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Inside Microsoft’s AI content verification plan

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Inside Microsoft’s AI content verification plan

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Scroll your social media feed for five minutes. You will likely see something that looks real but feels slightly off.

Maybe it is a viral protest image that turns out to be altered. Maybe it is a slick video pushing a political narrative. Or maybe it is an artificial intelligence voice clip that spreads before anyone stops to question it.

AI-enabled deception now permeates everyday life. And Microsoft says it has a technical blueprint to help verify where online content comes from and whether it has been altered.

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Microsoft’s proposal would attach digital fingerprints and metadata to help trace where online content originated. (YorVen/Getty Images)

Why AI-generated content feels more convincing today

AI tools can now generate hyperrealistic images, clone voices and create interactive deepfakes that respond in real time. What once required a studio or intelligence agency now requires a browser window. That shift changes the stakes.

It is no longer about spotting obvious fakes. It is about navigating a digital world where manipulated content blends into your daily scroll. Even when viewers know something is AI-generated, they often engage with it anyway. Labels alone do not automatically stop belief or sharing. So Microsoft is proposing something more structured.

How Microsoft’s AI content verification system works

To understand Microsoft’s approach, picture the process of authenticating a famous painting. An owner would carefully document its history and record every change in possession. Experts might add a watermark that machines can detect, but viewers cannot see. They could also generate a mathematical signature based on the brush strokes.

Now Microsoft wants to bring that same discipline to digital content. The company’s research team evaluated 60 different tool combinations, including metadata tracking, invisible watermarks and cryptographic signatures. Researchers also stress-tested those systems against real-world scenarios such as stripped metadata, subtle pixel changes or deliberate tampering.

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Rather than deciding what is true, the system focuses on origin and alteration. It is designed to show where the content started and whether someone changed it along the way.

What AI content verification can and cannot prove

Before relying on these tools, you need to understand their limits. Verification systems can flag whether someone altered content, but they cannot judge accuracy or interpret context. They also cannot determine meaning. For example, a label may indicate that a video contains AI-generated elements. It will not explain whether the broader narrative is misleading.

Even so, experts believe widespread adoption could reduce deception at scale. Highly skilled actors and some governments may still find ways around safeguards. However, consistent verification standards could reduce a significant share of manipulated posts. Over time, that shift could reshape the online environment in measurable ways.

Why AI labels create a business dilemma for social platforms

Here is where the tension becomes real. Platforms depend on engagement. Engagement often feeds on outrage or shock. And AI-generated content can drive both. If clear AI labels reduce clicks, shares or watch time, companies face a difficult choice. Transparency can clash with business incentives.

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Invisible watermarks and cryptographic signatures could signal when images or videos have been altered. (Chona Kasinger/Bloomberg via Getty Images)

Audits of major platforms already show inconsistent labeling of AI-generated posts. Some receive tags. Many slip through without disclosure.

Now, U.S. regulations are stepping in. California’s AI Transparency Act is set to require clearer disclosure of AI-generated material, and other states are considering similar rules. Lawmakers want stronger safeguards.

Still, implementation matters. If companies rush verification tools or apply them inconsistently, public trust could erode even faster.

The risk of incorrect AI labels and false flags

Researchers also warn about sociotechnical attacks. Imagine someone takes a real photo of a tense political event and modifies only a small portion of it. A weak detection system flags the entire image as AI-manipulated.

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Now, a genuine image is treated as suspect. Bad actors could exploit imperfect systems to discredit real evidence. That is why Microsoft’s research stresses combining provenance tracking with watermarking and cryptographic signatures. Precision matters. Overreach could undermine the entire effort.

How to protect yourself from AI-generated misinformation

While industry standards evolve, you still need personal safeguards.

1) Slow down before sharing

If a post triggers a strong emotional reaction, pause. Emotional manipulation is often intentional.

2) Check the original source

Look beyond reposts and screenshots. Find the first publication or account.

3) Cross-check major claims

Search for coverage from reputable outlets before accepting dramatic narratives.

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4) Verify suspicious images and videos

Use reverse image search tools to see where a photo first appeared. If the earliest version looks different, someone may have altered it.

5) Be skeptical of shocking voice recordings

AI tools can clone voices using short samples. If a recording makes explosive claims, wait for confirmation from trusted outlets.

6) Avoid relying on a single feed

Algorithms show you more of what you already engage with. Broader sources reduce the risk of getting trapped in manipulated narratives.

7) Treat labels as signals, not verdicts

An AI-generated tag offers context. It does not automatically make content harmful or false.

8) Keep devices and software updated

Malicious AI content sometimes links to phishing sites or malware. Updated systems reduce exposure.

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Strengthen account security

Use strong, unique passwords and a reputable password manager to generate and store complex logins for you. Check out the best expert-reviewed password managers of 2026 at Cyberguy.com. Also, enable multi-factor authentication where available. No system is perfect. But layered awareness makes you a harder target.

Experts say stronger AI labeling standards may reduce deception, but they cannot determine what is true. (iStock)

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Kurt’s key takeaways

Microsoft’s AI content verification plan signals that the industry understands the urgency. The internet is shifting from a place where we question sources to a place where we question reality itself. Technical standards could reduce manipulation at scale. But they cannot fix human psychology. People often believe what aligns with their worldview, even when labels suggest caution. Verification may help restore some trust online. Yet trust is not built by code alone.

So here is the question. If every post in your feed came with a digital fingerprint and an AI label, would that actually change what you believe?  Let us know by writing to us at Cyberguy.com.

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Tesla helped save a driver. Is your car ready?

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Tesla helped save a driver. Is your car ready?

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A medical emergency behind the wheel is terrifying because every second suddenly feels bigger. You are trying to stay calm, stay safe and get help before things spiral.

That is why John Brandt’s story is getting so much attention. His Tesla Model Y helped keep him moving during a heart attack, while his son used the Tesla app to reroute the car to a nearby emergency room.

The bigger takeaway isn’t that your car can replace 911. It cannot. The lesson is that connected-car settings, trusted app access and emergency contacts should be ready before you ever need them.

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A Tesla Model Y helped keep John Brandt moving toward help after chest pain hit during an early morning highway drive. (Tesla)

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How a Tesla Model Y helped during a medical emergency

Brandt said he was driving from Atlanta to Birmingham on I-20 around 4 a.m. when severe chest pain made it unsafe for him to keep driving on his own. His Model Y had Full Self-Driving Supervised enabled, which helped keep the car on course while he called his son, Jack.

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Jack then acted from his own phone. Because he was an authorized driver on his father’s Tesla account, he could send a new destination to the vehicle through the Tesla app. He found Tanner Medical Center in Carrollton, Georgia and rerouted the car there.

He also called ahead, so emergency room staff knew a possible heart attack patient was coming. Brandt later said doctors found three blocked arteries and told him the fast reroute likely saved his life.

Brandt credited his family, the hospital team and Tesla’s technology for helping him survive. His experience also shows why trusted access should be set up before a crisis starts.

Why the Tesla FSD medical emergency feels so personal

This story hits home because it sounds like something that could happen to any of us. You may be driving to help a parent. You may be on a highway before sunrise. You may think you feel heartburn or stress until the pain gets worse.

Most of us think about car safety in terms of brakes, airbags and tires. However, this story shows that app access, navigation settings and trusted contacts can also play a role in a crisis. That does not mean your car becomes a paramedic. It means your connected vehicle can give your family more ways to help if something goes wrong.

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Brandt’s experience raises a question every driver should consider: If you suddenly could not manage the trip alone, would someone you trust know how to step in and help?

How Tesla owners can prepare for a medical emergency

If you own a Tesla, start with trusted driver access. Add someone you trust completely, such as a spouse, adult child or close family member. Tesla lets owners add drivers through the Tesla app. Once added, that person may be able to access key vehicle features from their own phone.

Choose carefully. A trusted driver may be able to see your vehicle location and use important app controls. That access can help in an emergency, but it also deserves serious thought.

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Next, show that person how to send a destination to your Tesla. Do not make this something they figure out during a crisis. Sit in the parked car and test it together.

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Have them send a familiar destination to the vehicle. Make sure you both understand what appears on the screen. Then talk through what they should do if you ever call and say something is wrong.

Also save useful locations in your navigation system. Add home, work and hospitals you would likely use. If you often drive between two cities, look at hospitals along that route before you need them.

Why Full Self-Driving Supervised isn’t an emergency plan

Tesla calls the system Full Self-Driving Supervised for a reason. The driver still needs to pay attention and stay ready to take over at any time. Brandt’s experience shows how the technology and app connectivity helped during one frightening emergency. But a Tesla cannot replace 911, an ambulance or a trained medical team.

If you feel chest pain, shortness of breath, nausea, lightheadedness or pain in your arm, back or jaw, treat it as an emergency. Pull over safely if you can. Call 911 immediately. Emergency responders can start care on the way to the hospital and alert the ER before you arrive.

The car’s connected navigation features allowed Brandt’s son to reroute the vehicle to the nearest emergency room from his own phone. (Tesla)

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Your car may help your family find you or send a destination. Still, it should never delay a medical call.

How to prepare any connected car for an emergency

You do not need a Tesla to learn from this story. Many newer vehicles have connected apps, navigation tools, roadside assistance buttons or emergency calling features. First, remember this: your car should never replace 911. If you are having a medical emergency, pull over safely if you can and call for help immediately. These steps are about giving your family extra ways to help, not replacing emergency responders.

1) Check your vehicle app access

Open your automaker’s app and review what it can do. Look for vehicle location, shared driver access, remote lock controls, roadside assistance and navigation features. Then make sure your trusted contact can use the app if your car allows it. If the app requires a login, two-factor code or owner approval, handle that now. Also check app access after you get a new phone. Permissions can change when you upgrade. Also, because vehicle apps can show location and control certain car features, use a strong unique password, store it in a password manager and turn on two-factor authentication (2FA) if available. Only give app access to someone you fully trust.

2) Turn on location and alert permissions

Make sure your vehicle app can use location services when needed. Also allow important notifications from the app so you do not miss alerts about your car. Ask your trusted contact to check the same settings on their phone. If they cannot see your vehicle, receive alerts or open the app quickly, they may not be able to help during a crisis.

3) Test sending a destination to your car

Some vehicles let you send a destination from your phone to the dashboard. Others do not. Find out now. Sit in your parked car and send a destination from your phone. Then ask your trusted contact to try it if they have authorized access. This quick test can prevent confusion later. It also shows you what your car will display when a new destination arrives.

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4) Learn what your SOS button really does

Many vehicles have an SOS button, emergency assistance button or roadside help button. Do not assume they all work the same way. Check your owner’s manual or automaker app. Find out whether the button calls 911, a private call center or roadside assistance. Also learn whether the system shares your vehicle location. That detail can be critical if you cannot explain where you are.

5) Set up phone emergency features

Your phone may help even more than your car. Add emergency contacts, fill out your Medical ID or emergency information and make sure your family can reach you even when Do Not Disturb is on. Apple says iPhone emergency contacts can receive a text and your location after an emergency call, while Samsung lets Galaxy owners add emergency contacts, medical info and SOS sharing from Safety and emergency settings.

On iPhone

  • Open the Health app.
  • Tap your profile picture in the top-right corner.
  • Tap Medical ID .
  • Scroll down and under each section in red, tap Edit or Add .
  • Add important details, such as medical conditions, allergies, medications and blood type.
  • Scroll to Emergency Contacts and tap Add Emergency Contact .
  • Choose a trusted contact and select their relationship to you.
  • Turn on Show When Locked and Share During Emergency Call if those options appear.
  • Tap

To make sure key people can reach you, go to Settings → Focus → Do Not Disturb → People and allow calls or notifications from your trusted contacts. You can also open a contact, tap Edit , choose Ringtone or Text Tone and turn on Emergency Bypass . Emergency Bypass can allow that person’s calls or texts to come through even when Focus settings would normally silence them.

On Samsung Galaxy

Settings may vary depending on your Android’s manufacturer

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  • Open Settings
  • Tap Safety and emergency
  • Tap Medical info
  • Add important details, such as medical conditions, allergies, medications and blood type
  • Tap Save
  • Go back to Safety and emergency
  • Tap Emergency contacts
  • Tap Add emergency contact or Add member
  • Choose your trusted contacts and tap Done
  • Turn on Show on Lock screen if available
  • Go back to Safety and emergency and tap Emergency SOS to review how your phone calls for help and whether it sends SOS messages to emergency contacts

On Galaxy phones, also check Settings → Safety and emergency → Emergency Location Service and turn it on if available. This can help share your location with emergency responders in supported regions.

To let important calls through Do Not Disturb, go to Settings → Notifications → Do not disturb → Calls and messages or Allowed during Do not disturb , then allow favorite contacts or selected contacts. Favorite contacts can be allowed through while Do Not Disturb is on.

6) Keep a written backup in the car

Technology can fail. Phones lose battery. Apps can lock you out. Keep a small emergency card in your wallet or glove box. Include emergency contacts, allergies, medications and your preferred hospital. If you have a heart condition or another medical concern, ask your doctor what details should be listed.

7) Review access every few months

Trusted access should not be set once and forgotten. Remove anyone who no longer needs access to your vehicle app. Add someone new if your family situation changes. Also update emergency contacts after a move, phone change or major health update.

Kurt’s key takeaways

John Brandt’s story is scary because it could happen to anyone. His Tesla helped, but the real lesson is preparation. If your car has an app, know what it can do before an emergency. Add a trusted family member, test the navigation tools and make sure your phone’s emergency features are filled out. A car should never replace calling 911. However, the right setup can give your family one more way to help when every second counts.

If your car were involved in an emergency, would your family know what to do? Let us know by writing to us at CyberGuy.com.

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The story is a reminder to set up trusted app access and emergency features before you ever need them. (Tesla)

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Skullcandy’s bass-boosting Crusher headphones now come with Bose’s ANC

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Skullcandy’s bass-boosting Crusher headphones now come with Bose’s ANC

Skullcandy announced a new version of its Crusher wireless headphones today featuring a few of Bose’s audio technologies including its QuietControl ANC and head-tracking spatial audio. The Crusher headphone line differentiates itself from the competition through the use of both full-range and dedicated bass drivers in each ear cup to boost deeper frequencies. Skullcandy admits that approach can result in a loss of audio quality when the bass is heavily boosted, but its new Crusher 1080 ANC are meant to address and improve that with Bose’s help.

Available starting today for $279.99 in black, candy, primer, and cement color options, the new Crusher 1080 ANC feature redesigned drivers with a stiffer diaphragm material resulting in enhanced clarity and detail with less distortion at higher volume. As with previous models in the Crusher line, the bass boosting is entirely adjustable using Skullcandy’s mobile app or the on-headphone controls that now include a more prominent dial on the outside.

The Crusher 1080 ANC will be the first non-Bose headphones to feature that company’s TrueSpatial audio technology with head tracking that works whether you’re stationary or out for a run and its WaveForm audio engine that “keeps audio full, balanced, and smooth.” Skullcandy’s latest will also offer industry-leading noise cancellation with Bose’s six microphone QuietControl ANC tech that adapts as sounds around you get louder or quieter. The Crusher 1080ANC even features Bose’s SpeechClarity that reduces noise so your voice comes through clearly during a call, but they’re not the first third-party headphones to offer it.

Battery life is estimated to be up to 60 hours with ANC turned off, or 50 hours with it on, while a 10-minute rapid charge will keep the Crusher 1080 ANC going for up to four hours if they die. There’s multipoint pairing for connecting and switching between multiple devices, auto reconnect and wear detection that pauses music when you take the headphones off, and a design that folds flat for easier storage. The Crusher 1080 ANC supports Bluetooth 5.3 with LE Audio, low latency audio, and Auracast.

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You paid for it. So why is your device showing ads?

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You paid for it. So why is your device showing ads?

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You paid for the product. So why does it feel like the company still controls the screen? That is the question more of us are starting to ask as smart devices get updated long after we bring them home. A refrigerator can show ads in your kitchen. A car can flash offers on the dashboard. Even a Windows 11 computer can surface promotions before you get to work.

The frustrating part is that this often happens through software updates. You tap update because you want your device to stay secure and work properly. Then one day, the product you bought starts acting like a billboard. This is also why it pays to understand the hidden privacy clauses and settings that come with smart products before those screens start doing things you never expected.

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Smart devices from refrigerators to cars and computers can show ads after software updates, raising questions about who controls screens consumers already paid for. (Michele Tantussi/Getty Images)

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Samsung Family Hub refrigerators started showing ads

Samsung Family Hub refrigerators are sold as connected kitchen hubs. You can use the screen for weather, calendars, grocery lists and other household features. But as we discussed on The CyberGuy Report podcast at CyberGuy.com, that same screen can also become a place for ads after a software update. Samsung began showing ads on some Family Hub refrigerator Cover Screens in the U.S. We reached out to Samsung about this, and a spokesperson provided us with this statement:

“Last year, Samsung piloted a new Cover Screen widget on Family Hub refrigerators in the U.S. The widget rotates through useful information like weather, news, calendar events, and curated ads. After the pilot concluded in March, the widget was launched fully with the same user experience.

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Users can turn off the Cover Screen widget, including ads, in the Advertisements tab of the Settings menu (Settings > Advertisements > Cover screen Ads) without impacting any other features or functions. Ads can also be dismissed on the Cover Screens where shown, meaning that the dismissed ad will not appear again during that specific ad’s campaign period. Since the start of the pilot program last October, our review has indicated consumers are finding value in this new widget. The percentage of users who have turned off the feature is in the low single-digits.

A Cover Screen appears when the Family Hub screen is idle, and the widget only appears on the Weather, Color, and Daily Board themes. The widget does not appear on the Cover Screen’s Art or Album themes.”

That answer is important because Samsung says you can turn the Cover Screen ads off without losing other features. Still, the larger point remains. You bought a refrigerator, then a later update added an ad experience to the screen in your kitchen.

How to turn off Samsung Family Hub Cover Screen ads

On the Family Hub screen:

  • Tap Settings
  • Tap Advertisements
  • Tap Cover Screen Ads
  • Turn the switch off

You can also change the Cover Screen theme. Samsung says the widget does not appear on Art or Album themes.

Car screen ads appeared in Jeep, Ram and Chrysler vehicles

Now move from the kitchen to the driveway. Some Jeep, Ram and Chrysler drivers previously saw promotional messages on their infotainment screens through Stellantis’ Uconnect system.

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Stellantis, the automaker behind Jeep, Ram, Chrysler and Dodge, says its In-Vehicle Message technology, or IVM, is designed to help the company stay in contact with owners at important points during ownership. The company says it uses IVM for important messages, such as vehicle recalls and vehicle health monitor alerts. Stellantis also confirmed that the earlier pop-up promotions were part of its in-vehicle messaging or Uconnect communication system. However, the company says it has not run the promotional in-vehicle messages referenced in those reports since mid-fall 2025 and has nothing planned for future in-vehicle promotional messages.

At the time those promotional messages were active, Stellantis says owners could opt out by calling customer service or by updating their profile or Message Settings on their vehicle brand’s website account, such as a Ram owner account. That update is important. There are no current promotional in-vehicle messages to opt out of, according to Stellantis. Still, the larger concern remains: modern vehicles are software-driven, and the screen in the middle of your dashboard can be changed long after you drive off the lot.

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Some Jeep, Ram and Chrysler drivers previously saw promotional messages on infotainment screens through Stellantis’ Uconnect system. (Kurt “Cyberguy” Knutsson)

Why dashboard messages feel more intrusive

A car screen is different from a phone app or website. You use that display for directions, music, climate controls and vehicle settings. So when a promotional message appears there, it can feel more personal than an ad on a webpage.

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To be fair, in-vehicle messaging can serve an important purpose. Recall notices and vehicle health alerts can help owners respond to safety or maintenance issues faster.

However, promotional messages hit differently. You are sitting in a car you paid tens of thousands of dollars for. That screen should help you drive, maintain your vehicle and get where you are going without feeling like another place for a sales pitch.

Windows 11 ads can appear in several places

Then there is your computer. Windows 11 can show promotional content in places that feel like part of the operating system. That includes the lock screen, the Start menu and account-related notifications.

The lock screen can use Windows Spotlight, which displays rotating images along with tips, tricks and notifications. Start menu settings also include areas where Microsoft can show recommendations and account prompts.

Some of these messages may look like helpful notices. Others can feel like upsells. The most annoying ones are the alerts that look urgent, then steer you toward a Microsoft service such as OneDrive backup. Microsoft declined to comment for this story.

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How to reduce ads and suggestions in Windows 11

You can cut down on much of this in Settings.

Change the lock screen:

  • Go to Settings
  • Click Personalization
  • Click Lock screen
  • Change Windows Spotlight to Picture
  • Turn off Get fun facts, tips, tricks and more on your lock screen

Reduce Start menu suggestions:

  • Go to Settings
  • Click Personalization
  • Click Start
  • Turn off any available toggles for recommendations, tips, suggestions or personalized offers

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Samsung says Family Hub refrigerator Cover Screen ads can be turned off, but the feature highlights how connected appliances can change after purchase. (SeongJoon Cho/Bloomberg via Getty Images)

Limit account-related prompts:

  • Go to Settings
  • Click Personalization
  • Click Start
  • Turn off Show account-related notifications

Microsoft may change wording over time, so look for anything tied to recommendations, tips, suggestions, offers or account notifications. For more Windows settings help, see these Windows 11 tips.

Device screen ads are spreading after you buy

The real problem isn’t one ad on one screen. It is the fact that software gives companies a way to change products after you buy them. A refrigerator used to stay a refrigerator. A car dashboard used to do what it did on the day you drove off the lot. A computer operating system used to feel like the tool you used to get things done.

Now those screens can change later. A company can add a widget, promote a service or push an offer through an update. That does not mean every update is bad. Security fixes are essential. Bug fixes help. New features can be useful. However, ads feel different when they arrive after you already paid for the product. That is why you should keep your devices updated, but also check what changed after the update installs.

What this means to you

Before you buy a smart appliance, connected car or computer, think beyond the hardware. Ask what kind of software controls the screen. Check whether ads, recommendations or promotional content can be turned off.

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After setup, go through the settings before you assume the default experience is the only option. Look for menus labeled ads, recommendations, notifications, tips, offers or personalization. If you are setting up a new device, this new electronics setup guide is a good place to start.

Also, pay attention after updates. If a new widget or pop-up appears, do not assume you have to live with it. There may be a buried toggle that turns it off. Most of all, remember that a screen in your home, car or office has value. Companies know that. You should know it too.

Kurt’s key takeaways

This is exactly why we covered this on The CyberGuy Report podcast at CyberGuy.com. It hits a nerve because you already paid for these products, yet companies can still use software updates to claim space on the screens you see every day. Samsung says Family Hub Cover Screen ads can be turned off. Stellantis says its vehicle promotions stopped in the fall of 2025. Windows 11 gives you some settings that reduce tips, suggestions and account prompts. Still, the pattern is hard to ignore. Companies are learning how to keep making money from a product after the sale. That may be great for them, but it can feel pretty lousy when the screen is inside your kitchen, your car or your computer. When you pay thousands of dollars for a product, that screen should work for you instead of becoming another place for a company to sell to you.

Which screen ad would bother you most: one on your refrigerator, one on your computer or one in your car? Let us know by writing to us at CyberGuy.com.

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