New Mexico
Republicans spend big on Spanish-language ads in New Mexico, with hopes ‘Trump could change’ 20-year blue streak
Republicans believe they can win New Mexico for the first time in 20 years — and conservative advocacy groups are spending big on Spanish-language commercials for the last two weeks of the election.
“New Mexico is the dark horse this presidential cycle,” Jay McClesky, a longtime political strategist for Republicans in the state, told The Post. “New Mexico hasn’t voted for a Republican presidential candidate in 20 years but Trump could change that.”
Sources say groups including the conservative advocacy group Election Freedom, as well as RFK Jr.’s Make America Healthy Again PAC, have ramped up their advertising efforts for a final push.
Election Freedom’s $5 million ad blitz is primarily going to pay for Spanish language ads that highlight how Kamala Harris and New Mexico’s Democratic senator Martin Heinrich have created inflation and allowed a surge in illegal immigration as crime rises — two issues voters in New Mexico overwhelmingly say they are focused on.
“President Trump is making huge inroads with Hispanic voters and is actually leading among Hispanic men in multiple internal polls,” McClesky said.
According to polling from KAConsulting, Harris is up just three points in New Mexico — a state Biden won by 10 points in 2020 — with an additional three percent of the population saying they remain undecided.
Internal polls conducted by the Trump camp, meanwhile, show a race that is nearly neck-and-neck, thanks in part to RFK Jr.’s support, sources said.
RFK Jr. — who was polling at 8% in New Mexico before throwing his support behind Trump in August — has moved some of his supporters to the right, which has helped put the state in play, sources add.
Kennedy, who now promotes the slogan “a vote for Trump is a vote for Kennedy” on his campaign materials, has also ramped up his ad spend in the state over the last few weeks.
Trump’s support among Latino voters has jumped to 40% this year — more than double the 19% of latino voters he won in 2016. While 47% of voters in New Mexico are Hispanic, which means the so-called Land of Enchantment is seeing a dramatic shift in polling, voters all across Southwestern border states are undergoing a transformation.
Catalina Miranda, a 26-year-old Tucson, Arizona, auto industry worker with family in the border town of Nogales, said she is voting for Trump because “a lot of Republican values align with Mexican values.”
And Erika Moreno, an El Paso, Texas, mother who is also the small owner of an online furniture store, said she will vote for Trump come November. An immigrant from Mexico who arrived in the US 24 years ago, she is fed up with the Biden-Harris administration for the countless illegal migrants who have filled her city’s downtown streets and turned it into a dangerous place for native customers.
“Folks are angry at her [Harris] here because people don’t want to come shop at the stores for fear of being assaulted, for people sleeping on the streets. Our taxes are paying for migrants to live in hotels,” Moreno said. “If Harris could not be a good border czar, how can she guide the whole country?”
In 2024, New Mexico had the highest violent crime rate of any state in the US, with 781 incidents per 100,000 people — more than double the national average.
“Biden won handily in 2020 because he ran as a centrist, but as Harris gets exposed as a far left candidate, that will move voters,” McClesky added.
“New Mexico has shifted blue but it’s not liberal or progressive … especially with respect to the border and crime,” he added. “Albuquerque [the most populous city in the state] voters in particular are focused on crime.”
Additional reporting by Joseph Treviño
DONA ANA COUNTY, N.M. – (KFOX14/CBS4) — Some El Paso Electric customers in New Mexico are speaking out against a proposed rate increase that could raise the average monthly household bill by more than $40 by late next year.
The New Mexico Public Regulation Commission, which will decide whether to approve the proposal, held a public comment hearing earlier this week in Las Cruces.
During the meeting, customers and community members questioned the size of the request and whether the utility is doing enough to serve customers in southern New Mexico.
“This is a border town. It is a college town. It is a retiree town. It’s a military town. We’re not rich like Santa Fe, and the rates just keep going up and up and up,” said Kathy Lucero, a Las Cruces resident.
“We ratepayers and energy consumers should not be asked to subsidize these excessive profits,” said Lynn Moore, a Dona Ana County resident.
El Paso Electric is asking for a $70.4 million increase to its base rates for customers in New Mexico.
El Paso Electric seeks $70.4M hike; average NM bills could rise nearly $42 a month
The utility says the request is needed to recover costs from more than $400 million in New Mexico system investments, including upgrades, reliability improvements and rising costs.
After the hearing, Israel Chavez, a local civil rights attorney, said accessibility is also a concern as the utility asks customers to pay more.
“El Paso Electric closed its office on Water Street. There is no physical office to go to if you live with a disability, if you don’t have the technology to access your utility bill or to talk to somebody, there is no place to go unless you go to El Paso. And I think it’s wrong for El Paso Electric to cut services and then increase rates,” Chavez said.
In a statement addressing concerns about access, El Paso Electric said, “El Paso Electric continues to provide reliable service, along with a range of customer support resources to meet diverse needs, including assistance with account access, bill understanding, and payments.”
The utility added, “We recognize that changes like this can have its challenges, particularly for customers who may face barriers to technology or prefer in-person support. However, we remain committed to ensuring our customers feel supported and have access to the help they need when they need it.”
El Paso Electric said customers can still manage their accounts online, call customer care, or use authorized payment kiosks throughout its service area.
The New Mexico PRC has not made a final decision on the rate request.
If approved, the increase would start taking effect next year in two phases.
FULL PUBLIC COMMENT HEARING
Final community meeting on proposed EPE rate hike in New Mexico draws mixed reactions
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CHIMAYO, N.M. (KRQE) – A suspect is dead following a shooting involving the Rio Arriba County Sheriff’s Office in Chimayo on Highway 76. Deputies are said to be okay. New Mexico State Police is investigating the shooting.
KRQE News 13 will provide updates as they become available.
LAS CRUCES, N.M. (KFOX14/CBS4) — A leader in the New Mexico Republican Party was arrested Wednesday, accused of a deadly hit-and-run in Las Cruces.
Former Treasurer of the Republican Party in New Mexico, Kimberly Ann Skaggs, 54, was arrested Wednesday and charged with leaving the scene and tampering with evidence, jail records show.
Police documents show the charges stem from a deadly hit-and-run crash that happened Monday afternoon, which killed 40-year-old bicyclist, Andrew Brown.
Investigators believed Skaggs was involved after an investigation revealed that Skaggs allegedly was driving fast in the area, fled the scene after the crash and then tried to hide the vehicle from authorities.
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The investigation
According to police documents, a witness at the scene of the crash– 850 N. Fairacres Rd.– described seeing a dark blonde-haired woman flee in a black Cadillac Escalade SUV.
Afterwards, investigators said they saw on Flock cameras– A.I. powered license plate readers– a black Cadillac Escalade traveling near the site of the crash minutes before the incident.
READ MORE: Dona Ana County expands Flock license plate cameras as officials cite crime-solving gains
The license plates showed that the vehicle belonged to Skaggs and that, in September 2025, the Las Cruces Police Department had given her a citation for “racing on streets-exhibition driving.”
Investigators stated that a business on Picacho Ave. captured what they alleged was the same black Cadillac Escalade driving fast.
Then, the documents described how investigators tracked down the Escalade using OnStar’s live GPS tracking, discovering the SUV was at a property on the 5000 block of Northwind Road, which investigators said the Dona Ana County Assessors Office confirmed is a property owned by Skaggs.
On Tuesday, at around 6:41 p.m.– over 24 hours after the deadly hit-and-run– investigators executed a search warrant on the property and described finding the black Cadillac Escalade behind a home, under a red metal carport.
Investigators noted damage on the SUV consistent with the crash, highlighting that there was blood splatter near one of the front tires, markings on the front bumper consistent with hitting a bicycle and parts missing, which investigators said were the same parts found at the scene.
Dona Ana County jail records show Skaggs was booked on Wednesday afternoon and remains jailed without a bond.
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About Skaggs
On the official website of the Republican Party of New Mexico, Skaggs was listed as the treasurer before she was removed.
KFOX14/CBS4 has reached out to the Republican Party to learn more and are waiting for a comment regarding the arrest.
Also, according to election statistics, Skaggs ran for State Representative in District 36 in 2022 and 2024, losing both times to Democrat Nathan P. Small.
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