Campfire’s octopus, chorizo, and celery-root entrée.
Gage Forster
A proposal to establish a UC San Diego banner district, though pitched as a mutually beneficial project, was viewed by some La Jolla Shores Association board members last week as a one-sided and not-so-collaborative deal.
Erin Shepler, UCSD’s executive director of marketing, and Anu Delouri, senior director of local government and community relations, presented the proposal to the Shores Association on April 16.
Under the proposal, UCSD banners would be hung on light poles on streets near the university, including Genesee Avenue, Regents Road, La Jolla Village Drive, North Torrey Pines Road, La Jolla Shores Drive and Torrey Pines Scenic Drive.
The plan first went before the La Jolla Traffic & Transportation Board last month before it was redirected to the Shores Association.
Former LJSA president Janie Emerson said at the T&T meeting that the proposal would more appropriately fall under LJSA’s jurisdiction because “that’s the community it’s going to impact most.”
T&T Chairman Erik Gantzel agreed, saying “It doesn’t, in my mind, impact what we are here to do,” since it doesn’t involve road or parking changes.
The project, though developed “in close partnership with the city” of San Diego, would be paid for and maintained by the university, Shepler told LJSA, and the banners would be installed at “low-impact times” to avoid disrupting traffic.
There are a total of 175 poles within the loop, but Shepler said that doesn’t mean each one will be used. Several factors would be considered, she said, including what the budget allows and which poles are obstructed or contain safety signs.
Shepler said the project is not promotional, political or for profit but instead is about “showing value to the community,” boosting local pride, creating a more welcoming environment, “establishing a sense of place” for where the UCSD campus starts and ends and showcasing the school to people just outside of it.
Emerson disputed a claim by the presenters that the banner district would not overlap with La Jolla Shores’ banner district. The area in question is on La Jolla Shores Drive adjacent to UCSD’s Scripps Institution of Oceanography.
Delouri said the university does not believe there is overlap but that it would remove any parts of its banner district that indeed cross over.
Shepler agreed that “it’s not a problem at all. Based on our conversations with the city, we were told that this is not a conflict, but we are happy to resolve that” if there is one.
Delouri said that because the banner district is proposed on city streets, it will require City Council action but not local action.
But, she said, council President Joe LaCava, whose District 1 includes La Jolla, “was very particular that we do bring it to the community and share with you.”

That caused some board members and others attending the meeting to question the collaborative aspect of the proposal.
“That’s not community partnership,” board member Mike McCormack said. “It’s not that I don’t support banners on La Jolla Shores Drive and their use. I support us having control over it so the university comes to us and asks us to make use of our banners.”
Others characterized the proposal as one-sided.
Emerson called the project “counterproductive” and added that “it takes people from our community and onto the campus and not into our community and our businesses.”
Board member Kathleen Neil inquired about UCSD’s maintenance of nearby trees and the poles’ light bulbs.
“Anything you can offer back in return to us becomes an incentive for us to support your request,” Neil said. “Otherwise, it feels more like taking.”
Delouri said the university will do its best but cannot take maintenance into its own hands.
Board member Ross Rudolph requested a corrected map before the board votes on the project.
“We’re not trying to be obstructive,” Emerson said. “We’re just trying to keep our community the way it needs to be, and I know you all are trying to enhance your community. So we can work together.”
Delouri and Shepler said the next step for UCSD is reconnecting with the city and confirming that there is no district overlap before the project moves forward. They said they “are happy to come back” to the Shores Association to share any adjustments and additional details.
After the meeting, Delouri told the La Jolla Light that portions of the proposed district, specifically light poles along the west side of North Torrey Pines Road and the south side of La Jolla Village Drive between Torrey Pines Road and Gilman Drive, are being reassessed to determine whether any adjustments are needed.
Swearing-in: LaCava swore in five newly elected board members during the April 16 meeting — three of them in person and two attending online.
They are Alina Mullen, Tracey Andreae, Dede Donovan, Angie Preisendorfer and Sharon Luscomb. Members Rudolph and Andi Andreae were termed out and Cindy Goodman, Brian Earley and Claudia Baranowski did not seek reelection.
John Pierce will remain president, with Mary Coakley Munk as first vice president, Karen Marshall as second vice president, Preisendorfer as secretary and Terry Kraszewski as treasurer.
Event planning: The Shores Association plans an event titled “Tides of Creativity,” highlighting local artists and authors, from 8 a.m. to 4 p.m. Saturday, May 17.
LJSA received a $7,500 grant initiated by state Sen. Toni Atkins before she left office last fall and administered by the city of San Diego in partnership with the area Business Improvement District Alliance.
Pierce said LJSA is working on permits with the city and that additional information will be available soon.
Next meeting: The La Jolla Shores Association next meets at 6 p.m. Wednesday, May 21, at the Martin Johnson House on the campus of the Scripps Institution of Oceanography, 8840 Biological Grade. Learn more at lajollashoresassociation.org. ♦
Originally Published:
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SANDY, Utah — SANDY, Utah (AP) — Sergi Solans had two goals and an assist, Diego Luna added a goal and two assists, and Real Salt Lake beat San Diego FC 4-2 on Saturday night to extend its unbeaten streak to six games.
Morgan Guilavogui scored his first goal in MLS and had an assist for Real Salt Lake (5-1-1). The 28-year-old designated player has five goal contributions in his first six career games.
RSL hasn’t lost since a 1-0 defeat at Vancouver in the season opener.
San Diego (3-3-2) has lost three in a row and is winless in five straight.
Luna opened the scoring in the fifth minute when he re-directed a misplayed pass by Duran Ferree, San Diego’s 19-year-old goalkeeper, into the net.
Moments later, Solans headed home a perfectly-placed cross played by Luna from outside the right corner of the 18-yard box to the back post to make it 2-0. Solans, a 23-year-old forward, flicked a header from the center of the area inside the right post and past the outstretched arm of Ferree to make it 3-1 in the 37th minute.
Guilavogui slammed home a first-touch shot to give RSL a three-goal lead in the 45th.
Marcus Ingvartsen scored a goal in the 14th minute and Anders Dreyer converted from the penalty spot in the 66th for San Diego.
Ingvartsen has five goals and an assist this season and has 10 goal contributions (seven goals, three assists) in 16 career MLS appearances.
Rafael Cabral had three saves for RSL.
Ferree finished with five saves.
___
AP soccer: https://apnews.com/soccer
When John Resnick opened Campfire on a quaint little street in Carlsbad, Calif., in 2016, some locals weren’t sure what to think. The coastal enclave wasn’t exactly awash in innovative, chef-driven establishments, so it was a shock to see the dining room consistently full. Early on, one woman wondered aloud to Resnick, “Where did all these people come from?”
It’s a moment he remembers vividly. “I was struck by her statement, because I think she was surprised that so many other people in Carlsbad were there,” Resnick says.
The rest of the culinary world would take some time to catch up to what was happening. In 2019, when Michelin expanded to rate restaurants throughout all of California—not just the San Francisco area—Addison was the only one in San Diego to earn a star. But since emerging from the pandemic, the region’s food scene has grown dramatically. Driven by outstanding farms, ingredients, a bumper crop of talented chefs, and a G.D.P. approximately the size of New Zealand or Greece, San Diego County has become one of America’s most underrated dining destinations.
Campfire’s octopus, chorizo, and celery-root entrée.
Gage Forster
Perhaps no single restaurant is a better emblem for this shift than chef William Bradley’s Addison, which opened in 2006. After landing his first star, Bradley knew he wanted more. To get them, he transformed his French-leaning fare to serve what he calls California Gastronomy, which combines the cultures of SoCal with impeccable ingredients and wildly impressive techniques, prizing flavor over flair. Michelin responded, awarding Addison a second star in 2022, and making it the first Southern California three-star restaurant just a year later. The accolade has created a halo effect, attracting culinary tourists from around the world.
Berry beet tartlets at San Diego’s three-star stalwart Addison.
Eric Wolfinger
“Earning three stars forces the global dining community to pay attention to a place that may not have been on their radar before,” says chef Eric Bost, a partner in Resnick’s four Carlsbad establishments.
Resnick recruited Bost, who spent time at award-winning outposts of Restaurant Guy Savoy, to run Jeune et Jolie, which he led to a star in 2021. They’ve since taken over an old boogie-board factory down the street and converted it to an all-day restaurant and bakery, Wildland. The space also hosts an exquisite tasting-counter experience called Lilo, which was given a Michelin star mere months after opening in April 2025. And as Resnick and Bost grew their successful Carlsbad operation, chef Roberto Alcocer earned a Michelin star for his Mexican fine-dining spot Valle in nearby Oceanside.
The stylish tasting counter at Michelin one-star Lilo in Carlsbad.
Kimberly Motos
About 25 miles to the south, another affluent coastal community is going through its own culinary glow up. In La Jolla, chef Tara Monsod and the hospitality group Puffer Malarkey Collective opened the stylish French steakhouse Le Coq. Chef Erik Anderson, formerly of Michelin two-star Coi, is preparing to launch Roseacre. And last year, Per Se alums Elijah Arizmendi and Brian Hung left New York to open the elegant tasting-menu restaurant Lucien, lured by the ingredients they’d get to serve. “A major reason we chose San Diego is the quality and diversity of the produce,” Arizmendi explains. “San Diego County has more small farms than anywhere else in the U.S., and its many microclimates allow farmers to grow an incredible range of ingredients year-round.”
Wildland’s spicy Italian sandwich.
Gage Forster
Chef Travis Swikard has also been a tireless advocate for the region’s ingredients since he returned to San Diego, his hometown, and opened Mediterranean-influenced Callie in 2021. There’s no sophomore slump with his latest effort, the French Riviera–inspired Fleurette in La Jolla, where he’s serving his take on classics like leeks vinaigrette and his San Diego “Bouillabaisse” with local red sheepshead fish and spiny lobster. Its food is bright, produce-driven, and attentive in execution, while the dining room maintains a relaxed and unpretentious style of service. And Swikard sees that approach cohering into a regional style with a strong network of professionals behind it.
“It’s really nice that we are developing our own identity, not trying to be like L.A. or any other market, just highlighting what’s great about the San Diego lifestyle and ingredients,” he says. “Similar to New York, a chef community is starting to develop where chefs are supporting each other. There is a true sense of pride to be cooking here.”
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