Entertainment
2026 TV upfronts recap: Hi-tech ad buying, creator fever and ‘Baywatch’
The television industry has changed dramatically over the last decade, but one tradition that won’t die is the annual gathering of ad-buying execs in Manhattan to hear the pitches of networks and streamers looking to sell their commercial time.
This past week’s lavish presentations, known as the upfronts, included the usual array of big-name actors (Arnold Schwarzenegger and Jennifer Lopez), NFL legends (Tom Brady and Mike Tomlin) and “Real Housewives,” past and present.
Jennifer Lopez and Brett Goldstein speak onstage during the 2026 Netflix Upfront at Sunset Pier 94 Studios on May 13.
(Dimitrios Kambouris/Getty Images for Netflix)
The selling buzzwords are far different from the days when the presentations were a vehicle for networks to boast about their ratings and present new program line-ups. The 2026 upfronts talked a lot about “connections” and “community” as the personalized nature of TV viewing brought on by streaming video-on-demand has been fully integrated into the buying and selling of commercials.
“Three of us could be watching the same show, maybe at a different time, maybe at the same time, but receive very different advertising based on what ad technologies, know about us as an audience segment,” said Josh Mattison, executive vice president of digital revenue pricing, planning and operations for Walt Disney Co. “The old model would be, hey, did 10 million people watch this ad? I think the new model is, which 10 million people watch this ad.”
Here’s a sampling of what ad executives were seeing and hearing this week:
Using new ad tools that target viewers
Every company presentation touted advancements in the ability to target consumers now that advertising has become the main source of revenue growth in the streaming business. They also played up new services — such as NBC’s Performance Insights Hub — providing advertisers with up to date information on the effectiveness of their advertising so they can adjust accordingly.
Streamers can take the consumer research collected by advertisers and align them with the viewing habits of their subscribers. The data are analyzed in a secure room to protect consumer privacy.
Netflix doesn’t ask subscribers for personal information in the sign-up process, as it can discourage people from buying the service. But the company does use the viewer habits on the platform to help advertisers reach the customers they seek.
“We are seeing where there is overlap and use that to help our advertisers target better,” Amy Reinhard, president of advertising for Netflix, told The Times. “It’s all based on viewer preferences.”
Every company is turning to AI to respond to the needs of advertisers. NBC now offers them the chance to insert commercials that relate to the action seen on the screen during live sports events.
Creators are going mainstream
YouTube’s annual upfront gatherings used to have the feel of an alternative show business universe, with personalities who built their rabid followings on the streaming platform far away from the audiences for traditional TV.
Now creators such as the sports stunt group Dude Perfect have their own studios. Beast Industries, the corporate home of MrBeast, held its own invitation-only breakfast for marketing executives at a high-end New York venue . YouTube stars, such as Jesser, are landing shows on other platforms.
At YouTube’s presentation at Lincoln Center, longtime favorites such as “Call Her Daddy” podcast mogul Alex Cooper and “SubwayTakes” host Kareem Rhama appeared on stage to announce new projects on the platform, looking more like established show producers rather than social media renegades.
Ten years ago, YouTube advertisers had to worry about their spots running next to Islamic State videos. Now it’s become common for marketers to embrace YouTube stars and fully integrate products and messages into their programs.
“When creators talk about your products on YouTube, viewers are 13 times more likely to search for your brands and five times more likely to buy,” said Paul Downey, president of Americas & Global Partners for YouTube.
Mary Ellen Coe, chief business officer for YouTube, told The Times that advertisers can determine if a creator is right for their brand by looking at audience numbers, subscriber data and comments from their communities of fans. But many have their own personal focus groups at home that introduce the hottest YouTube personalities.
“Most of these advertisers have children and teenagers and they go nuts for them,” Coe said.
YouTube is the most watched TV platform according to Nielsen, accounting for nearly 13% of all TV viewing. But that share is much higher among younger consumers.
“My kids don’t watch TV — they watch YouTube,” said Anthony Pedalino, vice president and head of media investment at the ad buying firm Giant Spoon. “So I think this is a bit of future proofing.”
Other companies are seeking creators for their platform.
Amazon Prime Video introduced an alternative feed of some of its NBA games on its streaming platform Twitch, which will turn them into a “CreatorCast.” The streamers who are regulars on the site call the action live in an effort to bring in younger fans. The format will be used in WNBA games in the league’s new season.
Fox touted its creator initiative that develops programs for Tubi, the company’s fast-growing ad-supported streaming platform that now has 100 million active users. The company also has a partnership with TikTok to support creators who want to turn their short-form clips into full-length programs.
There’s always room for comfort food
Amid all the innovations in ad buying and audience measurement presented during the week, many of the programs and personalities offered up by the major networks and streamers were extremely familiar.
“They may be resigned to the fact that people are going to go to emerging platforms for more niche and esoteric programs,” Pedalino said.
Oprah Winfrey made an entrance on the Beacon Theatre stage to promote the move of her podcasts to Amazon Prime Video.
Disney rolled out the cast of “Scrubs” to announce another 10-episode order of the early 2000s sitcom for Hulu. The series had a successful reboot as Gen Z viewers continue to devour vintage programs. Amazon Prime announced “The Greatest,” a Michael B. Jordan-produced mini-series on legendary heavyweight fighter Muhammad Ali, not exactly uncharted territory.
Fox introduced a reboot of “Baywatch,” which was canceled after a single season on NBC in 1990, but went on to become a worldwide hit in syndication over the decade that followed. The slow-motion shots of toned lifeguard bodies running into Venice beach waters are coming back without a hint of irony.
Netflix brought out the set of “Pop Culture Jeopardy” at its presentation at Sunset Pier 94 Studios, NBC previewed comedies with proven prime time stars and touted its 100th anniversary which will be celebrated with an old-fashioned variety special later this year.
Movie Reviews
Movie Review – Minions & Monsters (2026)
Minions & Monsters, 2026.
Directed by Pierre Coffin and Patrick Delage.
Featuring the voice talents of Pierre Coffin, Trey Parker, Allison Janney, Christoph Waltz, Jeff Bridges, Jesse Eisenberg, Zoey Deutch, Bobby Moynihan, Phil LaMarr, and George Lucas.
SYNOPSIS:
Follows the Minions in 1920s Hollywood as they search for frightening creatures for their monster movie, partner with a green creature, and must save the planet after unleashing monsters.
Minions & Monsters comes with a genius creative choice to reinvigorate a tired schtick. The slapstick antics of the mischievous Minions have always felt partially inspired by comedic stuntwork from the likes of Buster Keaton (at one point, a house comes down over a Minion, paying homage) and Charlie Chaplin, so it’s seamless for director Pierre Coffin (who continues to voice all of them) to place them in the Golden Age of Hollywood. Yes, these movies are critic-proof and will crack one billion dollars regardless, and a case could be made that the filmmakers could have made bank once again going down an artistically bankrupt path, so it is refreshingly welcome that he (directing alongside Patrick Delage and crafting the screenplay with Brian Lynch) chooses to insert these yellow goofballs into a Hollywood love letter that doubles as an avenue for children and anyone else to develop an interest in the era.
Generally, when nostalgia-pandering is discussed or Easter Eggs flood a cinematic experience, it’s about placating fans and giving them what they want out of corporate obligation to put a film in the best position to succeed financially. Minions & Monsters is an animated feature that begins by rewinding the Universal Pictures logo all the way back to when it was The Trans-Atlantic Film Company, with an opening scene that uses The Horse in Motion, the earliest example of photography resembling a motion picture. From there, it’s an adventure involving Minions and Hollywood, giddy to reference anything it possibly can, from classic monsters to Humphrey Bogart to Westerns to Citizen Kane to a plot point that feels ripped out of the recent more cynical and vulgar Babylon, with the red-hot popular Minions struggling and failing to adjust to the transition from silent-era flicks to talkies.
There is a narrative here (more so than in the first two installments, which is a huge part of why this film works in addition to its sincerity) in that a present-day Hollywood museum tour guide (voiced by Allison Janney) educating kids about E.T. the Extra-Terrestrial, The Matrix, George Lucas (voicing himself while locked inside a glass casing), and more, eventually comes across a pair of Minions named James and Henry with quite the sweet friendship and story worth telling. Its initial stages aren’t too far off from what we already know about Minions in that they have always existed looking for evildoers to serve, this time coming across a cyclops, a wizard, a mummy, a viking, and others that they inadvertently kill through slapstick means.
The chaotic up-and-down history leads them to Hollywood, disrupting the shooting of an intense train robbery scene, which sends its director Max (voiced by Christoph Waltz) into a neurotic panic until studio executives, the Bright Brothers (voiced by Jeff Bridges), express that they find these yellow demons utterly hilarious and captivating to watch as they wreak havoc. As previously established, good things don’t last forever, and the Minions find themselves shoved aside in a new movie-making landscape, but not before a montage celebrating numerous genres across silent-era films and leaving James and Henry with a dream to make “the best movie ever”, Minions y Monsters.
This is where the film slightly loses its way, transitioning into a more familiar animated feature/Minions story, as they bust out the sorcerer’s spellbook they found ages ago to summon Cthulhu as their monstrous antagonist. Instead, they conjure up a tiny blob named Goomi (Trey Parker, voicing a different character in the franchise this time while sounding like an amalgamation of about five different South Park characters with plenty of Cartman coming through) who can’t be what they need for the movie but can help find other suitable monsters, all while joined by sidekicks Philips and Howard (voiced by Bobby Moynihan and Phil LaMarr).
While James and Henry (who are joined by Ed as their cinematographer) try to make this dream happen, the other minions search for another villain to serve, stumbling across robot Dort (Jesse Eisenberg voicing a character riffing on Gort from The Day the Earth Stood Still), who turns out to suck at being evil even though he desperately wants to break bad. Rather amusingly, he befriends a suffragette (voiced by Zoey Deutch) in a completely bizarre, random subplot that mostly works because of how out-of-left-field it is. Nevertheless, it’s mostly filler material until the Minions meet their match in the climactic showdown that, unfortunately, has more in common with modern blockbusters than the classical Hollywood it’s trying to imitate, even if the enormous blob they’re up against looks icky, with gross animation details that deserve applause.
Setting that aside, it is noteworthy that even if there are still plenty of jokes with the Minions here that don’t land, it is also funnier when they are interacting with not only recognizable scenes, genres, and movies, but also what shouldn’t be forgotten. There is also a joyous friendship at the center holding it together, whereas I couldn’t tell you a damn thing about the Minions from previous movies other than that one of them was named Bob. Minions & Monsters is still more of the same, while also a testament and celebration of the beauty and magic of making and watching movies, with earnest love for the era that shines through. For the first time, the brain isn’t turning to mush watching one of these.
Flickering Myth Rating – Film: ★ ★ ★ / Movie: ★ ★ ★
Robert Kojder
https://www.youtube.com/watch?v=embed/playlist
Entertainment
Alannah Keyser is latest fired ‘Love Island USA’ contestant to apologize for using a racist slur
Another former bombshell has apologized for past use of a racist slur that got her ousted from the villa.
Fired “Love Island USA” contestant Alannah Keyser posted a video to TikTok on Saturday addressing a past video that showed her using the N-word as she sang along to the Roddy Ricch song “The Box.” On Friday, Peacock confirmed to The Times that Keyser had been dismissed from the hit reality dating show after the resurfaced video began circulating online.
“I do want to begin by addressing the video of me singing along to a Roddy Ricch song that contains a racial slur,” Keyser says in her video. “I’m sorry to whoever has seen that video and has been offended by it; that was never my intention. The video is from six years ago, and that word is just not in my vocabulary anymore.”
A USC film student from Miami, Keyser also addressed some of the other social media chatter about her that had been making the rounds prior to her dismissal. Included were accusations of racism due to screenshots of her alleged use of the racist slur on Snapchat and Instagram as well as observations that alleged she had interacted less with Black men on the show.
She said those screenshots had been “falsified.”
“What has been shared does not reflect the truth, and it’s never been in my character to discriminate against anybody’s skin color,” Keyser said. “I do want to say directly that I do not support racism or discrimination of any kind, and I never have.
“When I first found out that these things were going around online, it really broke my heart, and I couldn’t do anything about it. But this has definitely been a learning lesson for me, and it sucks that I didn’t get a chance to really show my personality and who I am,” she added.
In the caption of her TikTok video, Keyser wrote that “reality tv is HEAVILY edited & [her] chats/kisses with the other boys were unfortunately not aired.”
Keyser was the second “Love Island USA” contestant who was dismissed from the show this season after video of them using the N-word surfaced on social media. Earlier this month, Peacock axed Oregon-based beauty technician Vasana Montgomery just days after it announced its slate of Islanders for the show’s eighth season. She has since apologized, saying, “There is no excuse” for her use of the slur.
Last year, contestants Cierra Ortega and Yulissa Escobar were dismissed from the show for their use of racist slurs. Ortega had been caught repeatedly using a derogatory slur for Chinese people (and Asian people in general) on social media, while Escobar had used the N-word in a couple of podcasts. Both have since apologized.
Movie Reviews
‘The Invite’ Movie Review – Spotlight Report
The Invite is a remake of the Spanish film The People Upstairs, itself based on a play by the same director Cesc Gay. With all remakes, the question is: What’s this version bringing to the table. In this case, it’s a rock solid cast with great chemistry and some very snappy direction by Olivia Wilde.
Joe (Seth Rogen) and Angela (Olivia Wilde) are a dysfunctional couple with some noisily amorous upstairs neighbours. They invite Hawk (Edward Norton) and Piña (Penélope Cruz) to dinner and hijinks ensue.
There’s a lot to like about The Invite. Each member of the cast is funny in their own way. Rogen plays his usual schlub but his character is more nuanced than usual, with the rapid-fire jokes masking a deep frustration and melancholy. Wilde‘s Angela is a persnickety neurotic, but it’s not hard to see why. Cruz plays a sultry therapist who’s in permanent flirt mode but is also holding something back. Norton steals the show with a quietly hilarious performance as a retired firefighter who is all too eager to share his new age insights. The way each person interacts with the other results in a rollercoaster of cringe comedy, acerbic satire and genuine gut-busters. This is a film that relies entirely on performance and actually succeeds.
The story itself is a little masterpiece. Adapted from Gay’s original by Rashida Jones and Will McCormack, the dialogue is quick, laden with not-very-subtextual motivations and always up to something. It’s very even-handed, and all the characters are sympathetic but flawed in amusing ways. Watching the increasingly desperate Joe and Angela bouncing off the Hawk and Piña is both funny and excruciating. Joe’s attraction to Piña is played fairly straight, but Angela’s attraction to Hawk becomes side-splitting as she pours out her soul to his Zen-calm ears and gets responses that make her even more attracted to him and by the end she’s practically hyperventilating.
The Invite does take something of a turn towards the end, although the film is in a state of continual twist throughout. This final shift throws the couples’ dysfunction into stark terms but doesn’t ruin anything. In the end, it moves from a somewhat misanthropic tone to a sincere and compassionate one. It skillfully makes you complicit in Joe and Angela’s spatting and then forces you to reconsider. The comedy is so intense throughout the film that when this happens it might lose some viewers, but it’s well-earned, true to the characters and it’s a very satisfying payoff.
The Invite is a small film that feels like a return to a better era in cinema. It’s a remake that is worth watching for its performances, and it’s very, very funny. It’s the sort of film that can be watched at home given its confined setting, but it generates enough laughs that seeing with an audience is a real pleasure.
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