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Dallas, TX
Study says the real value of a $100K salary in Dallas is…less than that
How much do you earn? And how far does that paycheck really go?
In Dallas, a $100,000 salary is a figure that’s more than double the area’s individual median income, but nevertheless a useful benchmark for the region’s burgeoning business community. However — once taxes and the local cost of living is factored in — it has the effective purchasing power of around $80,000 according to a new financial report.
Consumer-focused fintech site SmartAsset worked the numbers on the country’s 69 largest cities, determining the “estimated true value of $100,000 in annual income” in each location by measuring federal, state and local taxes as well as local cost of living data, including on housing, groceries and utilities.
It used its own proprietary figures, as well as information from the Council for Community and Economic Research.
Despite recent research suggesting North Texas has lately been losing some of its famous economic advantage — a major factor behind the region’s explosive growth — Dallas actually fared relatively well in SmartAsset’s analysis. Of the 69 cities, Dallas’ effective purchasing power, of $80,103 on the $100,000 salary, tied with Nashville to rank 22nd highest.
Like many cities in the report, Dallas also actually saw a year-over-year effective salary bump, likely because of slightly lower effective tax rates and living costs that have hewed closer to the national average. In 2024, the value of a $100,000 salary in Dallas came out to $77,197.
Other large Texas cities fared even better than Dallas. El Paso, where SmartAsset calculated the effective value of the $100,000 salary at nearly $90,300, ranked third highest overall.
San Antonio, where the effective value was around $86,400, ranked eighth. Houston, where the figure was around $84,800, ranked 10th, and Austin, where the figure was $82,400, ranked 17th.
Oklahoma City topped SmartAsset’s value ranking, with an effective salary of around $91,900, and Manhattan, which the website considered as its own city, came in with the lowest value, at around $29,400.
Dallas’ relatively strong effective value score won’t necessarily translate to the good life: Another financial report, published in November by the website Upgraded Points, determined that even a single adult with no kids needs a pre-tax salary of at least $107,000 to live “comfortably” in the Metroplex.
Monday was a wild day for the NFL with two blockbuster trades. First was Myles Garrett, who both the Dallas Cowboys and Philadelphia Eagles were rumored to have interest in.
Cowboys fans never bought into these rumors, knowing that Jerry Jones was unlikely to make such an investment. The Eagles, however, have been known to get aggressive. Thankfully for Dallas fans, they didn’t make the move as the Cleveland Browns sent Garrett to the Los Angeles Rams for Jared Verse and a package of picks.
Not long after that trade was finalized, the Eagles did wind up making a trade. After months of speculation surrounding A.J. Brown and the New England Patriots, the two sides made it official as Brown was reunited with Mike Vrabel in exchange for a 2028 first-round pick and a 2027 fifth-rounder.
Dallas Cowboys could take the NFC East crown in 2026
The writing has been on the wall all offseason regarding Brown, who has been unhappy with the Eagles for a while. His departure seemed confirmed when they traded up with Dallas in the 2026 NFL draft for USC receiver Makai Lemon.
While Lemon has the tools to be a difference-maker, he won’t be able to perform at the same level as Brown during his rookie season. The Eagles do still have DeVonta Smith at receiver as well as running back Saquon Barkley and quarterback Jalen Hurts.
That said, there’s no denying that they’re weaker this season than they were with Brown. Just as important, however, is the fact that general manager Howie Roseman didn’t pull off a shocking move for Garrett, which would have made them the overwhelming favorites in the division.
Cowboys chances hinge on defensive changes
Another reason the Cowboys are confident they can hang with Philadelphia this season is the presence of Christian Parker, who they hired as their defensive coordinator after he spent the past two seasons as the passing game coordinator and defensive backs coach with the Eagles.
Parker brings in a new scheme and plenty of confidence, but more importantly, he has several new weapons at his disposal. Dallas traded for veterans Rashan Gary and Dee Winters, signed Jalen Thompson and Cobie Durant, and selected Caleb Downs and Malachi Lawrence in the draft.
Those are just some of the moves they made on defense, and they’re banking on that to be enough to help propel them past the team that has won the division the past two seasons.
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FOX 4’s Clarice Tinsley celebrates the following members of the Class of 2026: Zavion Berry, Demi Glenn, Peyton Jankowski, Brynnah Stone, Bailee Swilling and Caroline Woahloe.
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The Dallas Cowboys’ goal of having a bounce-back season in 2026 after missing out on the NFL playoffs for two consecutive years begins on Monday, June 1, with the start of organized team activities (OTAs).
OTAs are voluntary, so the whole squad will not be on the field when the team returns to The Star on Monday afternoon, but it’s our first look at the veteran players coming together with the impressive 2026 rookie class to begin preparations for the new year.
Dallas completely revamped its defense in the offseason after firing defensive coordinator Matt Eberflus and hiring Christian Parker away from the division rival Philadelphia Eagles, so there will be plenty of attention on the defensive rebuild.
One of the players who will have all eyes on them when OTAs kick off is first-round pick Caleb Downs, who made a positive impression during rookie minicamp. Downs impressed the Cowboys front office, coaching staff, and star players with his poise during his first camp as a rookie, and the hope is that he can develop into the defensive leader that Parker needs on the roster.
There will also be plenty of positional battles to watch, from determining who will start at EDGE, linebacker, and even a heated competition in the team’s loaded tight end room, so there is plenty for fans to look forward to as the team ramps up its offseason program.
When will the players be strapping up their helmets for OTAs and minicamp over the next few weeks?
A full look at the schedule for the Cowboys’ offseason program and preseason can be seen below.
2026 Cowboys Offseason Program: OTAs & Mandatory Minicamp Dates
OTAs
Session 1: Monday, June 1
Session 2: Tuesday, June 2
Session 3: Thursday, June 4
Session 4: Monday, June 8
Session 5: Tuesday, June 9
Session 6: Thursday, June 11
Mandatory Minicamp: Thursday, June 16 through Saturday, June 20
Training Camp: Dates TBD
Dallas Cowboys Preseason Schedule
Week 1 – Saturday, August 15, 8:00 p.m. ET: at Seattle Seahawks | Lumen Field | Seattle, Washington
Week 2 – Saturday, August 22, 9:00 p.m. ET: at Arizona Cardinals | State Farm Stadium | Phoenix, Arizona
Week 3, Friday, August 28, 7:00 p.m. ET: New Orleans Saints | AT&T Stadium | Arlington, Texas
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