Microsoft’s producing a lot more planet-heating pollution now than it did when it made a bold climate pledge back in 2020. Its greenhouse gas emissions were actually around 30 percent higher in fiscal year 2023, showing how hard it could be for the company to meet climate goals as it simultaneously races to be a leader in AI.

Back in 2020, Microsoft set a target of becoming carbon negative by the end of the decade. To translate the jargon, it pledged to slash greenhouse gas emissions by more than half and then capture a greater amount of carbon dioxide emissions than it would produce. It was an audacious commitment to make at the time, considering carbon capture technologies were barely coming into existence. The company would also have to spur the deployment of way more renewable energy onto power grids where it operates.

“In 2020, we unveiled what we called our carbon moonshot. That was before the explosion in artificial intelligence,” Microsoft president Brad Smith said in an interview with Bloomberg. “So in many ways the moon is five times as far away as it was in 2020, if you just think of our own forecast for the expansion of AI and its electrical needs.”

Diving into the data in Microsoft’s sustainability report, you can see just how far it’s gone in the wrong direction. It pumped out 15.357 million metric tons of carbon dioxide over the last fiscal year, comparable to the annual carbon pollution of Haiti or Brunei.

Data centers used to train AI are even more energy-intensive than traditional data centers that already gobble up a lot of electricity to run servers and cooling systems to prevent overheating. And Microsoft has plans to build a whole lot more of those data centers now that it’s all in on AI. The company planned to spend $50 billion over the past fiscal year in order to meet its AI ambitions — a figure it’s expected to surpass in the following year, Bloomberg reports.

In today’s digital age, it’s not uncommon to be on the receiving end of some unsolicited and potentially malicious online advice. Take, for instance, the concern raised by “Barbara,” who reached out with a question that might have crossed many minds:

“Hi, Kurt. I can’t remember if I read this online or someone told me about it, but when you receive a pop-up message, you should pull the plug on your computer immediately; this prevents the scammer from having any further access to your work. Is this the right thing to do?”

Pop-ups used to be one of the most common ways that scammers would penetrate a person’s computer. It’s less common nowadays, which may be one of the reasons the unplugging method came to be. Well, the quick answer is “no.” Instead of just debunking this myth once and for all, let’s talk a bit more about why it’s not recommended and what to do instead.

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What never to do when you see a pop-up message

It’s important to be cautious when dealing with pop-up messages, as they can be used by scammers to trick you into downloading malware or giving away your personal information. So, you’re right in taking a second to figure out your next move.

But pulling the plug on your computer immediately when you receive a pop-up message is not the right thing to do. This could potentially cause data loss or damage to your computer, which can wreak havoc in other ways. It could also potentially let in more scammers in the future due to vulnerabilities in your system.

It’s also worth mentioning that if the pop-up message is a malicious link or file, scammers these days have a lot more sophisticated strategies, and merely unplugging your computer wouldn’t necessarily stop them. Don’t worry, though. There are ways to protect yourself.

A man working on his PC (Kurt “CyberGuy” Knutsson)

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What you should do when you see a pop-up message

So, if unplugging your computer isn’t the answer, what can you do instead if you see a pop-up message, especially one that looks suspicious? Follow the steps below.

Don’t click on the pop-up message: If you receive a pop-up message, don’t click on it or enter any personal information. Instead, close the window by clicking on the “X” button in the top right corner of the window. Be on the lookout for fake pop-ups that appear in your browser window that are trying to trick you into clicking on them. These pop-ups are not coming from your computer but from a malicious file that has integrated itself into your browser and is displaying images that look like pop-ups. If you click on them, you might end up downloading more malware, giving away your personal information or paying money for a fake service.

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Watch out for download pop-ups: If you’re receiving a pop-up because you clicked a link to download, be sure that the file can be trusted. Did you download it directly from the company’s website? Or was it from a message that someone sent you via email, SMS or Facebook? Or was it from a third-party app store? If it’s the latter, be extremely cautious.

Don’t call any phone numbers: If you receive a pop-up message that tells you to call a phone number, don’t do it. This is a common scam used by scammers to trick you into giving away your personal information or downloading malware.

Woman on the phone (Kurt “CyberGuy” Knutsson)

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How to prevent pop-ups (and other scams)

While there’s no way to prevent scams 100%, aside from practicing online privacy and security recommendations (and staying up to date with security news), there are ways to prevent pop-ups that may contain threats.

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Download a pop-up blocker: Many browsers have pop-up blocker extensions to keep pop-ups at bay. However, you may need to disable these to let certain pop-ups come through; for instance, when doing your online banking or booking a flight. Many premium popup blockers come included with security software used to protect your devices.

Be wary of suspicious links/files: Whether these suspicious links are through a pop-up ad or somewhere else, always exercise caution.

Use strong antivirus software: Make sure you have antivirus software installed on your computer and keep it up-to-date. The best way to help protect yourself from clicking malicious links that install malware that may get access to your private information is to have antivirus protection installed on all your devices. This can also alert you of any phishing emails or ransomware scams. Get my picks for the best 2024 antivirus protection winners for your Windows, Mac, Android & iOS devices.

Update your browser: Make sure your browser is up to date with the latest security patches and updates. This can help prevent security vulnerabilities that might be exploited by scammers.

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Kurt’s key takeaways

Pop-ups are still a way for hackers to infiltrate your system with a malware threat. Like with any cybersecurity scams and the pace at which information travels these days, you may hear of ways to protect yourself, like unplugging your computer. But always double-check solutions before taking matters into your own hands. Also, remember the next time a pop-up springs into view, pause and proceed with caution – your cybersafety depends on it.

Can you share a time when you successfully identified and avoided an online scam? Let us know by writing us at Cyberguy.com/Contact.

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