Sports
How big should ESPN go on Caitlin Clark during WNBA playoffs? Our experts debate
You always want a viewership story to sell if you are a professional sports league and the WNBA has a great metrics story to sell in 2024. Last week ESPN announced that its WNBA regular season was its most-watched ever for games across ESPN Networks airwaves (including ABC). Games averaged 1.2 million viewers, a massive jump over last year’s games (440,000 viewers). These are unheard of percentage increases in sports television.
Something even more impressive? The WNBA had 22 regular-season games that averaged more than 1 million viewers — the first time since 2008 that a WNBA game topped one million viewers. If you want to add in the WNBA All-Star Game and the WNBA Draft, it makes 24 programming events during the 2024 calendar year that topped 1 million viewers (Caitlin Clark was part of all but three of these windows, per Sports Media Watch).
On that note: The WNBA All-Star Game averaged 3.44 million viewers on ABC, crushing the previous audience record set in 2003. The WNBA Draft, featuring Clark, Angel Reese, Cameron Brink, averaged a record 2.446 million viewers, which is a 307 percent increase in viewership over last year.
What else? There were seven games on ION this season that topped more than 1 million viewers including last Friday’s game between Indiana and Las Vegas, which averaged 1.2 million viewers. Finally, Sports Media Watch reported that the Sept. 11 game between the Fever and Aces drew the largest WNBA audience ever on NBA TV at 678,000 viewers. The previous high was also set in 2024 with a Fever-Wings game on Labor Day weekend that drew 652,000.
Just an insane viewership number for this league. The new deal also means better programming windows for the WNBA on ABC. pic.twitter.com/l44E9mGzqm
— Richard Deitsch (@richarddeitsch) September 11, 2024
The Athletic often asks ace women’s basketball writers Sabreena Merchant and Ben Pickman to debate a WNBA issue but we’re going to change it up a touch here by adding a third voice (me) as we embark on the most anticipated postseason in the league’s history, at least based on viewership interest. The postseason starts Sunday with four nationally televised games.
Richard Deitsch: So Ben and Sabreena, some kind of season, eh? I wanted your input on some media-centric storylines as it relates to the WNBA season. Let’s start with Caitlin Clark because she has been a transcendent viewership draw. That doesn’t take away from the brilliance and interest in other players, but Clark has been the game-changer, and the data overwhelmingly shows that. If I am an ESPN/ABC programming executive, I am treating the Fever like the Dallas Cowboys. I am putting them in my highest profile window and hoping at a minimum I get three games out of them against the Sun. I’d do a live pregame and postgame show onsite prior to Game 1. I’d also load up all my social media firepower on that opening round series. That’s not to disregard any other series, but you want to take advantage of what might be a short stay from Indiana. How would you promote the Fever if you are ESPN?
Sabreena Merchant: It doesn’t seem as though the Fever need any additional promotion, considering how they have drawn regardless of network, time slot and lead-in, but giving them all the bells and whistles seems to be the right play. I expect ESPN to send the No. 1 crew of Ryan Ruocco and Rebecca Lobo to wherever Indiana starts the postseason, even if that means neglecting the two-time defending champions in Las Vegas, though it helps that the Fever have a reasonable shot of a first-round upset. Speaking of the Cowboys, however, Game 1 of the WNBA postseason is going up against the NFL, which presents an obstacle that Clark hasn’t yet had to face in her pro career. Will the draw of Clark competing in her first playoff game eat into football, or are we due for a ratings letdown?
Ben Pickman: If you’re ESPN/ABC, you’re certainly hoping to avoid that letdown. But even if Indiana’s postseason opener doesn’t match, say, the first Sky-Fever game of the season, it wouldn’t be shocking, based on precedent, for Indiana’s opener to average seven-figure viewership.
Game 1 of last year’s WNBA Finals aired on a Sunday and was the most-viewed Game 1 ever on an ESPN network. Still, it averaged only just over 700,000 viewers. Game 3, which also tipped on a Sunday, averaged 889,000 viewers on ESPN. Fever games have blown those numbers away all season long, so even going up against an NFL slate, they seem likely to pick off viewers.
The league hasn’t announced its full playoff schedule, but Game 2 of the Fever series likely will be Tuesday or Wednesday (a non-NFL night), meaning another record could be set. To your original question, Richard, I think what you mapped out — a live pregame and postgame show onsite — and lots of social media content seems like reasonable choices.
Deitsch: Indeed, Clark likely has found the one entity that can slow her down as a television draw — the NFL. Another topic: One thing I’ve liked this year has been the increase in national pregame coverage. ESPN’s WNBA Countdown is a prime example of that. The show averaged 503,000 viewers during the regular season, a massive increase over last year. I think the WNBA should really push ESPN to have a daily studio show presence somewhere within the ESPN family of networks during the 2025 WNBA season. If I made you media czar of the league for 2025, what would you try to implement for the major media partners?
17,000 🤯
First in women’s sports history, and we couldn’t have done it without you. We can’t wait to tip off the season and create an incredible home court advantage at Chase Center. Let’s keep making history together! pic.twitter.com/YXgUMZfF2Q
— Golden State Valkyries (@wnbagoldenstate) September 13, 2024
Merchant: I couldn’t agree more about an ESPN studio show because there is absolutely an appetite for WNBA conversations that aren’t being had by media personalities who wade into women’s basketball once a month. NBA TV has tried one before, and there have been WNBA segments on NBA Today, but the league needs a dedicated show on a channel that most people have access to. The other main thing I would try to address as media czar is some level of consistency in WNBA programming. The NFL exists on several different platforms, but fans know that Monday is ESPN, Thursday is Amazon, and Sunday night is NBC. The WNBA needs that type of rotation with its bigger partners. Amazon and ION already have their own nights, but it would benefit the league to have CBS Saturdays and ESPN Sundays, for example, so that people know where to turn.
Pickman: In addition to achieving more network consistency, fans often complain about the lack of staggered start times over the course of a day, so that’s something that should be top of mind. Airing more preseason games (even if it’s just streaming them on WNBA League Pass) should also be a priority. There is demand among viewers to see top rookies in action for the first time and avoid having to watch on streamed cellphone footage.
One other new wrinkle will be the addition of the 13th team, the Golden State Valkyries. I’m curious to see how adding just one more team alters things. No longer can the entire league play on one day. On the NBA side, the Golden State Warriors have been a ratings draw in recent years. The Valkyries share ownership and are obviously in the same market. They might lack the star power of other franchises in the WNBA in Year 1, but there is clear interest as last week they surpassed 17,000 season-ticket deposits, becoming the first professional women’s sports team to pass that mark. How much will major partners lean into broadcasting a new franchise?
Deitsch: You make a great point, Ben. I’m curious about the new WNBA franchises, including Golden State, Toronto and Portland. They could end up with a transcendent viewership draw (think Paige Bueckers or JuJu Watkins). Okay, let’s finish up with this. Give me the best viewership WNBA Finals for the sport, and because it’s obvious that the Fever being in the Finals would generate the highest viewership, give me one involving the Fever and give me one without the Fever.
Pickman: Fever-Liberty has to be the finals option that has the highest viewership potential, with Aces-Fever being the second option. If you’re looking for a realistic (meaning without a Phoenix Mercury Diana Taurasi swan song) matchup sans Fever, it’s Liberty–Lynx.
Merchant: The series I would expect to draw the most eyes would have to be in the semifinals unless the standings shake up in a major way, and that’s Aces-Liberty. I’m eager to see how that number compares to the 2023 matchup so we can learn how much of the viewership rise is the Clark effect. As for potential finals matchups, Fever-Aces has to be the biggest draw, right? Clark versus the two-time defending champions, the upstart versus the establishment with Dawn Staley forced to decide between rooting for Aliyah Boston or A’ja Wilson? If the Fever aren’t involved, the Aces still have to be it. The Aces going for a three-peat will be great theater.
(Photo: Ron Hoskins / NBAE via Getty Images)
Sports
Lakers look to sharpen defensive focus for Suns; could Jarred Vanderbilt be the answer?
The film tells the truth. The Lakers are not a good defensive team, evidenced by the sight of the NBA’s top guards blowing past Lakers defenders into the paint during a 10-game defensive swoon that ranks among the league’s worst.
Yet when coach JJ Redick shows his team the tape and then backs it up with the numbers, there’s still cautious optimism that the Lakers can improve.
“I don’t think there’s anybody in that meeting room that thinks we’re a good defensive team right now,” Redick said, “but I also don’t think there’s anybody in that meeting room who thinks we can’t be a good defensive team. We’ve got to get better.”
In the 10 games since LeBron James returned to the lineup, the Lakers have scored 121.1 points per 100 possessions, a significant increase in their offensive rating of 115.4 during the first 14 games of the season. While their offensive rating ranks fifth in the league during the last 10 games, their 120.9 defensive rating ranks 28th. It’s a dramatic increase from their previous 113.7-point defensive rating.
The most glaring issues are the team’s defense in transition and early in the opponent’s offense, Redick said. The Lakers give up 1.19 points per possession in transition, fifth-worst in the league.
Sunday’s game in Phoenix against the Suns, who scored 28 fast-break points against the Lakers on Dec. 1, will be a significant test as the Lakers (17-7) try to avoid their first losing streak this season.
Led by Luka Doncic, Austin Reaves and the 40-year-old James, the Lakers are not destined to be a fast team on either side of the court. They were outmatched against San Antonio’s dynamic backcourt led by the speedy De’Aaron Fox and Stephon Castle, who combined for 50 points Wednesday as the Spurs scored 27 fast-break points and knocked the Lakers out of NBA Cup contention.
Losses like that exposed the Lakers’ lack of speed on the perimeter, but the team also has shown flashes of excellence against the best guards. The Lakers held 76ers star Tyrese Maxey to five points on two-for-six shooting in the fourth quarter of the Lakers’ four-point win at Philadelphia on Dec. 7.
“It’s less of scheme stuff. A little more of urgency,” guard Gabe Vincent said. “A little more of doing all the little things. If you don’t do them, like I said, there are some great players in this league that will expose you.”
One of the team’s top defensive options is on the bench. Forward Jarred Vanderbilt has played only three minutes in the last 10 games. He entered the game against Philadelphia only after Jake LaRavia took a shot to the face that loosened a tooth.
Vanderbilt, an athletic forward, has been a consistent force on defense during his career but struggles to contribute on offense. While he impressed coaches with how hard he worked in the offseason to improve his shooting and ballhandling, Vanderbilt made only four of 14 three-point shots in the first 14 games. He averaged 5.8 rebounds per game before James returned to the lineup Nov. 18, pushing Vanderbilt to the bench.
Before the Lakers’ last game against the Suns, Redick said part of it was a numbers game with James’ return and felt the team would settle on a nine-man rotation. Vanderbilt had tasks he “needed to be able to do consistently to play” even before James returned, Redick said.
Spurs guard De’Aaron Fox, scoring against Lakers guard Luka Doncic, and teammates continually drove past their defenders during an NBA Cup game Wednesday at Crypto.com Arena.
(Gina Ferazzi / Los Angeles Times)
But making changes at that time was difficult, the coach acknowledged. The Lakers were in the midst of a seven-game winning streak. But they’re 2-3 in the last five games, which have laid their defensive struggles bare, and coaches are “looking at everything.”
“If this continues,” Redick said Friday, “he’ll definitely get his opportunities.”
After practice Friday, Vanderbilt stayed on the court shooting extra three-pointers with staff members.
Etc.
The Lakers assigned guard Bronny James to the G League on Friday.
Sports
Philip Rivers’ former teammate expresses one concern he has with 44-year-old’s return to Colts
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There is a good chance Philip Rivers sees some action on Sunday when the Indianapolis Colts take on the Seattle Seahawks in a must-win game for the AFC South team.
Rivers, 44, joined the Colts earlier this week as the team deals with a quarterback crisis. The potential Hall of Famer hasn’t played since the 2020 season, but when the Colts needed him the most, he answered the call and dove into a playbook to get game ready.
But what can any NFL fan think Rivers is going to provide for the Colts at 44? He’s changed so much since the 2020 season, as his opponents on the field. The Seahawks also have one of the best defenses in the league.
Shawne Merriman #56 of the San Diego Chargers walks on the sideline in the game against the Seattle Seahawks on Aug. 15, 2009 at Qualcomm Stadium in San Diego, California. (Stephen Dunn/Getty Images)
Shawne Merriman, Rivers’ former teammate, told Fox News Digital that he expected him to play well but was concerned about one thing.
“It’s a tough week for him to get back. But I’ll tell you this, Phil’s upside was never his athleticism. It was always his competitiveness,” he said. “He’s the most competitive player I’ve ever played with, that’s one. And two, it was his preparation and his mental and his knowledge of the game of football. Those two things would always got Philip to be that elite quarterback. It was that. So, it’s not gonna be that much different as far as him moving around the pocket.
“The concern I do have is you can’t replicate football without playing it. So, you can have a coach out there, I’m sure he was throwing the football around with his high school kids. I’m sure that he was working out, but you can’t replicate football. So, I think he’s gonna go out there and look good. I think he’s gonna go out there and actually look like he did five years ago.”
When the rumors started that Rivers was potentially going to come to Indianapolis for a workout, Merriman said he wasn’t surprised.
Philip Rivers #17 of the Los Angeles Chargers looks for an open receiver during the third quarter against the Kansas City Chiefs at Arrowhead Stadium on Dec. 29, 2019 in Kansas City, Missouri. (David Eulitt/Getty Images)
COLIN KAEPERNICK CULTURE WAR APPEARS TO HAVE DIED OUT AS COLTS AND OTHERS FIND QB SOLUTIONS WITHOUT UPROAR
The former San Diego Chargers star said when he spoke to Rivers during Antonio Gates’ Hall of Fame induction ceremony, it didn’t feel like the quarterback was completely finished with the game.
“I wasn’t shocked. And, this is why – a couple of years ago, I put on Twitter that Phil was still ready to play and this was I think in 2023,” he said. “And everybody’s like, ‘What? Well, yeah, right.’ He’s been gone out of the game I think three years at that point and then literally a week later or two, it pops up that the San Francisco 49ers, their quarterback situation with all their injuries, that they were thinking about bringing in Philip. And I said, I told you.
“I had a conversation with Philip and he didn’t say, ‘Oh, I’m coming back to play,’ but when you talked to him, it sounded like he was ready. It sounded like he was talking about the game in the present moment.”
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Merriman said he got together with Rivers and Drew Brees during Antonio Gates’ Hall of Fame induction ceremony and it didn’t like Rivers was exactly finished with football.
“So, I’m not surprised at all and it’s the right decision by the Indianapolis Colts.”
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Sports
UCLA’s Donovan Dent could be rounding into form just in time for Gonzaga showdown
Sometimes even Donovan Dent needs to be told he’s Donovan Dent.
“I just keep reminding him of who he is,” Skyy Clark said of his message to his UCLA teammate who has been pushing through a tough opening stretch as a Bruin.
The most highly coveted point guard in the transfer portal, Dent arrived on campus with the pedigree of an All-American honorable mention who was expected to immediately elevate his new team. Among his many talents were strong three-point shooting and an ability to blow by defenders to the rim.
He’s been looking more like that version of himself the last few games after a slow, injury-marred first month, a trajectory the No. 25 Bruins (7-2) will need to continue Saturday night at Climate Pledge Arena in Seattle if they hope to beat No. 8 Gonzaga (9-1).
“He’s been showing a lot of flashes of who he is as a person, as a player, and we’re all rooting for him,” Clark said. “I think it’s only going to get better.”
Having a week between games might help. UCLA coach Mick Cronin said he’s been working with Dent on his shooting form, which curiously has been an issue for someone who made 40.9% of his three-pointers and 78.4% of his free throws last season at New Mexico.
Those numbers have dipped considerably, Dent making just one of 13 three-pointers (7.7%) to go with 62.8% of his free throws. He barely was making half of his free throws before a recent stretch in which he’s converted 10 of 13.
Perhaps the biggest concern has been Dent’s inability to embarrass defenders like he did as a Lobo.
UCLA guard Donovan Dent drives to the basket against Oregon forward Dezdrick Lindsay, left, and center Ege Demir, right, during the Bruins’ 74-63 win on Dec. 6.
(Jessie Alcheh / Associated Press)
“In the Mountain West, he was able to get to the rim in a way that he’s not able to get to the rim at our level, it’s just not going to happen,” Cronin said. “At the high level, it’s really hard. You can’t finish on some of the big guys you could finish on in that league — maybe in the bottom half of the league, you could just take everybody to the rim. First of all, they allow you to bump the dribbler; it’s more physical the higher up you go — it just is. It’s not a knock on it, it’s just the way it is. You know, the Power Four leagues now plus the Big East, the physicality is amazing.
“And in the NBA you can’t blow on a guy, but in college, it’s physical, and that’s what people try to do is beat him up, that’s the game plan. And everybody has the same game plan, like, we know, we talk to people, be physical, beat him up, be as physical as you can with him.”
Cronin said he’s been encouraged by what he’s seen over the last two games, in which Dent averaged 15 points and 5.5 assists with 3.0 turnovers while leading the Bruins to victories over Washington and Oregon. He’s also put abdominal and lower-leg injuries behind him.
That’s not to say that Dent can’t boost his game another notch or two.
“He’s got to have more confidence in his three-point shot, his pull-up shot and focusing on his defense on the ball, using his quickness for that,” Cronin said. “So there’s just different ways he can affect the game, which is going to be [key] for him to have a [professional] career anyway. He’s been pushing through it, he’s been working on it, I thought the last couple of games his effort’s been great.”
If Dent needed a template for perseverance amid high expectations as a transfer, he could find it in Clark. After arriving from Louisville, Clark struggled with his shooting and never scored in double figures over his first nine games as a Bruin.
Then came a 15-point breakthrough against Arizona in mid-December and an 11-point, nine-rebound, seven-assist showing two weeks later in a victory over Gonzaga.
“I had a slow start last year when I first came here and then as the season went on it started to get a little [better],” Clark said. “So, I just keep telling him about that and keep sticking with it.”
Money matters
Cronin said UCLA raised more money playing in neutral-site games against Arizona, California and Gonzaga than it would have by participating in the Players Era Festival.
“They raise money for our program to buy players,” Cronin said of neutral-site games with a laugh. “I mean, everybody else can talk about recruiting, you know, write about why kids pick schools — I don’t have time for it. I’m too old, I’ve done enough, it’s comical. We’re semipro, our guys do go to school, [but] guys pick schools because they get paid, so these neutral-site games help raise money. So next spring, when we sign a guy in the portal and you go interview him and he tells you he really bonded with me, and I’ve known him for two weeks,” you’ll know why he signed.
Etc.
Cronin, on the scheduled 8:30 p.m. start time against Gonzaga: “I mean, it’s ridiculous. I mean, why don’t we just play at midnight? … My dad’s real happy about it. He’s 84, he’s gonna have to take two naps on Saturday to be able to watch us play Saturday night.” … Cronin said the Bruins would honor UCLA alumnus Dave Roberts, manager of the two-time defending World Series champion Dodgers, at a home game this season. … Six years after he uprooted his family from Cincinnati, Cronin said he would be happy to assist new UCLA football coach Bob Chesney with the logistics of moving across the country to Los Angeles: “I don’t know anything about football, but I can help him on where to live and just have his wife call us, we’ll help her.”
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