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Republicans spend big on Spanish-language ads in New Mexico, with hopes ‘Trump could change’ 20-year blue streak

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Republicans spend big on Spanish-language ads in New Mexico, with hopes ‘Trump could change’ 20-year blue streak


Republicans believe they can win New Mexico for the first time in 20 years — and conservative advocacy groups are spending big on Spanish-language commercials for the last two weeks of the election.

“New Mexico is the dark horse this presidential cycle,” Jay McClesky, a longtime political strategist for Republicans in the state, told The Post. “New Mexico hasn’t voted for a Republican presidential candidate in 20 years but Trump could change that.”

An ad campaign targeting Latino voters in New Mexico slams Kamala Harris and Sen. Martin Heinrich, who is running for re-election, for rising inflation and crime. Election Freedom Inc

Sources say groups including the conservative advocacy group Election Freedom, as well as RFK Jr.’s Make America Healthy Again PAC, have ramped up their advertising efforts for a final push.

Election Freedom’s $5 million ad blitz is primarily going to pay for Spanish language ads that highlight how Kamala Harris and New Mexico’s Democratic senator Martin Heinrich have created inflation and allowed a surge in illegal immigration as crime rises — two issues voters in New Mexico overwhelmingly say they are focused on.

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Republican advocacy groups are funneling millions into Spanish-language campaign ads in the state. Election Freedom Inc
The ads call on Sen. Heinrich to “stop lying.” Election Freedom Inc

“President Trump is making huge inroads with Hispanic voters and is actually leading among Hispanic men in multiple internal polls,” McClesky said.

According to polling from KAConsulting, Harris is up just three points in New Mexico — a state Biden won by 10 points in 2020 — with an additional three percent of the population saying they remain undecided.

Internal polls conducted by the Trump camp, meanwhile, show a race that is nearly neck-and-neck, thanks in part to RFK Jr.’s support, sources said.

RFK Jr. (left), who was polling at 8% as an independent presidential candidate before he dropped out, endorsed Trump in August — bringing additional voters into the former president’s camp. Rob Schumacher / USA TODAY NETWORK via Imagn Images

RFK Jr. — who was polling at 8% in New Mexico before throwing his support behind Trump in August — has moved some of his supporters to the right, which has helped put the state in play, sources add.

Kennedy, who now promotes the slogan “a vote for Trump is a vote for Kennedy” on his campaign materials, has also ramped up his ad spend in the state over the last few weeks.

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Trump’s support among Latino voters has jumped to 40% this year — more than double the 19% of latino voters he won in 2016. While 47% of voters in New Mexico are Hispanic, which means the so-called Land of Enchantment is seeing a dramatic shift in polling, voters all across Southwestern border states are undergoing a transformation.

Donald Trump’s popularity with Latino voters has more than doubled since 2016. Getty Images

Catalina Miranda, a 26-year-old Tucson, Arizona, auto industry worker with family in the border town of Nogales, said she is voting for Trump because “a lot of Republican values align with Mexican values.”

And Erika Moreno, an El Paso, Texas, mother who is also the small owner of an online furniture store, said she will vote for Trump come November. An immigrant from Mexico who arrived in the US 24 years ago, she is fed up with the Biden-Harris administration for the countless illegal migrants who have filled her city’s downtown streets and turned it into a dangerous place for native customers.

“Folks are angry at her [Harris] here because people don’t want to come shop at the stores for fear of being assaulted, for people sleeping on the streets. Our taxes are paying for migrants to live in hotels,” Moreno said. “If Harris could not be a good border czar, how can she guide the whole country?”

Kamala Harris is polling just three points higher than Donald Trump in New Mexico — a much smaller margin than the 10 points Joe Biden won the state by. AP

In 2024, New Mexico had the highest violent crime rate of any state in the US, with 781 incidents per 100,000 people — more than double the national average.

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“Biden won handily in 2020 because he ran as a centrist, but as Harris gets exposed as a far left candidate, that will move voters,” McClesky added.

“New Mexico has shifted blue but it’s not liberal or progressive … especially with respect to the border and crime,” he added. “Albuquerque [the most populous city in the state] voters in particular are focused on crime.”

Additional reporting by Joseph Treviño



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New Mexico

Jeffrey Epstein’s New Mexico ranch is finally being scrutinized like his island

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Jeffrey Epstein’s New Mexico ranch is finally being scrutinized like his island


Though the alleged sex trafficking on Jeffrey Epstein’s Caribbean island, Little Saint James, has dominated the national discourse recently, another Epstein property has largely stayed out of the news — but perhaps not for long. A ranch outside Santa Fe, New Mexico, that belonged to the disgraced financier has been the subject of on-and-off investigations, and many are now reexamining what role the ranch may have played in Epstein’s crimes.

What is the ranch in question?



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New Mexico

What to know: Election Day 2026 in Rio Rancho

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What to know: Election Day 2026 in Rio Rancho


Polls are now open in Rio Rancho where voters are set to elect a new mayor and decide several key measures Tuesday.

RIO RANCHO, N.M. — Rio Rancho voters are set to elect a new mayor and decide several key measures Tuesday in one of New Mexico’s fastest growing cities.

Voters will make their way to one of the 14 voting centers open Tuesday to decide which person will become mayor, replacing Gregg Hull. These six candidates are running:

Like Albuquerque, Rio Rancho candidates need to earn 50% of the votes to win. Otherwise, the top two candidates will go to a runoff election.

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Regardless of who wins, this will be the first time Rio Rancho voters will elect a new mayor in over a decade. Their priorities include addressing crime and how fast the city is growing, as well as improving infrastructure and government transparency, especially as the site of a new Project Ranger missile project.

The only other race with multiple candidates is the District 5 city council seat. Incumbent Karissa Culbreath faces a challenge from Calvin Ducane Ward.

Voters will also decide the fate of three general obligation bonds:

  • $12 million to road projects
  • $4.3 million to public safety facility projects
  • $1.2 million to public quality of life projects
    • e.g., renovating the Esther Bone Memorial Library

The polls will stay open until 7 p.m.



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New Mexico Livestock Board accused of abuse of power in rancher, inspector feud

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New Mexico Livestock Board accused of abuse of power in rancher, inspector feud


LAS VEGAS, N.M. — The approaching desert dusk did nothing to settle Travis Regensberg’s nerves as he and a small herd of stray cattle awaited the appearance of a state livestock inspector with whom he had a 30-year feud.

This was Nov. 3, 2023, and, as Regensberg tells it, the New Mexico Livestock Board had maintained an agreement for almost a decade: Livestock Inspector Matthew Romero would not service his ranch due to a long history of bad blood between the two men. False allegations of “cattle rustling” had surfaced in the past, Regensberg said. 

A dramatic standoff that evening, caught on lapel camera video, shows Regensberg at the entrance gate of his ranch. Defiant, Regensberg says anyone but Romero can pick up the stray cattle he had asked state livestock officials to pick up earlier in the day. Romero, who is backed up by two New Mexico State Police officers, directs Regensberg to open the gate or he will be arrested.

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Travis Regensberg, rancher and contractor, practices his throw on a roping dummy in his barn in Las Vegas, N.M., on Feb. 17, 2025.



Unlawful impound?







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A small herd of Travis Regensberg’s cattle eat feed on his property in Las Vegas, N.M.

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The history

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Travis Regensberg takes a bag of feed out to his cattle followed by his dog Rooster in Las Vegas, N.M., on Feb. 17, 2025.



‘A matter of principle’







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Travis Regensberg gathers his rope while practicing his throw on a roping dummy in his barn in Las Vegas, N.M., on Feb. 17, 2025.


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