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Scams that aren’t illegal (but should be)

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Scams that aren’t illegal (but should be)

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Every year during National Consumer Protection Week, you hear warnings about phishing emails, fake IRS calls and identity theft. Those threats are real, but there is another risk that gets far less attention, and it is completely legal.

Right now, hundreds of companies collect, package and sell personal information, including your home address, phone number, family members, income estimates and even your daily habits. They are not targeting you because you did anything wrong. Instead, they profit simply because your data is valuable.

Unlike traditional scams, this does not happen in the shadows. It happens out in the open, every single day. As a result, most people only realize it is happening after someone uses their personal information against them.

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Data brokers build detailed profiles using information pulled from public records, apps and online activity.  (Kurt “CyberGuy” Knutsson)

Your personal information is a product

Data brokers are companies most people have never heard of, but they know a surprising amount about you. They collect information from public records, online activity, retail purchases, app usage and hundreds of other sources.

Then they build detailed profiles and sell them to advertisers, marketers and anyone else willing to pay. A typical profile may include:

  • Full names, ages and phone numbers
  • Home addresses
  • Names of relatives and household members
  • Estimated income, home value and net worth
  • Shopping habits and interests
  • Political, health and lifestyle indicators

This information often appears on people-search sites, where anyone can look you up in seconds. Scammers use these same databases to find and target victims. But even legitimate companies use them in ways most consumers never knowingly agreed to.

People-search sites expose more data than you realize

Search your own name online, and you may find pages listing your address, relatives’ names and contact details. These sites present themselves as “background check tools” or “public records directories.” But their business model depends on making personal information easy to find.

  • That creates real-world risks. Criminals use these sites to:
  • Impersonate banks, government agencies, or delivery services
  • Convince victims they already “know” them
  • Locate elderly or vulnerable individuals
  • Target family members using shared address history.

Even strangers can learn where you live, who your relatives are and how to contact you. No hacking required.

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People-search websites make your address, phone number and even family connections easy to find in seconds.  (Serene Lee/SOPA Images/LightRocket via Getty Images)

Your browsing history is being tracked and sold

Many websites and apps track what you click, read and buy. Incogni’s research found that popular apps like TikTok, Alibaba, Temu and Shein collect numerous personally identifiable data points and share them with third parties, like advertising networks and data brokers.

Even web extensions track what you do online. Popular Chrome extensions like the AI-powered Grammarly or Quillbotinvade your privacy, require extensive permissions and collect sensitive data.

Over time, this data collection builds a behavioral profile. It can reveal:

  • Financial stress or debt concerns
  • Health interests or medical conditions
  • Major life events like moving, retirement, or the loss of a spouse
  • Online purchases and brand preferences.

This is why you may suddenly receive highly specific emails, calls, or ads that feel uncomfortably personal. Someone already knew what to say.

AI is accelerating data collection

AI makes personal data more valuable and easier to collect than ever before. These systems scrape public websites, social media profiles, images and videos to pull identifying details. They also connect scattered pieces of information into a single, detailed identity profile, which can include:

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  • Photos connected to your name
  • Voice recordings from public videos
  • Employment history
  • Locations you’ve lived at or visited.

Once collected, this information can circulate indefinitely. You can delete a social media post, but copies of that data may already exist elsewhere.

5 SIMPLE TECH TIPS TO IMPROVE DIGITAL PRIVACY

The more accessible your personal data is, the easier it becomes for scammers to target you with convincing, personalized attacks.  (Kurt “CyberGuy” Knutsson)

Most AI companies collect data by default, unless you opt out

Are you using ChatGPT, Gemini, or even LinkedIn? Then your data is automatically collected from your chatbot conversations, posts, and more. They collect user interactions like prompts, voice recordings, uploaded photos and behavioral data to improve the AI system.

In some cases, you have to manually disable this in settings, but it’s buried in countless opt-out guides or obscure labels. For example, to opt out of LinkedIn data collection, you need to:

  • Go to Settings and find the Privacy tab.
  • Find the toggle named ‘Data for Generative AI Improvement.’ 
  • Review other default data sharing options.
  • Disable everything from personal demographic information to social, economic and workplace research.

AI-powered apps and services continuously switch it up and make it harder for you to opt out. Why? Your data is fueling their business model. The more data points they have, the better they can train their AI and the more money they make.

Why this matters for your safety, not just your privacy

Most people think data collection is just about targeted ads. But the same information can be used to make scams far more convincing. Instead of sending generic phishing emails, scammers can reference your real address or recent activities.

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For example: “Hi, Mr. Smith, this is your bank. We noticed unusual activity on your bank account, ending in 0123. Please confirm your information.”

Because the details are accurate, the message feels legitimate. This dramatically increases the chances someone will respond. In many cases, the information came from data broker databases that were legally purchased or accessed.

Consumer protection starts with reducing your digital footprint

National Consumer Protection Week is meant to empower people to protect themselves. That protection shouldn’t stop at obvious scams. It should include limiting how easily your personal information can be found in the first place.

A data removal service helps remove your personal data from data brokers and people-search sites that collect and sell it. Instead of submitting dozens or hundreds of manual requests yourself, they automate the process and continue removing your data as it reappears.

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

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Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Kurt’s key takeaways

When most people think about scams, they imagine criminals hiding in the shadows. But some of the biggest threats to your personal information are operating out in the open. Data brokers legally collect and sell detailed profiles about you. People-search sites make your address, phone number and even relatives easy to find in seconds. Your browsing activity is tracked, packaged and monetized. And now AI is speeding up how quickly that information can be gathered, connected and reused. This is not just about annoying ads. The more accessible your personal data is, the easier it becomes for scammers to sound convincing and target you with precision. Real consumer protection is not only about avoiding suspicious links. It is about limiting where your information lives and who can access it. The less strangers know about you, the harder it is to use your own data against you.

Have you ever searched for your name online and been surprised by what you found? Let us know by writing to us at Cyberguy.com.

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Valve says it’s ready to launch the Steam Machine this summer

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Valve says it’s ready to launch the Steam Machine this summer

Valve now says that the delayed Steam Machine PC and Steam Frame VR headset are set to launch sometime this summer. In a Thursday blog post detailing its Verified programs for both pieces of hardware, Valve concludes by saying that “We’re excited for players to try your titles on the new Steam hardware once they launch this summer.”

When the company originally announced the Machine and Frame alongside its new Steam Controller late last year, it said that it would start shipping the new gadgets in early 2026. But in February, the company announced that the ongoing memory and storage crunch had forced it to revisit its pricing and shipping plans. And in March, Valve said in a blog post that it would be “shipping all three products this year” — though that was after the company initially said in the post that “we hope to ship in 2026,” which it removed in an update.

Valve opted to release the Steam Controller on its own, putting it up for sale in early May. For the Machine and Frame, while “summer” isn’t exactly a specific date, it narrows the window for when the products might finally come out.

Ahead of actually launching the devices, Valve is redesigning the Steam store and sharing information about the Verified programs for the hardware so that developers can prepare their games. Like with the Steam Deck, if a game is verified for the Machine or the Frame, the badge signals that the game should work well without any tweaks from the user.

For the Machine, the requirements for a game to be verified are “nearly identical” to what they are for the Steam Deck. With the Machine being “roughly six times as powerful” as the Deck, in theory, many more games will be verified for it. Valve also says that it’s testing “every title on Machine that fell below our performance requirements on Deck.”

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For the Frame, Valve’s verified badge will signify games that run well while being played natively on the headset — as opposed to games that work well streamed to the headset, which the Frame is also capable of. “Like Steam Deck Verified, the Steam Frame Standalone Verified program focuses on the experience customers will have with the device out-of-the-box in standalone mode,” Valve says.

Now, we just need Valve to share exactly when the Steam Machine and Steam Frame will be released and how much they might cost. After last week’s price hikes for the Steam Deck, I’m gearing up for sticker shock.

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Are humanoid robots now coming for retail jobs?

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Are humanoid robots now coming for retail jobs?

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Humanoid robots just got another real job. This time, they are clocking in behind the scenes at a major retail operation. Figure AI has signed a commercial agreement with Catalyst Brands. That is the company behind JCPenney, Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica.

The first rollout begins at Catalyst’s Reno, Nevada Distribution Logistics Center. So, no, these robots are not greeting shoppers or folding jeans in the store aisle. At least not yet.

For now, they are heading into warehouse and supply chain work. Still, the announcement has some people worried. Many see humanoid robots entering a workplace and immediately wonder what happens to human jobs. That concern is fair.

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Figure’s humanoid robots are starting behind the scenes in Catalyst Brands’ Reno warehouse, not on the store floor. (Figure AI)

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Figure’s humanoid robots enter warehouse work

Catalyst Brands says Figure’s humanoid robots will help with supply chain work. The companies say the robots will focus on repetitive, physically demanding sorting and packing tasks. In other words, this starts with warehouse work that can wear people down over time. The robots will first assist with Catalyst’s Joey Pouch sorting system in Reno. That system helps with computerized induction, sorting and packing inside the facility. Catalyst says the Reno site also underwent a $40 million infrastructure update in 2024.

“As we invest in and scale our portfolio, this collaboration with Figure shows how emerging technologies can modernize our operations while strengthening our workforce,” said Marc Rosen, CEO of Catalyst Brands. “When we automate routine tasks, our associates can focus on higher-value work and better serve our customers across all our brands.”

So, this is happening behind the scenes in the warehouse, not on the store floor. That detail is important, especially because some online reactions made it sound like robots were already headed into retail stores. The announcement points to warehouse operations first. Still, warehouse jobs are real jobs. That is why this deal is getting so much attention.

Why the Figure AI and Catalyst Brands deal stands out

Catalyst Brands owns several major retail brands and operates a large retail network. Figure AI also describes this as a step toward deploying humanoid robots at scale, even though it has not said how many robots will be used.

There is also a financial connection behind the scenes. Brookfield is an investor in Figure AI and also has a stake in Catalyst Brands. Figure says this is the first commercial bridge between Figure and a Brookfield portfolio company.

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If the robots perform well in Reno, the companies could look for more ways to use them across the business.

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The robots will first assist with repetitive sorting and packing work inside Catalyst’s updated distribution center. (Figure AI)

What Figure AI has not revealed yet

The announcement leaves out several key details. We do not know how many robots Figure AI will deploy. We do not know the exact start date. We also do not know whether Catalyst is buying the robots, leasing them or using a robots-as-a-service model. The companies have also not said how many human roles could change because of the rollout.

Figure AI says the robots are being integrated into Catalyst’s distribution facility and will focus on physically demanding work. However, the release does not spell out the exact jobs the robots will handle day to day.

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That missing information gives people room to worry. It also gives people room to guess. And online, people did both. Some thought humanoid robots were coming straight into stores. Others focused on the bigger fear, which is that robots could take over jobs that people depend on.

Why humanoid robots make workers nervous

The fear around this deal goes beyond one company. Workers have already watched companies use AI to cut costs, slow hiring and reorganize teams. Now, physical robots are entering spaces where people lift, sort, pack and move products. That feels different.

Figure AI and Catalyst say the robots can handle routine tasks and help associates shift toward higher-value work. That sounds promising. However, workers may hear a very different message. They may wonder who gets retrained. They may also wonder who gets replaced. Companies cannot brush off those concerns. If humanoid robots are coming into more workplaces, workers deserve clear answers.

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The big question is whether humanoid robots will help workers handle tough warehouse tasks or eventually replace some of those jobs. (Figure AI)

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Why retail companies want warehouse robots

Warehouse work can be tough on the body. People lift boxes, move products, repeat the same motions and race to keep up when orders spike. That is why retail companies are looking hard at automation.

Figure’s pitch is that humanoid robots can fit into places already built for people. They do not need a warehouse rebuilt from scratch. In theory, they can step into certain jobs and help with repetitive work.

For a retailer, that could mean products move faster, and workers face less physical strain. It could also help during busy shopping seasons, when distribution centers get slammed.

What to watch next with Figure AI robots

The next big signal will be whether Catalyst expands the robot program beyond Reno. A small rollout may be a learning test. A wider deployment would point to a much larger shift in how retailers move products.

Watch for details on robot count, job duties and worker impact. Those specifics will tell us more than anything else. Also, pay attention to how companies talk about employees. If they say robots will help workers move into better roles, they should explain exactly how that will happen. Workers deserve more than buzzwords.

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What this means for you

These robots may start in a warehouse, but the ripple effect could eventually reach workers, shoppers and prices.

For shoppers, the upside is easy to see. If robots help move products faster, stores may have fewer empty shelves. Online orders could also move through warehouses more quickly.

For workers, it gets more complicated. Companies often say robots will take over the hardest tasks so people can move into better roles. That sounds good, but workers need more than a promise. They need training. They need clear answers. They also need to know whether a robot is there to help them or replace them.

And for the rest of us, this raises a bigger question. Are we comfortable with retailers using humanoid robots if it makes shopping faster or cheaper? Or do we want companies to prove that people are still part of the plan?

Kurt’s key takeaways

Figure AI’s deal with Catalyst Brands shows how quickly humanoid robots are entering our workplaces. For now, these robots are starting in a distribution center. They are not walking through the aisles at JCPenney. That distinction is important. Still, the bigger concern remains. People want to know whether these machines will help workers or slowly push them aside. Automation can reduce hard physical work. It can also create real fear when companies avoid direct answers. Humanoid robots may soon become a normal part of warehouse operations for retailers. The real test will be whether companies use them in a way that helps people, instead of treating people like a cost to cut.

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Would you shop with a retailer that uses humanoid robots in its warehouses, or would that make you think twice? Let us know by writing to us at CyberGuy.com.

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Cyberdecks used to look like little laptops, but now they’re getting more personal

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Cyberdecks used to look like little laptops, but now they’re getting more personal

Tan and countless other DIYers are attracting millions of views showing off the personal computers they’ve built inside purses, jewelry boxes, toys, and old tech, hiding Raspberry Pi boards inside art projects.

Cyberdecks, but make it fashion

The colorful, quirky builds popping up across social media are a drastic shift away from the typical look the cyberdecks we’ve featured have had, which often consisted of a 3D-printed chassis or a rugged box like a Pelican case, usually with a cyberpunk-style design.

Inside, these homemade devices are essentially mini Linux computers for specific tasks, usually done offline, like reading, journaling, or listening to music. But now, a cyberdeck doesn’t have to look like a computer at all.

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