Marketing campaign to assist enhance financial impression throughout shoulder season journey by offering inspiration for visiting Oregon’s seven areas
PORTLAND, Ore., Sept. 19, 2022 /PRNewswire/ — The Oregon Tourism Fee, dba Journey Oregon, has initiated its second push of its promoting marketing campaign, Extraordinary is Strange. Selling the state’s beautiful pure magnificence, the marketing campaign is about to drive tourism to its seven geographical areas and assist to proceed the state’s restoration from the pandemic whereas supporting shoulder season journey. The marketing campaign, produced by the inventive staff at Portland’s Wieden + Kennedy, kicked off with nationwide broadcast commercials and world publicity throughout the World Athletics Championships Oregon22 this previous July. The technique behind the autumn marketing campaign is to reengage with the audiences reached this summer season and invite them to go to throughout shoulder season.
Some folks say there’s nothing higher than Oregon water, and we predict that’s precisely proper.
“Oregon is a state the place you may really feel and expertise issues you may’t anyplace else,” mentioned Todd Davidson, Journey Oregon CEO. “It is a spot the place magnificence is commonplace and even essentially the most odd issues present magical experiences. The marketing campaign is designed to encourage journey throughout the fall and winter season — a historically lesser traveled time — and future journey being deliberate for subsequent spring and summer season.”
Inventive for the marketing campaign extends to each nook of the state and reminds guests and residents alike of all that’s extraordinary in Oregon with a whimsical tackle three ubiquitous parts: rocks, water and soil. The video marketing campaign combines live-action footage of actual locations and folks with blended media settings, in addition to revolutionary animation strategies akin to puppetry, Claymation and stop-motion. The digitally painted units — known as “matte work” in TV/movie productions — have been created by internationally acknowledged artist Simone De Salvatore, whose work has been featured in reveals like “Recreation of Thrones” and in Wes Anderson movies like “Grand Budapest Resort.”
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Homegrown manufacturers are represented in a number of of the scenes together with Trew Gear, Columbia Sportwear and Pendleton. The bowl of ramen is predicated on the signature dish at Portland’s Afuri restaurant, and the beer is an precise beer from Beaverton’s Nice Notion Brewing, known as “Ripe,” a hazy IPA. The total checklist of real-life places featured within the marketing campaign embrace:
ROCKS
Paulina Peak
Timberline Lodge
Mt. Hood and Mt. Jefferson, as properly two of the three peaks of the Three Sisters
Sumpter Valley Railroad
Blue Basin and John Day Fossil Beds
WATER
Crater Lake
Clear Lake
Rogue River
Willamette Valley
Portland bridges and Portland Oregon Signal
Afuri
Nice Notion
Portland Spirit
Dragon Boats
SOIL
Detering Orchard
Le Mera Gardens
Analemma Farms
Columbia River Gorge
Carman Ranch
Wallowa Mountains
Marys Peak
“There’s not a day that goes by that we aren’t mesmerized and prompted to turn out to be deeply curious concerning the land that we farm and the panorama we reside in,” mentioned Kris Fade, co-owner of Analemma Wines. “How the vines develop on this unbelievable atmosphere is a narrative we inform our friends day by day, and one which Journey Oregon’s “Extraordinary is Strange” marketing campaign captures the essence of completely.”
Check out the “Extraordinary is Strange” Toolkit and a behind the scenes glimpse of how the marketing campaign was made.
About Journey Oregon
The Oregon Tourism Fee, dba Journey Oregon, is a semi-independent state company whose mission is to encourage journey that uplifts Oregon communities. Collaborating with stakeholders to align as stewards of Oregon, we work to optimize financial alternative, advance fairness and respect the ecosystems, cultures and locations that make Oregon… Oregon. Journey Oregon goals to enhance Oregonians’ high quality of life by strengthening the financial impacts of the state’s $10.9 billion tourism business, which employs greater than 100,000 Oregonians.
State economists expect Oregon will add 170,000 jobs over the next several years, bolstered by strong growth in the construction and health care industries.
The pace of job growth is slowing, though, as the state’s population ages, the post-pandemic labor boom recedes and as migration into Oregon settles into a slower pace. The Oregon Employment Department’s latest forecast anticipates just 8% more jobs during the coming decade, down from prior 10-year forecasts that predicted employment would grow by as much as 13%.
No. 9 Oregon State put on a show in its first 2025 home gymnastics meet Saturday, scoring 196.40 points to easily beat Brigham Young at Gill Coliseum.
Senior Jade Carey, performing in a home meet for the first time since winning two Olympic gold medals last summer, scored 39.725 in all-around. Carey had scores of 9.95 on bars and floor, 9.925 on beam and 9.90 on vault.
Carey had the highest score in each event on either team. The best scores by a Beaver gymnast aside from Carey were 9.85s by Natalie Briones (bars), Sage Thompson (bars), Lauren Letzsch (beam), Savannah Miller (floor) and Sophia Esposito (floor and beam).
Brigham Young scored 194.2 points. Kylie Eaquinto led the way with an all-around score of 39.050.
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— Nick Daschel covers the Oregon State Beavers. Reach him at 360-607-4824 or @nickdaschel. Listen to the Beaver Banter podcast or subscribe to the Beavers Roundup newsletter.
On Saturday morning at the Navy All-American Bowl in San Antonio, Texas, three-star prospect T’Andre Waverly announced his commitment to Oregon State over Washington and Notre Dame.
The product of Kamiak High School in Mukilteo, Washington, is ranked as the nation’s No. 96 athlete and No. 18 player in the state in the 2025 class by 247Sports. Once he arrives in Corvallis, he’s expected to play tight end.
“I believe in [offensive coordinator Ryan] Gunderson for the future,” Waverly told 247Sports’ Brandon Huffman. “And I’m excited to get to know the new tight ends coach [Will Heck].”
“[Head coach Trent] Bray seems like a real get to business guy and I like that. I don’t want a coach who will pamper me. I want someone who will tell me what I need to do and what to do.”
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Despite seeing the in-state prospect going elsewhere, tight ends coach Jordan Paopao has pulled in a promising batch at the position after signing four-star Baron Naone and three-star Austin Simmons in December.
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