Connect with us

Sports

How big should ESPN go on Caitlin Clark during WNBA playoffs? Our experts debate

Published

on

How big should ESPN go on Caitlin Clark during WNBA playoffs? Our experts debate

You always want a viewership story to sell if you are a professional sports league and the WNBA has a great metrics story to sell in 2024. Last week ESPN announced that its WNBA regular season was its most-watched ever for games across ESPN Networks airwaves (including ABC). Games averaged 1.2 million viewers, a massive jump over last year’s games (440,000 viewers). These are unheard of percentage increases in sports television.

Something even more impressive? The WNBA had 22 regular-season games that averaged more than 1 million viewers — the first time since 2008 that a WNBA game topped one million viewers. If you want to add in the WNBA All-Star Game and the WNBA Draft, it makes 24 programming events during the 2024 calendar year that topped 1 million viewers (Caitlin Clark was part of all but three of these windows, per Sports Media Watch).

On that note: The WNBA All-Star Game averaged 3.44 million viewers on ABC, crushing the previous audience record set in 2003. The WNBA Draft, featuring Clark, Angel Reese, Cameron Brink, averaged a record 2.446 million viewers, which is a 307 percent increase in viewership over last year.

What else? There were seven games on ION this season that topped more than 1 million viewers including last Friday’s game between Indiana and Las Vegas, which averaged 1.2 million viewers. Finally, Sports Media Watch reported that the Sept. 11 game between the Fever and Aces drew the largest WNBA audience ever on NBA TV at 678,000 viewers. The previous high was also set in 2024 with a Fever-Wings game on Labor Day weekend that drew 652,000.

The Athletic often asks ace women’s basketball writers Sabreena Merchant and Ben Pickman to debate a WNBA issue but we’re going to change it up a touch here by adding a third voice (me) as we embark on the most anticipated postseason in the league’s history, at least based on viewership interest. The postseason starts Sunday with four nationally televised games.

Richard Deitsch: So Ben and Sabreena, some kind of season, eh? I wanted your input on some media-centric storylines as it relates to the WNBA season. Let’s start with Caitlin Clark because she has been a transcendent viewership draw. That doesn’t take away from the brilliance and interest in other players, but Clark has been the game-changer, and the data overwhelmingly shows that. If I am an ESPN/ABC programming executive, I am treating the Fever like the Dallas Cowboys. I am putting them in my highest profile window and hoping at a minimum I get three games out of them against the Sun. I’d do a live pregame and postgame show onsite prior to Game 1. I’d also load up all my social media firepower on that opening round series. That’s not to disregard any other series, but you want to take advantage of what might be a short stay from Indiana. How would you promote the Fever if you are ESPN?

Sabreena Merchant: It doesn’t seem as though the Fever need any additional promotion, considering how they have drawn regardless of network, time slot and lead-in, but giving them all the bells and whistles seems to be the right play. I expect ESPN to send the No. 1 crew of Ryan Ruocco and Rebecca Lobo to wherever Indiana starts the postseason, even if that means neglecting the two-time defending champions in Las Vegas, though it helps that the Fever have a reasonable shot of a first-round upset. Speaking of the Cowboys, however, Game 1 of the WNBA postseason is going up against the NFL, which presents an obstacle that Clark hasn’t yet had to face in her pro career. Will the draw of Clark competing in her first playoff game eat into football, or are we due for a ratings letdown?

Ben Pickman: If you’re ESPN/ABC, you’re certainly hoping to avoid that letdown. But even if Indiana’s postseason opener doesn’t match, say, the first Sky-Fever game of the season, it wouldn’t be shocking, based on precedent, for Indiana’s opener to average seven-figure viewership.

Game 1 of last year’s WNBA Finals aired on a Sunday and was the most-viewed Game 1 ever on an ESPN network. Still, it averaged only just over 700,000 viewers. Game 3, which also tipped on a Sunday, averaged 889,000 viewers on ESPN. Fever games have blown those numbers away all season long, so even going up against an NFL slate, they seem likely to pick off viewers.

Advertisement

The league hasn’t announced its full playoff schedule, but Game 2 of the Fever series likely will be Tuesday or Wednesday (a non-NFL night), meaning another record could be set. To your original question, Richard, I think what you mapped out —  a live pregame and postgame show onsite — and lots of social media content seems like reasonable choices.

Deitsch: Indeed, Clark likely has found the one entity that can slow her down as a television draw — the NFL. Another topic: One thing I’ve liked this year has been the increase in national pregame coverage. ESPN’s WNBA Countdown is a prime example of that. The show averaged 503,000 viewers during the regular season, a massive increase over last year. I think the WNBA should really push ESPN to have a daily studio show presence somewhere within the ESPN family of networks during the 2025 WNBA season. If I made you media czar of the league for 2025, what would you try to implement for the major media partners?

Merchant: I couldn’t agree more about an ESPN studio show because there is absolutely an appetite for WNBA conversations that aren’t being had by media personalities who wade into women’s basketball once a month. NBA TV has tried one before, and there have been WNBA segments on NBA Today, but the league needs a dedicated show on a channel that most people have access to. The other main thing I would try to address as media czar is some level of consistency in WNBA programming. The NFL exists on several different platforms, but fans know that Monday is ESPN, Thursday is Amazon, and Sunday night is NBC. The WNBA needs that type of rotation with its bigger partners. Amazon and ION already have their own nights, but it would benefit the league to have CBS Saturdays and ESPN Sundays, for example, so that people know where to turn.

Advertisement

Pickman: In addition to achieving more network consistency, fans often complain about the lack of staggered start times over the course of a day, so that’s something that should be top of mind. Airing more preseason games (even if it’s just streaming them on WNBA League Pass) should also be a priority. There is demand among viewers to see top rookies in action for the first time and avoid having to watch on streamed cellphone footage.

One other new wrinkle will be the addition of the 13th team, the Golden State Valkyries. I’m curious to see how adding just one more team alters things. No longer can the entire league play on one day. On the NBA side, the Golden State Warriors have been a ratings draw in recent years. The Valkyries share ownership and are obviously in the same market. They might lack the star power of other franchises in the WNBA in Year 1, but there is clear interest as last week they surpassed 17,000 season-ticket deposits, becoming the first professional women’s sports team to pass that mark. How much will major partners lean into broadcasting a new franchise?

Deitsch: You make a great point, Ben. I’m curious about the new WNBA franchises, including Golden State, Toronto and Portland. They could end up with a transcendent viewership draw (think Paige Bueckers or JuJu Watkins). Okay, let’s finish up with this. Give me the best viewership WNBA Finals for the sport, and because it’s obvious that the Fever being in the Finals would generate the highest viewership, give me one involving the Fever and give me one without the Fever.

Pickman: Fever-Liberty has to be the finals option that has the highest viewership potential, with Aces-Fever being the second option. If you’re looking for a realistic (meaning without a Phoenix Mercury Diana Taurasi swan song) matchup sans Fever, it’s Liberty–Lynx.

Merchant: The series I would expect to draw the most eyes would have to be in the semifinals unless the standings shake up in a major way, and that’s Aces-Liberty. I’m eager to see how that number compares to the 2023 matchup so we can learn how much of the viewership rise is the Clark effect. As for potential finals matchups, Fever-Aces has to be the biggest draw, right? Clark versus the two-time defending champions, the upstart versus the establishment with Dawn Staley forced to decide between rooting for Aliyah Boston or A’ja Wilson? If the Fever aren’t involved, the Aces still have to be it. The Aces going for a three-peat will be great theater.

Advertisement

(Photo: Ron Hoskins / NBAE via Getty Images)

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sports

‘That’s for you, b—’: Why Yankees great CC Sabathia was a Hall of Fame teammate

Published

on

‘That’s for you, b—’: Why Yankees great CC Sabathia was a Hall of Fame teammate

New York Yankees catcher Austin Romine was buckling his shinguards in the dugout when he heard a booming voice and immediately looked up.

It was CC Sabathia. He was pissed.

“First dude,” Sabathia said.

It was Sept. 27, 2018. Sabathia was set on revenge against the Tampa Bay Rays, after reliever Andrew Kittredge aimed a 93-mph fastball at Romine’s head and narrowly missed in the top of the sixth inning with the New York Yankees ahead, 7-0, at Tropicana Field.

He decided he was going to hit catcher Jesús Sucre to lead off the bottom of the inning to send a message. He was going to do it even it meant getting ejected and finishing the season just short of a contract incentive that would have netted him $500,000.

Advertisement

Aware of the pending payday, Romine briefly tried talking Sabathia out of it. He knew Sabathia started the game needing to throw seven innings for the bonus, and the lefty was two innings shy.

“Nope,” Sabathia said, walking away. “First dude.”


On Tuesday, the Baseball Hall of Fame will announce whether Sabathia has earned first-ballot enshrinement.

When voters from the Baseball Writers’ Association of America contemplated Sabathia’s resume, they weighed all the stats and accolades. They considered that he was the ace when the Yankees won the World Series in 2009, a feat the team hasn’t accomplished since. They noted his 2007 American League Cy Young Award with the Cleveland Guardians, plus his 3,093 strikeouts, 251 wins and six All-Star appearances over his 19-year career. And some likely were still awed that Sabathia saved the Milwaukee Brewers’ 2008 playoff run by making each of his final three starts of the season on three days rest.

What the voters couldn’t quantify, however, was the outsized impact he had on his teammates and the respect he garnered throughout the game.

Advertisement

Never was that more on display on a public stage than in Sabathia’s last start of 2018.

After Sabathia forfeited the half-a-million dollar bonus by plunking Sucre on the butt and getting thrown out, he pointed to Kittredge in the Rays’ dugout and TV cameras could read his lips:

“That’s for you, bitch.”

At the time, it seemed like a shocking move. He had thrown just 54 pitches over five innings, and he was cruising, dotting his signature slider on both sides of the plate and handcuffing righties with the cut fastball that resurrected him late in his career. He wasn’t going to get another chance in the regular season to reach the incentive.

Advertisement

But to Romine and to manager Aaron Boone, it wasn’t a surprise.

All game, the Rays had chirped from their dugout at Sabathia for pitching inside and then hitting Jake Bauers on the hand.

When Romine collapsed to the dirt to avoid Kittredge’s fastball, he had a simple question to the catcher Sucre: “Why?”

For Sabathia, there was no question what had to happen next. He had to protect his teammates, even if home plate umpire Vic Carapazza already had issued warnings to both dugouts.

As Romine dusted himself off, Sabathia left the Yankees’ dugout to shout at the Rays. Boone held him back, walking him to the dugout.

Advertisement

In the process, Boone asked Sabathia not to retaliate. He knew it was a futile request.

“I remember being like, ‘Yeah, let’s not have him throw at anyone here,’ and knowing in my head that I don’t think he’s listening to me in this spot,” Boone said.

The fastball Sabathia hit Sucre with was 92.5 mph — the fastest pitch he threw all night.

“It speaks volumes to the old school baseball player he was, and the kind of baseball player he came up with,” Romine said. “No one is throwing at your guys, especially at the head. I think that really set something off in him. I’m never going to say it was about me. It was about his team. It was about his catcher and about his team being thrown at, and he’s been the guy to protect his team throughout his career. You’re throwing at the nine-hole backup catcher, and that’s one thing. You’re not going to throw at the three-hole, four-hole hitters.”

“That’s the type of guy you want to go to battle with,” Aaron Judge said at the time.

Advertisement

“I don’t really make decisions based on money, I guess,” Sabathia said after the 12-1 win. “I just felt like it was the right thing to do.”

Romine played parts of eight seasons as Sabathia’s teammate. He said Sabathia was a de facto captain in the Yankees’ clubhouse, and that the respect Sabathia received from his opponents was unlike anything he’d ever seen.

“He’s still the only guy ever where, generally, leadoff hitters come over and they tip their hat to the opposing manager,” Romine said. “Well, they would do that, and CC would be sitting on that water cooler, and the leadoff hitter would tip their hat to CC. It was funny to watch.”

“He’s getting ready to go to the Hall of Fame because of his excellence on the mound and the numbers he put up and the things he did,” Boone said. “But I think you’d be hard pressed to find somebody that he ever played with that probably didn’t have him near the top of their all-time teammate list. He’s such a connector. Easy to relate to. Easy to talk to. Made you feel important. Lived for the team over his own personal stuff.

“The great ones that are like that, and Judgey is like that a little bit too. I feel like there’s an underlying confidence that they know that they are going to get theirs and do well. So they don’t really even care about it. It’s about winning and the team, and they live it. CC lived it over and over again.”

Advertisement

At the end of the season, the Yankees gave Sabathia the bonus even though the ejection meant he came up just short.

“Grand scheme of things,” Boone said, “and the career he had, the $500,000 — it didn’t matter to him. Just didn’t matter. His first thing was being a teammate — being a great teammate. The competitive part of things.

“In the end, it just added to the legend of CC.”

(Top photo of Sabathia after his ejection against the Rays in September 2018: Mark LoMoglio/Icon Sportswire via Getty Images)

Advertisement
Continue Reading

Sports

Coveted rookie card of Pirates star Paul Skenes pulled by young collector after offer from MLB team

Published

on

Coveted rookie card of Pirates star Paul Skenes pulled by young collector after offer from MLB team

The coveted one-of-a-kind autographed MLB debut patch card of Pittsburgh Pirates pitcher Paul Skenes is no longer on the market. 

An 11-year-old collector from Southern California decided to pull the card, which was featured in the 2024 Topps Chrome Update set.

The card of Skenes, who was named the 2024 National Leage Rookie of the Year, drew significant interest when the trading card and collectible manufacturer unveiled it in November. 

Shortly after the card became public knowledge, the Pirates became vocal about getting it.

Advertisement

Pittsburgh Pirates starting pitcher Paul Skenes pitches against the Chicago Cubs during the fourth inning at PNC Park. (Charles LeClaire/USA Today Sports)

While any Skenes autographed card carries some value, the MLB debut patch edition is a one-of-a-kind collectible, making it highly sought.

The Pirates offered a lengthy package of perks in exchange for the card. A pair of premium Pirates season tickets for a three-year period, a meet and greet with Skenes and autographed jerseys were among offerings from the team. 

Despite the latest turn of events, the Pirates confirmed the team remains ready to honor the offer.

ICHIRO SUZUKI HEADLINES NEWEST BASEBALL HALL OF FAME CLASS; 2 OTHERS ELECTED TO COOPERSTOWN

Advertisement

“An 11-year-old collector just pulled the Paul Skenes 1/1 Debut Patch card! Our offer still stands… you know where to find us,” the Pirates posted on X Tuesday.

LSU gymnast Livvy Dunne, who is dating Skenes, added another incentive to whomever locates the card. 

“Let’s raise the stakes…the person who finds this card can sit with me at a Pirates game in my suite,” Dunne wrote in a post to her Instagram story.

Paul Skenes and Olivia Dunne

Paul Skenes and Olivia Dunne on the set of ESPN “College GameDay” at the LSU Quad Nov. 9, 2024, in Baton Rouge.  (LSU Athletics/University Images via Getty Images)

Skenes, 22, delivered a season to remember in 2024, finishing 11-3 with a 1.96 ERA and 170 strikeouts.

Before winning NL Rookie of the Year, Skenes was named to the MLB All-Star team. Skenes was the top pick in the 2023 MLB Draft and made his big league debut in May. 

Advertisement
Paul Skenes

Pittsburgh Pirates starting pitcher Paul Skenes pitches in the first inning against the Milwaukee Brewers at American Family Field.  (Benny Sieu/USA Today Sports)

Rookies have worn MLB debut patches on their jerseys since 2023. Topps acquired the patches and created the unique cards.

In November, Sports Collectors Digest projected the card could command a six-figure price tag.

Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.

Advertisement

Continue Reading

Sports

Angel City unveils new facility in effort 'to build a winning culture'

Published

on

Angel City unveils new facility in effort 'to build a winning culture'

When Willow Bay and her husband, Disney CEO Bob Iger, became controlling owners of Angel City last July, they inherited a women’s soccer team that had lost more games than it had won, had fewer playoff appearances than it had suspensions from the league and would end the year by parting ways with its second general manager and second head coach in three seasons.

So on Wednesday, when Bay cut the ribbon on the team’s massive new performance center at California Lutheran University in Thousand Oaks, it was with the hope that would mark the start of Angel City’s turnaround as well.

“This is the vision of this team that we’re helping support and execute,” said Bay, dean of the USC Annenberg School of Communication and Journalism, who joined her husband in investing $50 million in cash for the team to expand its budget and ease its losses. “It was very clear that we needed to invest in football operations here and support the leadership and support the players and making sure they had all the resources they needed to build a winning culture.”

The Angel City training center comes complete with a modern weight room.

(Al Seib / For The Times)

Advertisement

The opening of the performance center comes six days after Angel City announced the hiring of Mark Parsons, one of the most successful coaches in NWSL history, as its sporting director. Parsons said the new training facility will be a big help in recruiting women to come play for his new team.

“If I can get them here and get them to walk around, then it’s going to be very hard for people not wanting to be in this environment,” he said. “When I think of Angel City and why I want to be here, what has started with an ownership group and investors to build a brand that is world-leading, how female athletes should be supported, knowing the ambition now and putting in a performance center that no other women’s sports team has in the world, you’ve kind of touched everything.”

The performance center is part of a 9-acre training base Angel City inherited from the Rams when the NFL team moved to Woodland Hills in August. It is the largest and most modern in the NWSL history, boasting a 5,400-square-foot gym, three locker rooms, a film room, a medical treatment and hydrotherapy area, and a children’s playroom, among other things. There is one full soccer pitch and an adjoining half field.

It’s a big step up from the last three seasons when Angel City worked out of a pair of temporary trailers in a far corner of the CLU campus and used a weight room that wasn’t actually a room, but a huge tent. Angel City would not say exactly how much it spent on refurbishing the facility but said it was a “multimillion-dollar custom rebuild.”

Advertisement

The move into the new facility comes at a time when the league is adjusting to radical new rules that have altered the building of rosters. Last September the NWSL became the first major professional league in the U.S. to ditch the draft, which bound players to the team that selected them. The new collective-bargaining agreement between the league and the players’ association also allows for out-of-contract players to negotiate with every team in the league and gives players the right to block trades to teams they don’t want to play for.

As a result, signing players now means recruiting them first.

Angel City FC general manager Mark Parsons gestures with his left hand as he addresses reporters Tuesday.

Angel City FC general manager Mark Parsons speaks during the ribbon cutting ceremony to unveil the new Angel City training center in Thousand Oaks.

(Al Seib / For The Times)

“My job has just got much, much more easy with this facility,” Parsons said. “A few more clubs over the last few years have been investing. [But] this is unlike nowhere else. I’m excited to be a part of an organization that cares that much.

Advertisement

“But I’m also excited that my skill set just got a bit easier, because everyone’s going to want to be here.”

Christen Press, a two-time World Cup champion and the first player the team signed, said the facility will help make Angel City a destination.

“For the last three years, when we go as a club and talk to top players in the world, we didn’t have this facility to offer,” she said. “It’s a huge part of our day-to-day experience as an athlete and it matters.”

Whether it will be enough to turn around a team that lost a franchise-record 13 games last season, finishing 12th in the 14-team NWSL, remains to be seen. In the last month Matt Wade, the assistant general manager, and technical director Mark Wilson agreed to a one-year contract extension with Press, added French forward Julie Dufour and Australian defender Alanna Kennedy, and signed Mississippi State midfielder Macey Hodge.

Still, the team will begin preseason training Wednesday without a permanent replacement for coach Becki Tweed and with Parsons just a week into his job replacing general manager Angela Mangano Hucles.

Advertisement
A look at the locker room inside Angel City FC's training facility.

A look at the locker room inside Angel City FC’s training facility.

(Al Seib / For The Times)

Parsons said the team has signed Sam Laity, who formerly worked in Seattle and Houston, to manage the club on an interim basis as he searches for a permanent coach.

“Getting the right person is the priority,” Parsons said. “If the right person is available sooner rather than later, fine. If we have to wait for that right person and they’re not available until the summer, then we’re open to that as well.”

For the time being, Bay is promising to be patient and supportive. The results, however, must follow eventually.

Advertisement

“Bob and I were very clear about investing the resources in this team and the people who lead and manage it. And most certainly the women who play for it,” she said.

But, she added, “we know how important it is to do our best to bring a championship to this city.”

Continue Reading

Trending