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Olympics drove interest in women's sports cards, Snoop Dogg pins and more

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Olympics drove interest in women's sports cards, Snoop Dogg pins and more

The Olympics are an event that can fuel growth in interest and popularity, not just for a given sport or individual athlete, but for an array of collectibles, as well. The global nature of the Olympics, the way they cross-pollinate fans of different sports and draw in very casual or even non-sports fans — it’s something that can supercharge demand.

Take basketball for example — the men’s gold-medal game between the U.S. and France averaged 19.5 million viewers in the U.S. alone, whereas the most recent NBA Finals averaged 11.3 million viewers. The women’s gold-medal game drew 7.8 million viewers in the U.S. (at 9:30 a.m. ET), and last year’s WNBA Finals averaged 728,000. While that sudden influx of new eyeballs can produce a brief and immediate surge of interest that just as quickly evaporates, it can also be the foundation for longer-term growth in some cases. It can be an introduction that creates new fans and collectors.

With that in mind, let’s look back on the 2024 Olympics using insights from eBay:

Athletes (and rappers) who saw a surge of collector interest

The most searched Team USA men’s basketball players within eBay during the Olympics were LeBron James, Anthony Edwards and Steph Curry. James and Curry’s places there shouldn’t be surprising, given their status as legends of the game and how they came through in big moments for Team USA, but Edwards being searched at that level within a marketplace (rather than just on a more general interest platform like Google) is noteworthy.

The day Team USA beat Serbia in the semifinals, Edwards’ ungraded 202o Panini Prizm silver card (a popular parallel in the most popular NBA set that has a bit more favorable supply/demand balance than his plentiful Prizm base rookie card) returned to the price level it reached at the start of the NBA Western Conference finals in May (around $320), when he was one of the postseason’s top performers to that point, up from the sub-$200 level it dropped to in late June/early July. Edwards didn’t produce a standout performance in the semifinal or final of the Olympic tournament, so there has been another decline, but the card remains higher than the lows it hit after his NBA playoff elimination. He’ll need to take another leap forward this season and have better showings in key moments in order to further grow the level of collector interest in him, though.

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Steph Curry (left) and Anthony Edwards after receiving their gold medals. (Photo: DAMIEN MEYER/AFP via Getty Images)

On the women’s side, the most searched Team USA players on eBay were Sabrina Ionescu, Breanna Stewart, Diana Taurasi, and Kelsey Plum.  Taurasi didn’t play in the gold-medal game and averaged just 1 ppg for the tournament, but she won her sixth gold medal — a new record for the sport. Noticeably absent from that group is A’ja Wilson, who was named MVP of the tournament and is also the clear favorite to claim a third WNBA MVP trophy this season. There have always been players who far outperform the level of collector interest in them, but this looks like a generational talent/all-time great being seriously undervalued.

The Olympics provided a boost to women’s sports collectibles though. Katie Ledecky sales grew throughout the Olympics, peaking with a new all-time high of $4,037 for her 2024 Topps Chrome Ledecky Legacy autographed superfractor (a one-of-a-kind parallel, pictured below). Two Simone Biles cards sold for more than $2,000 each. But perhaps most impressive was that two superfractors, one autograph and one patch, from the 2024 Topps Chrome Olympic set of Ilona Maher, star of the USA rugby bronze-winning team, sold for $1,743 and $1,500, respectively — not too far off from those sales for Biles, a more established star in a sport that’s more popular in the U.S.

Assessing long-term value of Olympic athletes in sports that don’t hold annual mainstream interest in the U.S. is always difficult. Ledecky and Biles could hold strong since the former is tied for the most career Olympic gold medals among female athletes (nine) and the latter isn’t far behind (seven) and both have more of a cultural presence. Their legacies are set. But unless rugby undergoes a dramatic rise in popularity, it seems difficult for Maher to have the same staying power. (That said, monetary value often isn’t the primary concern for collectors — particularly if they never intend to sell a given item — and waiting for more buyer-friendly conditions when one-of-a-kind items become available often isn’t possible.)

The USA women’s soccer team won gold thanks in part to the trio of Sophia Smith, Trinity Rodman and Mallory Swanson (or “Triple Espresso,” as they’ve nicknamed themselves), who all scored big goals and all saw big eBay search spikes when they did. Searches for Swanson jumped 580 percent on eBay (compared to the previous week) after she scored the gold medal clinching goal against Brazil. Cards from the 2024 Topps Chrome Olympic set that bear autographs from both Smith and Swanson (pictured below) have drawn particular interest, with peak sales prices of $628 and $700 on August 18, a week after the tournament closed.

A couple of non-USA athletes who also had big search spikes were the men’s tennis finalists. After he won the gold medal, searches for Novak Djokovic rose 450 percent compared to the week prior and searches for silver-medalist Carlos Alcaraz rose 80 percent. These are two of the biggest names in an already popular sport, so the fact that Olympic success could provide a surge in marketplace searches is a testament to the new wider audience the event brings. With the U.S. Open now underway and a newly released Topps Chrome tennis set, there will be an opportunity to retain some of that interest.

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The Olympics can also blur the already sometimes fuzzy lines between sports and non-sports collectibles. Snoop Dogg’s custom Olympic pins went viral, resulting in global eBay users to search “Snoop Dogg pin” almost 140 times per hour on July 30 and 31. And since the 2028 Olympics will be in his hometown of Los Angeles, this may not be the last we hear of Snoop Dogg Olympic pins.

Industry views

As The Athletic continue to grow its collectibles coverage, we’ll include perspectives and observations from around the hobby. Since this is our first time diving into eBay insights, we begin with the executive who oversees their collectibles operation.  

Interest in the Snoop pin and Olympic pins in general points to the variety of collectibles that have gained in popularity in recent years.

“Obviously trading cards is a huge, huge piece of it, but the thing that’s fun is you see new categories that emerge and sometimes those things disappear again and sometimes they stick around,” eBay vice president and general manager of global collectibles Adam Ireland told The Athletic during the National Sports Collectors Convention last month. He cited sealed vintage electronics and Type 1 photographs as examples. 

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“Someone once told me that it’s sort of that 25-year window when you start hitting nostalgia and that’s the point where people have got the money now and are spending on things that tie them back to those happy childhood days,” he added, saying that they’re seeing Teenage Mutant Ninja Turtles merchandise take off as it now fits that window for older generations, while the franchise’s new movies and shows draw in a younger audience as well. 


Chad Ochocinco draws a crowd to an eBay Live broadcast at The National. (Photo courtesy of eBay)

Trading card games, which can hit on that nostalgia appeal, are also driving a lot of interest. Ireland says he is “super bullish” on them. “Obviously (Disney) Lorcana has been another big boost to that area, but you’ve still got Pokemon going strong, some of the recent Magic: The Gathering releases have been really, really successful. … (Lorcana) and Disney collectible pins, a lot of historical artifacts, toys, vinyl – there’s just so many categories (in the collectibles space), but you do find that sports as a single thing becomes the largest piece.” 

“King of Collectibles: The Goldin Touch,” the Netflix series about Goldin Auctions, which eBay recently acquired, is something Ireland sees as helping to broaden interest in collectibles. 

“It’s easy to think about collectibles as a niche area, but they hit number four on the Netflix charts and that’s just going to bring more and more people into the hobby,” he said. “It’s amazing how many people I’ve spoke to about and they’ve been like, ‘Oh my wife watched the show and now she understands why I get excited about this stuff.’ And so from that point of view I think it’s just going to open it up, it’s going to democratize it more.” 

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(Top photo: Harry Langer/DeFodi Images via Getty Images)

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Caitlin Clark’s return falls flat after Fever coach limits her in loss to shorthanded Sparks

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Caitlin Clark’s return falls flat after Fever coach limits her in loss to shorthanded Sparks

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All eyes were on Caitlin Clark on Wednesday night as she made her anticipated return from injury in a road matchup in Los Angeles.

But instead of a triumphant comeback, the Fever spent the entire night chasing the Sparks as Clark’s rough return fueled a 106-92 rout.

The superstar never found a groove, looking completely out of sync in her return from a back injury.

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Caitlin Clark huddles with teammates as the Indiana Fever battle the Sparks. (Photo by Katelyn Mulcahy/Getty Images) ((Photo by Katelyn Mulcahy/Getty Images))

Much of that disjointed performance falls squarely on head coach Stephanie White, who kept Clark on a ridiculously tight leash by limiting her to just 16 minutes. The stop-and-go approach could have sabotaged any chance for the phenom to establish a rhythm.

Clark finished with just 9 points, 4 rebounds and 3 assists. Her minus-16 plus-minus told the story.

The Los Angeles Sparks were severely shorthanded, taking the floor without stars Kelsey Plum and Cameron Brink.

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Yet while a depleted Sparks roster played to win, Indiana spent the night over-managing its biggest asset.

With Clark on a minutes restriction and Aliyah Boston out of the lineup, Kelsey Mitchell was forced to shoulder the entire offensive burden.

Mitchell did her part, pouring in 29 points while shooting 5-of-9 from beyond the arc.

Caitlin Clark orchestrates the Fever offense as Indiana battles the Los Angeles Sparks in primetime action. (Photo by Katelyn Mulcahy/Getty Images) ((Photo by Katelyn Mulcahy/Getty Images))

But one hot hand couldn’t stop an efficient LA squad.

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The Sparks shot 45% from three-point range, going 9-of-20 from deep to cruise to the 106-92 victory.

White’s next move is to sit Clark against the Mercury on Thursday while Boston returns.

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After Wednesday’s loss to a shorthanded Sparks team, it’s fair to question whether Indiana’s cautious approach is working. The Fever dropped to 12-9.

Caitlin Clark and Dearica Hamby face off as Fever and Sparks battle at Crypto.com Arena in Los Angeles. (Photo by Tyler Ross/NBAE via Getty Images) ((Photo by Tyler Ross/NBAE via Getty Images))

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Mookie Betts’ eighth-inning single gives Dodgers the win over the Rockies

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Mookie Betts’ eighth-inning single gives Dodgers the win over the Rockies

Mookie Betts’ first hit this series against the Rockies couldn’t have come at a more opportune time. With the crack of the ball against his bat, Tommy Edman scored from third, giving the Dodgers the lead.

And as Betts reached first, he pointed to Freddie Freeman, whose single put Edman in scoring position. It had taken a team effort to overcome another middling start from Roki Sasaki, and Betts, who had little to show before his game-winning hit, took the chance to highlight the joint contribution in the Dodgers’ 4-3 rubber-match win over Colorado (38-56).

“It feels great,” Betts said of his nine-pitch battle. “Helping the boys win, that’s really all it is. We play the game to win, and coming through in a big moment is kind of what, when you’re a kid, playing in the backyard, getting that hit is what you always strive to do, and fortunately, I was able to do it.”

Given a three-run lead in the first inning, brought to the Dodgers by a wild pitch and Kyle Tucker’s two-run, line-drive single to left field, Sasaki seemed set up for success.

Still, he gave away the lead as quickly as it came. In the second inning, he left a fastball too far over the plate, and third baseman Kyle Karros drove the ball over the left-center wall. The slider he dealt two batters later to second baseman Edouard Julien also crossed the zone too far over the plate, and Julien rounded the bases with another homer. In the third, a sacrifice fly by Mickey Moniak evened the scored, 3-3.

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Sasaki’s troubles this season have been hard to pin down since his last win on May 23, as Sasaki tries to claw back the triple-digit velocity that’s escaped him as of late.

Against the Rockies, his fastball topped out at 99.1 miles per hour before steadily dropping to 98. He had managed five strikeouts in his six innings when manager Dave Roberts replaced him with Jack Dreyer, though the three earned runs couldn’t be ignored.

But Roberts also acknowledged the possibility that the pitcher had been tipping his pitches, possibly since he was playing in Japan, and Sasaki has tried to address it after a three-inning, six-run start last week. Even if he had fully self-corrected, his control issues remain. In the third inning, he walked the tying runner, Brett Sullivan.

“I’ve been working on a lot of things like the tipping stuff,” Sasaki said through interpreter Kensuke Okubo. “Also, I need to make quality pitches.”

Sasaki regained some of his confidence in the fourth when he worked out of a two-base jam with two strikeouts and a flyball to right, something that didn’t go unnoticed by Roberts.

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“You can see the demeanor walking off the mound, the confidence,” Roberts said. “For me, it was more of let him end on a high note, feeling good about his outing, and then go from there.”

The Dodgers’ problems were compounded by Alex Call wasting the team’s two challenges in his at-bat in the first inning when the team had already taken the lead. And maybe it would’ve been excusable if Call had driven in the runners on first and second, but instead he ended the inning on a strikeout, stranding both. Roberts called the situation an “outlier” and didn’t feel as though he needed to have a conversation with Call regarding the situation.

After the three-run first, the Dodgers (61-33) remained hitless until Max Muncy laced a double down the right-field line in the sixth, though to little avail. As the innings ticked forward, Colorado’s chances seemed to increase. The Rockies hold the best league batting average (.297) in the eighth and ninth innings (the Dodgers are fourth with .268). And the Dodgers relievers, within the same constraints, have a 3.83 ERA — not bad, but not in the top 10 either.

Third baseman Max Muncy can’t get his glove on a line-drive double by Kyle Karros in the fourth inning.

(Gina Ferazzi/Los Angeles Times)

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So when Alex Vesia struggled against the Rockies in the eighth inning and Muncy suffered a throwing error, Colorado seemed in position to score with the bases loaded and one out. Vesia struck out TJ Rumfield and Edgardo Henriquez (4-0), his replacement, retired Karros on a fly ball to right.

After Betts’ single allowed the Dodgers to take the lead, Tanner Scott (13) shut down the Rockies with back-to-back strikeouts, avoiding the team’s eighth series loss of the season.

“Didn’t feel great,” Roberts said. “Fortunately, we won a series, but that’s not the kind of way you want to do it.”

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Justin Verlander announces he will retire after this season: ‘I’ve realized that time has come’

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Justin Verlander announces he will retire after this season: ‘I’ve realized that time has come’

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One of the greatest pitchers in the history of baseball will be hanging up his cleats after this season.

Three-time Cy Young Award winner Justin Verlander announced on Wednesday that the 2026 season will be his last.

Amid an injury-riddled season with the Detroit Tigers, Verlander decided it’s time to go.

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Detroit Tigers pitcher Justin Verlander watches from the dugout during a game against the Chicago White Sox at Comerica Park in Detroit June 21, 2026. (David Rodriguez-Munoz/USA Today Network via Imagn Images)

“This season has challenged me in ways I haven’t experienced before, both physically and mentally. I’ve always believed that as long as I could compete at the level I expect of myself, I’d keep playing. I never wanted to retire because of a milestone, a number, or a date on the calendar. I wanted the game to tell me when it was time. Over the last several months, I’ve realized that time has come,” Verlander said in a social media post.

“While I’m fully committed to giving my team everything I have for the rest of this season, I’ve decided this will be my last. It’s fitting that I get to finish where it all started – with the Detroit Tigers, the organization that drafted me and gave me my first opportunity.”

Verlander inked a one-year deal with the Tigers, with whom he spent his first 12½ seasons before being traded to the Houston Astros, in the offseason. In Houston, he returned to dominance, winning both of his World Series titles and two of his Cy Young Awards.

“Baseball has given me more than I could have imagined. It taught me discipline, resilience, and the value of continuing to adapt and evolve. I’ve been fortunate to play with and against incredible players, for outstanding organizations, and compete in-front of fans who deeply appreciate the game,” Verlander added in his announcement.

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Justin Verlander of the Houston Astros celebrates after the Astros defeated the Philadelphia Phillies in Game 6 of the 2022 World Series at Minute Maid Park Nov. 5, 2022, in Houston, Texas. (Mary DeCicco/MLB Photos via Getty Images)

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“To every teammate, coach, player, clubhouse attendant, and fan who has been part of this journey – thank you. It’s been a privilege to share the field with you. To my family, especially my wife Kate, thank you for standing beside me through every season, every rehab, and every high and low. I couldn’t have done this without you. It’s time for the next chapter. But first, I’m excited to finish this season the only way I know how – with everything I’ve got.”

Verlander is the active leader with 3,554 strikeouts, which is good for eighth all-time. He needs 21 to surpass Don Sutton and 87 to pass Tom Seaver.

The 43-year-old made his MLB debut in 2005 and won the American League Rookie of the Year Award the following season in what was just a small glimpse of what was to come.

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Verlander was a Cy Young Award finalist on four other occasions, consistently near the top of the leaderboard in just about every pitching stat. MLB Commissioner Rob Manfred gave Verlander a legend’s exemption to this year’s Midsummer Classic, making him a 10-time All-Star.

One could argue that Verlander should have at least one more Cy Young Award on his mantle, but he is on the fast track to Cooperstown and very much in the conversation to join Mariano Rivera as the only player unanimously elected to the Hall of Fame.

Verlander’s best season came in 2022, when he pitched to a career-best 1.75 ERA along with a 0.829 WHIP. However, that came after he missed the entire 2021 season due to Tommy John surgery for an injury he suffered after pitching just one inning in the abbreviated 2020 season.

Houston Astros starting pitcher Justin Verlander throws against the Boston Red Sox during the first inning Aug. 22, 2023, in Houston.  (AP Photo/Michael Wyke)

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He won his first Cy Young Award in 2011, when he was also awarded the MVP Award, and his second in 2019. Verlander’s 11 seasons between his first and final Cy Young Awards are the second-most behind Roger Clemens, who had 18 seasons between his first and seventh.

Verlander led the majors in innings and WHIP four times while recording the most strikeouts in three seasons.

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