For the second time in four years, the San Francisco 49ers blew a double-digit lead in the fourth quarter of the Super Bowl to the Kansas City Chiefs.

The Niners have made it to the NFC championship game three straight years, and in each of their last seven playoff appearances.

They found a diamond in the rough with quarterback Brock Purdy, taking him with the last pick of the NFL Draft in 2022, and they figure to be in the fold once again, vying for that coveted Lombardi Trophy they last won in the mid-1990s.

Despite no ring to show for it in recent years, ex-Niners star tight end Vernon Davis says they’ve become a staple and an organization others should strive to be.

“I think they’re doing some wonderful things, man. To make it to the postseason year after year, it speaks volumes about who they are as an organization, as a team,” Davis told Fox News Digital in a recent interview. “Now, all they have to do is just keep plugging away. They have everything that they need. Eventually, something is going to be a shift, and they’re going to win a Super Bowl. They just got to keep doing what they’re doing. Everything they did last year, do it again.”

Of course, the clock is ticking, though, amid trade rumors surrounding both Brandon Aiyuk and Deebo Samuel. Aiyuk, who is in line for a new deal, has been speculated to be on the trade block for some time, and the Niners drafting Florida wide receiver Ricky Pearsall in the first round didn’t help matters.

Deebo Samuel (19) and Brandon Aiyuk of the San Francisco 49ers are shown during the game against the Cardinals in Glendale, Arizona, on Dec. 17, 2023. (Robin Alam/ISI Photos/Getty Images)

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“It’s going to be difficult, but I think, at the end of the day, it becomes a [numbers] game,” Davis said. “How much money [do] they have in the cap to Deebo and [Aiyuk]? It’s all a numbers game at the end of the day.”

So, where does all that money go? He thinks it will go to Purdy.

“He’s proven. He puts the numbers up.”

He sure does. Since taking over, Purdy has gone 21-6 as a starter, completing 68.7% of his passes for 5,654 yards, 44 touchdowns and 15 interceptions. Purdy was named to the Pro Bowl last season and finished fourth in the MVP voting.

Brock Purdy of the San Francisco 49ers looks on from the sideline before Super Bowl LVIII against the Kansas City Chiefs at Allegiant Stadium in Las Vegas on Feb. 11, 2024. (Ryan Kang/Getty Images)

But a team’s greatest gift is having a franchise quarterback on a rookie deal; Purdy is entering his third NFL season and set to be a restricted free agent following the 2025 campaign.

There may be some shaking up in the somewhat near future, but it seems like Davis knows what it takes to win a Super Bowl in the Bay. He was just one win away from having a ring of his own in the 2012 season.

So, it’s best that they probably listen to his advice.

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It’s a good time to be in the sports business, and no one knows that better than the NBA.

In the coming weeks, the league is expected to announce a new game-changing multiyear media rights pact that reportedly will more than double its annual fees from TV and streaming outlets to $6 billion annually after the 2024-25 National Basketball Assn. season.

The deal has the potential to shake up the future of the current media landscape, as two streaming platforms are said to be in the running for exclusive games. The ongoing talks also could result in the loss of an NBA TV package for Warner Bros. Discovery’s TNT, which has made the league a cornerstone of its programming for more than three decades.

Amazon Prime Video is expected to get an exclusive package of games. It would be the second major sports property for the tech giant, which has the rights to NFL “Thursday Night Football” and will stream its first exclusive playoff game next season.

While streaming services have drawn users with the lure of high-quality original programs and movies, live sports is the most efficient way to attract massive audiences and build scale. Amazon’s bid coincides with its aggressive push into the TV advertising marketplace.

The deep-pocketed Amazon, buoyed by its online retail business, has been able to spend aggressively for sports (it’s paying $1 billion a year to the NFL for Thursday games). Meanwhile, legacy media companies are under pressure to deal with rising costs while managing the declining revenues and profits for their traditional TV businesses.

While Amazon is expected to come away with a significant package, Walt Disney Co. likely will retain the rights to the NBA Finals. One of the crown jewels of TV sports, it would continue to air on broadcast network ABC.

Disney’s ESPN also would continue to carry regular-season and playoff games. Disney reportedly would pay $2.6 billion a year, up from $1.5 billion in the current deal that runs through the 2024-25 season.

Retaining the NBA would further solidify ESPN’s future as it prepares to offer its channels through a new streaming service aimed at consumers without a pay TV subscription. The plan is to make the direct-to-consumer version of ESPN available in 2025.

The wild card in the NBA talks is the entry of Philadelphia-based cable giant Comcast Corp., which reportedly has made a $2.5-billion bid for a package of games for streaming service Peacock and broadcast network NBC.

If Comcast succeeds at the expense of Turner, it would be a significant blow to the latter’s parent company, Warner Bros. Discovery, especially from a public image standpoint. Warner Bros. Discovery’s stock has declined by 40% during the last year.

The popular “Inside the NBA,” with co-hosts Charles Barkley, Shaquille O’Neal, Ernie Johnson and Kenny Smith, has helped define TNT’s identity over the years. (Barkley has already said he has the option to leave TNT if the network loses the NBA.)

Representatives for the NBA and the media companies all declined to comment.

Comcast’s offer appears to be aimed at boosting Peacock, which has struggled to reach profitability despite steady subscriber growth. The streaming platform, which currently has 34 million subscribers, has proven its ability to handle large live audiences. Its presentation of an NFL playoff game in January peaked at 16.3 million concurrent viewers.

A Comcast deal also would return the NBA to NBC, which held the league rights from 1990 to 2002 and brought the championships of Michael Jordan’s Chicago Bulls to living rooms across the country. The network also carried the league’s games from 1954 to 1962.

NBC reportedly is offering to carry two prime-time NBA games a week, according to the Wall Street Journal, which first reported the bid. Such a commitment demonstrates just how much traditional TV networks desire live sports, which has been a bulwark in the battle to retain viewers and advertising dollars.

Network audiences for scripted comedies and dramas have greatly diminished, as viewers now prefer to watch them on demand through streaming platforms. Viewers still have to make an appointment to view live sports, enhancing their value in the streaming age.

If Comcast lands the NBA, NBC could have live sports in prime time several nights a week, as it already carries “NFL Sunday Night Football” and Big Ten college football on Saturdays.

“It’s indicative of the fact that sports draws a major audience unlike any other programming,” said Lee Berke, president of LHB Sports, Media & Entertainment.

NBC is hardly alone. Companies with broadcast networks and TV stations are all looking at adding live sports to their lineups, as the habit of watching shows in real time becomes a relic of the past.

If Turner loses the NBA, questions likely would be raised over Warner Bros. Discovery’s role in a planned joint venture with Disney and Fox Corp. The three companies announced in January that they are launching a streaming platform, carrying linear channels such as ESPN, TNT and Fox Sports.

Turner has the NHL, Major League Baseball and the NCAA men’s basketball tournament. But the NBA was a significant piece of its offering. Without it, Warner Bros. Discovery could end up with a smaller stake in the venture, according to people familiar with the discussions.

There also could be long-term ramifications for Warner Bros. Discovery’s carriage arrangements with cable and satellite operators, who pay fees to carry its channels. The company would have to negotiate its next round of deals without offering the NBA at a time when such talks are increasingly contentious. Pay TV operators are battling to keep costs down as their customer base continues to shrink every year.

“WBD’s management has disclosed that a decent number of network carriage agreements are up for renewal next year making this a key focus for investors in the days ahead,” wrote analysts from the New York firm MoffettNathanson in a research report for clients.

The report noted that TNT commands around $2.6 billion in subscriber fees, accounting for 30% of Warner Bros. Discovery’s revenue from pay TV providers in the U.S.

People familiar with the NBA discussions say there is a chance that the league could put together a fourth package of games to accommodate both Comcast and Turner. But that would complicate life for the consumer looking for the next tip-off in an already fragmented media environment.

“When you offer up your games on four or five national outlets, it makes it more difficult for the fans to find out where the games are on,” Berke said.

Richard Petty recently reflected on his storied NASCAR career and revealed his favorite era.

During an appearance on Dale Earnhardt Jr.’s podcast, “The Dale Jr. Download,” Petty described the early to mid-1970s as the most outstanding era for race cars.

“We won a bunch of races with the Charger,” Petty said. “We had a lot of experience with it, and we got to run it like four or five years. Of all the race cars I’ve ever had, it was the most natural race car that was before all the wind tunnel testing and all this kind of stuff.”

Petty affectionately described it as the “all-around best race car” he ever operated.

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“That car was so sensitive, you could change a spoiler a quarter-inch and go from dead push to dead loose. But we had worked with it so much, we learned that. It was just a pleasure to drive it. It worked on short tracks, road courses, superspeedways. It was just a good all-around best race car I ever had.”

Grand Marshal Richard Petty waves to fans during driver introductions before the NASCAR Camping World Truck Series Clean Harbors 150 at Knoxville Raceway June 18, 2022, in Knoxville, Iowa. (Kyle Rivas/Getty Images)

Petty’s appearance on the podcast coincided with his family’s celebration of three quarters of a century in racing.

His father, Lee Petty, won the first-ever Daytona 500. Richard later became NASCAR’s all-time wins leader. Petty’s son Kyle also had a successful stock car racing career. Petty’s grandson spent time on the track before he died in 2000.

Legacy Motor Club co-owner and NASCAR Hall of Famer Richard Petty during the NASCAR Cup Series Bluegreen Vacations Duel No. 2 at Daytona International Speedway Feb. 15, 2024, in Daytona Beach, Fla.  (James Gilbert/Getty Images)

“Seventy-five years in the sport is an incredible milestone for our family, especially when it all began as a family business,” Petty said in a press release last December.

NASCAR also recently commemorated its 75th anniversary.

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