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Republicans spend big on Spanish-language ads in New Mexico, with hopes ‘Trump could change’ 20-year blue streak

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Republicans spend big on Spanish-language ads in New Mexico, with hopes ‘Trump could change’ 20-year blue streak


Republicans believe they can win New Mexico for the first time in 20 years — and conservative advocacy groups are spending big on Spanish-language commercials for the last two weeks of the election.

“New Mexico is the dark horse this presidential cycle,” Jay McClesky, a longtime political strategist for Republicans in the state, told The Post. “New Mexico hasn’t voted for a Republican presidential candidate in 20 years but Trump could change that.”

An ad campaign targeting Latino voters in New Mexico slams Kamala Harris and Sen. Martin Heinrich, who is running for re-election, for rising inflation and crime. Election Freedom Inc

Sources say groups including the conservative advocacy group Election Freedom, as well as RFK Jr.’s Make America Healthy Again PAC, have ramped up their advertising efforts for a final push.

Election Freedom’s $5 million ad blitz is primarily going to pay for Spanish language ads that highlight how Kamala Harris and New Mexico’s Democratic senator Martin Heinrich have created inflation and allowed a surge in illegal immigration as crime rises — two issues voters in New Mexico overwhelmingly say they are focused on.

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Republican advocacy groups are funneling millions into Spanish-language campaign ads in the state. Election Freedom Inc
The ads call on Sen. Heinrich to “stop lying.” Election Freedom Inc

“President Trump is making huge inroads with Hispanic voters and is actually leading among Hispanic men in multiple internal polls,” McClesky said.

According to polling from KAConsulting, Harris is up just three points in New Mexico — a state Biden won by 10 points in 2020 — with an additional three percent of the population saying they remain undecided.

Internal polls conducted by the Trump camp, meanwhile, show a race that is nearly neck-and-neck, thanks in part to RFK Jr.’s support, sources said.

RFK Jr. (left), who was polling at 8% as an independent presidential candidate before he dropped out, endorsed Trump in August — bringing additional voters into the former president’s camp. Rob Schumacher / USA TODAY NETWORK via Imagn Images

RFK Jr. — who was polling at 8% in New Mexico before throwing his support behind Trump in August — has moved some of his supporters to the right, which has helped put the state in play, sources add.

Kennedy, who now promotes the slogan “a vote for Trump is a vote for Kennedy” on his campaign materials, has also ramped up his ad spend in the state over the last few weeks.

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Trump’s support among Latino voters has jumped to 40% this year — more than double the 19% of latino voters he won in 2016. While 47% of voters in New Mexico are Hispanic, which means the so-called Land of Enchantment is seeing a dramatic shift in polling, voters all across Southwestern border states are undergoing a transformation.

Donald Trump’s popularity with Latino voters has more than doubled since 2016. Getty Images

Catalina Miranda, a 26-year-old Tucson, Arizona, auto industry worker with family in the border town of Nogales, said she is voting for Trump because “a lot of Republican values align with Mexican values.”

And Erika Moreno, an El Paso, Texas, mother who is also the small owner of an online furniture store, said she will vote for Trump come November. An immigrant from Mexico who arrived in the US 24 years ago, she is fed up with the Biden-Harris administration for the countless illegal migrants who have filled her city’s downtown streets and turned it into a dangerous place for native customers.

“Folks are angry at her [Harris] here because people don’t want to come shop at the stores for fear of being assaulted, for people sleeping on the streets. Our taxes are paying for migrants to live in hotels,” Moreno said. “If Harris could not be a good border czar, how can she guide the whole country?”

Kamala Harris is polling just three points higher than Donald Trump in New Mexico — a much smaller margin than the 10 points Joe Biden won the state by. AP

In 2024, New Mexico had the highest violent crime rate of any state in the US, with 781 incidents per 100,000 people — more than double the national average.

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“Biden won handily in 2020 because he ran as a centrist, but as Harris gets exposed as a far left candidate, that will move voters,” McClesky added.

“New Mexico has shifted blue but it’s not liberal or progressive … especially with respect to the border and crime,” he added. “Albuquerque [the most populous city in the state] voters in particular are focused on crime.”

Additional reporting by Joseph Treviño



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New Mexico weather alert: Dense fog and snow expected along I-40 this week – Travel And Tour World

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New Mexico weather alert: Dense fog and snow expected along I-40 this week – Travel And Tour World



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New Mexico weather alert: Dense fog and snow expected along I-40 this week – Travel And Tour World




































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Albuquerque bakery struggles to keep up with biscochito demand during holiday season

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Albuquerque bakery struggles to keep up with biscochito demand during holiday season


For Celina’s Biscochitos that means making double if not three times more biscochitos to make sure locals and people nationwide have a sweet taste of New Mexico tradition.

ALBUQUERQUE, N.M. – If you’re from New Mexico, there’s a popular sweet treat that will be on the dessert table this holiday season, biscochitos.

While you can buy them year-round, the holidays are especially busy for bakeries who specialize in making them.

For Celina’s Biscochitos that means making double if not three times more biscochitos to make sure locals and people nationwide have a sweet taste of New Mexico tradition.

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“We probably do on average about anywhere from about, this year, probably about maybe 400 to 600 dozen a day,” said Celina Grife, co-owner of Celina’s Biscochitos. 

It’s no easy job making biscochitos.

For the past 14 years, Celina’s Biscochitos has been making her grandma’s recipe. This year, just like the rest, there is a high demand for our state’s official cookie, especially during the holidays.

“We’re just trying to keep up with the demand. So everyday by the end of the day, we’re just trying to scramble to make sure that we have enough cookies on the shelf for our customers, so that way they can pick them up at the end of the day,” said Grife. 

They’re making anywhere from 4,000 to over 7,000 cookies a day. That’s two to three times more than what they usually make outside of the holiday season.

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Over the years, Grife has added more than just their traditional cookie.

“Our very first flavor was the red chile biscochito. And then one thing lead to another, we just started playing with it,” Grife said. 

Now they offer red and green chile, lemon, blue corn pinion and chocolate chip. This isn’t just the unique, different flavors they offer, it’s the tradition they carry on.

“We are one of the few commercial companies that are still making them the traditional way. So we still use lard, and by lard, I mean the old-fashioned blue and white container that everybody uses at home,” said Grife. “We still use brandy in our product as well. We still use the old fashion anise.”

One thing Grife has learned over the years is that for some people, a biscochito is much more than just a cookie.

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“This is very personal to people, and I had no idea how personal it was to people. I could be working at an event, and I’ll have people say, ‘No, I can’t have yours because my mom or my aunt or my uncle.’ Whatever! Somebody makes them in the family,” said Grife. “Or we get somebody who doesn’t have that family member with them anymore, and they try ours, and they’re kind of like, ‘This brings back so many memories.’”

Grife says their goal is to keep that traditional biscochito flavor and texture, in every cookie they make.



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New Mexico ski season in full swing despite warm December

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New Mexico ski season in full swing despite warm December


The sun is out and so are the skiers and snowboarders at Sandia Peak Ski Area. Man-made snow here and at other ski areas around the state is helping keep more runs open during this warmer than usual December.

ALBUQUERQUE, N.M. – The sun is out and so are the skiers and snowboarders at Sandia Peak Ski Area. Man-made snow here and at other ski areas around the state is helping keep more runs open during this warmer than usual December.

“It’s very fun. I like the weather. It’s very sunny today,” said Carlos Morales, a skier. 

Morales and his family were out getting some practice runs in on the slopes Tuesday afternoon. He and several others were enjoying the snow and the sun. 

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“Pretty good. It was a little hot, for sure. I kind of like it because I’m not freezing. I was able to wear my sunglasses and not the goggles, just because it wasn’t too crazy cold today. But it was nice. It was perfect weather,” said Hector Salazar, a snowboarder. 

Salazar says now that Sandia Peak Ski Area is open seven days a week, it’s the perfect time to practice your skills since these slopes are not too crowded.

Ski New Mexico Executive Director Christy Germscheid says things are expected to pick up over the holidays. 

“I think we probably have had slightly slower numbers on weekends and things since Thanksgiving when a lot of the resorts opened now. But Christmas is always rocking up here. We have very loyal Christmas guests,” said Germscheid. 

She says it’s too soon to tell how the season is doing compared to years past. But the early snow pack from November helped lay the groundwork for snow machines. 

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“Expanding terrain, opening new terrain, has taken longer, been a little more limited based on the snowfall or lack of natural snow. So we’re hoping that Mother Nature kicks in here real soon,” Germscheid said. 

Germscheid says every ski area in the state has snow machines. Crews at Sandia Peak Ski Area say they’ve been able to make enough snow to get almost all the runs open. 

Snowboarders and skiers don’t seem to mind where the snow comes from.

“It feels good. The man-made snow, you could definitely feel that it’s a little bit harsher, it’s a little bit firmer. So if you were to take a fall, maybe hurt a little bit more, but it felt pretty good the whole time,” said Salazar. 

Everyone is hoping for Mother Nature to give more snow but if not crews are just waiting for the perfect conditions to make more. 

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