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Hackers claim massive breach of company that tracks and sells Americans' location data

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Hackers claim massive breach of company that tracks and sells Americans' location data

When we talk about data privacy, tech giants like Google and Facebook are often blamed for using personal data to show ads and recommendations. Less discussed are the businesses whose entire business model revolves around collecting your data and selling it to other companies and governments. These companies often operate in legal gray areas, with the consent required to collect user data buried deep in the fine print.

What’s even more concerning is that these data brokers fail to adequately protect the data they collect. Last year, National Public Data made headlines for failing to secure 2.7 billion records of individuals whose data it had harvested. Now, hackers have reportedly stolen data from Gravy Analytics, the parent company of Venntel, which has sold vast amounts of smartphone location data to the U.S. government.

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A woman working on her laptop (Kurt “CyberGuy” Knutsson)

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What you need to know about the breach

Hackers claim to have breached Gravy Analytics, a major location data broker and parent company of Venntel, a firm known for selling smartphone location data to U.S. government agencies. The compromise is massive, including sensitive location data that tracks precise smartphone movements, customer information and even internal infrastructure, according to a 404 Media report.

The hackers are threatening to make the stolen data public. The files contain precise latitude and longitude coordinates of the phone and the time at which the phone was there. Some even indicate what country the data has been collected from.

Hackers have claimed access to Gravy’s systems since 2018. If true, this represents a serious security lapse on the company’s part. It is baffling how companies that collect and sell user data (a practice that arguably shouldn’t be allowed in the first place) failed to protect it from being leaked.

404 Media also suggests that the hackers gained deep access to the company’s infrastructure, including Amazon S3 buckets and server root access. The exposed customer list reportedly includes major companies like Uber, Apple and Equifax as well as government contractors like Babel Street.

A hacker (Kurt “CyberGuy” Knutsson)

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What this breach means for people

This data breach highlights the serious security flaws in the location data industry. Companies like Gravy Analytics and Venntel have been profiting from collecting and selling sensitive location data, often without proper user consent. They’ve prioritized profit over security, and now the privacy of millions is at risk. This data could end up on black markets, endangering individuals, especially those in vulnerable situations, by making them targets for harassment or worse.

The FTC’s recent crackdown on Gravy, announced in December, underscores their negligence. The proposed order will prohibit these companies from selling or using location data, except in specific cases like national security or law enforcement. The implications are worrying. Sensitive locations like schools and workplaces could become easy targets for those with malicious intent.

A person using their cellphone and working on their laptop (Kurt “CyberGuy” Knutsson)

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5 ways to stay safe in the age of data breaches

The Gravy Analytics breach serves as a sobering reminder of the vulnerabilities in the digital age. While it’s impossible to control how every company handles data, you can take steps to minimize your exposure and protect your privacy. Here are five actionable tips to stay safe.

1) Limit app permissions: Many apps request access to location data, contacts and more, even when it’s not necessary for their functionality. Regularly review the permissions for apps on your smartphone and revoke access to anything that feels excessive. For instance, a weather app doesn’t need access to your microphone or camera.

2) Use a VPN: Virtual private networks (VPNs) can mask your IP address and encrypt your internet activity, making it harder for data brokers and hackers to track your online behavior. A good VPN adds an extra layer of security, especially when using public Wi-Fi networks. For the best VPN software, see my expert review of the best VPNs for browsing the web privately on your Windows, Mac, Android and iOS devices.

3) Opt out of data sharing where possible: Some companies allow you to opt out of having your data collected or shared. Services like Your Ad Choices and privacy settings within platforms like Google can help you reduce the amount of data collected. Check for opt-out options with any apps or services you use frequently.

4) Avoid free apps that monetize data: Free apps often generate revenue by selling user data. Instead, consider paid versions of apps that explicitly prioritize privacy. Research the company behind the app to understand its data handling policies before downloading.

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5) Invest in data removal services: Data removal services can help you regain some control over your personal information by identifying and removing it from people-search websites, data broker platforms and other online databases. Check out my top picks for data removal services here.

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Kurt’s key takeaway

Companies that collect and sell user data pose a significant threat to privacy, and when they fail to protect this data, it often ends up in the hands of even worse actors. Cybercriminals, and even some governments, can exploit this information to target individuals. It is crucial to implement stringent repercussions for these companies when they fail in their duty to safeguard user data. A mere slap on the wrist is not enough. We need real accountability to deter negligence and protect individual privacy rights.

Should companies face stronger penalties for failing to protect personal data? Let us know by writing us at Cyberguy.com/Contact.

For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.

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Technology

Meta expands nuclear power ambitions to include Bill Gates’ startup

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Meta expands nuclear power ambitions to include Bill Gates’ startup

These AI projects include Prometheus, the first of several supercluster computing systems, which is expected to come online in New Albany, Ohio, sometime this year. Meta is funding the construction of new nuclear reactors as part of the agreements, the first of which may come online “as early as 2030.” These announcements are part of Meta’s ongoing goal to support its future AI operations with nuclear energy, having previously signed a deal with Constellation to revive an aging nuclear power plant last year.

Financial information for the agreements hasn’t been released, but Meta says that it will “pay the full costs for energy used by our data centers so consumers don’t bear these expenses.”

“Our agreements with Vistra, TerraPower, Oklo, and Constellation make Meta one of the most significant corporate purchasers of nuclear energy in American history,” Meta’s chief global affairs officer, Joel Kaplan, said in the announcement. “State-of-the-art data centers and AI infrastructure are essential to securing America’s position as a global leader in AI.”

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Why January is the best time to remove personal data online

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Why January is the best time to remove personal data online

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January feels like a reset. A new calendar. New goals. New habits. While you clean out your inbox, organize paperwork or set resolutions, however, scammers also hit reset, and they start with your personal data.

That is because January is one of the most important months for online privacy. This is when data brokers refresh profiles and scammers rebuild their target lists.

As a result, the longer your information stays online, the more complete and valuable your profile becomes. To help address this, institutions like the U.S. Department of the Treasury have released advisories urging people to stay vigilant and avoid data-related scams. 

For that reason, taking action early in the year can significantly reduce scam attempts, lower identity theft risks, and limit unwanted exposure for the rest of the year.

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January is when data brokers refresh profiles and scammers rebuild target lists, making early action critical for online privacy. (iStock)

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Why personal data does not expire and keeps compounding online

Many people assume old information eventually becomes useless. Unfortunately, that’s not how data brokers work.

Data brokers don’t just store a snapshot of who you are today. They build living profiles that grow over time, pulling from:

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  • Public records (property sales, court filings, voter registrations)
  • Retail purchases and loyalty programs
  • App usage and location data
  • Past addresses, phone numbers, and relatives
  • Marketing databases and online activity.

Each year adds another layer. A new address. A changed phone number. A family connection. A retirement milestone. On its own, one data point doesn’t mean much. But together, they create a detailed identity profile that scammers can use to convincingly impersonate you. That’s why waiting makes things worse, not better.

Why scammers ‘rebuild’ targets at the start of the year

Scammers don’t randomly target people. They work from lists. At the beginning of the year, those lists get refreshed.

Why January matters so much:

  • Data brokers update and resell profiles after year-end records close
  • New public filings from the previous year become searchable
  • Marketing databases reset campaigns and audience segments
  • Scam networks repackage data into “fresh” target lists.

Think of it like the upcoming spring cleaning, except it’s criminals organizing identities to exploit for the next 12 months.

If your data is still widely exposed in January, you’re far more likely to:

Once your profile is flagged as responsive or profitable, it often stays in circulation.

As personal information accumulates across databases, digital profiles grow more detailed and more valuable to scammers over time. (Kurt “CyberGuy” Knutsson)

Why taking action in January protects you all year long

Removing your data early isn’t just about stopping scams today; it’s about cutting off the supply chain that fuels them. When your information is removed from data broker databases:

  • It’s harder for scammers to find accurate contact details
  • Phishing messages become less convincing
  • Impersonation attempts fail more often
  • Your identity becomes less valuable to resell.

This has a compounding benefit in the opposite direction. The fewer lists you appear on in January, the fewer times your data gets reused, resold, and recycled throughout the year. That’s why I consistently recommend addressing data exposure before problems start, not after.

Why retirees and families feel the impact first

January is especially important for retirees and families because they’re more likely to become targets of fraud, scams, and other crimes.

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Retirees often have:

  • Long addresses and employment histories
  • Stable credit profiles
  • Fewer active credit applications
  • Public retirement and property records

Families add another layer of risk:

  • Relatives are linked together in broker profiles
  • One exposed family member can expose others
  • Shared addresses and phone plans increase visibility

Scammers know this. That’s why households with established financial histories are prioritized early in the year.

Why quick fixes don’t work

Many people try to “start fresh” in January by:

Those steps help, but they don’t remove your data from broker databases. Credit monitoring services alert you after something goes wrong. Password changes don’t affect public profiles. And unsubscribing doesn’t stop data resale. If your personal information is still sitting in hundreds of databases, scammers can find you.

The January privacy reset that actually works

If you want fewer scam attempts for the rest of the year, the most effective step is removing your personal data at the source.

You can do this in one of two ways. You can submit removal requests yourself, or you can use a professional data removal service to handle the process for you.

Removing your data yourself

Manually removing your data means identifying dozens or even hundreds of data broker websites, finding their opt-out forms and submitting removal requests one by one. You also need to verify your identity, track responses and repeat the process whenever your information reappears.

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This approach works, but it requires time, organization, and ongoing follow-up.

Using a data removal service

A data removal service handles this process on your behalf. These services typically:

  • Send legal data removal requests to large networks of data brokers
  • Monitor for reposted information and submit follow-up removals
  • Continue tracking your exposure throughout the year
  • Manage a process that most people cannot realistically maintain on their own

Removing your data at the start of the year helps reduce scam attempts, phishing messages and identity theft risks all year long. (iStock)

Because these services handle sensitive personal information, it is important to choose one that follows strict security standards and uses verified removal methods.

While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.

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Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Kurt’s key takeaways

Scammers don’t wait for mistakes. They wait for exposed data. January is when profiles are refreshed, lists are rebuilt, and targets are chosen for the year ahead. The longer your personal information stays online, the more complete-and dangerous-your digital profile becomes. The good news? You can stop the cycle. Removing your data now reduces scam attempts, protects your identity, and gives you a quieter, safer year ahead. If you’re going to make one privacy move this year, make it early-and make it count.

Have you ever been surprised by how much of your personal information was already online? Let us know by writing to us at Cyberguy.com.

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Xbox’s Towerborne is switching from a free-to-play game to a paid one

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Xbox’s Towerborne is switching from a free-to-play game to a paid one

Towerborne, a side-scrolling action RPG published by Xbox Game Studios that has been available in early access, will officially launch on February 26th. But instead of launching as a free-to-play, always-on online game as originally planned, Towerborne is instead going to be a paid game that you can play offline.

“You will own the complete experience permanently, with offline play and online co-op,” Trisha Stouffer, CEO and president of Towerborne developer Stoic, says in an Xbox Wire blog post. “This change required deep structural rebuilding over the past year, transforming systems originally designed around constant connectivity. The result is a stronger, more accessible, and more player-friendly version of Towerborne — one we’re incredibly proud to bring to launch.”

“After listening to our community during Early Access and Game Preview, we learned players wanted a complete, polished experience without ongoing monetization mechanics,” according to an FAQ. “Moving to a premium model lets us deliver the full game upfront—no live-service grind, no pay-to-win systems—just the best version of Towerborne.”

With the popular live service games like Fortnite and Roblox getting harder to usurp, Towerborne’s switch to a premium, offline-playable experience could make it more enticing for players who don’t want to jump into another time-sucking forever game. It makes Towerborne more appealing to me, at least.

With the 1.0 release of the game, Towerborne will have a “complete” story, new bosses, and a “reworked” difficulty system. You’ll also be able to acquire all in-game cosmetics for free through gameplay, with “no more cosmetic purchasing.” Players who are already part of early access will still be able to play the game.

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Towerborne will launch on February 26th on Xbox Series X / S, Xbox on PC, Game Pass, Steam, and PS5. The standard edition will cost $24.99, while the deluxe edition will cost $29.99.

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