Technology
10 celebs most targeted by malicious deepfake scams, dangerous search results
Impersonation scams are everywhere these days, and scammers love to pose as government officials, big corporations or even politicians. But often, they’re also pretending to be your favorite celebrities. You’ve probably seen deepfakes of celebrities promoting cryptocurrency, NFTs or sketchy products (seriously, Tom Hanks isn’t out here pushing bogus medical products). Plenty of famous faces have been dragged into these scams, but if you’re wondering who the top targets were in 2024, I’ve got a list for you below, along with some tips to avoid getting duped.
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Illustration of hacker at work (Kurt “CyberGuy” Knutsson)
2024 hacker celebrity hot list
Cybersecurity firm McAfee has put together a handy list of the top 10 celebrities who have been frequent targets of malicious deepfake scams and risky search results. Topping the list is actor Scarlett Johansson, known for her roles in Marvel’s “Avengers” franchise and films like “Lucy” and “Lost in Translation.” Right behind her is media personality Kylie Jenner, famous for her beauty products. There are plenty of other big names on the list, so let’s dive in.
1) Scarlett Johansson
Scarlett Johansson’s name and likeness have been used without her permission in various advertisements and endorsements. Earlier this year, OpenAI, the company behind ChatGPT, released an AI model called GPT-4o, which featured a voice output that closely resembled the actor’s. However, Ms. Johansson never authorized the use of her voice in the AI model. After she hired legal counsel and sent formal letters to OpenAI, the company removed the voice.
“Celebrity Hacker HotList” (McAfee) (Kurt “CyberGuy” Knutsson)
2) Kylie Jenner
Kylie Jenner is a popular reality star and influencer whose name and likeness have been used without permission for social media giveaway scams and fake Kylie Cosmetics products and websites.
3) Taylor Swift
Popular singer Taylor Swift has been a frequent target of scams involving the unauthorized use of her name and likeness. These include fake celebrity endorsements for products she’s never promoted, ticket scams where fans are tricked into buying nonexistent concert tickets and fraudulent product giveaways.
Beyond that, Swift’s image has been used in disinformation campaigns, including false political endorsements, despite her being vocal about supporting only specific causes and candidates.
4) Anya Taylor-Joy
Anya Taylor-Joy has fallen victim to scams where her name and likeness, including fake social media accounts, were used without her consent for fraudulent giveaway promotions. Plus, misinformation has been spread using her image, particularly concerning her roles in streaming series, leading to confusion among fans. Scammers have exploited her rising fame, especially after her success in “The Queen’s Gambit,” to mislead the public and capitalize on her popularity.
5) Tom Hanks
Tom Hanks has been targeted in scams where his name and likeness were misused to promote “miracle cures” and “wonder drugs” without his consent. These scams often falsely associate the beloved actor with health products or treatments, misleading people into thinking he endorses them. The actor was forced to share a message on Instagram warning fans not to fall for ads falsely using his name, likeness and voice to promote these drugs.
6) Sabrina Carpenter
Singer Sabrina Carpenter has been a target of scams where her name and likeness have been used without permission to promote fake ticketing schemes and to advertise a controversial app designed for creating sexually explicit images.
7) Sydney Sweeney
Sydney Sweeney, an acclaimed actor known for her standout roles in hit series like “Euphoria” and “The White Lotus,” has been exploited in scams where her name and likeness have been used without her permission to promote fraudulent cryptocurrency schemes. These scams often falsely claim that the actress endorses various crypto investments, misleading fans into thinking they can trust her recommendations.
8) Blake Lively
Blake Lively, known for her roles in “Gossip Girl” and “A Simple Favor,” has been targeted in scams where her likeness was used without permission to promote fraudulent weight-loss gummy products.
9) Johnny Depp
Johnny Depp, the renowned actor known for his iconic roles in films like “Pirates of the Caribbean” and “Edward Scissorhands,” has been a victim of scams that misuse his likeness without permission. His image has been exploited in various fraudulent activities, including giveaway scams, cryptocurrency schemes and misleading fundraising efforts.
10) Addison Rae
Addison Rae is a popular singer and social media influencer, best known for her viral dance videos on TikTok and her rising music career. However, her likeness has been used without permission in numerous scams, including fake endorsements, fraudulent giveaways and misleading cryptocurrency promotions.
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Deepfake cybercrime is on the rise
Thanks to advancements in generative AI, even individuals without technical expertise can easily create fake personas of others. The lack of regulation in this area has paved the way for scams that can rob people of their hard-earned money. Alongside phishing scams and malware-laden links that exploit the popularity and reputation of celebrities to deceive their fans, these highly realistic video and audio clips can convincingly mimic a person’s likeness. This makes it increasingly difficult to discern whether the content is real or fake.
A person surfing on their laptop (Kurt “CyberGuy” Knutsson)
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5 ways you can avoid getting duped by deepfake scams
1) Verify sources: Always check the credibility of the source before trusting any content. Look for official accounts or reputable news outlets to confirm information, especially if it involves a celebrity or public figure.
2) Look for inconsistencies: Pay attention to details in videos or images. Deepfakes can have subtle inconsistencies, like unnatural facial movements, awkward lighting or mismatched audio. If something seems off, trust your instincts and investigate further.
3) Invest in strong antivirus software: Protecting your devices with reliable antivirus software is crucial in defending against deepfake scams and other cyber threats. These scams, including those that misuse celebrity images for fraudulent giveaways or unauthorized product endorsements, often rely on phishing emails, malicious websites and malware-laden links to trick users.
Protecting your devices with reliable antivirus software can be an effective way to guard against deepfake scams and other cyber threats. Strong antivirus programs often include features that detect malicious websites and suspicious downloads, alerting you to potential scams before you engage with them. Get my picks for the best 2024 antivirus protection winners for your Windows, Mac, Android and iOS devices.
4) Educate yourself: Stay informed about the latest deepfake technology and the common scams associated with it. Understanding how deepfakes are created can help you recognize potential scams more easily.
5) Use reverse image search: If you come across suspicious images or videos, use reverse image search tools (like Google Images) to see if the content has been altered or used in other misleading contexts.
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Kurt’s key takeaway
AI is a useful technology, but it’s also extremely dangerous. Bad actors have successfully weaponized this tech to scam people, generating legitimate-looking phishing emails and messages that are nearly impossible to detect. Furthermore, because AI makes it all so easy and fast, cybercriminals can target people on an unprecedented scale. Companies developing these AI models need to implement safeguards to prevent the technology from being exploited, and governments should enforce these safeguards.
Have you ever encountered a deepfake or a scam that used someone’s likeness? Let us know by writing us at Cyberguy.com/Contact.
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Copyright 2024 CyberGuy.com. All rights reserved.
Technology
Amazon’s Echo Hub gets a customizable new look and Ring’s AI features
Amazon’s rolling out a free software update for Echo Hub devices that gives the home screen a much-needed update to the interface it launched with in 2024. It had already added Alex Plus AI support, but the new interface has a cleaner, fully customizable layout that fits more smart home info and controls on the screen than the previous version.
The Echo Hub is also getting access to Ring AI’s Video Search feature that lets you use natural language to search through your smart home camera footage, as well as Alexa Plus summaries of detected camera events.
These are the five new features Amazon highlighted for the Echo Hub:
Organize by r …
Read the full story at The Verge.
Technology
Grandparents are identity theft’s biggest payday
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The FBI calls it a “distress scam.” It is also known as a grandparent scam. The scam works by making an older adult believe a grandchild is in serious trouble and needs money right away, often before a court date or legal deadline. Victims reported more than $5 million in losses to this type of fraud in 2025. The FBI’s Internet Crime Complaint Center also noted that reported losses likely show only part of what scammers actually stole.
The Federal Trade Commission found in August 2025 that some of the fastest-growing scams targeting older adults use fear and urgency to override good judgment. A caller may claim your bank account was hacked and say you need to move your money immediately to protect it. However, the money does not move to safety. It goes straight to the scammer.
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AI voice-cloning tools have made these scams even more convincing. Scammers can use a birthday video, voicemail or social media clip to mimic a grandchild’s voice. Then they place the call. The voice sounds familiar, the emergency feels real and the request for bail money seems urgent. The FBI counted $352 million in AI-related scam losses among victims 60 and older this past year.
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Scammers are using stolen personal data, AI voice cloning and urgent phone calls to trick grandparents into sending money. (ljubaphoto/Getty Images)
What makes grandparents worth targeting
The same three pieces of data are required for identity verification at most banks, brokerages, pension recordkeepers, and Medicare: date of birth, last four digits of a Social Security number, and a current mailing address. For most people in their sixties and seventies, all of those accounts are open.
Those three fields have turned up in breach after breach. The Conduent Business Services breach pulled names, SSNs, dates of birth, and home addresses for more than 25 million Americans from systems that process Medicaid records and employer health plans. Texas Attorney General Ken Paxton called it the largest data breach in U.S. history in February 2026.
Americans between 65 and 74 held a median net worth of $409,900 in 2022, according to the Federal Reserve’s Survey of Consumer Finances, more than ten times the median for adults under 35. The FBI found average losses of approximately $38,500 per victim among Americans 60 and older in 2025, nearly double the figure for younger filers.
Why elder fraud losses are often underreported
Older adults reported $2.4 billion in fraud losses to the Federal Trade Commission in 2024. However, the FTC’s December 2025 report to Congress estimated that real losses may have reached $81.5 billion that year. Most cases likely went unreported.
That gap makes identity theft harder to stop. A fraudulent wire from a pension account may never alert a bank. A new credit account opened with stolen information may not reach the victim until it appears on a credit report. By then, weeks may have passed since the application was approved.
Account protections worth setting up
Scammers move fast, so it helps to set up account protections before anything goes wrong. These steps can give banks, brokerage firms and family members more ways to spot trouble early.
1) Add a trusted contact to brokerage accounts
Brokerage accounts have a protection option many account holders never activate: a trusted contact designation. Under FINRA Rule 4512, brokerage firms must ask for a trusted contact when you open or update an account. A trusted contact can be a family member, attorney or accountant. The firm can contact that person if it suspects financial exploitation or cannot reach you. However, that person cannot trade, withdraw funds or view your account balances. FINRA, the SEC and the North American Securities Administrators Association asked investors in August 2025 to contact their firm and add one. You can name more than one trusted contact. You can also change the designation at any time.
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Families can help protect older adults by adding trusted contacts, verifying urgent calls and blocking online Social Security changes. (Kurt “CyberGuy” Knutsson)
2) Ask about holds on suspicious withdrawals
Under FINRA Rule 2165, brokerage firms can place a temporary hold on disbursements when they reasonably believe financial exploitation may be happening. That hold can last up to 55 business days. In January 2026, FINRA proposed extending the window to 145 business days. Ask any firm holding a pension, brokerage or annuity account about its policy on disbursements after an address change.
3) Verify urgent calls before sending money
When a caller claims a grandchild is in trouble or a federal agent needs immediate action, hang up. Then call back using a number you already have, not the number in the message. The FTC found that 41% of older adults who reported losing $10,000 or more to impersonation scams in 2024 said a phone call was the initial point of contact. That makes one simple habit especially important: verify the story before you act.
4) Block online changes to Social Security
Social Security lets you block electronic and automated telephone access to your account record. Once blocked, no one can change your direct deposit information or mailing address online or through the automated phone system. After that, any changes must go through a live SSA representative at 1-800-772-1213 or a field office visit. FINRA also operates a free Securities Helpline for Seniors at 844-574-3577, Monday through Friday, 9 a.m. to 5 p.m. ET.
Identity theft recovery is harder on your own
Even strong account protections may not catch every scam attempt. That is why identity theft monitoring and recovery support can help families respond faster when personal information gets exposed or misused.
Some identity theft protection services monitor dark web marketplaces, data broker sites and people-search sites for exposed Social Security numbers, addresses and other personal information. If fraud happens, recovery support may help contact creditors, file disputes with the three credit bureaus and organize the documentation needed to restore an identity.
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Older Americans remain prime targets for identity theft because scammers can exploit exposed Social Security numbers, birth dates and addresses. (Kurt “CyberGuy” Knutsson)
Some plans also include identity theft insurance for eligible recovery costs, such as lost wages and legal fees.
No service prevents every misuse of an older adult’s identity. However, family monitoring and fraud resolution can shorten the time between when theft happens and when you or someone in your family acts on it.
See my tips and best picks on Best Identity Theft Protection at Cyberguy.com
Kurt’s key takeaways
Grandparents have become a prime target because scammers know where the money is and how to create panic fast. A familiar voice, a stolen Social Security number or a fake emergency can turn one phone call into a devastating loss. The best defense starts before the call comes. Add trusted contacts to financial accounts, block online Social Security changes, verify urgent requests through a number you already know and talk openly with family about scam warning signs. Identity theft protection can also help spot exposed personal information and speed up recovery if fraud happens. No family can stop every scam attempt. However, a simple plan can give older adults more time, more backup and a better chance of keeping their money safe.
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Is enough being done to stop scammers from using AI voices and stolen data to target grandparents? Let us know by writing to us at Cyberguy.com
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Technology
A warrantless wiretap law is about to expire — but surveillance networks aren’t actually ‘going dark’
Congress has failed to pass a three-week extension of Section 702 of the Foreign Intelligence Surveillance Act (FISA), with the House voting 218-198 against reauthorizing the controversial warrantless wiretapping authority through July 2nd. After a short-term extension earlier this year, the spying program now appears set to lapse for at least a week. This is the nightmare scenario FISA’s proponents have been warning about — but it doesn’t actually mean the US has lost its surveillance capabilities.
Proponents of a clean extension claim a lapse will hinder intelligence agencies’ efforts to thwart potential terrorist attacks, with surveillance networks “going dark”. Sen. Tom Cotton (R-AR) stressed the importance of reauthorizing Section 702 ahead of the World Cup. House Speaker Mike Johnson (R-LA) has said even a brief lapse would be disastrous. “Democrats in the Senate are playing political games right now with the lives of Americans,” he told reporters Wednesday. “It’s a very dangerous situation.”
In March, the FISA court recertified surveillance under Section 702 until 2027. The Brennan Center for Justice notes that a lapse won’t allow telecom companies to flout requests to hand over communications information to the NSA and other spy agencies. In 2008, after Yahoo failed to comply with a Section 702 request during a lapse, the FISA court ruled that the directives issued under Section 702 are effective while the certification is in place — even in the event of a lapse.
“The phrase ‘going dark’ is significantly misleading,” Andrea Sawka Fiegl, the senior policy director for media and technology at Common Cause, said on a Tuesday press call. Fiegl added that companies don’t choose whether they participate in surveillance under Section 702. If they don’t comply after being served with a directive, they face fines starting at $250,000 a day.
“The ‘going dark’ framing is basically a pressure tactic designed to strip Congress of its leverage to negotiate reforms by creating this false binary,” Fiegl said. “There is ample time for Congress to consider and pass reforms.”
Among those reforms are a warrant requirement for queries involving US persons, including so-called “backdoor searches” in which intelligence agencies identify a foreign target with ties to a US person, and then search that person’s communications, thus granting them access to their desired US target. Reformers also want to prohibit intelligence agencies from buying Americans’ data from private brokers to get around warrant requirements.
“Every day that Section 702 is in effect without reforms is a day that Americans’ rights are under threat,” Sen. Ron Wyden (D-OR) said in a statement Wednesday night, after Senate Republicans blocked his request for a five-week extension of Section 702 with new transparency requirements. “If there is going to be an extension of these authorities, there needs to be some guardrails or at least some transparency that would allow Congress and the American people to understand the abuses that have taken place and the need for reforms.”
Though President Donald Trump and Republican leaders in both chambers have called for a clean reauthorization of Section 702, there’s bipartisan appetite for reform — and a handful of Republican holdouts stand in the way of a clean reauthorization. Most Democrats — even some who have supported reauthorization in the past — have objected to a clean extension due to Trump’s appointment of Bill Pulte as acting director of national intelligence.
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