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Benefit Is Hosting Influencers In Hawaii, Even Though Locals Don’t Want Them

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Benefit Is Hosting Influencers In Hawaii, Even Though Locals Don’t Want Them


Profit Cosmetics is dealing with critique after inviting influencers on a PR journey to Hawaii. It comes as individuals from the island are asking potential guests not go to, attributable to overtourism.

Final 12 months, the island struggled to deal with excessive ranges of tourism calls for as tens of 1000’s of additional US vacationers left Hawaii in turmoil.

US travellers who had been totally vaccinated had been allowed to go to the island and skip quarantine and pre-flight testing final 12 months. This, nevertheless, led to a number of problems throughout the Hawaiian islands, reminiscent of shortages of hospitality employees, congested roads and 90-minute restaurant occasions.

Native residents additionally reported water shortages, with some pointing to the long run penalties of overtourism, together with the displacement of natives to prioritise vacationer sights and the ruining of sacred websites. A petition calling for an finish to overtourism has gained nearly 2,000 signatures.

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Whereas the Hawaiian tourism board has not banned vacationers, is has posted guides for these visiting on the best way to minimise their affect on the island. However on TikTok, some Hawaiians are urging vacationers to remain away altogether.

Nonetheless, Profit Cosmetics not too long ago took a bunch of influencers to the island regardless of the calls to not. On Instagram, the model shared a submit telling followers: “The Benebabes have landed in Hawaii” – although it’s but to submit any pictures or movies from the journey.

Profit has lengthy used Hawaiian tradition inside its advertising technique. YouTube movies present the model internet hosting influencers in Hawaii way back to 2016. And although the model has toned down its use of hula women and lei garlands on merchandise, you’ll be able to nonetheless discover loads of examples on eBay. Followers had been additionally inspired to “say aloha” to 2 new shades of the model’s Hoola bronzer in 2019.

The appropriation and commodification of conventional Hawaiian tradition has lengthy had its critics. This newest PR journey has solely added gasoline to the hearth.

Feedback on Profit’s Instagram submit embrace sentiments like: “You’re so out of contact…I’m embarrassed for you.”

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One other person mentioned: “However native Hawaiians are actually asking individuals to not go. Don’t inform me you ignored them? Why is your girly model journey and coloniser mindset extra essential? What provides you………the precise?”

This was adopted by extra critique on Twitter.

We requested Profit Cosmetics for remark and a spokesperson claimed the workforce is “dedicated to supporting native communities in the whole lot we do. Our world launch occasion in Hawaii isn’t any completely different”.

“Throughout each touchpoint, we’ve got partnered with cultural consultants, native artisans, enterprise house owners, and entertainers from throughout the islands to make sure our time right here is finished responsibly and respectively,” they mentioned.

“We now have labored very carefully and in dialogue with our companions and guaranteeing a cohesive working setting throughout our keep right here. It is very important Profit to organise significant actions and help the native organisations, the island’s coastal foundations and amenities together with small companies in Hawaii.”

Although we’re but to see what the influencers have been as much as, the spokesperson mentioned actions had been chosen to “pay tribute to the generations of Asian and Pacific Islanders, recognising and celebrating the contributions, historical past, achievements, and cultures”.

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Additionally they mentioned the model has carried out a seashore clear at Manele- Hulopoe Marine Life Conservation District and made a donation to Sustainable Coastlines Hawaii, alongside supporting quite a few native companies.

“As at all times, supporting native communities is vital to the whole lot we do,” they mentioned.

However a few of these efforts have nonetheless fallen brief on social media. When Profit shared a separate Instagram submit spotlighting “treasures from our native Hawaiian associates”, somebody replied: “It’s actually shitty that you simply needed to submit this as a substitute of simply not having a model journey in any respect.”





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Garrison Hawai’i and HECO, Showcase Energy Security and Sustainability

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Garrison Hawai’i and HECO, Showcase Energy Security and Sustainability










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Commander, U.S. Army Garrison Hawaii, Col. Rachel Sullivan and KHON Host of Empowered Hawai’i, Jeff Mikulina, talk story about the Schofield Generating Station.

The hosts of Empowered Hawaii on KHON2, a monthly TV series on sustainability issues, approached U.S. Army Garrison Hawai’i, to feature a portion of the show on the Schofield Generating Station. The monthly TV series features positive stories of progress toward Hawai’i’s sustainable future. Their next episode will be featuring and exploring the role of biofuels as Hawaii moves toward 100% renewable energy. U.S. Army photo by Selina Gentkowski
(Photo Credit: Robert Haynes)


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KHON Hosts for Empowered Hawaii, Kelly Simek and Jeff Mikulina, Mike DiCaprio – Hawaiian Electric, Vice President Power Supply. U.S. Army photo by Selina Gentkowski
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Pictured Below:

KHON Hosts for Empowered Hawaii, Kelly Simek and Jeff Mikulina, Keith Yamanaka – U.S. Army Garrison Hawaii, Energy Branch Chief. U.S. Army photo by Selina Gentkowski
(Photo Credit: Robert Haynes)


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Videographers, Film Crew for KHON, Alan Yonan – Corporate Communications/Hawaiian Electric, Keith Yamanaka – Energy Branch Chief, KHON Hosts Jeff Mikulina and Kelly Simek, Mike DiCaprio – Hawaiian Electric Vice President Power Supply. U.S. Army photo by Selina Gentkowski
(Photo Credit: Robert Haynes)

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SCHOFIELD BARRACKS, Hawai’i — In a show of unified commitment to energy security and sustainable practices, U.S. Army Garrison Hawai’i and Hawaiian Electric (HECO) joined forces to highlight the capabilities of the Schofield Generating Station (SGS). Featured on KHON2’s “Empowered Hawai’i” series, this collaboration underscores the Army’s readiness to support Hawai’i’s renewable energy goals and wide community resilience.

Col. Rachel Sullivan, commander of U.S. Army Garrison Hawai’i, Keith Yamanaka, chief of the Energy Branch for U.S. Army Garrison Hawai’i, and Mike DiCaprio, Hawaiian Electric’s vice president of Power Supply, met with “Empowered Hawai’i” hosts to discuss the 50-megawatt facility’s critical role in powering O’ahu in emergencies, utilizing sustainable biofuels (cooking oil), and reinforcing the island’s energy grid stability. The episode, scheduled to air on Nov. 26, will bring public awareness to the unique attributes of SGS and its contributions toward Hawai’i’s renewable energy vision.

“Schofield Generating Station is a unique facility, not only because of its capacity to support Schofield Barracks, Wheeler Army Airfield, and Field Station Kunia in emergencies but also because it represents a strategic partnership with Hawaiian Electric that leverages renewable energy to strengthen resilience for both the military and the local community,” said Col. Sullivan.

The facility, located on military grounds at Schofield Barracks and safeguarded from coastal threats, can generate electricity for up to seven days on its fuel supply and as long as 30 days with on-island resources. Additionally, SGS plays a crucial role in stabilizing the island’s power grid, stepping in during periods of low solar and wind production to prevent rolling blackouts and aiding recovery after outages.

Keith Yamanaka highlighted SGS’s importance, noting, “Our collaboration with Hawaiian Electric enables us to literally jumpstart other power plants on Oahu and potentially support up to 16 Army installations on O’ahu. This partnership truly amplifies our resilience capabilities, allowing us to be prepared for any crisis while supporting Hawai’i’s clean energy mission.”

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Hawai‘i has set ambitious renewable energy goals under the Hawai‘i Clean Energy Initiative, aiming for 100% renewable energy in the electricity sector by 2045. SGS remains at the forefront, representing the Army’s dedication to renewable initiatives that safeguard the environment and community. With its renewable biofuel capabilities, SGS is prepared to operate independently of the grid during natural or man-made emergencies, ensuring that the Army can fulfill its mission and support O’ahu if requested.

In response to the Army’s commitment to clean energy, Mike DiCaprio, Vice President of Power Supply at Hawaiian Electric, added, “This partnership with the U.S. Army demonstrates our shared vision for a sustainable future, and we’re proud to bring renewable energy advancements to the forefront here in Hawai’i.”

The Schofield Generating Station stands as a testament to the power of collaboration in achieving energy security and sustainability, illustrating the Army’s unwavering support for Hawai’i’s clean energy future.



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Obituaries for November 7

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Obituaries for November 7






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Largely unseen Hawaii men's basketball team readies for debut in Rainbow Classic

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Largely unseen Hawaii men's basketball team readies for debut in Rainbow Classic


HONOLULU — Time to pull back the curtain.

At last, the Hawaii men’s basketball team will perform live in front of its primary audience as it opens the 2024-25 regular season against NAIA school Life Pacific in the Outrigger Rainbow Classic at SimpliFi Arena at Stan Sheriff Center on Friday night.


What You Need To Know

  • The Hawaii men’s basketball team opens the 2024-25 regular season against NAIA school Life Pacific in the four-team Outrigger Rainbow Classic at 7 p.m. Friday
  • UH played two preseason exhibitions on Neighbor Islands and eked out wins over Division II teams Hawaii Hilo and Chaminade despite committing a combined 54 turnovers
  • The Rainbow Warriors’ roster is heavily rebuilt from 2023-24 and the starting lineup could be completely new this weekend
  • UH was picked to finish seventh in the Big West coaches preseason poll

This year’s preseason was unusual in that it did not feature an exhibition in its home venue. UH played Hawaii Hilo on the Big Island and Chaminade on Maui. Neither game was televised or live streamed, and only the Hilo game was broadcast on the radio.

UH held a “Rainbow Madness” introductory event in the Sheriff last month but it did not feature any up-and-down action.

It all contributed to an sense of mystery for a roster that was heavily rebuilt from the 20-14 squad that bowed out in the Big West semifinals in March.

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UH brought in four Division I transfers to help provide an immediate impact from the loss of its top six scorers, including an All-Big West second-teamer at forward in Justin McKoy and two career 1,000-point scorers in Noel Coleman and Bernardo da Silva. There are three more international additions and two high school graduates who made the direct leap.

“The sooner you know, the better,” 10th-year coach Eran Ganot said to a question of his preferred lineup on Tuesday. “With this team, I’d say we’ve been experimenting more. We don’t want to make quick judgments when guys are still getting comfortable. But a group has emerged and I feel like we have some key guys coming off the bench to create a spark. There’s still some competing going on.”

UH, which is set to join the Mountain West as a full member in 2026-27, will attempt to overcome expectations and earn the program’s first postseason appearance since Ganot’s first season in 2016-17. The Rainbow Warriors were picked to finish seventh in the Big West coaches preseason poll.

The starting lineup will feature, at minimum, four players either new to the roster or unused to having their name read out to the crowd in pregame introductions.

That level of transition was apparent in the team’s preseason results. UH committed 54 turnovers and won by a combined eight points in the two games against local Division II teams.

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Point guard, while always crucial, is the position to watch as the Rainbow Warriors find their way. Sophomore Tom Beattie is getting the first crack at the job, though UH has employed Houston Christian transfer Marcus Greene, freshman Aaron Hunkin-Claytor and walk-on-turned-scholarship guard Kody Williams at the position.

Ganot is fond of pairing point guards together in the backcourt, a la JoVon McClanahan and Juan Munoz last year.

“You want to have guys emerge. You don’t want to have a revolving door,” Ganot said.

Beattie, a 6-foot-5 New Zealander who made a name with his hustle plays last season, acknowledged his 12 turnovers against five assists in the exhibitions and said that he is still learning how to operate the offense while guarding opponents’ best perimeter player on defense. But, he added, he is up for the challenge.

The team’s giveaways, which happened on anything from inbounds passes against the press, in the open court and in the halfcourt, are “just things we can’t have,” Beattie said.

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“I feel like it was just our sloppiness,” Beattie said. “Not making a firm pass, not being strong with the ball. The ball was taken from our hands probably five times in that Hilo game.”

The only returning starter, wing Ryan Rapp, missed both exhibitions with a hand injury and is questionable to play in the three-games-in-four-days round-robin tournament. Williams missed the Chaminade game but is available.

Rapp and Beattie were recently named co-captains.

The Rainbow Classic, while a storied piece of the program’s history, has been an inconsistent presence on the UH schedule in recent years. It was left off in 2020 due to the COVID-19 pandemic and in 2023 due to difficulties filling out the field.

San Jose State (0-1) of the Mountain West and Pacific (1-0) of the West Coast Conference lead off the tournament at 4:30 p.m. preceding UH’s opener.

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“We’re a lot like everybody right now, so it’ll be a lot of new faces for all the teams, learning about each other on the fly and how quickly we can make those adjustments in real time,” Ganot said.

The inclusion of Life Pacific marked the third time in the last five editions of the Rainbow Classic that a non-Division-I team was part of the field.

Life Pacific faced five Division I opponents in the 2023-24 season and had an average margin of loss of 29.6 points. The Warriors of San Dimas, Calif., played at Loyola Marymount on Monday and lost 99-56.

Friday’s game will not officially count for Life Pacific (1-0), though it will for UH. LPU is expected to come at UH with a smallball attack; the visiting Warriors top out at 6 feet 8.

UH will likely look to leverage its size, including with 6-foot-10 sophomore Akira Jacobs at small forward. Jacobs scored 20 points on 7-for-10 shooting against a similarly undersized Chaminade lineup.

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Jacobs, who played for his native Japan in the 2024 Paris Olympics, is anxious to display that he is more than a 3-point specialist.

“Last year’s experience playing the 4, it was a very valuable experience playing against stronger (players),” Jacobs said. “I think that’s really helped me now that I’ve moved back to the wing. Having more height and being physically stronger than a lot of wings, I want to use that to my advantage in the games.”

There are opportunities aplenty around up front with the losses of McKoy, da Silva and Mor Seck, the affable 7-footer who went into the transfer portal and ended up at Fresno State.

Utah Tech transfer Tanner Christensen, a 6-10, 265-pound center with a deft outside touch, was UH’s most consistent player in the exhibitions; he posted a double-double in each game. Christensen has drawn raves (and administered bruises) with his physical screen-setting to free up guards.

UH is also expected to get an instant impact from Xavier transfer Gytis Nemeiksa (pronounced NAY-MAKE-SHA), a rugged, 6-8 Lithuanian with a dour countenance.

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“You guys saw the game face,” Ganot moments after Nemeiksa walked past a media scrum. “We talk a lot about ‘the look.’ We don’t have to tell him that.”

Nemeiksa started 20 games for the Musketeers, averaging 5.2 points and 4.2 rebounds.

“I expect him to follow the lead of what Kamaka (Hepa) and Jerome Desrosiers and Justin McKoy have done in the past,” Ganot said of the senior. “They’ve also had a process to go through. … But the potential’s there, the talent’s there, the desire’s there. He’s gotta stay with it.”

Along with junior Harry Rouhliadeff, UH is also expected to include Valparaiso transfer Jerome Palm in the frontcourt rotation. Palm, a vocal presence at 6-10 and 225 pounds, has enthusiastically battled the beefier Christensen on a daily basis.

“They come in and have that physicality from the get-go,” Beattie said of the bigs. “They have some of the biggest voices in the locker room. Experience, knowledge, and very smart dudes.”

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SJSU went 9-23 last season and Pacific was 6-26.

Brian McInnis covers the state’s sports scene for Spectrum News Hawaii. He can be reached at brian.mcinnis@charter.com.



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