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Olympics drove interest in women's sports cards, Snoop Dogg pins and more

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Olympics drove interest in women's sports cards, Snoop Dogg pins and more

The Olympics are an event that can fuel growth in interest and popularity, not just for a given sport or individual athlete, but for an array of collectibles, as well. The global nature of the Olympics, the way they cross-pollinate fans of different sports and draw in very casual or even non-sports fans — it’s something that can supercharge demand.

Take basketball for example — the men’s gold-medal game between the U.S. and France averaged 19.5 million viewers in the U.S. alone, whereas the most recent NBA Finals averaged 11.3 million viewers. The women’s gold-medal game drew 7.8 million viewers in the U.S. (at 9:30 a.m. ET), and last year’s WNBA Finals averaged 728,000. While that sudden influx of new eyeballs can produce a brief and immediate surge of interest that just as quickly evaporates, it can also be the foundation for longer-term growth in some cases. It can be an introduction that creates new fans and collectors.

With that in mind, let’s look back on the 2024 Olympics using insights from eBay:

Athletes (and rappers) who saw a surge of collector interest

The most searched Team USA men’s basketball players within eBay during the Olympics were LeBron James, Anthony Edwards and Steph Curry. James and Curry’s places there shouldn’t be surprising, given their status as legends of the game and how they came through in big moments for Team USA, but Edwards being searched at that level within a marketplace (rather than just on a more general interest platform like Google) is noteworthy.

The day Team USA beat Serbia in the semifinals, Edwards’ ungraded 202o Panini Prizm silver card (a popular parallel in the most popular NBA set that has a bit more favorable supply/demand balance than his plentiful Prizm base rookie card) returned to the price level it reached at the start of the NBA Western Conference finals in May (around $320), when he was one of the postseason’s top performers to that point, up from the sub-$200 level it dropped to in late June/early July. Edwards didn’t produce a standout performance in the semifinal or final of the Olympic tournament, so there has been another decline, but the card remains higher than the lows it hit after his NBA playoff elimination. He’ll need to take another leap forward this season and have better showings in key moments in order to further grow the level of collector interest in him, though.

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Steph Curry (left) and Anthony Edwards after receiving their gold medals. (Photo: DAMIEN MEYER/AFP via Getty Images)

On the women’s side, the most searched Team USA players on eBay were Sabrina Ionescu, Breanna Stewart, Diana Taurasi, and Kelsey Plum.  Taurasi didn’t play in the gold-medal game and averaged just 1 ppg for the tournament, but she won her sixth gold medal — a new record for the sport. Noticeably absent from that group is A’ja Wilson, who was named MVP of the tournament and is also the clear favorite to claim a third WNBA MVP trophy this season. There have always been players who far outperform the level of collector interest in them, but this looks like a generational talent/all-time great being seriously undervalued.

The Olympics provided a boost to women’s sports collectibles though. Katie Ledecky sales grew throughout the Olympics, peaking with a new all-time high of $4,037 for her 2024 Topps Chrome Ledecky Legacy autographed superfractor (a one-of-a-kind parallel, pictured below). Two Simone Biles cards sold for more than $2,000 each. But perhaps most impressive was that two superfractors, one autograph and one patch, from the 2024 Topps Chrome Olympic set of Ilona Maher, star of the USA rugby bronze-winning team, sold for $1,743 and $1,500, respectively — not too far off from those sales for Biles, a more established star in a sport that’s more popular in the U.S.

Assessing long-term value of Olympic athletes in sports that don’t hold annual mainstream interest in the U.S. is always difficult. Ledecky and Biles could hold strong since the former is tied for the most career Olympic gold medals among female athletes (nine) and the latter isn’t far behind (seven) and both have more of a cultural presence. Their legacies are set. But unless rugby undergoes a dramatic rise in popularity, it seems difficult for Maher to have the same staying power. (That said, monetary value often isn’t the primary concern for collectors — particularly if they never intend to sell a given item — and waiting for more buyer-friendly conditions when one-of-a-kind items become available often isn’t possible.)

The USA women’s soccer team won gold thanks in part to the trio of Sophia Smith, Trinity Rodman and Mallory Swanson (or “Triple Espresso,” as they’ve nicknamed themselves), who all scored big goals and all saw big eBay search spikes when they did. Searches for Swanson jumped 580 percent on eBay (compared to the previous week) after she scored the gold medal clinching goal against Brazil. Cards from the 2024 Topps Chrome Olympic set that bear autographs from both Smith and Swanson (pictured below) have drawn particular interest, with peak sales prices of $628 and $700 on August 18, a week after the tournament closed.

A couple of non-USA athletes who also had big search spikes were the men’s tennis finalists. After he won the gold medal, searches for Novak Djokovic rose 450 percent compared to the week prior and searches for silver-medalist Carlos Alcaraz rose 80 percent. These are two of the biggest names in an already popular sport, so the fact that Olympic success could provide a surge in marketplace searches is a testament to the new wider audience the event brings. With the U.S. Open now underway and a newly released Topps Chrome tennis set, there will be an opportunity to retain some of that interest.

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The Olympics can also blur the already sometimes fuzzy lines between sports and non-sports collectibles. Snoop Dogg’s custom Olympic pins went viral, resulting in global eBay users to search “Snoop Dogg pin” almost 140 times per hour on July 30 and 31. And since the 2028 Olympics will be in his hometown of Los Angeles, this may not be the last we hear of Snoop Dogg Olympic pins.

Industry views

As The Athletic continue to grow its collectibles coverage, we’ll include perspectives and observations from around the hobby. Since this is our first time diving into eBay insights, we begin with the executive who oversees their collectibles operation.  

Interest in the Snoop pin and Olympic pins in general points to the variety of collectibles that have gained in popularity in recent years.

“Obviously trading cards is a huge, huge piece of it, but the thing that’s fun is you see new categories that emerge and sometimes those things disappear again and sometimes they stick around,” eBay vice president and general manager of global collectibles Adam Ireland told The Athletic during the National Sports Collectors Convention last month. He cited sealed vintage electronics and Type 1 photographs as examples. 

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“Someone once told me that it’s sort of that 25-year window when you start hitting nostalgia and that’s the point where people have got the money now and are spending on things that tie them back to those happy childhood days,” he added, saying that they’re seeing Teenage Mutant Ninja Turtles merchandise take off as it now fits that window for older generations, while the franchise’s new movies and shows draw in a younger audience as well. 


Chad Ochocinco draws a crowd to an eBay Live broadcast at The National. (Photo courtesy of eBay)

Trading card games, which can hit on that nostalgia appeal, are also driving a lot of interest. Ireland says he is “super bullish” on them. “Obviously (Disney) Lorcana has been another big boost to that area, but you’ve still got Pokemon going strong, some of the recent Magic: The Gathering releases have been really, really successful. … (Lorcana) and Disney collectible pins, a lot of historical artifacts, toys, vinyl – there’s just so many categories (in the collectibles space), but you do find that sports as a single thing becomes the largest piece.” 

“King of Collectibles: The Goldin Touch,” the Netflix series about Goldin Auctions, which eBay recently acquired, is something Ireland sees as helping to broaden interest in collectibles. 

“It’s easy to think about collectibles as a niche area, but they hit number four on the Netflix charts and that’s just going to bring more and more people into the hobby,” he said. “It’s amazing how many people I’ve spoke to about and they’ve been like, ‘Oh my wife watched the show and now she understands why I get excited about this stuff.’ And so from that point of view I think it’s just going to open it up, it’s going to democratize it more.” 

The Athletic maintains full editorial independence in all our coverage. When you click or make purchases through our links, we may earn a commission.

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(Top photo: Harry Langer/DeFodi Images via Getty Images)

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Ex-NBA player compares Angel Reese to 'Little Rock Nine' member

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Ex-NBA player compares Angel Reese to 'Little Rock Nine' member

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Former NBA player Etan Thomas compared Chicago Sky star Angel Reese to a member of the “Little Rock Nine,” as the WNBA player allegedly had “hateful comments” hurled toward her during the team’s loss to the Indiana Fever.

Thomas posted a photo to his social media account on Monday, portraying Reese as one of the nine Black schoolgirls who were able to attend an all-White school in Arkansas following the 1954 Supreme Court ruling that ended segregation in public schools.

Indiana Fever forward Natasha Howard, #6, guards Chicago Sky forward Angel Reese, #5, on Saturday, May 17, 2025 during a game between the Indiana Fever and the Chicago Sky at Gainbridge Fieldhouse in Indianapolis. (Grace Smith/IndyStar / USA TODAY NETWORK via Imagn Images)

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The photo showed Reese superimposed onto the iconic black and white photo known as the “Scream Image.” It showed 15-year-old Elizabeth Eckford being yelled at on her way to school. The picture depicted the bravery Eckford showed by going into Little Rock Central High School.

“This is how it’s been for Angel Reese ever since the 2023 NCAA Tournament when her LSU Tigers defeated Caitlin Clark and the Iowa Hawkeyes in the national championship game,” Thomas wrote on X.

The WNBA was reportedly investigating racial slurs that were reported to have been directed at Reese during the game on Saturday. The league did not get into specifics of what allegedly occurred during the game at Gainbridge Fieldhouse in Indianapolis.

“The WNBA strongly condemns racism, hate, and discrimination in all forms — they have no place in our league or in society. We are aware of the allegations and are looking into the matter,” the league said in a statement.

DAVE PORTNOY SLAMS WNBA AS LEAGUE INVESTIGATES ‘HATEFUL COMMENTS’ TOWARD ANGEL REESE

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Angel Reese waves to the crowd

Chicago Sky forward Angel Reese, #5, responds to the crowd after a WNBA exhibition basketball game against Brazil in Baton Rouge, Louisiana, on Friday, May 2, 2025. (AP Photo/Gerald Herbert)

The Women’s National Basketball Players Association (WNBPA) also released a statement.

“The WNBPA is aware of reports of hateful comments at yesterday’s game in Indianapolis and supports the WNBA’s current investigation into this matter,” the union said. “Such behavior is unacceptable for our sport.

“Under the WNBA’s ‘No Space for Hate’ policy, we trust the league to thoroughly investigate and take swift, appropriate action to ensure a safe and welcoming environment for all.”

Reese and Clark had a heated exchange during the game, but both players said it was a “basketball play” and nothing more.

Reese’s confidence in her abilities and willingness to back them up has made her one of the most-talked-about athletes in the WNBA.

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Angel Reese and Caitlin Clark shake hands

Indiana Fever guard Caitlin Clark, #22, and Chicago Sky forward Angel Reese, #5, shake hands before the game at Gainbridge Fieldhouse in Indianapolis on May 17, 2025. (Trevor Ruszkowski-Imagn Images)

She finished second in WNBA Rookie of the Year voting, earned a WNBA MVP vote and finished her first year with the Sky averaging a double-double.

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Why a tight NL West race factored into Dodgers’ decision to cut Chris Taylor, Austin Barnes

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Why a tight NL West race factored into Dodgers’ decision to cut Chris Taylor, Austin Barnes

Four years later, the memory remains uncomfortably fresh.

The last time the Dodgers tried to defend a World Series title, they racked up 106 victories. They matched the best winning percentage in the franchise’s Los Angeles history. They had seven All-Stars and three Cy Young vote-getters.

And it still wasn’t enough to win them the National League West.

The San Francisco Giants, the Dodgers still well remember, won 107 games in the 2021 season, marking the only time in the last dozen years someone else has claimed the division crown. The Dodgers eventually knocked the Giants out of the playoffs that October, but their elongated path through the postseason as a wild card team left them gassed in the NL Championship Series. They were eliminated six wins shy of a repeat title.

For president of baseball operations Andrew Friedman, the experience underscored an all-important truth.

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“Our primary goal during the regular season is to win the division,” Friedman said. “That is what we feel like puts us in the best position to accomplish our ultimate goal.”

Thus, with another tight division race looming this year, the Dodgers didn’t wait to act aggressively this week.

Austin Barnes and Chris Taylor were struggling. Dalton Rushing and Hyeseong Kim looked like intriguing big-league options. And in two moves that were made in an effort to “win as many games as we can” in this season’s World Series title defense, Friedman said, the longtime veterans were released to make room for the rookies. Sentimentality lost out to the odds of even slightly better regular-season success.

“This has been a very emotional week for all of us,” Friedman said, addressing reporters hours after Taylor was released on Sunday. Barnes was designated for assignment earlier in the week. “Barnsey and CT have been in the middle of some huge moments for this organization. Both guys have left an indelible mark on our culture and where we’re at this point. So the decisions were incredibly difficult. The conversations were tough.”

“But,” Friedman countered, “with where we are, the division race, the composition of roster, everything — we felt like this was in the Dodgers’ best interest … [to] put us in a position to best win the World Series this year.”

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Note the first factor Friedman mentioned in his answer.

Though the Dodgers are tied for the best record in the National League at 29-18, they continue to nurse the slimmest of NL West leads, entering Monday just one game up on the rival San Diego Padres (27-18) and upstart San Francisco Giants (28-19), and only four games clear of even the fourth-place Arizona Diamondbacks (25-22).

With their pitching staff already in tatters, at least temporarily, because of a wave of early-season injuries, the importance of consistent offense has also suddenly heightened; the Dodgers needing to maximize the production of their lineup to help offset a 4.18 team ERA that ranks 21st in the majors.

In a world where the Dodgers were running away with the division, or pitching the way they expected after two offseasons of spending heavily on the mound, maybe they could have tolerated Barnes’ and Taylor’s combined .208 batting average. They might have been more comfortable giving two longtime cornerstones of the franchise a longer leash to turn things around.

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Instead, as club brass surveyed this year’s competitive division landscape, they recognized that — this season more than most — every single victory could matter come the end of the campaign. That every single loss would make the challenge of winning another World Series incrementally tougher.

So, as Rushing crushed triple-A pitching and Kim excelled in what was initially planned to be only a brief big-league call-up, the Dodgers did what they felt like they must. Rushing replaced Barnes as backup catcher. Taylor was cut loose so Kim wouldn’t be sent back to the minors. And a roster that once seemed too top-heavy now has, at least in theory, more potential impact options to bring off the bench.

“We didn’t feel like coming into the season this was something that we would necessarily be doing in May,” Friedman said. “But with where we were, all things factored in, while not easy, we felt like it was the right thing to do.”

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There were other reasons, of course, the Dodgers felt motivated to make such emotionally conflicting decisions now.

Manager Dave Roberts noted that Rushing (who was batting .308 in the minors this year, and has started his big-league career an impressive four-for-10) and Kim (who has hit .452 since arriving in the majors, and has impacted games with his versatile glove and lightning-quick speed) deserved opportunities for more prominent roles.

With most of the team’s core players on the wrong side of 30, there are longer-term considerations about developing younger talent as well.

“I think some of it is the [division] race,” Roberts said. “Some of it is, you still want to continue to develop young players and give them opportunities with a veteran ball club.”

Eventually, it was always likely that Rushing would force his way to the majors, and that Kim would carve out a niche with his well-rounded skill set.

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But the early pressure being applied by the team’s NL West rivals still sped up that timeline. The Dodgers remember what happened in 2021. And, wary of having that reality repeat itself, they didn’t wait to begin acting with urgency this year.

“We saw it in 2021, winning 106 games and not winning the division,” Friedman said. “We have a tough division [again this year]. We’ve got some really good teams in our division who are playing well. And so for us, it’s about doing everything we can each night to try to win a game.”

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Thunder thrash Nuggets in decisive Game 7, advance to Western Conference Finals

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Thunder thrash Nuggets in decisive Game 7, advance to Western Conference Finals

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The Thunder’s pursuit of its first-ever NBA championship since the franchise moved to Oklahoma City remains alive. 

While the franchise did reach the mountaintop when the team called Seattle home in 1979, the team has yet to win a title since settling in OKC. Thunder star Shai Gilgeous-Alexander led the team with 35 points as OKC steamrolled the Denver Nuggets in Sunday’s Game 7 of the Western Conference Semifinals.

Shai Gilgeous-Alexander, #2 of the Oklahoma City Thunder, celebrates during the game against the Denver Nuggets during Round 2 Game 7 of the 2025 NBA Playoffs on May 18, 2025, at Paycom Center in Oklahoma City, Oklahoma. (Zach Beeker/NBAE via Getty Images)

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The 125-93 victory punched the Thunder’s ticket to the Western Conference Finals. OKC will meet the Minnesota Timberwolves in the conference finals, which begins on Tuesday.

TIMOTHÉE CHALAMET CELEBRATES WITH FANS IN NYC STREETS AFTER KNICKS ADVANCE TO EASTERN CONFERENCE FINALS

Elswehere, the New York Knicks will face off against the Indiana Pacers in the NBA’s other conference finals. The Knicks haven’t won an NBA championship since 1973. The Pacers won their most recent title that year — in the ABA.

When Commissioner Adam Silver hands one of those teams the Larry O’Brien Trophy next month, it’ll mark a league first — seven championship franchises in a seven-year span.

Shai Gilgeous-Alexander

May 18, 2025; Oklahoma City, Oklahoma, USA;Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) shoots against the Denver Nuggets in the second half during game seven of the second round of the 2025 NBA Playoffs at Paycom Center. (Alonzo Adams-Imagn Images)

There hasn’t been a back-to-back NBA champion since the Golden State Warriors won in 2017 and 2018. From there, the list of champions goes like this: Toronto in 2019, the Los Angeles Lakers in 2020, Milwaukee in 2021, Golden State in 2022, Denver in 2023 and Boston last season.

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It’s the longest such run of different champions in NBA history; Major League Baseball, the NHL and the NFL have all had longer ones, and not too long ago, either.

Oklahoma City Thunder

May 18, 2025; Oklahoma City, Oklahoma: Oklahoma City Thunder guard Luguentz Dort (5) gestures after scoring against the Denver Nuggets in the second quarter during game seven of the second round of the 2025 NBA Playoffs at Paycom Center. (Alonzo Adams-Imagn Images)

Despite dealing with what ESPN reported as a “Grade 2 hamstring strain,” Nuggets forward Aaron Gordon played on Sunday. He finished the loss with 8 points during his 25 minutes on the court.

While the season is over for 26 of the NBA’s 30 clubs, the fun is just starting for the last four teams standing.

The Associated Press contributed to this report.

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