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Meet the Mexican American talent behind ‘KPop Demon Hunters’

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Meet the Mexican American talent behind ‘KPop Demon Hunters’

The House of Pies, a Los Feliz institution, is bustling on a chilly January morning.

It wouldn’t be shocking if some of the patrons here for breakfast were casually chit-chatting about the cultural behemoth that “KPop Demon Hunters” has become. After all, the 2025 animated saga about three music stars fighting otherworldly foes is now the most-watched movie ever on Netflix; “Golden,” its showstopping track, has since become the first Korean pop song to ever win a Grammy.

But for Danya Jimenez, 29, who sits across from me sipping coffee, the reception to the movie she began writing on back in 2020 isn’t entirely surprising, but certainly delayed.

“When we first started working on it, I was like, ‘People are going to be obsessed with this. It’s going to be the best thing ever,’” she recalls. But as several years passed, and she and her writing partner and best friend Hannah McMechan, 30, moved on to other projects. They weren’t sure if “KPop” would ever see the light of day. Production for animation takes time.

It wasn’t until she learned that her Mexican parents were organically aware of the movie that Jimenez considered it could actually live up to the potential she initially had hoped for.

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“Without me saying anything, my parents were like, ‘People are talking about this’ — like my dad’s co-workers or my aunt’s friends — that’s when I started to realize, ‘This might be something big,’” she says.

“But never in my life did I think it would be at this scale.”

“KPop Demon Hunters” is now nominated for two Academy Awards: animated feature and original song. And that’s on top of how ubiquitous the characters — Rumi, Mira and Zoey — already are.

“Everyone sends me photos of knockoff ‘KPop Demon Hunters’ dolls from across the border,” Jimenez says laughing. “My friend got me a shirt from Mexicali with the three girls, but they do not look anything like themselves. She even got my name on it, which was awesome.”

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After graduating from Loyola Marymount University in 2018, Jimenez and McMechan quickly found their footing in the industry, as well as representation. But it was their still unproduced screenplay, “Luna Likes,” about a Mexican American teenage girl obsessed with the late chef and author Anthony Bourdain, that tangentially put them on the “KPop” path.

“Luna Likes” earned the pair a spot at the prestigious Sundance Screenwriters Lab, where Nicole Perlman, who co-wrote “Guardians of the Galaxy,” served as one of their advisors. Perlman, credited as a production consultant on “KPop,” thought they would be a good fit.

Jimenez didn’t see the connection between her R-rated comedy about a moody Mexican American teen and a PG animated feature set in the world of K-pop music, but the duo still pitched. Their idea more closely resembled an indie dramedy than an epic action flick.

“If [our version of ‘KPop’] were live-action, it would’ve been a million-dollar budget. It was the smallest movie ever. Our big finale was a pool party,” Jimenez says. “We had all of the girls and the boys with instruments, which obviously is not a thing in K-pop, and everyone was making out.”

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Even though their original pitch wouldn’t work for the film, Maggie Kang, the co-director and also a co-writer, believed their voices as two young women who were best friends, roommates and creative collaborators could help the movie’s heroines feel more authentic.

“Maggie had already interviewed all of the more established writers, especially older men,” Jimenez says. “She knows the culture. She knew K-pop, she’s an animator. She just needed the girls’ voices to come through, so I think that’s why we got hired.”

Kang confirms this via email: “It’s always great to collaborate with writers who are the actual age of your characters! Hannah and Danya were exactly that,” she says. “They were very helpful in bringing a fresh, young voice to HUNTR/X.”

Neither Jimenez nor McMechan were K-pop fans at the time. As part of their research, they both started watching K-pop videos, but it was McMechan who got “sucked into the K-hole” first. Still, it didn’t take long until the video for BTS’ “Life Goes On” entranced Jimenez.

“K-pop is a river that you fall into, and it just takes you,” Jimenez says. BTS and Got7 are her favorite groups. For McMechan, the ensemble that captivates her most is Stray Kids.

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In writing the trio of demon hunters, the co-writers modeled them after themselves. The characters’ propensity for ugly faces, silliness and a bit of grossness too, stems from the portrayals of girlhood and young womanhood that appeal to them. Jimenez, who says she was an angsty teen, most closely identifies with the rebellious Mira.

“I have a monotone vibe,” says Jimenez. “People always think that I’m a bitch just because I have a resting bitch face,” she says. “But as you can see in the movie, Mira cares so much about having everyone be really close. I feel like that’s how I’m with all my friends.”

Characters with strong personalities that are not simplistically likable feel the truest to Jimenez. In “Luna Likes,” the prickly protagonist is directly inspired by her experiences growing up, as well as the bond she shared with her dad over Bourdain’s “Parts Unknown” show.

“There’s a pressure to show that Mexicans are nice people and we’re hard workers. I was like, ‘Let’s make her kind of bitchy and very flawed,’” Jimenez says about Luna. “She’s a teenager in America and she should be given all the same opportunities — and also the forgiveness for being an ass— and [as] selfish at that age as anybody else.”

Hannah McMechan, left, and Danya Jimenez, co-writers of "KPop Demon Hunters," in Los Angeles

Hannah McMechan, left, and Danya Jimenez, co-writers of “KPop Demon Hunters,” met in college.

(Carlin Stiehl / For The Times)

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Though their upbringings were markedly different, it was their shared comedic sensibilities that connected Jimenez and McMechan when they met in college. The two were close long before deciding to pen stories together. “Having a writing partner is the best. I feel bad for people who don’t have a writing partner, no offense to them,” says Jimenez.

McMechan explains that their writing partnership works because it’s grounded on true friendship. And she believes they would not have gotten this far without each other. While McMechan’s strong suit is looking at the bigger picture, Jimenez finds humor in the details.

“Danya is definitely funnier than me,” says McMechan. “It’s really hard to write comedy in dialogue versus comedy in a situation because if you’re putting the comedy in the dialogue, it can sound so forced and cringey. But she’s really good at making it sound natural but still really funny.”

Though she had been writing stories for herself as a teen, Jimenez didn’t consider it a career path until as a high schooler she watched the romantic comedy “No Strings Attached,” in which Ashton Kutcher plays a production assistant for a TV series.

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“He is having a horrible time. But I was so obsessed with movies and TV, and I was like, ‘That looks incredible. I want to be doing what he’s doing,’” she recalls. “And my dad was like, ‘That’s a job.’”

Danya Jimenez, one of the co-writers of "KPop Demon Hunters," stands near the Sunset Strip in Los Angeles.

Danya Jimenez grew up in Orange County.

(Carlin Stiehl / For The Times)

As an infant, Jimenez spent some time living in Tijuana, where her parents are from, until the family settled back in San Diego, where she was born. And when she was around 5 years old, Jimenez, an only child, and her parents relocated to Orange County. Until then, Jimenez mostly spoke Spanish, which made for a tricky transition when starting school.

“I knew English, but it just wasn’t a habit,” she recalls. “I would raise my hand and accidentally speak Spanish in class. My teachers would be like, ‘We’re worried about her vocabulary.’ That was always an issue, so it’s really funny that I turned out to be a writer.”

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As she points out in her professional bio, it was movies and TV that helped with her English vocabulary, especially the Disney sitcom “Lizzie McGuire.”

Jimenez describes growing up in Orange County with few Latinos around outside of her family as an alienating experience. She admits to feeling great shame for some of her behaviors as a teenager afraid of being treated differently and desperate to fit in.

“I would speak Spanish to my mom like in a corner because I didn’t want everyone else to hear me speak Spanish,” Jimenez confesses. “If my mom pulled up to school to drop me off playing Spanish hits from the ‘80s or banda, I was like, ‘Can you turn it down please?’”

Like a lot of young Latinos, she’s now taking steps to connect with her heritage, and, in a way, atone for those moments where she let what others might think rob her of her pride.

“During the pandemic I cornered my grandma to make all of her recipes again so I could write them down,” she recalls. “Now I have them all written down on a website. Or if my mom corrects me for something that I’m saying in Spanish, I now listen.”

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At the risk of angering her, Jimenez describes her mother as a “cool mom,” and compares her to Amy Poehler’s character in “Mean Girls.” Raised in a household without financial struggles, Jimenez doesn’t often relate to stories about Latinos in the U.S. that make it to film and TV. Her hope is to expand Latino storytelling beyond the tropes.

“That’s very important to me, to just tell Latino stories or Mexican stories in a way that’s just authentic to me and hopefully someone else is like, ‘Yes, that’s me,’” she says. “A lot of people have certain expectations for Latino stories that I’m not willing to compromise on.”

Though they still would like to make “Luna Likes” if given the chance, for now, Jimenez and McMechan will continue their rapid ascent.

They’re “goin’ up, up, up” because it is their “moment.” They recently wrapped the Apple TV show “Brothers” starring Matthew McConaughey and Woody Harrelson that filmed in Texas. They are also writing the feature “Attack of the Fifty Foot Woman” for Tim Burton to direct, with Margot Robbie in talks to star.

“I feel like I’ve just been operating in a state of shock for the past, I don’t know how many months since June,” says Jimenez in her signature deadpan affect. “But if I think about it too much, I’d be a nervous wreck.”

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Movie Reviews

‘Hokum’ movie review: Damian McCarthy’s nasty little ghost story is undone by its own explanations 

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‘Hokum’ movie review: Damian McCarthy’s nasty little ghost story is undone by its own explanations 

A stil from ‘Hokum’
| Photo Credit: NEON

For those of you already familiar with Damian McCarthy’s work, the Irish filmmaker has spent the past few years turning cramped Irish spaces into elaborate, nerve-racking machines for dread. His 2020 debut, Caveat, trapped us inside a decaying rural house with a chained protagonist and a grotesque toy rabbit, while 2024’s Oddity transformed an isolated farmhouse into a relay system for jump scares built from negative space and the sound of somebody knocking at the wrong moment. His latest, Hokum, pushes that approach into a larger setting without sacrificing the intimate unpleasantness that makes his work so effective. 

The film takes place almost entirely inside the Bilberry Woods Hotel, a fading property buried in the Irish countryside where the final few guests arrive for a Halloween celebration. At the same time, staff members quietly prepare to shut the building down for winter. Into this atmosphere walks Ohm Bauman, played by Adam Scott, an American novelist carrying two urns containing his parents’ ashes and a personality abrasive enough to make even the resident ghouls feel hospitable.

Hokum (English)

Director: Damian McCarthy

Cast: Adam Scott, Peter Coonan, David Wilmot, Florence Ordesh, Michael Patric, Will O’Connell, Brendan Conroy, Austin Amelio

Runtime: 107 minutes

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Storyline: When novelist Ohm Bauman retreats to a remote inn to scatter his parents’ ashes, he’s consumed by tales of a witch that haunts the honeymoon suite

McCarthy introduces Ohm through his work. The opening sequence shows him writing the conclusion to a historical adventure novel about a conquistador stranded in the desert with a dying child, and the scene initially appears disconnected from the main story until the camera pulls back to reveal that the entire episode exists inside Ohm’s manuscript.

This intro establishes the emotional logic driving the film. Ohm writes stories where people wander toward death because he has spent most of his adult life emotionally entombed inside the loss of his parents, who died shortly after honeymooning at the same Irish hotel he now visits. McCarthy avoids turning this into a tidy psychological diagnosis and attempts to reveal the damage through behaviour — Ohm humiliates a bellhop named Alby by heating a spoon over an open flame and pressing it against the young man’s hand after Alby asks him to read an aspiring manuscript.

That ugliness becomes central to Scott’s performance. Hokum strips away the comic cushioning that often softens his cynicism, especially in his recent Severance escapades. Scott keeps Ohm emotionally rigid even as the character begins to unravel inside the hotel’s sealed honeymoon suite, and the refusal to chase sympathy lends the film a sourness that works in its favour. When Ohm eventually risks himself to search for the hotel bartender Fiona, the motivation grows from guilt and loneliness over his botched suicide attempt. Fiona disappears after warning him about the suite’s resident witch, a local legend the hotel staff accepts with weary practicality, and her absence pushes Ohm deeper into the building’s sinister secrets.

A stil from ‘Hokum’

A stil from ‘Hokum’
| Photo Credit:
NEON

Cinematographer Colm Hogan lights the hotel with weak lamps, muddy greens, and heavy shadows that preserve spatial clarity even when characters crawl through near-total darkness. Production designer Til Frohlich fills the honeymoon suite with damp wallpaper, antique furniture, and cramped architectural dead ends that make it feel physically hostile before anything malicious even appears. McCarthy then uses sound with vicious precision, as ringing bells ring, creaking floorboards, and a mutated, uncanny-valley children’s TV program begin flooding the ominous silence.

The film loses some momentum once McCarthy begins unpacking the mystery behind Fiona’s disappearance and the crimes attached to the hotel’s past. Several supporting characters remain thinly drawn, particularly the hotel management, and the screenplay occasionally mistakes withholding information for complexity. The final stretch also leans too heavily on explanatory reveals and heightened confrontations, with the climactic encounter involving the witch pushing the film toward bluntness when the earlier sections had earned their power through suggestion alone.

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Even so, Hokum succeeds because McCarthy understands the mechanical pleasures of horror filmmaking at a level many contemporary prestige directors seem embarrassed by. Though the scares land with diminishing returns this time, McCarthy still stages them with the acute understanding of just how long we will stare into a dark hallway before resenting ourselves for it. His folklore imagery still carries the grubby charm of an R.L. Stine paperback pulled from a damp school library shelf, which gives the film a pulpy nastiness that suits it well. McCarthy never fully organises many of these elements into a clean mythology. What he does create is a horror film with texture and personality, even if it barely holds up against the mastery of its predecessors.

Hokum is currently running in theatres

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Spotify doubles down on video podcasts at its Hollywood studios

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Spotify doubles down on video podcasts at its Hollywood studios

On a recent weekday morning inside a studio in the heart of Hollywood, Rachel Lindsay and Van Lathan, co-hosts of The Ringer’s “Higher Learning,” were getting ready to roll.

By the time the podcasters came into the Spotify Sycamore Studios for their show, which covers all things in Black culture and politics, the overhead lights were set, and the cameras were precisely angled. Decorative books were propped up between their seats and a big red “Higher Learning” logo stood behind them.

As soon as everyone silenced their phones, the hosts began to banter like two old friends. Lindsay complimented Lathan on his recent foray into stand-up comedy at the Netflix is Joke Fest at the Laugh Factory.

“I just have to say … basically a star is born,” said Lindsay, grinning. “I have to talk about it. Now I never doubted you.”

The pair helms one of the many shows on The Ringer podcast network, known for its roster of A-list celebrity hosts and sports and culture commentators that recently moved into Spotify’s newest podcasting studios.

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The 11,000 square-foot space on Sycamore Avenue was designed as both a home base for The Ringer’s production and a video podcasting hub for select Spotify creators.

Since its opening earlier this year, the space has welcomed more than 25 podcasters and shows, on top of the dozens of shows that still record at Spotify’s Mateo studios in the Arts District.

The company estimates that over the last five years it has contributed more than $10 billion to the podcasting industry, including payouts to creators and investments in new content.

Podcasts are just one arm of Spotify’s business, as the audio giant has over 100 million songs and 700,000 audiobooks on its platform. But video podcasts have become an increasingly important way for the company to keep listeners tuned in — and paying for subscriptions amid growing competition from Apple Music and YouTube Music. Despite a surge in profits in the first quarter, Spotify’s share price has fallen 25% this year as investors worry about a slowdown in subscriber growth.

Van Lathan and Rachel Lindsay record their podcast, “Higher Learning with Van Lathan and Rachel Lindsay,” at Spotify’s Sycamore Studios in Hollywood on May 7. The podcast is distributed on Spotify through The Ringer.

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(Allen J. Schaben/Los Angeles Times)

One of the main drivers behind opening the Sycamore studios was to create a central hub for The Ringer, a media company Spotify acquired for $250 million in 2020.

Geoff Chow, Spotify‘s head of podcast studios and The Ringer’s managing director, said the investment is already paying off “in terms of the productivity and the quality of the content we’re able to produce from here.”

The Ringer is one of the streamer’s most popular assets. Spotify includes nine Ringer shows in its list of the top U.S. podcasts.

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“They’re pouring into this space and their creators,” Lathan said, before recording a new “Higher Learning” episode. “We really have the freedom to do so much.”

He and Lindsay said the studio has elevated their show by switching up their workflow and increasing in-person work.

Thanks in part to its centralized location, tucked between the offices of SiriusXM and music and sports entertainment company Roc Nation, they say guests are more eager to visit and record in person. Lathan joked that even while walking down the street, he’ll run into radio personalities like Sway Calloway, who hosts his own successful “Sway in the Morning” show on SiriusXM, and convince them to come up for a tour of the space.

Sycamore has already seen guest appearances from Snoop Dogg on “Game Over with Max Kellerman and Rich Paul,” Pennsylvania Gov. Josh Shapiro on “Higher Learning with Van Lathan and Rachel Lindsay” and “Project Hail Mary” author Andy Weir on “House of R.”

“This street is so cool,” Lindsay added. “It’s just a different energy here.”

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The duo first started recording at Spotify’s Arts District campus, which is more focused on audio-driven programs. But as the podcasting landscape evolves and video becomes a more important element, “Higher Learning” is now able to maximize on the new studio’s video-first capabilities.

Chris Thomas, studio operator, works in the control room on the podcast, "Higher Learning."

Chris Thomas, studio operator, works in the control room on the podcast, “Higher Learning with Van Lathan and Rachel Lindsay.”

(Allen J. Schaben/Los Angeles Times)

Spotify also employs a combination of full-time employees and freelancers that staff each show, including sound engineers, lighting specialists and set designers who help keep the place running.

The Ringer, founded by media mogul Bill Simmons, exists online as a website, a podcast network and video production house, anchored in sports, pop culture and politics coverage. Some of its most popular programs include “The Bill Simmons Podcast,” “The Rewatchables” and the inaugural Golden Globe winner “Good Hang with Amy Poehler.”

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Many of the hosts overlap within The Ringer’s podcasting ecosystem. Just between Lathan and Lindsay, they host and appear as regular guests on as many as five shows, so they work from the studio three to five times a week. By being in close quarters together, a greater sense of collaboration has enveloped The Ringer’s team. Chow said there are some days when Simmons will walk onto four shows a day, just to share his thoughts on a topic.

“This is my dream of what The Ringer is. We’re all here talking, we’re all existing together,” Lathan said. “We’re all popping in and out of different rooms all the time.”

Exterior view of Spotify's Sycamore Studios, the company's newest podcasting facility.

Exterior view of the building that houses Spotify’s new Sycamore Studios. The company takes up one floor of the facility.

(Allen J. Schaben/Los Angeles Times)

The Ringer was first founded in 2016. At the time, Simmons had recently been ousted from ESPN due to a strained relationship with higher-ups. Simmons had spearheaded the network’s Grantland sports blog, which focused on cultural commentary that is similar to what The Ringer does today. The Ringer soon established itself as one of the fastest-growing independent podcast networks.

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The brand still keeps its roots in fandom — whether it’s through football or “Game of Thrones,” said Chow. So, to have a space that reflects the diversity of its programming often makes recording more fruitful, especially during key moments like the NFL draft or awards season.

As The Ringer continues to expand its roots in Hollywood, the network remains focused on maximizing its content.

In January, The Ringer started airing select podcasts on Netflix to reach a wider audience. Chow said the partnership is off to a promising start. Each of the five recording studios at the Sycamore site is fully equipped with live-streaming technology — making the weekly Netflix live shows possible.

“Podcasts have become like a cultural hub and curator of things that are happening in the world,” Chow said. “We always want to innovate and test. That’s something that was exciting to us to think about bringing our audience new content in different places.”

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Movie Reviews

Jordan Firstman’s ‘Club Kid’ Sparks Eight-Figure Offers: Cannes

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Jordan Firstman’s ‘Club Kid’ Sparks Eight-Figure Offers: Cannes

Jordan Firstman‘s buzzy Cannes UCR title Club Kid has been the talk of the festival and market this past 24 hours.

Multiple suitors are in for the movie and what’s interesting is the size of those suitors. Multiple major studios have kicked the tyres on the project. Contrary to reports, the offers are already in the eight-figure range. They were there last night, we heard at the time.

Many have assumed this will be an A24 title come the final reckoning but there is strong competition for a movie one studio buyer just told me at an event is “the most commercial movie at the festival by far: it works on a number of different levels to different age groups”. Another festival regular I spoke to said they see it as an awards movie “for sure”. The domestic credentials are certainly strong. Some international buyers we’ve spoken to were a little cooler but ultimately who doesn’t want a heartfelt good-vibe movie.

UTA Independent Film Group is in the middle of the deal. Charades handles international.

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Club Kid follows a washed-up party promoter who is forced to turn his life around when an unexpected visitor arrives. Reviews have been strong.

During the film’s seven-minute Cannes ovation yesterday, lead actress Cara Delevingne teared up. Firstman, who also wrote and stars, picked up costar Reggie Absolom (who plays the son of Firstman’s character in the film) and started a chant in his honor. It was a continuation of the hijinks the two got up to at the film’s photocall earlier in the day. 

There are multiple projects in the market also drawing good offers. Things should become clearer in next 48 hours.

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