr. Brush made.
All of Mr. Brush’s works were one-of-a-kind creations, completed from start to finish by him in the New York City loft that served as a workshop as well as a family home. Photographs of the space, which contained a library with titles on the eclectic subjects that preoccupied him — Chinese history, Byzantine art, Impressionist painting — and the antique machinery that inspired him and that he used to make his tools, are featured in the exhibition and reproduced in Ms. Becker’s book.
Ms. Brush is a fiber artist in her own right, but Mr. Brush also frequently credited her as an equal participant on pieces bearing his name. “I did not physically make the work,” she explained, “but the work would not have evolved or happened the way it did if it were not for the way we lived our lives,” she said.
Lifestyle
Thanks to ‘Mormon Wives,’ Dirty Soda Is a National Obsession
The first time Pop’s Social, a catering company in South Orange, N.J., that specializes in dirty soda, served an alcoholic drink at an event, something strange happened.
At the event in December, its nonalcoholic offering, a spiced pear-cider seltzer with vanilla and peach syrups, cream, lemon and cold foam, was a hit. The Prosecco-spiked version? Not so much.
“People were more interested in the mocktail than the cocktail,” Ali Greenberg, an owner of the business, said in an interview.
Dirty soda — a customizable blend of soda, flavored syrup, creamer and sometimes fruit, served over pebble ice — has been crossing into the mainstream for years, especially after the cast of “The Secret Lives of Mormon Wives,” the hit reality show that premiered in 2024, frequented Swig, the Utah chain that started it all.
But its reach has gone far beyond the Mormon corridor, and its rise in popularity has dovetailed with an overall decline in U.S. alcohol consumption. “There’s not a lot of Mormon people in our neighborhood,” said Greenberg. “But there are a lot of people who are sober-curious or not drinking.”
The reality show, which follows a group of Mormon influencers in Utah, helped popularize dirty soda beyond the Mountain States and inspired a wave of TikTok videos on the subject. Swig rapidly expanded — growing from 33 locations in Utah and Arizona in 2021 to now more than 150 locations in 16 states — along with other Utah chains, and spawned copycats nationwide.
Dirty soda has joined other Mormon cultural exports, like tradwife influencers, a “Real Housewives” franchise in Salt Lake City and Taylor Frankie Paul, the Bachelorette who wasn’t, that have captivated America.
With the recent rollouts of dirty soda at McDonald’s, Chick-fil-A and Dunkin’ — behold the Dunkin’ Dirty Soda: Pepsi, coffee milk and cold foam — and the appearance on grocery shelves of Dirty Mountain Dew and a coconut-lime Coffee Mate creamer for homemade dirty sodas, we may have reached peak dirty.
The idea for dirty soda came out of a desire for members of the Church of Jesus Christ of Latter-day Saints, which has millions of followers in Utah and surrounding states, to have more options for social drinking, as the church prohibits the consumption of alcohol, hot coffee and hot caffeinated tea.
When Swig introduced dirty soda in 2010, it filled a need, providing a pick-me-up for car-pooling moms and an after-school treat for their kids. It was quickly adopted by many in the community.
“In other cultures, parents go, they pick up their coffee in the morning, and for me and for a lot of my other friends’ parents, it was, ‘Let’s go pick up our dirty soda,’” Whitney Leavitt, a breakout star of “Mormon Wives,” said in an interview.
Leavitt was surprised when her dirty soda order became a recurring question from reporters in recent years. “They were so excited to hear all of the different syrups and creamers that we add to our drinks to make whatever your go-to dirty soda is,” Leavitt said. (Hers is sparkling water with sugar-free pineapple, sugar-free peach and sugar-free vanilla syrups, raspberry purée, a squeeze of lime, and fresh mint if she’s “feeling really fancy.”)
In April, Leavitt became the chief creative and brand officer at Cool Sips, a beverage chain based in New York that sells dirty sodas.
“Mormon Wives” inspired Kaitlyn Sturm, a 26-year-old mother of three from Jackson, Miss., to post recipes for dirty sodas on her TikTok. The one she makes the most contains Coke or Dr Pepper, homemade cherry syrup, a glug of coconut creamer and a packet of True Lime crystallized lime powder, which she combines in a pasta-sauce jar filled with pebble ice. “It kind of has become like a ritual, where I make one for my husband as well, and we have it most evenings,” Sturm said in an interview.
The trend has also hit fast-food menus. The new “crafted soda” menu at McDonald’s is riddled with dirty soda DNA. The Dirty Dr Pepper, with vanilla flavoring and a cold-foam topper, is the chain’s version of what has shaped up to be the universal dirty soda flavor. Since 2024, Sonic, beloved for its porous, soda-absorbing pebble ice, has offered “dirty” drinks — your choice of soda plus coconut syrup, sweet cream and lime.
These drinks might feel new, but there are antecedents in the Italian sodas of the ’90s (fizzy water and a pump of Torani syrup); the Shirley Temple (ginger ale or lemon-lime soda with grenadine and maraschino cherries); and the egg cream, a tonic of seltzer, chocolate syrup and milk. And what is a dirty Dr Pepper with cold foam if not a descendant of the root beer float? “It’s just a soda fountain from 125 years ago,” Kara Nielsen, a food and beverage trend forecaster, said in an interview.
Though Leavitt moved to New York City with her family in December, her dirty soda ritual has remained consistent, with one key difference. “In Utah, we don’t get to walk to dirty soda shops,” Leavitt said. “We have to drive there.”
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