Sports
Olympics drove interest in women's sports cards, Snoop Dogg pins and more
The Olympics are an event that can fuel growth in interest and popularity, not just for a given sport or individual athlete, but for an array of collectibles, as well. The global nature of the Olympics, the way they cross-pollinate fans of different sports and draw in very casual or even non-sports fans — it’s something that can supercharge demand.
Take basketball for example — the men’s gold-medal game between the U.S. and France averaged 19.5 million viewers in the U.S. alone, whereas the most recent NBA Finals averaged 11.3 million viewers. The women’s gold-medal game drew 7.8 million viewers in the U.S. (at 9:30 a.m. ET), and last year’s WNBA Finals averaged 728,000. While that sudden influx of new eyeballs can produce a brief and immediate surge of interest that just as quickly evaporates, it can also be the foundation for longer-term growth in some cases. It can be an introduction that creates new fans and collectors.
With that in mind, let’s look back on the 2024 Olympics using insights from eBay:
Athletes (and rappers) who saw a surge of collector interest
The most searched Team USA men’s basketball players within eBay during the Olympics were LeBron James, Anthony Edwards and Steph Curry. James and Curry’s places there shouldn’t be surprising, given their status as legends of the game and how they came through in big moments for Team USA, but Edwards being searched at that level within a marketplace (rather than just on a more general interest platform like Google) is noteworthy.
The day Team USA beat Serbia in the semifinals, Edwards’ ungraded 202o Panini Prizm silver card (a popular parallel in the most popular NBA set that has a bit more favorable supply/demand balance than his plentiful Prizm base rookie card) returned to the price level it reached at the start of the NBA Western Conference finals in May (around $320), when he was one of the postseason’s top performers to that point, up from the sub-$200 level it dropped to in late June/early July. Edwards didn’t produce a standout performance in the semifinal or final of the Olympic tournament, so there has been another decline, but the card remains higher than the lows it hit after his NBA playoff elimination. He’ll need to take another leap forward this season and have better showings in key moments in order to further grow the level of collector interest in him, though.
Steph Curry (left) and Anthony Edwards after receiving their gold medals. (Photo: DAMIEN MEYER/AFP via Getty Images)
On the women’s side, the most searched Team USA players on eBay were Sabrina Ionescu, Breanna Stewart, Diana Taurasi, and Kelsey Plum. Taurasi didn’t play in the gold-medal game and averaged just 1 ppg for the tournament, but she won her sixth gold medal — a new record for the sport. Noticeably absent from that group is A’ja Wilson, who was named MVP of the tournament and is also the clear favorite to claim a third WNBA MVP trophy this season. There have always been players who far outperform the level of collector interest in them, but this looks like a generational talent/all-time great being seriously undervalued.
The Olympics provided a boost to women’s sports collectibles though. Katie Ledecky sales grew throughout the Olympics, peaking with a new all-time high of $4,037 for her 2024 Topps Chrome Ledecky Legacy autographed superfractor (a one-of-a-kind parallel, pictured below). Two Simone Biles cards sold for more than $2,000 each. But perhaps most impressive was that two superfractors, one autograph and one patch, from the 2024 Topps Chrome Olympic set of Ilona Maher, star of the USA rugby bronze-winning team, sold for $1,743 and $1,500, respectively — not too far off from those sales for Biles, a more established star in a sport that’s more popular in the U.S.

Assessing long-term value of Olympic athletes in sports that don’t hold annual mainstream interest in the U.S. is always difficult. Ledecky and Biles could hold strong since the former is tied for the most career Olympic gold medals among female athletes (nine) and the latter isn’t far behind (seven) and both have more of a cultural presence. Their legacies are set. But unless rugby undergoes a dramatic rise in popularity, it seems difficult for Maher to have the same staying power. (That said, monetary value often isn’t the primary concern for collectors — particularly if they never intend to sell a given item — and waiting for more buyer-friendly conditions when one-of-a-kind items become available often isn’t possible.)
The USA women’s soccer team won gold thanks in part to the trio of Sophia Smith, Trinity Rodman and Mallory Swanson (or “Triple Espresso,” as they’ve nicknamed themselves), who all scored big goals and all saw big eBay search spikes when they did. Searches for Swanson jumped 580 percent on eBay (compared to the previous week) after she scored the gold medal clinching goal against Brazil. Cards from the 2024 Topps Chrome Olympic set that bear autographs from both Smith and Swanson (pictured below) have drawn particular interest, with peak sales prices of $628 and $700 on August 18, a week after the tournament closed.

A couple of non-USA athletes who also had big search spikes were the men’s tennis finalists. After he won the gold medal, searches for Novak Djokovic rose 450 percent compared to the week prior and searches for silver-medalist Carlos Alcaraz rose 80 percent. These are two of the biggest names in an already popular sport, so the fact that Olympic success could provide a surge in marketplace searches is a testament to the new wider audience the event brings. With the U.S. Open now underway and a newly released Topps Chrome tennis set, there will be an opportunity to retain some of that interest.
The Olympics can also blur the already sometimes fuzzy lines between sports and non-sports collectibles. Snoop Dogg’s custom Olympic pins went viral, resulting in global eBay users to search “Snoop Dogg pin” almost 140 times per hour on July 30 and 31. And since the 2028 Olympics will be in his hometown of Los Angeles, this may not be the last we hear of Snoop Dogg Olympic pins.
Coco Gauff’s got the @SnoopDogg #Olympics pin 🤩#Paris2024 | #tennis pic.twitter.com/W6zRDFoeae
— ITF (@ITFTennis) July 29, 2024
Industry views
As The Athletic continue to grow its collectibles coverage, we’ll include perspectives and observations from around the hobby. Since this is our first time diving into eBay insights, we begin with the executive who oversees their collectibles operation.
Interest in the Snoop pin and Olympic pins in general points to the variety of collectibles that have gained in popularity in recent years.
“Obviously trading cards is a huge, huge piece of it, but the thing that’s fun is you see new categories that emerge and sometimes those things disappear again and sometimes they stick around,” eBay vice president and general manager of global collectibles Adam Ireland told The Athletic during the National Sports Collectors Convention last month. He cited sealed vintage electronics and Type 1 photographs as examples.
“Someone once told me that it’s sort of that 25-year window when you start hitting nostalgia and that’s the point where people have got the money now and are spending on things that tie them back to those happy childhood days,” he added, saying that they’re seeing Teenage Mutant Ninja Turtles merchandise take off as it now fits that window for older generations, while the franchise’s new movies and shows draw in a younger audience as well.
Chad Ochocinco draws a crowd to an eBay Live broadcast at The National. (Photo courtesy of eBay)
Trading card games, which can hit on that nostalgia appeal, are also driving a lot of interest. Ireland says he is “super bullish” on them. “Obviously (Disney) Lorcana has been another big boost to that area, but you’ve still got Pokemon going strong, some of the recent Magic: The Gathering releases have been really, really successful. … (Lorcana) and Disney collectible pins, a lot of historical artifacts, toys, vinyl – there’s just so many categories (in the collectibles space), but you do find that sports as a single thing becomes the largest piece.”
“King of Collectibles: The Goldin Touch,” the Netflix series about Goldin Auctions, which eBay recently acquired, is something Ireland sees as helping to broaden interest in collectibles.
“It’s easy to think about collectibles as a niche area, but they hit number four on the Netflix charts and that’s just going to bring more and more people into the hobby,” he said. “It’s amazing how many people I’ve spoke to about and they’ve been like, ‘Oh my wife watched the show and now she understands why I get excited about this stuff.’ And so from that point of view I think it’s just going to open it up, it’s going to democratize it more.”
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(Top photo: Harry Langer/DeFodi Images via Getty Images)
Sports
LeBron James clashes with Suns’ Dillon Brooks in Lakers’ 2-point win
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LeBron James got the last laugh on Sunday night as he sank two free throws in the final 3.9 seconds to lift the Los Angeles Lakers over the Phoenix Suns, 116-114.
James may be in the twilight of his career, but he showed he still had some fight. He was battling with Suns forward Dillon Brooks throughout the night. The two got into multiple skirmishes as the intensity was turned up a notch.
Phoenix Suns forward Dillon Brooks fouls Los Angeles Lakers forward LeBron James (23) during the second half of an NBA basketball game, Sunday, Dec. 14, 2025, in Phoenix. Brooks was ejected from the game after the foul. (AP Photo/Rick Scuteri)
As the game came down to the wire, Brooks hit a clutch 3-pointer to put the Suns up one point with 12.2 seconds left. James ran through him and knocked him down. Brooks got back up and stuck his chest out to ever-so-gently tap James.
A referee came over to stop the conflict from escalating any further. Brooks was ejected from the game.
“I just like to compete,” James said of going up against Brooks, via ESPN. “He’s going to compete. I’m going to compete. We’re going to get up in each other’s face. Try not to go borderline with it. I don’t really take it there. But we’re just competing and did that almost all the way to the end of the game.”
NBA BROADCASTER CALLS FOR SPURS STAR TO CHANGE ‘ALIEN’ NICKNAME: ‘THEY DEPORT THOSE’
Phoenix Suns forward Dillon Brooks (3) and Los Angeles Lakers forward Lebron James (23) react after a turnover during the second half of an NBA basketball game, Sunday, Dec. 14, 2025, in Phoenix. (AP Photo/Rick Scuteri)
Suns star Devin Booker supported Brooks’ intensity.
“Yeah, I mean there’s history there,” he said. “I love to see it. People always say everything’s too friendly in the NBA and then Dillon comes around and now it’s too much. So like I said, I’d rather it the other way — that it’d be too much.”
James scored 26 points on 8-of-17 from the field. Luka Doncic led Los Angeles with 29 points and six assists. The Lakers improved to 18-7 with the win.
Los Angeles Lakers guard Luka Doncic (77) looks to shoot over Phoenix Suns guard Devin Booker, front left, during the first half of an NBA basketball game, Sunday, Dec. 14, 2025, in Phoenix. (AP Photo/Rick Scuteri)
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Brooks had 18 points in 25 minutes. Booker led the team with 27 points and was 13-of-16 from the free-throw line. Phoenix is 14-12 on the year.
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Sports
Commentary: No jinx, only reality. Rams are going to win a Super Bowl championship
Who’s going to beat them?
Who’s going to stop the unstoppable offense? Who’s going to score on the persistent defense? Who’s going to outwit the coaching genius?
Who can possibly halt the Rams on their thunderous march toward a Super Bowl championship?
After yet another jaw-dropping Sunday afternoon at a raucous SoFi Stadium, the answer was clear.
Nobody.
Nobody can spar with the Rams. Nobody can run with the Rams. Nobody can compete with the Rams.
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Gary Klein breaks down what went right for the Rams in their 41-34 victory over the Detroit Lions at SoFi Stadium on Sunday.
Nobody is talented enough or deep enough or smart enough to keep the Rams from winning their second Super Bowl championship in five years.
Nobody. It’s over. It’s done. The Rams are going to win it all, and before you cry jinx, understand that this is just putting into words what many already are thinking.
The Rams’ second-half domination of the Detroit Lions in a 41-34 win should again make the rest of the league realize that nobody else has a chance.
The Seahawks? Please. The 49ers? No way. The Eagles? They’ve been grounded. The Bears? Is that some kind of a joke?
The Patriots? Not yet. The Broncos? Not yet. The Bills? Not ever.
The Rams trailed by 10 points at one juncture Sunday and then blew the Lions’ doors off in the second half to clinch a playoff berth for the seventh time in nine seasons under Sean McVay, setting them up for the easiest ride in sports.
With a win in Seattle on Thursday night — and, yes, they should beat a team that just barely survived Old Man Rivers — the Rams essentially will clinch the NFC’s top seed and home-field advantage throughout the playoffs.
That means they have to win only two games at SoFi to advance to a Super Bowl at Levi’s Stadium in Santa Clara. That means they can win a championship without leaving California, three games played in the sort of perfect climate that gets the best out of their precision attack.
And as Sunday proved once again, they’re good enough to win three essentially home playoff games against anybody.
“I love this team,” McVay said.
There’s a lot to love.
They have an MVP quarterback, the league’s most versatile two-headed running attack, an interior defense that gets stronger under pressure, and the one weapon that no team can match.
They have Puka Nacua, and nobody else does.
Rams wide receiver Puka Nacua is tackled by Detroit cornerback Amik Robertson during the second half Sunday.
(Eric Thayer / Los Angeles Times)
Is he unbelievable or what? He is Cooper Kupp in his prime, only faster and stronger. He caught a career-high 181 yards’ worth of passes on yet another day when he could not be covered and barely could be tackled.
“He’s unbelievable,” McVay said. “He’s so tough, a couple of times he just drags guys with him … he epitomizes everything we want to be about … he’s like Pac-Man, he just eats up yards and catches.”
Pac-Man? The Rams even score on their old-school references.
In all, it was another Sunday of totally fun football.
They outscored the league’s highest-scoring team 20-0 at one point, they outrushed the league’s toughest backfield 159-70, they racked up 519 total yards against a team once thought destined for a championship.
And they did it with barely a smile. With the exception of Nacua repeatedly banging his fist to his chest — can you blame him? — the Rams are steady and steadfast and just so scary.
”All we want to do is go to work and find a way to be better,” said Matthew Stafford, who likely answered the crowd’s chants by clinching the MVP award with 368 yards and two touchdown passes. “It’s a fun group right now but we understand there’s more out there for us.”
Lots, lots, lots more.
This year a similar column appeared in this space regarding the Dodgers. By the first round of the playoffs, one just knew that they were going to run the table.
The same feeling exists here. The Rams look unrelenting, unfazed, unbeatable.
“Guys just kept competing, staying in the moment,” McVay said.
This moment belongs to them. One knew it Sunday by the end of the first half, which featured a Stafford interception and a struggling secondary and Jared Goff’s vengeful greatness and a 10-point Lions lead.
Rams quarterback Matthew Stafford passes in the first half of a 41-34 win over the Detroit Lions at SoFi Stadium on Sunday.
(Eric Thayer / Los Angeles Times)
Then the Rams drove the ball nearly half of the field in 30 seconds in a push featuring Stafford and Nacua at their best. Stafford connected with Nacua on a brilliant 37-yard pass in the final moments that led to a Harrison Mevis 37-yard field goal to close the gap to seven.
“Right before that I told the guys, ‘Let’s go steal three,’” Stafford said.
Turns out, they stole a game.
“One of the key and critical sequences,” McVay said of that late first-half hammer, which led to a dazzling third quarter that finished the flustered Lions.
“We never panic,” Blake Corum said. “Because we know … what we have to bring to the table.”
What they’ve increasingly been bringing is a running attack that perfectly complements the awesome passing attack, as evidenced Sunday by Corum and Kyren Williams combining for 149 yards and three touchdowns.
The Lions’ more vaunted backfield of Jahmyr Gibbs and David Montgomery? Seventy yards and one score.
“We push each other to the limit,” Corum said of Williams.
Rams running back Kyren Williams stiff-arms Detroit Lions safety Erick Hallett II during the first half Sunday.
(Eric Thayer / Los Angeles Times)
Potentially disturbing was how one noted Ram may have pushed past his limits, as receiver Davante Adams limped off the field early in the fourth quarter after apparently reinjuring his troublesome hamstring.
To lose him for the playoffs would be devastating, as he frees up space for Nacua and is almost an automatic touchdown from the five-yard line and closer.
Then again he’ll have a month to heal. And the Rams still have a bruising array of tight ends led Sunday by the touchdown-hot Colby Parkinson, who caught 75 yards’ worth of passes and two scores, including one inexplicable touchdown in which he clearly was down at the one-yard line.
The Rams got lucky there. But even if the right call was made, they would have scored on the next couple of plays. The way the Rams attacked, they could have been scoring all night.
“You knew that it was going to be that kind of game where there was some good back-and-forth,” McVay said. “You needed to be able to know that points were going to be really important for us, and our guys delivered in a big way.”
Just wait. By the time this season is done, McVay’s guys will have delivered a trophy representing something much bigger.
It rhymes with Strombardi.
Sports
Patrick Mahomes suffers torn ACL, Chiefs star’s season is over: reports
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Kansas City Chiefs star Patrick Mahomes will be out for the rest of the season as he suffered a torn ACL on Sunday in a loss to the Los Angeles Chargers, according to multiple reports.
Mahomes’ knee buckled while he was scrambling and as he was getting hit by Chargers defensive end Da’Shawn Hand. He was helped off the field and he limped to the locker room. An MRI reportedly confirmed the extent of the damage.
Kansas City Chiefs quarterback Patrick Mahomes grabs his knee after being injured during the second half of an NFL football game against the Los Angeles Chargers, Sunday, Dec. 14, 2025 in Kansas City, Missouri. (AP Photo/Reed Hoffmann)
The quarterback wrote a message to fans as word of his injury trickled out.
“Don’t know why this had to happen,” Mahomes wrote on X. “And not going to lie (it) hurts. But all we can do now is Trust in God and attack every single day over and over again. Thank you Chiefs kingdom for always supporting me and for everyone who has reached out and sent prayers. I Will be back stronger than ever.”
Chiefs coach Andy Reid offered a gloomy outlook for Mahomes as he spoke to reporters following the loss.
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Los Angeles Chargers linebacker Odafe Oweh (98) sacks Kansas City Chiefs quarterback Patrick Mahomes (15) during the second half at GEHA Field at Arrowhead Stadium on Dec. 14, 2025. (Jay Biggerstaff/Imagn Images)
“… It didn’t look good,” Reid said when asked whether he knew if Mahomes’ injury was serious. “I mean you guys saw it. We’ll just see where it goes.”
The loss to the Chargers also meant the Chiefs will not be making the postseason. Kansas City made it to the AFC Championship each season since 2018. They made it to the Super Bowl in each of the last three seasons, winning two titles in that span.
Mahomes will finish the season with 3,398 passing yards and 22 touchdown passes.
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Kansas City is 6-8 on the year.
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