Sports
Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?
Barcelona announced last weekend a new multi-year partnership with kit supplier Nike, extending and updating a deal which had been set to end in 2028.
In recent months Barca president Joan Laporta has regularly boasted that he would secure a deal which would be “the biggest in all of world football”, and the extended contract could now be worth €1.7billion (£1.4bn;$1.8bn) over the next 14 seasons to 2038, bringing a major boost to the club’s troubled and complex financial situation.
Confirmation of the new arrangement ends a year-long saga which hurt relations between the Catalan club and the American sportswear giant. Yet it remains to be seen whether the deal will bring immediate relief to the team’s issues with La Liga’s salary limits — including most pressingly whether last summer’s signings Dani Olmo and Pau Victor can be registered to play for the team over the second half of this season.
The Athletic spoke to figures inside and outside Camp Nou, all of whom wished to remain anonymous to protect relationships, about whether this is a good deal for Barcelona.
What did Barcelona say?
Announcing the contract on Saturday, Barca said in a statement: “This new partnership consolidates Nike as a main partner of the club and official technical partner across all professional and amateur teams, bringing a unique model that strengthens the brand association and fuels the global retail and licensing business growth.”
What are the financial details?
Barca officially told The Athletic that the details of the deal were confidential, but club sources stated a total figure of €1.7bn over the next 14 years.
The new contract will have two phases. The first is from 2024 to 2028, the latter year being when the previous agreement was to expire. Club sources say that for each of the next four years, the income will now be around €108million (£90m;$115m), close to doubling what the club had been earning in recent seasons.
From 2028, that figure will increase to around €120m each campaign over the following decade, according to the club sources.
Barcelona president Joan Laporta (Eric Alonso/Getty Images)
These sources said that Barcelona would also receive a ‘signing bonus’ of €158m which will be divided over the 14 years of the deal, including the current season’s accounts.
Barca consider it to be a big victory for Barca following tough negotiations, guaranteeing that most of the promised annual income will be received, regardless of the team’s performances on the pitch.
When previous president Josep Maria Bartomeu’s board signed the previous deal in 2016, a headline figure of €105m a year was trumpeted. However, under that deal, when the team were not as successful as hoped, for instance dropping out of the Champions League early, the club actually received only €50-60m from Nike.
What are Nike saying?
Nike and Barca have worked together closely since their first deal was signed in 1998. When asked by The Athletic to comment on the new deal extension, Nike said it was delighted to continue this deep and meaningful relationship.
A Nike spokesperson said: “We are excited to progress our work together at all levels, from grassroots football initiatives that inspire and empower young players, to elevating FC Barcelona as a global icon of style and culture. Together, we are particularly passionate about advancing the growth of the women’s game, and our partnership with FC Barcelona’s women’s team is a testament to our shared dedication to equality and inclusivity in sport.”
Nike said they could not confirm details of the financial or business sides of the agreement.
What’s the optimistic view?
The €1.7bn headline figure is huge, even by the standards of multi-million kit deals at the elite level in club football. It would be a huge improvement on Barca’s previous earnings from Nike, a significant boost in revenues which would help improve the club’s financial situation over the coming years.
Importantly for many around Camp Nou, with the signing bonus included it would also mean that Barca have achieved Laporta’s often-stated ambition to top Real Madrid’s €120m-a-year agreement with Adidas, currently accepted as the most lucrative in world football.
This would back the current board’s case that they are working successfully to fix the financial problems they inherited from their predecessors.
Barca need cash to be able to play Dani Olmo in the second half of the season (Alex Caparros/Getty Images)
What’s the reality of the situation?
It is not typical in football for a club to renegotiate a kit deal with four years still to run. But the agreement with Nike was identified by Barca’s board as a potential way to increase their revenues by ‘levering’ more money into their annual accounts.
Nike were only going to agree to a new deal if it suited them, and there had been anger within the U.S. multinational at how they had been treated through the whole negotiation process, including the Catalan club trying (unsuccessfully) to find a legal way to exit their previous agreement.
Laporta and his closest executives took charge of the negotiations which finally led to the weekend’s announcement. Full details of the agreement were not even shared with the board before last Friday’s vote to accept.
Some industry sources consulted by The Athletic were sceptical about the figures being claimed, with doubt from some in the Spanish capital about whether Barca’s deal really was going to be bigger than Madrid’s.
There were also concerns voiced about the effect of the new arrangement on the Catalan club’s Barca Licensing and Merchandising (BLM) arm, with the statement announcing the deal appearing to suggest a deeper role for Nike in this area of Barca’s business.
Since its launch by Bartomeu in 2018, BLM has been a big success. The €179m that Barca earned from kit and merchandising revenues was the most of any European club according to UEFA.
There are concerns that Nike playing a greater role in the many ‘casual’ ranges of clothing and other merchandise sold in official club shops will mean less of the profits end up in its coffers. Club sources have denied that this will be the case.
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What’s the latest on Barca’s salary limit?
As so often in recent years, Barca had to work hard this summer to be able to register all their current squad members with La Liga, including Spain international playmaker Olmo, a €60m arrival from RB Leipzig, and young striker Victor, a €2.7m signing from Girona.
Both were only registered at the last minute, using La Liga’s financial rule 77, which allows for the temporary replacement of injured players (in this case Andreas Christensen). That meant they were only registered with La Liga until December 31. For either or both to feature after the winter break, the club must find more money from somewhere.
Victor is another player experiencing uncertainty at Barcelona (Alex Caparros/Getty Images)
During a press conference in early September, Laporta said that Barca were “€60million away” from returning to a situation where La Liga would let them sign and register players as normal.
A few weeks later it emerged that Barca’s auditors had required a write-down in its 2023-24 accounts of the value of the club’s troubled ‘Barca Vision’ subsidiary, which holds its current and future media rights and activities.
This meant that Barca now needed to raise an estimated €120m to get back within its allowed salary limit for the current campaign.
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How could the new Nike deal affect the situation?
When Laporta has been asked about the Barca Vision problem, he would often mention the bumper benefits of a new kit deal as at least part of the solution.
One hope was that a ‘bonus’ of €100m-plus could fill most or all of the immediate holes in the club’s accounts caused by the failure of the Barca Studios lever. The agreed deal now divides this bonus over its 14-year term — meaning only an estimated €9m extra in 2024-25 (plus the extra €40m in normal revenues over the course of the season).
Club sources have told The Athletic that the new Nike deal helps but does not resolve the Barca Vision issue. So the search continues for more investors in that project. There is confidence at the highest level at Camp Nou that this will be successful, and player sales will not be required in the winter transfer window. However, as so often under the current regime, it looks likely to go right down the wire.
And over the longer term?
The general impression is that this new Nike deal fits well with Laporta’s policies during his second presidency. The club is gaining upfront money which it can use to fix holes in the accounts and continue to spend on the squad.
A longer-term issue with the new Nike contract flagged in multiple conversations with industry sources is that Barca are now locked into this deal for another 14 years. Given the inflation in the market, €127m a year may not look so good by 2034. “This deal could tie the hands and feet of the next president,” an ex-Blaugrana board member told The Athletic.
However, there is also an understanding that Barca are where they are, and the numbers coming from the club are impressive and necessary. “Financially this new Nike deal is a tremendous boost of oxygen,” said one influential figure in the club’s ‘entorno’ who has not always backed Laporta’s lever policies.
(Additional reporting: Pol Ballús)
(Top photo: Alvaro Medranda/Quality Sport Images/Getty Images)
Sports
It’s Game 7, and we have a bet locked in as the Cavaliers and legacies are on the line against the Pistons
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The NBA takes a lot of flak for having meaningless games, and I can definitely understand it, watching on a random Wednesday in January. However, the playoffs have delivered over and over to viewers and rewarded us for putting up with garbage regular-season games.
This will be the fourth Game 7 of the playoffs. Three series have been sweeps, and the other three have been six games. That shows competitive hoops. Now, how do we bet this Game 7 in the Eastern Conference?
The Cleveland Cavaliers blew it. After not winning a road game all postseason, they took Game 5 in surprising fashion. It looked like they were going to win in six games. After all, they hadn’t lost a game at home in the postseason.
Instead, Detroit came out and blitzed the Cavs, never giving them a chance to get their footing. They lost in an ugly fashion and now have to figure out a way to win a game on the road.
Cleveland Cavaliers guard James Harden drives to the basket against the Detroit Pistons during the second half of Game 5 in the second-round NBA playoffs in Detroit on May 13, 2026. (Duane Burleson/AP)
It isn’t just the Cavs’ fate that rests in this game. It is also the legacy of James Harden and, to a lesser extent, Donovan Mitchell.
We know that Mitchell is a very good player, but he isn’t regarded as one of the best players ever. Harden is. Unfortunately, Harden has struggled in Game 7s. He’s averaged 19.1 points, 7.3 assists and 5.8 rebounds. That’s not terrible, but looking at his shooting percentages, he is at 35.3% and 22.2% in those games. He actually is 4-4 overall in the games, but in his past three, he has scored a combined 34 points over 113 minutes.
The Detroit Pistons seem to like playing with their backs against the wall. They are a gritty team, so I suppose it makes sense.
Detroit Pistons’ Jalen Duren reacts after allowing a pass to go out of bounds in the second half of Game 4 of the second-round NBA playoff series against the Cleveland Cavaliers in Cleveland on May 11, 2026. (Sue Ogrocki/AP)
Cade Cunningham continues to deliver for the team, and he finally got some help in Game 6 from Jalen Duren. This was never going to be an easy series for Duren, but it feels like he is taking more time to mature than others. He definitely improved this year, but the consistency they need from him just isn’t there yet.
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Now as the team goes home they will need Duren to be a beast on the glass. If he can keep the Pistons in the rebounding battle, they should win this game with ease. They won Game 6 by just three rebounds, but that takes away a big dimension of what Jarrett Allen and Evan Mobley do for the Cavs. It isn’t everything, though, as the Pistons won the rebounding battle in both losses in Cleveland.
I don’t see this being a runaway game for the Pistons. Mitchell and Cunningham likely will cancel each other out with scoring. Harden needs to establish himself as the third-best player on the floor. I haven’t seen him do that in the postseason, yet.
Cleveland Cavaliers All-Stars Donovan Mitchell and James Harden talk during Game 2 in the first round of the 2026 NBA Playoffs vs. the Toronto Raptors at Rocket Mortgage FieldHouse in Ohio. (David Dermer/Imagn Images)
This is the second Game 7 of the playoffs for both of the clubs, so it isn’t like either will be caught off guard about what this entails.
If I look at it objectively, I think the Cavs have the better players. However, the Pistons have looked significantly better this season, and definitely in the playoffs overall. Both are prone to issues and slipping. The Cavs shouldn’t be as they are a veteran team.
This game has to be won by Cleveland, though. There is too much riding on the franchise and legacies of guys for them to not prepare properly for it. Maybe that’s weak analysis, but I’m taking the Cavs with the points and I do think they win outright. I expect a monster game from Mitchell, and Harden should get 10+ assists.
Either way, whoever wins will lose to the New York Knicks.
For more sports betting information and plays, follow David on X/Twitter: @futureprez2024
SOUTHERN SECTION SOFTBALL PLAYOFFS
FRIDAY’S RESULTS
FIRST ROUND
DIVISION 1
Murrieta Mesa 10, Valley View 0
Orange Lutheran 10, Millikan 0
Chino Hills 2, El Modena 1
Etiwanda 14, Agoura 13
Palos Verdes 3, Riverside King 2
Cypress 4, Fullerton 2
Ayala 11, Charter Oak 1
Riverside Poly 7, California 3
Norco 2, Marina 1
DIVISION 3
Rancho Cucamonga 9, Paloma Valley 1
Great Oak 5, West Torrance 2
Edison 8, El Segundo 5
El Toro 9, Colton 0
Murrieta Valley 9, Redondo Union 8
North Torrance 5, Beaumont 0
West Ranch 7, Trabuco Hills 6
San Juan Hills 8, Riverside North 7
Oak Park 10, Cerritos Valley Christian 4
Highland 7, Northview 2
La Serna 4, Carter 0
Dos Pueblos 5, Crescenta Valley 0
Liberty 10, Arcadia 3
DIVISION 5
Anaheim 11, Flintridge Sacred Heart 0
Patriot 11, Arrowhead Christian 9
Temple City 9, Rancho Christian 6
Grace 11, Buena Park 0
Crean Lutheran 3, Alemany 2
Shadow Hills 8, Cerritos 3
San Marcos 10, Leuzinger 0
South El Monte 7, Long Beach Wilson 5
Covina 11, Garden Grove Santiago 1
Muir 8, Rio Hondo Prep 7
Santa Monica 6, Katella 5
Ontario 6, Norwalk 2
Northwood 18, Duarte 11
DIVISION 7
Bloomington 9, Fillmore 8
Miller 11, Savanna 3
Santa Ana Calvary Chapel 11, Riverside Springs Magnolia 4
Faith Baptist 18, St. Pius X-St. Matthias Academy 4
Twentynine Palms 16, Rancho Alamitos 15
Riverside Notre Dame 12, Costa Mesa 2
Firebaugh 9, Pioneer 8
Chadwick 6, Desert Christian Academy 1
Cathedral City 2, Artesia 1
Orange 9, Bellflower 3
Santa Ana 10, Hawthorne 0
Culver City 9, Temecula Prep 8
DIVISION 8
Banning 20, Redlands Adventist 3
SATURDAY’S SCHEDULE
(Games at 3:15 p.m. unless noted)
SECOND ROUND
DIVISION 1
La Habra at Murrieta Mesa, noon
Chino Hills at Orange Lutheran
Etiwanda at Westlake
La Mirada at Palos Verdes, noon
Garden Grove Pacifica at Cypress, noon
Ayala at JSerra
Sherman Oaks Notre Dame at Oaks Christian, 1 p.m.
Norco at Riverside Poly
DIVISION 2
Bonita at Ganesha, 11 a.m.
Whittier Christian at Warren
Simi Valley at St. Paul
Moorpark at Lakewood St. Joseph, 11 a.m.
Temescal Canyon at San Clemente, 12:30 p.m.
Huntington Beach at Camarillo, Monday
Saugus at Vista Murrieta, 12:30 p.m.
Mater Dei at Gahr, noon
DIVISION 3
Great Oak at Rancho Cucamonga
Edison at El Toro, Monday
Murrieta Valley at North Torrance
West Ranch at San Juan Hills
Riverside Prep at Oak Park, 12:30 p.m.
La Serna at Highland
Dos Pueblos at La Salle, Monday
Villa Park at Liberty, 1 p.m.
DIVISION 4
St. Bonaventure at Harvard-Westlake, 11 a.m.
Apple Valley at Oxnard
Don Lugo at Monrovia, 1:30 p.m.
La Quinta at Mira Costa
Rio Mesa at Mission Viejo, 10 a.m.
Oak Hills at Sunny Hills
Ramona at Paramount
Burbank Burroughs at Rosary, Monday
DIVISION 5
Anaheim vs. Santa Clara at Beck Park
Temple City at Patriot
Crean Lutheran at Grace
Viewpoint at Shadow Hills
San Marcos at Irvine University, noon
South El Monte at Covina
Santa Monica at Muir, 10:30 a.m.
Northwood at Ontario, 1 p.m.
DIVISION 6
Irvine at Lakeside
Alhambra at Heritage
Eastside at Granite Hills, noon
El Monte at St. Genevieve
Sierra Vista vs. Southlands Christian at Brea Canyon Cutoff Rd
Hesperia Christian vs. St. Monica Prep at Memorial Park, 2 p.m.
Arroyo at Lancaster
San Jacinto at Jurupa Valley
DIVISION 7
Bloomington at Ramona Convent
Miller at Santa Ana Calvary Chapel
Faith Baptist at Twentynine Palms, Monday
Firebaugh vs. Riverside Notre Dame at Ramona
Chadwick at Cathedral City
Orange at Victor Valley, 11 a.m.
Santa Ana at Culver City, Monday
Windward at Edgewood, Monday at 3:30 p.m.
DIVISION 8
ACE at Avalon
Bolsa Grande vs. San Bernardino, Monday at San Bernardino College
Workman at Glendale
Cobalt at Santa Rosa Academy
Bell Gardens vs. Brentwood at John Anson Ford Park
Pomona Catholic vs. Capistrano Valley Christian at Laguna Hills, 2 p.m.
Fontana at Banning
Hawthorne MSA at Arroyo Valley, 1 p.m.
Note: Quarterfinals May 20; Semifinals May 23; Finals May 28-30 at Bill Barber Memorial Park, Irvine.
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After a slow first round at Aronimink Golf Club in Philadelphia on Thursday, pace of play was a point of emphasis at the PGA Championship on Friday.
However, when an official approached Justin Thomas and Keegan Bradley, they became animated.
Thomas, a longtime Team USA Ryder Cup member, and Bradley, last year’s United States captain, were on the fourth hole when they were approached by an official in a cart, and the conversation quickly turned into finger-pointing.
Justin Thomas and Keegan Bradley watch from the tenth green during the second round of the PGA Championship at Aronimink Golf Club in Newtown, Pennsylvania, on May 15, 2026. (Richard Heathcote/Getty Images)
Thomas said after the round that he, Bradley and fellow USA Ryder Cupper Cameron Young, who won the Cadillac Championship earlier this month, were put on the clock, with the official telling them to pick up the pace. However, both Bradley and Thomas appeared to point at the group in front of them.
“We just didn’t really agree with it,” Thomas said, citing course conditions, high winds and tough pins. “We were behind. That wasn’t our issue… It’s just the fact that we weren’t holding up the group behind us.”
Thomas said they were caught up with the pace on the very next hole.
Justin Thomas plays his shot on the 15th tee during the second round of the PGA Championship in Newtown Square, Pennsylvania, on May 15, 2026. (Bill Streicher/Imagn Images)
GARRICK HIGGO SHARES BAFFLING COMMENTS WHILE REACTING TO TWO-SHOT PENALTY AT PGA CHAMPIONSHIP
Thomas had a lengthy conversation with the official, while Bradley appeared to make his point short and sweet — though he was definitely not happy with the call.
It is a large PGA Championship field, with 156 golfers at the course and groups even starting their rounds on the back nine. The scores have also been rather high, with just 25 players below par at the time of publishing.
Aronimink also features a shared tee box on 1 and 10, holes 9 and 17 crossing paths, and a lengthy par-3 eighth hole that’s causing problems. Three par-3s are over 200 yards on the course, and there is also a 457-yard par 4 on the fourth.
Keegan Bradley prepares to putt on the 14th green during the first round of the PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, on May 14, 2026. (Bill Streicher/Imagn Images)
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As Chris Gotterup put it on Friday, “You’re not going to get any four-and-a-half hour rounds out here.”
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