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New Hellertown Donut Shop Will Reflect 'Aloha Spirit' of Hawaii, Owner Says – Saucon Source

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New Hellertown Donut Shop Will Reflect 'Aloha Spirit' of Hawaii, Owner Says – Saucon Source


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Aloha Jay’s Malasadas is about to introduce Hellertown and beyond to one of Hawaii’s most beloved sweet treats: the malasada donut. The business will open at 1120 Main Street (in a space in front of Rocco’s Pizzeria) on Saturday, May 4 at 8 a.m. In addition to signage, the exterior of the building has been updated to give it a Hawaiian vibe, with artificial palm trees, colorful lighting and tiki torch lanterns. (Credit: Aloha Jay’s Malasadas)

What does Hellertown have in common with Hawaii? If you ask Jay Losagio, after May 4 the obvious answer will hopefully be donuts, or more properly, malasadas.

Losagio is the owner of Aloha Jay’s Malasadas; a new donut shop specializing in the fried-dough delicacy native to Portugal, which thanks to cross-cultural influence has become a beloved culinary staple of the 50th state.

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Under development for several years, the concept for Aloha Jay’s was inspired by Losagio’s many trips to the Hawaiian islands, some of which were with his late father, who encouraged him to bring the concept to life back home.

Losagio said his dad was a partner in several well-known Saucon Valley businesses in the 1980s, and the fact that he is now carrying on the family legacy with Aloha Jay’s and the Rita’s Italian Ice franchise he owns next door seems “serendipitous.”

@aloha.jays.malasadas #LehighValley – are you ready? Aloha Jay’s will be opening on Saturday, May 4th at 8am. Whose stopping by for freshly made Hawaiian donut Malasadas and to get Lei’d 🌺 #malasadas #hellertown #bethlehempa #eastonpa #donutshop #donuts #aloha ♬ Love You So – The King Khan & BBQ Show

Interest in Aloha Jay’s opening has been strong since plans were first publicly announced in January, and Losagio said several dozen overeager donut-seekers per day have been coming to his front door, hoping that the store will be open. One woman who said she grew up eating Portuguese malasadas recently drove to Hellertown from Lopatcong Township, N.J., he said, only to discover that the fryers that will soon be operating at full-tilt were still in the process of being tested. Not wanting to disappoint her, Losagio invited her to come back for a sample later that day.

In a video he recorded of her reaction as she bit into a fresh, hot malasada, the woman raved about its authentic taste, clearly delighted that someone will soon be selling malasadas locally.

What is a malasada exactly, and what makes it different from the donuts most Pennsylvanians know and love?

Like other types of donuts, malasadas are generally coated, filled or topped with granulated sugar, icing, sprinkles, custard and/or other sweet additions. There are some differences, however.

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A snow cap cream-filled malasada coated with sugar. The snow cap cream filling is a white vanilla cream with a hint of maple. (Credit: Aloha Jay’s Malasadas)

According to the Aloha Jay’s website’s About Us page, “the malasada is airy, light, aromatic, with a moist center inside. Unlike your typical donut, a malasada has no hole, is made with more egg and milk, and has a nice light crisp on the outside.”

The Aloha Jay’s menu will initially feature the following types of malasada: coconut cream; ube, which is filled with purple yam-flavored custard; raspberry-filled; snow cap cream-filled; custard-filled; sugar-coated; cinnamon and sugar-coated; and plain, which won’t have any added sugar.

To wash down their donuts, customers will be able to choose drinks from a beverage menu that includes hot chocolate made with 100 percent cocoa, iced coffee, hot coffee and Aloha Jay’s punch; a red tropical fruit punch with a slightly tangy finish. The coffee selections will include Hawaiian coffee made with a 10 percent Kona bean blend and 100 percent Kona hot coffee, which Losagio said will have a slightly higher price point–$3.89 per 12 ounce cup–due to the high cost of the prized Kona coffee bean, which can retail for around $75 a pound.

Donut and drink sales will officially begin at 8 a.m. Saturday, May 4, which is when the store in a newly-renovated space at the front of 1120 Main Street–home of Rocco’s Pizzeria and Italian Restaurant–will open for business.

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Losagio said that Aloha Jay’s first couple of weeks will be a soft opening, with a more limited selection of malasadas available. He said this will help his staff meet customer demand as they introduce them to something that is completely new for the area.

“This is all new to us, too,” he pointed out.

A grand opening and expansion of the malasada lineup to 14 varieties (all of which are pictured and described on the Aloha Jay’s website), along with the launch of an Aloha Jay’s app, will follow later in May. Among the varieties of malasada to look forward to in the future are Lava Cake, with a chocolate lava-like filling; The Sticky, which will be topped with cinnamon bun icing blended with snow cap cream; and the S’mores. Losagio said he hopes to eventually offer a Hawaiian-style breakfast sandwich as part of the menu, which will also feature seasonal malasadas that will be available for a limited time. Those flavors will be in addition to the core menu, and won’t replace what is going to be available on day one.

One of the more exotic malasadas on the Aloha Jay’s menu is the ube, which is filled with a sweet custard made with purple yam; a root vegetable that is a traditional part of the Hawaiian diet. (Credit: Aloha Jay’s Malasadas)

“The custard will always stay. The ube is always going to stay. We’ll have staples, but we’ll (also) have flavors that we’ll do every week,” he said.

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And while Aloha Jay’s donuts will be priced a bit higher than some people may be used to paying, Losagio said the quality ingredients used to make them along with their size account for the difference.

“Everything was crafted with attention to detail,” he emphasized. “I want people to have an experience. Have some coffee outside. Enjoy the music. Enjoy the malasadas.”

In the Hawaiian tradition of mahalo–an expression meaning ‘gratitude’ that is painted above a doorway inside Aloha Jay’s–there will be leis handed out to customers to help get them in the “Aloha spirit,” which Losagio said is one that is welcoming, warm and spiritual.

“I want people to really enjoy coming here for something different,” he said.

Aloha Jay’s hours to start will be Monday through Friday, 7 a.m. to 8 p.m., and Saturday and Sunday, 8 a.m. to 8 p.m.

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There will be seating available outside under a canopy that was constructed as part of the Aloha Jay’s renovations, which was designed with the same Hawaiian flair that characterizes the interior. In addition to colorful lighting, artificial palm trees and tiki-torch style lanterns help give the outdoor setting a uniquely island vibe. Parking is available in the lot between Rocco’s and Rita’s, and on the street.

For more information, as well as updates, visit AlohaJays.com and follow Aloha Jay’s on TikTok (aloha.jays.malasadas), Facebook and Instagram (@alohajaysmalasadas).

Aloha Jay's

The color scheme and palm trees may be reminiscient of Miami Vice, but that’s where any similarity between Aloha Jay’s and the 1980s ends. Owner Jay Losagio has invested in state-of-the-art technology for his store, which features a touchscreen order kiosk, flatscreen menu displays and other tech. Located at 1120 Main Street, Unit A, in front of Rocco’s Pizzeria in Hellertown, Aloha Jay’s will open to the public on Saturday, May 4 at 8 a.m.

Aloha Jay’s has outdoor seating under a canopy with a view of palm trees that light up green at night. Hawaiian music will also contribute to the welcoming island vibe, owner Jay Losagio said. (Credit: Aloha Jay’s Malasadas)

Aloha Jay’s Malasadas is located in an addition in front of Rocco’s Pizzeria at 1120 Main Street, Hellertown. It is adjacent to a Rita’s Italian Ice franchise namesake Jay Losagio also owns.

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Students from Hawaii to perform English-language kabuki in Japan

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Students from Hawaii to perform English-language kabuki in Japan


Theater students from the University of Hawaii at Manoa (UHM) are traveling to Japan in June to stage a rare English-language kabuki production at a classic playhouse in Gifu Prefecture, as a homecoming for a kabuki tradition taken to the Pacific islands by Japanese immigrants in the 19th century.

The show, part of the UHM’s kabuki project to produce “The Maiden Benten and the Bandits of the White Waves,” better known as “Benten Kozo,” comes after performances at the on-campus Kennedy Theater in Honolulu in April to mark the centennial anniversary of the first English-language kabuki performance ever given in Hawaii in 1924. “Benten Kozo” is a popular kabuki play depicting the twists and turns of five thieves following their own code of honor.

The project is led by UHM professor Julie Iezzi, a 61-year-old Asian theater specialist, in collaboration with Ichikawa Monnosuke VIII, 64, the eighth generation of a kabuki family lineage stretching back to 1713, during Japan’s Edo Period (1603-1868).

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Alex Giroux's flawless relief guides Hawaii baseball in CSUN series opener

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Alex Giroux's flawless relief guides Hawaii baseball in CSUN series opener


HONOLULU — It could take something close to perfection for the Hawaii baseball team to rally its way back into the Big West Conference title race over the next few weeks.

For at least one night, Alex Giroux was game.

Giroux tossed five flawless innings of relief – at one point striking out six batters in a row – and Jordan Donahue gave the Rainbow Warriors just enough to work with offensively in a 3-2 series-opening win over Cal State Northridge at Les Murakami Stadium on Friday night.

UH (27-15, 10-9 Big West) surged back above .500 in conference play with its season-best sixth straight victory and ended the nine-game winning streak of CSUN (28-15, 14-5), which got knocked out of a first-place tie.

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The ‘Bows dugout was abuzz after Giroux set down all 15 batters he saw.

“That was unreal. That was one of the best performances I’ve ever seen,” said Donahue, who delivered two hits in two-out situations to drive in all three UH runs. “That was huge. We needed that big time.”

Said coach Rich Hill, “Oh my gosh, yeah, there’s not the proper adjectives to describe what he did tonight. What was it, six strikeouts in a row, eight strikeouts total? Didn’t give up a baserunner. That’s a first-place team that can really hit. Man, stunning performance.”

Giroux (5-2), the right-handed junior from Lake Oswego, Ore., came out for the start of the fifth after freshman Sebastian Gonzalez made his second start and gave up six hits and two runs (one earned) over four innings. UH had a one-run lead thanks to Donahue’s single to left-center to score Naighel Ali‘i Calderon in the fourth.

“Everything felt good. Ball was coming out of my hand really well, it was going where I wanted it to,” Giroux said. “I really had confidence in all my pitches today.”

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In particular command was his cutter, which he throws in the low 80s.

“It was probably the best it’s been all season, throwing it as hard as I could and it was finding places where they weren’t touching it,” he said. “I was able to throw my sinker off that, get the outside corner, got a couple guys looking. Kind of had everything going. It was a good night.”

From the last out of the fifth to the first two outs of the seventh, Giroux set down Matador batters at the plate.

He had two comparable outings last year, his first season at UH as a transfer from Washington: five innings of hitless relief with one walk, a hit batsman and one strikeout at Tony Gwynn Stadium in San Diego; and four innings of relief against UC Santa Barbara with nine strikeouts and no walks at the Les.

The latter was the closest night he could remember to Friday.

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It was the second time in 2024 that UH pitchers struck out at least 12 batters without issuing a walk.

With three teams – CSUN, UC Irvine and UC Santa Barbara – with five losses or fewer in Big West play, UH still has plenty of work to do to either get close to the leaders or put itself in position for consideration for an NCAA at-large bid.

“If we make a run, maybe we get into range. Maybe we win it,” Hill said. “All I care about is tomorrow night.”

Game 2 of the series is 6:35 p.m. at Les Murakami Stadium. Members of the 2024 class of the UH Sports Circle of Honor will be introduced on the field before the first pitch.

Third baseman Elijah Ickes made the catch on a CSUN foulout in front of the UH dugout. (Spectrum News/Brian McInnis)

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Naighel Ali‘i Calderon sprinted to first base on a bunt attempt in the bottom of the eighth. (Spectrum News/Brian McInnis)

Brian McInnis covers the state’s sports scene for Spectrum News Hawaii. He can be reached at brian.mcinnis@charter.com.



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Hawaii lawmakers wrap up session featuring tax cuts and help for Maui

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Hawaii lawmakers wrap up session featuring tax cuts and help for Maui


HONOLULU (AP) — Hawaii lawmakers on Friday wrapped up a legislative session heavily focused on addressing Maui’s needs after last year’s deadly Lahaina wildfire. They also took on Hawaii’s housing shortage, tax cuts and measures to support distinctive Hawaii agricultural products like coffee and macadamia nuts. In a more lighthearted move, they adopted the “shaka” as the official state gesture.

Here is a look at some of the major legislation passed during the 60-day session that began on Jan. 17:

Money for Maui and wildfire prevention

Lawmakers appropriated $1 billion to cover various costs stemming from the Lahaina disaster, including $500 million for emergency housing for displaced residents and $124 million in rental assistance for those ineligible for aid from the Federal Emergency Management Agency.

A recognition of how global warming has raised wildfire risks statewide prompted legislators to allocate funds for more firefighting equipment, a state fire marshal and forest restoration.

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Housing and vacation rentals

Lawmakers tackled Hawaii’s acute housing shortage with bills to reform zoning and boost vacation rental regulations.

The zoning measure requires the counties to allow two additional dwellings on each residentially zoned lot with the aim of promoting higher density development.

House Speaker Scott Saiki, a Democrat, told reporters on Wednesday this differed from recent past attempts to address the state’s housing shortage. Those primarily involved subsidies for affordable housing construction.

“We’re seeing in other states, and even in other countries, that governments are looking at zoning as one of the barriers to housing development,” Saiki said. “And it was time for Hawaii to take a look at that as well.”

The Aug. 8 wildfire put a spotlight on vacation rentals by exposing the large share of Maui dwellings being rented to tourists on a short-term basis. This pushed lawmakers to pass a bill giving counties the authority to phase out vacation rentals and make them available for residents. Gov. Josh Green signed the measure into law on Friday.

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Maui’s mayor acted on this bill immediately by announcing county legislation that would phase out vacation rentals operating in areas zoned for apartments. The bill would affect 2,200 West Maui units in and around Lahaina and nearly 5,000 more elsewhere in the county.

Boost for farmers

Lawmakers passed measures creating standards for coffee and macadamia nuts, two of Hawaii’s most high-value crops.

The coffee bill requires Hawaii-grown and processed coffee to contain no less than 51% Hawaii-origin coffee beginning in July 2027. The legislation said existing law allows coffee blends identified as being from the Kona, Kau and Kauai coffee growing regions to contain only small amounts of beans from these places. This deceives consumers and harms coffee growers, it said.

On macadamia nuts, lawmakers passed legislation that would force macadamia-nut processors of iconic brands like Mauna Loa to disclose whether their products contain kernels grown outside Hawaii. Currently, some well-known Hawaii macadamia nut processers sell imported nuts in island-themed packaging without indicating where the nuts are from.

Tax cut

Lawmakers approved tax cuts amounting to $5 billion over the next six years, said Rep. Kyle Yamashita, the chairperson of the House Finance Committee and a Democrat. The cuts are in the form of a higher earned income tax credit, increases to the standard tax deduction and adjustments to income tax brackets.

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Lawmakers also removed the general excise tax on medical bills for patients with Medicaid, Medicare and Tricare health insurance.

Yamashita said the changes are only the first step in needed tax reform and he aims to work on the issue further.

“Because at the end of the day, our biggest problem in our state is high cost of living. Our tax structure is at the root of that,” he told reporters.

Rep. Lauren Matsumoto, the House minority leader, said her Republican caucus has long pushed for the tax measures.

“Our best bills that we passed this year is when we did them bipartisanly, when we worked collaboratively and had input from everybody,” she said.

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State gesture

Lawmakers moved to make the “shaka” the state gesture and recognize Hawaii as its birthplace. The hand symbol is sometimes known outside the islands as the “hang loose” sign associated with surf culture. People in Hawaii display the shaka to say hi and bye as well as thanks and aloha.



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