San Diego, CA

How Sam the Cooking Guy Won the Internet | San Diego Magazine

Published

2 years ago

August 8, 2024

How Sam the Cooking Guy Won the Internet | San Diego Magazine

About seven to 10 years ago, Troy found himself on a flight from Chicago to San Diego, sitting next to none other than now-YouTube star and restaurateur, Sam the Cooking Guy. A bomb threat had diverted the plane to Phoenix instead. Amidst the chaos and fear, they found themselves calling and texting their loved ones back in San Diego, unsure of what was happening.

Sam the Cooking Guy is our guest on this week’s Happy Half Hour. Spoiler: He and Troy survived that fateful flight and remain happily trauma-bonded to this day (we get into details of what happened and how it all ended in the episode).

These days, Sam’s also sitting pretty at 3.7 million YouTube followers as of publish and just opened his latest restaurant, Basta, in Little Italy. The new concept joins his other restaurants including Not Not Tacos, Samburgers, Graze, and Coo Coo’s Nest. In classic Sam style, the food follows only a few rules, resulting in brain-bending, mouth-watering combos like deep-fried pate à choux gnocchi with cacio e pepe aioli. It’s one of the best things we’ve ever popped in our mouths.

Sam shared insights into his journey from being miserable in a corporate biotech job to finding success, fame, and, most importantly, happiness from taking the leap into his cooking and media career. “I was miserable. I knew I needed to find a way to make me happy,” Sam remembers.

Courtesy of Basta!

He took a bet on YouTube at the behest of his son who saw the platform’s promise and paired it with his dad’s love for cooking and irreverent personality. “He’s a really talented guy that learned how to cook live on TV and now is actually a great cook,” Troy says, describing Sam’s unique journey of becoming kitchen-fluent live and on-camera, while becoming famous at the same time.

Sam’s YouTube channel, which has now grown to nearly 4 million subscribers, is a testament to his perseverance, creativity, and adaptability. He recalled the grinding early days, which netted him only 30,000 subscribers after seven years. But a shift in approach—shorter, better-produced videos—catapulted his channel into the stratosphere.

“We started to make things that we imagined our audience would want to see,” Sam explained. This includes making mistakes, which he doesn’t edit out, and evaluating his viewers and playing to what he thinks they’d like to eat and cook. “It’s all part of the process,” he says.

The cover of Sam the Cooking Guy's new book — Courtesy of Amazon

Part of that now includes several restaurants, as well as a number of successful cookbooks. Sam continues to chug on–his latest cookbook, Sam the Cooking Guy: Between the Buns, showcases his love for comfort food with a twist, which reflects the kind of dishes you can find at his restaurants and in his videos.

We also dove into the local culinary news: A new Japanese fusion spot called Cherryfish is set to open in Pacific Beach this September. Owners Danielle and Carlos Marcos are eager to “contribute to the wave of culinary change in the area.” Meanwhile, chefs Nick Weber and Jacob Jordan are making waves in Oceanside with their Chinese cuisine pop-up, 24 Suns, which has been receiving rave reviews for its seasonal summer menu.

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San Diego, CA

Here are the 9 San Diego County communities that set or tied heat records

Published

6 hours ago

March 1, 2026

Press Room

Here are the 9 San Diego County communities that set or tied heat records

San Diego County is known for having wet, cold weather in February. But it had numerous hot spells this year. And when the month ended on Saturday a high pressure system produced heat that broke or tied temperature records in nine communities from the desert to the sea, the National Weather Service said.

The most notable temperature occurred in Borrego Springs, which reached 99, five degrees higher than the previous record for Feb. 28, set in 1986. The 99 reading is also the highest temperature ever recorded in Borrego in February.

Escondido reached 95, tying a record set in 1901.

El Cajon reached 92, three degrees higher than the record set in 2009.

Ramona topped out at 88, five degrees higher than the record set in 2009.

Alpine hit 88, four degrees higher the record set in 1986.

Campo reached 87, four degrees higher than the record set in 1999.

Vista hit 86, four degrees higher than the record set in 2020.

Chula Vista reached 84, one degree higher than the record set in 2020.

Lake Cuyamaca rose to 76, four degrees higher than the record set in 1986.

Forecasters say the weather is not likely to broadly produce new highs on Sunday. Cooler air is moving to the coast, and on Monday, San Diego’s high will only reach 67, a degree above normal.

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San Diego, CA

Francis Parker captures Open Division girls basketball title

Published

19 hours ago

March 1, 2026

Press Room

Francis Parker captures Open Division girls basketball title

OCEANSIDE — The Frontwave Arena scoreboard showed 23 seconds remaining in the fourth quarter. Up 16, Francis Parker’s win over Westview High School for the CIF San Diego Section Open Division girls basketball championship was secure.

“No, no, no!” Parker head coach Courtney Clements screamed to freshman guard Jordan Brown, telling her there was no need to score.

So Brown walked the ball up the floor, from the backcourt, across midcourt, a 1,000-watt smile etched across her face.

With no Wolverines defending her, Brown dribbled from side to side across the logo. Then, a fraction of a moment before the final buzzer sounded, Brown flung the basketball high toward the rafters, then was engulfed by teammates.

The job was complete. Parker’s first Open Division title in program history was secure, the final reading 66-50 on Saturday night.

Of those final seconds, said Brown, who scored 23 points. “It was a surreal moment, knowing we worked for this all year long. It’s amazing.”

One reason it was amazing was because the top-seeded Lancers (21-7) were a decided favorite, but were stressed by the sixth-seeded Wolverines (20-9). Led by UC Santa Barbara-bound senior guard Sarah Heyn (18 points in the first half), Westview led 35-28 early in the third quarter.

“I just knew I had to do whatever it took to win,” said Brown. “Whether that was defense or offense. I just wanted to win, period.”

Sparked by its defense, Parker closed the quarter on a 14-0 run. Westview’s final 11 possessions of the quarter ended with five missed shots and six turnovers.

Still, the game wasn’t over. Heyn cut the deficit to 48-44 with just over six minutes to play on a bucket. But with 5:47 to play, Heyn was whistled for her fifth foul on a reach-in.

“Knowing their best player fouled out, we sealed the win,” said Brown.

As for Heyn, who finished with 23 points, she sat on the bench and pulled her jersey over her eyes, hiding tears.

Clements’ thoughts when Heyn fouled out? “I hope we can put this game away now.”

Francis Parker High’s Jordan Brown shoots against Westview High during the CIF Open Division championship at Frontwave Arena in Oceanside on Saturday, Feb. 28, 2026. Francis Parker defeated Westview 66-50. (Kristian Carreon / The San Diego Union-Tribune)

That the Lancers did, outscoring Westview 18-6 down the stretch.

The Lancers’ players and coach were effusive in their praise for Heyn, a four-year starter.

“She’s a great player,” said Brown.

“She played phenomenally,” said Clements. “She played the way you would think a senior would play in a championship game. She played desperately. She played every possession like it was the last 20 seconds of the game. She was extremely impressive. (Heyn buried five 3s, missing only once from deep.) She should be proud of herself.”

Clements was proud of her team for another reason. After blowing out two-time reigning Open Division champion Mission Hills by 26 in the semis, some thought Parker might cruise in the title game.

“I figured it was going to be a fight, and it was,” said Clements. “It was good that our girls had to come together, had to stick together. That’s what this is all about, developing character via the sport of basketball. When the kids face adversity, they have to make a decision. Who do they want to be? They showed the best version of themselves. That’s what I want to remember from a game like this.”

Francis Parker’s primary color is brown, which is fitting for the girls basketball team. They are led not only by the freshman Jordan Brown, but also junior Brieana Brown, a strong, aggressive and athletic 5-foot-11 wing.

Brieana Brown scored 25 points and yanked down a team-best eight rebounds.

About the team in brown being led by the Browns (who are not related), Jordan Brown said: “It’s super cool. I love Bri and our story. So many people think we’re related, that we’re siblings. In reality, we’re not, but we play like it.”

Francis Parker High's Brieana Brown shoots against Westview during the CIF Open Division championship at Frontwave Arena in Oceanside on Saturday, Feb. 28, 2026. Francis Parker defeated Westview 66-50. (Kristian Carreon / The San Diego Union-Tribune) — Francis Parker High’s Brieana Brown shoots against Westview during the CIF Open Division championship at Frontwave Arena in Oceanside on Saturday, Feb. 28, 2026. Francis Parker defeated Westview 66-50. (Kristian Carreon / The San Diego Union-Tribune)

Francis Parker and Westview both will advance to the Southern California Regionals.

Earlier in the season, Clements — who was dressed in all black for the championship game — confessed she wasn’t crazy about Parker’s primary color. Her mood shifted Saturday night.

“Brown’s doing well for me now,” she said.

Asked if Lancers’ Brown squared tandem represents the best one-two girls basketball punch in the San Diego Section, Clements gave the questioner a “What do you think?” smirk.

“That,” said the coach of the Open Division champions, “is a no-brainer.”

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