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How Taylor Swift’s F1 concert helped save the United States Grand Prix

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How Taylor Swift’s F1 concert helped save the United States Grand Prix

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An earlier version of this article misidentified the manager in 2015 for Taylor Swift as Scooter Braun.


As Formula One returns to Austin, Texas, for this weekend’s United States Grand Prix, one of the sport’s other American venues is also occupied with a major event.

Miami’s Hard Rock Stadium, the centerpiece for the grand prix held at the start of May, will be used for three nights of Taylor Swift’s record-breaking Eras Tour, which begins its final stretch of North American dates this week.

Both F1 and Swift have experienced extraordinary surges of popularity in recent years in very different realms. But eight years ago, they shared top billing at the Circuit of The Americas.

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The 2015 event, at which Swift played a concert on the Saturday night after qualifying, proved to be critical for the future of the United States Grand Prix, a race that has since been the cornerstone of F1’s rapid American growth.

“It was a big-dollar commitment at the time, and it paid off,” COTA chairman Bobby Epstein told The Athletic. “We’re grateful to Taylor for taking the chance.”


F1’s current foothold of three American races would have been unthinkable a decade ago when holding one grand prix stateside was a considerable achievement. There had been a five-year absence for F1 in America between the final event at Indianapolis in 2007 and its return in 2012 at COTA, the first purpose-built facility for the sport in the United States.

COTA quickly became one of the drivers’ favorite tracks thanks to its challenging, undulating layout, and it was popular with fans. The first year pulled in a Friday to Sunday race weekend attendance of 265,000 — which looks small compared to the 2022 record of 440,000, reported by F1 — as crowds flocked to see the sport’s return to the United States. Even with a calendar fixture toward the end of each season, giving the potential of seeing a race that could influence the crucial part of a championship battle, there was a struggle to build greater interest. The weekend figures dropped to 250,000 for 2013 and lower still to 237,000 in 2014.

But the 2015 race left serious doubts over the future of the grand prix in Austin. As Hurricane Patricia brought record rainfall and high winds to Austin, FP2 was canceled, and qualifying was postponed to Sunday morning after three hours of rain delays. After long waits at the track hoping to see some on-track action, the disappointed fans had to contend with the grass parking lots turning into mud baths, making getting in and out of the track challenging.

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Sunday’s grand prix went ahead on schedule as Lewis Hamilton clinched his third world championship, but weekend attendance dipped to a low of just 224,000, leading to concerns about the event’s popularity.


Hurricane Patricia made the 2015 U.S. GP a dour affair. (SIPA USA)

There was also a fresh challenge to fund the United States Grand Prix. In the weeks after the race, Governor Greg Abbott’s office announced it would cut $6 million in state funding for the grand prix. Bernie Ecclestone, then F1’s CEO, admitted at the time that it looked challenging to see a future for the race in Austin.

It left Epstein and his team looking for new ways to boost the event’s fortunes if they wanted to help secure the long-term future of F1’s only American grand prix.

“We had a lot of people very upset about the experience they had with the rain and the mud, and we needed to make it up to them,” Epstein said. “We put in a lot of sidewalks, and we paved a lot of parking lots, and we got a lot more buses. But on top of it, we wanted to do better and offer more.”

That is where Taylor Swift came into the picture.

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Austin’s reputation as a music city meant adding concerts to the race weekend offering had always been a big part of COTA’s identity. Kid Rock and Elton John were among the first headliners, but as plans came together for 2016, Epstein and his team looked for the biggest star possible.

Epstein contacted Swift’s team, wanting to see if she would be interested in being the 2016 race headliner. Swift had no performances scheduled for the year, having spent the entirety of 2015 on her “1989” album world tour.

If any diehard Swifties were desperate to see her in concert that year, they would have to go to the F1 race. Suddenly, a United States Grand Prix ticket became much more valuable. A three-day general admission ticket started at $150 and would include access to the concert.

“We remember the massive amount of criticism we took from the race fans when we said we were going to bring in a performer like that, that it was taking attention away from the racing,” Epstein said.

Ecclestone was among those to share some concern, semi-jokingly asking Epstein if he should even bother to bring the F1 cars to COTA.

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After watching Hamilton lead a Mercedes front row lockout in qualifying on Saturday, 80,000 fans stayed well into the evening at the track to watch Swift’s show from the infield, making it — at the time — one of her highest-attended shows. The 15-song set mainly featured songs from “1989” and “Red,” and there was no new material, but it did have a first performance of “This Is What You Came For,” a song that Swift wrote for Calvin Harris and Rihanna.

The concert received rave reviews. Billboard called it a “knockout performance,” while Rolling Stone said, “it showed no drop off or rust from a star determined to remain one of the biggest names in music for a long time to come.” How true that would prove.

Swift closed out the set with “Shake It Off,” which fit the mood of COTA’s weekend. After all the struggles of the previous year, it had drawn a record crowd of almost 270,000 fans who enjoyed good weather and good music on top of the racing action. It was an important bounce-back after the 2016 washout, proving that F1 had a bright future in Austin.

It also helped draw in a very different demographic of attendees as younger fans, more women and more families attended. “When we look back, we feel validated for the vision that this group had to do that and offer more to the race fan and allow them to bring family members,” Epstein said. “You can give a very full amount of entertainment, and not at all compromise the quality of the on-track action. You don’t have to take anything away from the race by giving more to the fans.”

The change in F1’s fan demographic to become younger and more diverse has been a core part of its recent growth, particularly in the “Drive to Survive” era. But Epstein felt COTA had been ahead of the curve thanks to its off-track offerings.

“I don’t know if we’re given any credit for it, but we’ll take it because it’s true,” he said. “We started (it), we did. We got a much younger audience starting to watch and pay attention to that, because of Taylor, Justin Timberlake (the 2018 headliner), and Ed Sheeran (2022).

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“You start looking at some of those, and that’s who was paying attention to those artists, with Instagram and things that people post on, it very quickly reaches that demographic and that generation.”


Fans explored the track during qualifying as they waited for the Taylor Swift concert. (AP Photo/Eric Gay)

COTA’s model of having a huge headliner perform on a race weekend has become common in F1. Under Liberty Media, which completed its acquisition of F1 in early 2017, grands prix have now been turned into multi-day events where the off-track entertainment is a big part of its offering to fans.

However, even with the addition of new American events in Miami and Las Vegas, each of which has its own appeal, the concerts have remained a big part of the United States Grand Prix’s identity in Austin. Sting will headline on Friday before Eminem performs on Saturday night. Like Swift in 2016, it will be his only live show of the year.

Epstein expected that with changes made at the track to allow even more fans to attend, it would likely break Swift’s record at COTA and draw in a crowd of 100,000 people.

“It’s a fun event to play, just the way that the whole setting is,” Epstein said. “I think the agents and the performers know about it now. It has credibility, and it’s something that they want to be named the headliner for the United States Grand Prix.

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“Playing at the halftime of the Super Bowl is a pretty well-recognized honor for performers. I think playing the US Grand Prix is also an honor.”

With more than 12 months until the 2025 race — which will mark 10 years since F1’s low point in Austin, when the future of the sport in the United States looked to be in doubt once again — Epstein is already engaged in conversations about the next headliners. He said getting a big name was “somewhat expected of us.”

“I know the conversations we’re having for 2025,” he said. “I’m pretty excited about it.”

Top photo: Sipa USA

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Russell Wilson escalates feud with Sean Payton, labels Broncos coach ‘classless’

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Russell Wilson escalates feud with Sean Payton, labels Broncos coach ‘classless’

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Russell Wilson and Sean Payton spent just one NFL season together, but tension lingered after a rocky year.

And it appears the tension that built up from that tumultuous stretch continues to linger.

Wilson’s interview on the “Bussin’ With the Boys” podcast, recorded before last month’s Super Bowl between Seattle and New England, recently resurfaced. 

In the interview, Wilson doubled down on his October comment labeling Payton “classless,” saying he felt slighted by his former coach’s remarks.

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Head coach Sean Payton of the Denver Broncos talks to quarterback Russell Wilson on the sideline during an NFL preseason football game against the Arizona Cardinals at State Farm Stadium Aug. 11, 2023, in Glendale, Ariz. (Ryan Kang/Getty Images)

“[When] you’ve been on the same side or this and that, and I got the same amount of rings as you got, meaning Sean, right?” said Wilson, who won a Super Bowl with the Seattle Seahawks as Payton did coaching for the New Orleans Saints. 

“I got a lot of respect for him as a play-caller, this and that, but to take a shot, I don’t like. I don’t think it’s necessary, you know, I mean, especially when I’m not even on your own team anymore. So, for me, there’s a point in time where you have to, I’ve realized, I’ve stayed quiet for so long. There’s a there’s a time and place where I’m not.

“I know who I am as a competitor, as a warrior, as a champion, too, and, you know, I’ve beaten Sean, too. You know, like we’ve been on the same place and the same thing. And so, it’s not a matter of disrespect. Just don’t disrespect me.”

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Sean Payton and Russell Wilson of the Denver Broncos during an a game against the Minnesota Vikings at Empower Field at Mile High Nov. 19, 2023, in Denver, Colo. (Ryan Kang/Getty Images)

After a rocky one-year stint with the Pittsburgh Steelers in 2024, Wilson joined the New York Giants last offseason. However, he was relegated to a backup role after just three games.

Rookie Jaxson Dart quickly showed promise once he had the chance to start, but his season was briefly derailed by injury. Jameis Winston — not Wilson — stepped in for Dart in a handful of games. Dart threw three touchdowns in a Week 7 matchup with the Broncos, nearly pulling off an upset in what was eventually a close loss.

After the game, Payton said Dart provided a “spark” to the Giants’ offense.

“I was talking to [Giants owner] John Mara not too long ago, and I said, ‘We were hoping that that change would have happened long after our game,’” Payton said.

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The New York Giants’ Russell Wilson attempts to escape a sack by Dallas Cowboys defensive end James Houston (53) in the first half of a game Sept. 14, 2025, in Arlington, Texas.  (AP Photo/Julio Cortez)

Payton also said the Broncos would have faced less of a challenge had Wilson been under center.

“Classless … but not surprised,” Wilson responded in a social media post. “Didn’t realize you’re still bounty hunting 15+ years later though the media.”

Despite last season’s struggles and chatter about his football future, Wilson does not appear ready to call it quits in 2026.

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“I wanna play a few more years for sure,” he said. “I think, for me, I’ve always had the vision of getting to 40, at least. I think the game is different. Quarterbacks, we get hit. It’s not, you know, we get hit hard, but … there’s certain rules. I mean, back in the day when I started, bro, it was you just get [clobbered]. 

“I mean, so I feel like the game allows you to, you know, live a little longer, I guess. I feel healthy. I feel great. But I think, more than anything else is, do you love the game? Do you love studying? Do you love the passion for it all? Do you love the process? Do you love the practice? Do you love — everybody loves the winning part of it, but it’s process. There’s a journey that you got to be obsessed with. And that part I’m obsessed with.”

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Fatigue a factor as early matches begin at Indian Wells

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Fatigue a factor as early matches begin at Indian Wells

The early rounds of the BNP Paribas Open began Wednesday, with top seeds slated to start play Friday during the 12-day ATP and WTPA Master 1000 tournament.

A busy stretch of the tennis season reaches another gear at Indian Wells Tennis Garden, the second largest outdoor tennis stadium in the world.

While many consider it the “fifth Grand Slam” because of its elite player field, amenities and equal prize money for men and women, professionals acknowledge the tournament is part of a stressful stretch on the tennis calendar.

Indian Wells is followed by the Miami Open, another two-week Master 1000 tournament. The tour stops are known as the “Sunshine Double.”

Some players made the short trip from Indian Wells to Las Vegas this past weekend to participate in the MGM Grand Slam, an exhibition designed to help players ramp up for back-to-back tournaments.

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American Reilly Opelka, a 6-foot–11 pro, said managing fatigue after a series of tournaments before hitting Indian Wells has altered his practice and play in exhibition matches, including a loss to 19-year-old Brazilian Joao Fonseca in Las Vegas.

“Normally in any kind of competition, you get excited and play with a pressure point … but you don’t feel this when you are practicing,” Opelka said.

“I was trying to feel like this a few days ago while practicing with … [Tommy Paul,] but instead we got tired and hungry. … That usually doesn’t happen. We just decided to stop and go to eat somewhere.”

Paul said despite the decision to cut practice short, he feels fresh for the upcoming events.

“I started the year pretty well and for Americans, we are excited for the Sunshine Double,” Paul said.

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Casper Rudd lost to Opelka during the first round of the Las Vegas exhibition. The Norwegian also lost a week ago during the first round of the Acapulco Open, falling to Chinese qualifier Yibing Wu in straight sets.

Rudd said he felt “extremely tired” after the Australian Open in January.

Rancho Palo Verdes resident Taylor Fritz, ranked No. 7 in the world, said the best way to prepare yourself for grueling tour schedule is “putting [in] the time, work and repetition.”

“… Be there, be focused on the quality that you are doing,” said Fritz, a 28-year-old who won the Indian Wells title in 2022.

While some players are guarding against burnout, others struggled to even reach California. Some players who live in Dubai, including Russians Daniil Medvedev and Andrey Rublev, have to contend with closed airspace triggered by the U.S. and Israel bombing Iran.

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The ATP announced Wednesday that, “the vast majority of players who were in Dubai have successfully departed today on selected flights.”

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Law firm fighting for women’s sports in SCOTUS battle comments on ruling possibly impacting SJSU trans lawsuit

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Law firm fighting for women’s sports in SCOTUS battle comments on ruling possibly impacting SJSU trans lawsuit

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A law firm leading the charge in the ongoing Supreme Court case over trans athletes in women’s sports has responded after a federal judge suggested the case’s ruling could impact a separate case involving a similar issue. 

Colorado District Judge Kato Crews deferred ruling in motions to dismiss former San Jose State volleyball co-captain Brooke Slusser’s lawsuit against the California State University (CSU) system until after a ruling in the B.P.J. v. West Virginia Supreme Court case, which is expected to come in June. 

Slusser filed the lawsuit against representatives of her school and the Mountain West Conference in fall 2024 after she allegedly was made to share bedrooms and changing spaces with trans teammate Blaire Fleming for a whole season without being informed that Fleming is a biological male. 

 

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Meanwhile, the B.P.J. case went to the Supreme Court after a trans teen sued West Virginia to block the state’s law that prevents males from competing in girls’ high school sports. 

The Alliance Defending Freedom (ADF) is the primary law firm defending West Virginia in that case at the Supreme Court, and has now responded to news that Slusser’s lawsuit could be affected by the SCOTUS ruling. 

“We hope the ruling from the Supreme Court will affirm that Title IX was designed to guarantee equal opportunity for women, not to let male athletes displace women and girl in competition. It is crucial that sports be separated by sex for not only the equal opportunity of women but for safety and privacy. Title IX should protect women’s right to compete in their own sports. Allowing men to compete in the female category reverses 50 years of advancement for women,” ADF Vice President of Litigation Strategies Jonathan Scruggs said.

Slusser’s attorney, Bill Bock of the Independent Council on Women’s Sports, expects a Supreme Court ruling in favor of the legal defense representing West Virginia, thus helping his case. 

(Left) Brooke Slusser (10) of the San Jose State Spartans serves the ball during the first set against the Air Force Falcons at Falcon Court at East Gym in Colorado Springs, Colorado, on Oct. 19, 2024. (Right) Blaire Fleming #3 of the San Jose State Spartans looks on during the third set against the Air Force Falcons at Falcon Court at East Gym on October 19, 2024 in Colorado Springs, Colorado. ( Andrew Wevers/Getty Images; Andrew Wevers/Getty Images)

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“We’re looking forward to the case going forward,” Bock told Fox News Digital. 

“I believe that the court is going to find that Title IX operates on the basis of biological sex, without regard to an assumed or professed gender, and so just like the congress and the members of congress that passed Title IX in 1972, allowed this specifically provided for in the regulations that there had to be separate men’s and women’s teams based on biological sex, I think the court is going to see that is the original meaning of the statute and apply it in that way, and I think it’s going to be a big win in women’s sports.”

The Supreme Court’s conservative majority appeared prepared to rule in favor of West Virginia after oral arguments on Jan. 13. 

Slusser spoke on the steps of the Supreme Court on Jan. 13 while oral arguments took place inside, sharing her experience with a divided crowd of opposing protesters. 

With Fleming on its roster, SJSU reached the 2024 conference final by virtue of a forfeit by Boise State in the semifinal round. SJSU lost in the final to Colorado State.

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Slusser went on to develop an eating disorder due to the anxiety and trauma from the scandal and dropped out of her classes the following semester. The eating disorder became so severe, that Slusser said she lost her menstrual cycle for nine months. Her decision to drop her classes resulted in the loss of her scholarship, and her parents said they had to foot the bill out of pocket for an unfinished final semester of college. 

President Donald Trump’s Department of Education determined in January that SJSU violated Title IX in its handling of the situation involving Fleming, and has given the university an ultimatum to agree to a series of resolutions or face a referral to the Department of Justice. 

Among the department’s findings, it determined that a female athlete discovered that the trans student allegedly conspired to have a member of an opposing team spike her in the face during a match. ED claims that “SJSU did not investigate the conspiracy, but later subjected the female athlete to a Title IX complaint for ‘misgendering’ the male athlete in online videos and interviews.”

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SJSU trans player Blaire Fleming and teammate Brooke Slusser went to a magic show and had Thanksgiving together in Las Vegas despite an ongoing lawsuit over Fleming being transgender. (Thien-An Truong/San Jose State Athletics)

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SJSU Athletic Director Jeff Konya told Fox News Digital in a July interview that he was satisfied with how the university handled the situation involving Fleming.

“I think everybody acted in the best possible way they could, given the circumstances,” Konya said. 

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