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As the N.B.A. Turns, the Phoenix Suns Keep Chugging Along

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As the N.B.A. Turns, the Phoenix Suns Keep Chugging Along

Take into consideration how the N.B.A. is consumed nowadays. Take into consideration what attracts buzz and eyeballs, and social media clicks.

The league doubles as a cleaning soap opera and a enterprise transaction wire. For a lot of followers, that’s the attract: All of the hype about who hates whom, what star participant desires to power his method to one other group, which entrance workplace government has the boldest plan to resurrect a franchise and is prepared dish to reporters — with out attribution, in fact.

Therefore this 12 months’s fascination with James Harden’s commerce calls for, Joel Embiid’s beef with Ben Simmons, Zion Williamson’s injured foot and consuming habits, and whether or not Mayor Eric Adams will permit unvaccinated Kyrie Irving to play house video games in Brooklyn.

Therefore the hypothesis about each member of the Los Angeles Lakers, the parsing of every utterance by LeBron James, the job safety of Coach Frank Vogel. What’s unsuitable with Russell Westbrook and Jeanie Buss? At this charge, it is not going to shock me to see tv hype retailers frothing about whether or not the Lakers ought to commerce the group’s cook dinner.

In a sports activities ecosystem that locations such a excessive worth on sizzle, the place does this depart the Phoenix Suns? The N.B.A. is presently investigating allegations of racism and misogyny in opposition to the group proprietor Robert Sarver, a high-stakes battle that appears to have been misplaced beneath the churn of minor dramas.

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Amid all that, Phoenix’s fuss-free gamers and coaches have been impeccable. And underappreciated.

It could not have appeared odd if Phoenix had struggled to shake final season’s N.B.A. finals meltdown in opposition to the Milwaukee Bucks. Coughing up a two-game lead on the game’s greatest stage isn’t precisely simple to place up to now. However Phoenix — led by the head-down coach Monty Williams, the unrelenting will of Chris Paul and the grit and style of his mentee, Devin Booker — has performed simply that.

After hammering the Portland Path Blazers by 30 factors final week, the Suns turned the primary group within the league to achieve 50 victories, which shouldn’t be a shock since they’ve had successful streaks of 18 and 10 video games this season and have been undefeated in November.

Their 51-13 file by way of Sunday is eight and a half video games higher than the Jap Convention-leading Miami Warmth.

Within the West, they stand seven and a half video games higher than the second-place Memphis Grizzlies.

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Even with Paul sidelined most definitely by way of the tip of the month with a damaged thumb, even with their main scorer, Booker, out with Covid-19 — and even after a uncommon, stumbling loss on Sunday when the Suns have been defeated, 132-122, by the Bucks — there seems little probability Phoenix will lose its grip on the highest seed and home-court benefit when the playoffs start in April.

However except you’re a die-hard N.B.A. watcher, you in all probability are both unaware of how the Suns have dominated this season otherwise you see them as a plucky group of overachievers with no approach on earth to truly stroll off with a championship.

We’re simply over a month away from the beginning of the N.B.A. playoffs, the place we’ll discover out if the Suns can puncture the general public consciousness.

Throughout Tuesday’s sport in opposition to the Path Blazers in Phoenix, the Suns honored their longtime radio announcer, Al McCoy, the dean of N.B.A. broadcasters, who at 88 has been calling Suns video games since 1972. Consider all of the memorable Suns gamers whose on-court brilliance he has witnessed: Charles Barkley and Kevin Johnson, Paul Westphal and Alvan Adams, Steve Nash and Amar’e Stoudemire on the “Seven Seconds or Much less Suns,” who helped revolutionize the fashionable sport.

Phoenix has come startlingly near a championship, making the N.B.A. finals 3 times, starting with the “Shot Heard Around the World” sequence in opposition to the Boston Celtics in 1976. (When you’re too younger to recollect, verify YouTube for a deal with.)

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What different N.B.A. franchise boasts Phoenix’s pedigree whereas missing championship {hardware}? They’re professional basketball’s model of the N.F.L.’s Buffalo Payments and Minnesota Vikings, destined at all times to return oh-so-terribly near successful all of it.

However this model of the Suns can write a brand new chapter. This squad has a particular mojo. “These guys all like each other they usually simply take pleasure in having enjoyable enjoying the sport collectively, and also you simply don’t see that in sports activities anymore,” McCoy stated after we spoke final week. “Quite a lot of groups, there’s at all times one or two guys which can be upset about one thing — wage or enjoying time or one thing else. However these guys simply cling collectively, and that’s the best way they play.”

It’s the sports activities world’s pure order: Profitable can undoubtedly draw consideration even in at the moment’s hype-besotted world, however meaning successful all of it. That’s a part of the rationale we all know extra concerning the Lakers this season than the Suns: 17 championship trophies could make a franchise essential to individuals.

The identical is true of Golden State, a titan of the twenty first century grooved into our collective synapses on the power of three N.B.A. titles and 5 straight journeys to the finals. (It doesn’t damage to have must-see stars like Steph Curry and Klay Thompson and a strolling hype machine like Draymond Inexperienced, three gamers whose each different transfer and machination appear able to go viral.)

These championship squads every had a discernible model that every member appeared to uphold. To win all of it, the Suns might want to keep true to theirs: a team-first model that Williams, a former Spurs participant who realized to educate below the watchful eye of Gregg Popovich, may’ve cribbed straight from San Antonio’s glory years.

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Like these Spurs, everybody on the Suns has a task, everybody follows the script. The ball strikes and strikes and strikes some extra. Seven Suns are averaging double digits in scoring this season. Two others are scoring 9 factors per sport.

These Spurs of previous weren’t flashy and full of angst, drama and uncertainty. There was no soap-opera narrative.

They simply obtained the job performed. Tellingly, the Spurs’ final championship was a shocking win over the Miami Warmth in 2014. It got here the season after shedding a heartbreaker to the Warmth within the finals — courtesy of Ray Allen’s miracle step-back 3-pointer.

The Suns are actually attempting to do one thing much like these title-winning Spurs. Capturing an N.B.A. championship after struggling a searing loss is as robust a activity as there’s in sports activities.

Ought to the Suns lastly win all of it, don’t count on them to obtain the eye and respect they’re due. Extra doubtless, every week later, followers will discuss extra about Zion Williamson’s weight, James Harden’s nightlife and whether or not LeBron James will quickly be taking his abilities again to Cleveland.

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Premier League Rainbow Laces campaign explained: What is it and what has sparked controversy?

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Premier League Rainbow Laces campaign explained: What is it and what has sparked controversy?

The Premier League’s Rainbow Laces campaign, an annual show of support for the LGBTQ+ community, has been overshadowed this week.

Ipswich Town captain Sam Morsy twice refused to wear the accompanying rainbow armband in games, citing his religious beliefs, while Crystal Palace skipper Marc Guehi chose to write two pro-Christian messages on the armbands he’s worn in their past two matches.

The Athletic also reported on Wednesday morning that Manchester United abandoned plans to wear rainbow-themed Adidas warm-up jackets ahead of Sunday’s 4-0 win over Everton after defender Noussair Mazraoui refused to join the initiative. The Morocco international, like Morsy, pointed to his Muslim faith as the reason for his reluctance.

A well-intended campaign from the Premier League has found itself at the heart of a wider, divisive debate but one that is not unique to English football. 

The Athletic analyses the origins of rainbow laces and whether the initiative can retain a place in the game’s calendar. 

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What is the Rainbow Laces campaign and why was it introduced?

The campaign dates back to 2013 when Stonewall, the LGBTQ+ charity, initially teamed up with UK bookmaker Paddy Power to send rainbow-coloured laces to all professional footballers across England and Scotland.

Players were encouraged to show their support for LGBTQ+ communities by wearing them and its success led to the Premier League formally partnering with Stonewall in an attempt to improve inclusivity across the top level of English football. A report released by Stonewall last month showed that one in four LGBTQ+ people still did not feel welcome at live sporting events.

It has become customary for the Premier League to allot two matchweeks to the Rainbow Laces campaign every season, presenting all 20 clubs with the opportunity to mark the event with a home fixture. The Premier League distributes rainbow-branded corner flags, ball plinths, handshake boards and substitution boards to its clubs, as well as the laces and captain’s armbands.


A rainbow-coloured substitution board is one of the other ways the Premier League marks the campaign (Michael Regan/Getty Images)

The wider period, this season running between November 29 and December 5, also sees clubs encouraged to highlight the work they do to “embed equality, diversity and inclusion”.

That typically includes content with managers, players and supporters to celebrate LGBTQ+ communities. One example this year was Southampton and England goalkeeper Aaron Ramsdale speaking out on the challenges faced by his brother, Oliver, who is openly gay.

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Why has it proved a talking point this year?

Morsy’s decision not to wear a rainbow armband for Ipswich’s 1-0 defeat to Nottingham Forest on Saturday made him the only one of 20 captains in the Premier League not to do so. A club statement, released on Monday, confirmed the “religious beliefs” of Morsy, a Muslim, had been behind the step, with Ipswich saying they would “respect” the midfielder’s actions.

Also on Saturday, Guehi, a devout Christian, wore the rainbow armband in the 1-1 draw with Newcastle United after having written ”I (heart) Jesus” across it. Doing so contravened the Football Association’s rules banning any religious messaging being carried on playing kits.

By chance, Morsy and Guehi were on opposing teams on Tuesday night as Palace won 1-0 away to Ipswich. Morsy again chose not to wear the rainbow armband, while Guehi had changed the written message on his to “Jesus (heart) you”.


Marc Guehi and Sam Morsy both made their own statements around the Rainbow Laces campaign (Shaun Botterill/Getty Images)

Speaking to Sky Sports on Wednesday, Guehi explained his thinking behind writing the messages.

“I think the message was pretty clear, to be honest,” he said. “It’s a message of love and truth as well and a message of inclusivity, so it speaks for itself.”

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On Wednesday, The Athletic revealed United’s plan to wear rainbow-themed warm-up jackets ahead of Sunday’s game with Everton was scrapped due to Mazraoui, who is Muslim, refusing to take part.

Is this the first time it has provoked controversy?

This is the second year that a Premier League side’s captain has opted against wearing the rainbow armband, after Sheffield United’s Anel Ahmedhodzic, the Bosnia and Herzegovina international defender, did so last December.

Ahmedhodzic, a Muslim, wore the standard Premier League armband for a 2-0 defeat at home to Liverpool, in what was his first game as the team’s captain. Sheffield United manager Chris Wilder told reporters after the game that he had been unaware of Ahmedhodzic’s decision, and when asked by Swedish outlet SVT Sport why he had chosen not to have a rainbow armband, the defender answered, “Guess.”

Are players allowed to not wear a rainbow armband or laces?

Neither the laces nor the armband are considered compulsory but there has been an unwritten expectation that all players help promote the campaign. No Premier League captain, until Ahmedhodzic did so, had shown any resistance to the pro-LGBTQ+ messaging.

What are the rules around footballers promoting political symbols or messages on their kits?

Doing that, in short, is prohibited by the FA, who have specific kit requirements for players at all levels of English football. “Equipment must not have any political, religious or personal slogans, statements or images,” it outlines under Law 4.

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The theory is that football, and a player’s kit, should not be used for the promotion of any beliefs, ensuring religion and politics are kept at a distance.

Those lines, though, can be blurred.

The annual poppy appeal, raising money for veterans of Britain’s armed forces, sees clubs carry the charity’s logo on their kits but James McClean, now of Wrexham in League One, has long considered it a political symbol and refused to commemorate the occasion, owing to his roots as a Catholic growing up in Northern Ireland.


McClean stands away from his Wrexham team-mates during the Remembrance Day minute’s silence in November (Gary Oakley/PA Images via Getty Images)

“The poppy represents, for me, an entire different meaning to what it does for others,” McClean posted on Instagram in November. “Am I offended by someone wearing a poppy? No, absolutely not, what does offend me though, is having the poppy… forced upon me.”

The same stance was adopted by Nemanja Matic as a Manchester United player, because of Britain’s historic involvement in a military campaign in his homeland of Serbia.

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It’s not just players either. Manchester City manager Pep Guardiola was fined £20,000 by the FA in 2018 for wearing a yellow ribbon — a symbol of solidarity with members of the independence movement in the Spanish region of Catalonia, where Guardiola is from, who had been arrested by Spain’s authorities — during an FA Cup tie against Wigan Athletic.

What has been the response of the football governing bodies and LGBTQ rights groups?

The FA has been in contact with Palace since Guehi wore his modified rainbow armband to remind them of the kit regulations, but no formal action will follow. Palace manager Oliver Glasner told reporters on Tuesday night he had spoken with Guehi ahead of the Ipswich game. “He’s no child. He’s an adult and he has an opinion,” said Glasner. “We respect that, and accept every opinion.”

Though the FA and Premier League are yet to make any formal comments on Morsy refusing to wear a rainbow armband or Guehi’s messaging, Stonewall released their own statement this week. “It has been incredible to see so many football teams at all levels support our Rainbow Laces campaign to make sport safer and more inclusive for all. When clubs like Ipswich Town FC show their support, it helps people feel safe and welcome both on and off the pitch,” a spokesperson said. “It is up to individuals to choose if and how they show their support for LGBTQ+ inclusion in sport.”

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‘We deserve our rights’: How LGBTQ+ fans feel about Rainbow Laces controversy

Is the campaign likely to keep going?

There is no indication the actions of Morsy and Guehi, or the events at Manchester United, will lead to any changes in the Premier League’s allyship with Stonewall. It has been a long-running partnership designed to welcome LGBTQ+ communities and heighten inclusivity and the resistance to the campaign has been nominal.

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Ahead of this year’s event, the league’s chief executive Richard Masters suggested it remained a long-term commitment.

“There has been considerable progress to make football a more inclusive environment for the LGBTQ+ community since the Rainbow Laces campaign launched a decade ago,” Masters said. “We are determined to maintain this momentum to make sure football is welcoming for everyone and send a clear message that discrimination of any kind will not be tolerated.”


Tottenham Hotspur Stadium lit up in rainbow colours in support of the initiative (Getty Images)

Are there equivalent campaigns in other sports?

The Rainbow Laces campaign is not confined to football in England, with Stonewall saying “over a million” people have participated since its launch 11 years ago, including elite athletes from the worlds of rugby union, rugby league and cricket.

Other countries have adopted similar initiatives and, like the Premier League, run into problems.

Clubs from French football’s top divisions wear shirts carrying rainbow colours once a season to promote LGBTQ+ causes, leading some players to make themselves unavailable for that round of games.

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Midfielder Idrissa Gueye, now in the Premier League with Everton, was twice left out of Paris Saint-Germain squads after refusing to wear the modified shirt. Mauricio Pochettino, the club’s manager at the time, said in 2022 that Gueye had missed one particular match for “personal reasons” and there was support from Cheikhou Kouyate of Palace and Watford’s Ismaila Sarr (now a Palace player himself) on social media. All three play at international level for Senegal, where homosexuality is illegal.

Toulouse and Morocco forward Zakaria Aboukhlal also decided not to appear for his French club in 2023 when rainbow kits marked the International Day Against Homophobia, Transphobia and Biphobia. Monaco and Mali midfielder Mohamed Camara was handed a four-match ban at the end of last season after covering up an anti-homophobia message on his shirt during a match in Ligue 1, the top division of club football in France. Amelie Oudea-Castera, the country’s sports minister, called Camara’s actions “unacceptable behaviour.”

The rainbow colours also created an issue in the NHL, North America’s top ice hockey league, last year. The NHL reversed a ban on players wrapping multi-coloured ‘Pride’ tape around their hockey sticks in support of LGBTQ+ communities.

(Top photo: Plumb Images/Leicester City FC via Getty Images)

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Women golfers rejoice after LPGA bars post-puberty males from female competition: 'No more!'

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Women golfers rejoice after LPGA bars post-puberty males from female competition: 'No more!'

Multiple women’s golfers came forward to praise and celebrate the LPGA’s rule change on Wednesday that bars post-pubescent males from competing against females in pro competition. 

The organization said in a news release that male players who have gone through male puberty are barred from competing in the LPGA Tour, Epson Tour, Ladies European Tour and all other elite LPGA competitions. The new rule will go into effect for the 2025 season. 

“Players assigned male at birth and who have gone through male puberty are not eligible to compete in the aforementioned events,” the organization said. “The policies governing the LPGA’s recreational programs and non-elite events utilize different criteria to provide opportunities for participation in the broader LPGA community.”

Charley Hull, of England, watches her tee shot on the first hole during the final round of the LPGA Annika golf tournament at Pelican Golf Club, Sunday, Nov. 17, 2024, in Belleair, Fla.  (AP Photo/Steve Nesius)

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The International Women’s Forum (IWF) released a press release in which several women golfers spoke in favor of the ruling later on Wednesday. These golfers include Lauren Miller, Hannah Arnold, Dana Fall, and Amy Olson.

Miller said that she and female colleagues in pro golf have said “no more” to the issues of competing against biological males with the statement.

“This announcement from the LPGA and USGA gives me hope for the future of women’s golf,” Miller said. “The movement of female professional golfers was essential and has been heard — we’ve stood up and said, ‘No more’. By acknowledging the distinctions between men and women, golf leadership is uniting with us in their desire to champion women and girls by restoring a space that prioritizes fair competition. Today, women have won.”

Olson, meanwhile, insisted that the biological differences between men and women should be acknowledged in sports. 

“This is a positive step forward, recognizing that an individual’s chromosomes affect their physical development in ways that are irreversible,” Olson said. 

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SJSU TRANSGENDER VOLLEYBALL SCANDAL: TIMELINE OF ALLEGATIONS, POLITICAL IMPACT AND A RAGING CULTURE MOVEMENT

Amy Olson swings club

Amy Olson of the United States hits a tee shot on the 16th hole during the first round of the Meijer LPGA Classic for Simply Give at Blythefield Country Club on June 15, 2023 in Grand Rapids, Michigan. (Raj Mehta/Getty Images)

Fall said that Wednesday’s announcement indicates that “women do matter” in sports. 

“Today’s policy announcement is a huge win for women and girls in sports. The LPGA and USGA, the premiere bodies which dictate the rules of women’s golf, are standing up for fairness and the integrity of our sport. Today, the message sent to women is that we do matter, and they are working to return equal opportunity and protect fair sport for female athletes,” Fall said. 

Still, the announcement was not meant with unanimous praise. Liberals and trans rights activists have criticized the new rule. 

Transgender golfer Hailey Davidson spoke out against the new rule, as it will likely prevent Davidson from competing in the LPGA moving forward. 

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“Can’t say I didn’t see this coming. Banned from the Epson and LPGA,” Davidson wrote in an Instagram Stories post. “All the silence and people wanting to stay ‘neutral’ thanks for absolutely nothing. This happened because of all your silence.

“And somehow people are surprised the suicide rate for transgender people is around 50%. Situations just like this are part of the reason.”

Hailey Davidson swings

Transgender golfer Hailey Davidson looks after shot at pre-qualifying stage of LPGA Q-Series. (Riley Gaines/X)

A female golfer who competed against Davidson, Olivia Schmidt, made a plea to the LPGA to ban trans athletes like Davidson during an appearance at the Independent Women’s Forum in November. 

“The bottom line is we can fight this all we want, but the true change comes from the LPGA. They are the only ones with the power to stop it. It’s up to them to protect us,” she said. 

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“I want my kids one day to chase their dreams and not have these distractions in their way. I’m just praying that [the policy] gets changed, and I’m praying that we can find a way to kind of find some common ground in that and hopefully for the next generation of golfers.”

Now, the LPGA has fulfilled that wish for all of its female competitors and fans. 

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What is Caitlin Clark's value to WNBA? A huge chunk of its $200-million revenue, expert says

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What is Caitlin Clark's value to WNBA? A huge chunk of its 0-million revenue, expert says

The champagne hadn’t even dried after the New York Liberty won the WNBA championship when the players association announced it would opt out of the league’s collective bargaining agreement, which was set to expire in 2027.

A dramatic increase in revenues due primarily to the emergence of Indiana Fever guard Caitlin Clark and other marquee rookies prompted the players to recognize they aren’t getting what they believe to be a fair share. The CBA now ends after the 2025 season, blowing up a pay scale that set average salaries at about $120,000, with rookie minimums at $64,154 and veteran maximums at $241,984.

Clark’s four-year rookie contract under the CBA was for $338,056 — including $76,535 in 2024 — laughably low numbers given the revenue she helped generate. Clark broke almost every WNBA rookie record, but more impressive was her off-the-court impact.

“The numbers are so staggering,” said Ryan Brewer, associate professor of finance at Indiana University Columbus, who was asked by the Indianapolis Star to put a price tag on Clark. “They don’t even seem real.”

The numbers, as crunched by Brewer:

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  • Clark was responsible for 26.5% of WNBA economic activity for the 2024 season, including attendance, merchandise sales and television. One of every six tickets sold at a WNBA arena can be attributed to Clark.
  • Total WNBA TV viewership due to Clark is up 300%, and 45% of total broadcast value came from Fever games.
  • WNBA merchandise sales rose 500%, with Clark ranking No. 1 followed by Chicago Sky rookie Angel Reese.
  • The Fever’s regular-season attendance averaged a record 17,036 per game, and the team’s total attendance of 340,715 also was a record.
  • Clark’s regular-season games were watched by 1.2 million viewers on average, which was 200% more than games in which she didn’t play.

No wonder the players opted out of the current CBA, with the Women’s National Basketball Players Assn. stating its position succinctly with a video to X that proclaimed, “It’s business. We’re out.”

Fever guard Caitlin Clark (22) drives to the basket against Las Vegas Aces guard Jackie Young (0) during a Sept. 11 game in Indianapolis.

(Darron Cummings / Associated Press)

The WNBA signed a new media rights deal in July worth a reported $200 million a year, more than three times the current package. However, a question that will be raised during CBA negotiations is whether the surge in fan interest and revenue will continue or abate over time.

That’s why the WNBA media rights deal pales in comparison to the NBA’s new TV agreement with Disney (ABC and ESPN), Comcast (NBC and Peacock) and Amazon (Prime Video). Those outlets will air the league’s nationally televised games for 11 seasons beginning in 2025-26 and the NBA will be paid about $76 billion.

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“As this continues to materialize, the corporate side, the business side, not the players union, but the other sides, are going to continue to watch to see that these numbers can stabilize and maintain rather than just spike and drop again,” Brewer said. “That’s what they’re afraid of. And that’s what’s keeping the numbers low.”

Clark, meanwhile, is doing quite well financially despite her low salary. Sportico on Wednesday published a list of the highest paid female athletes, and Clark was ranked No. 10, just behind Simone Biles. Clark, the only basketball player on the list, earned $11.1 million in 2024. (On top of the list for the second year in a row was tennis star Coco Gauff, who made $30.4 million in prize money and endorsements.)

Endorsements make up the bulk of Clark’s income. She gets $3.5 million a year from an eight-year contract with Nike and also has deals with Gatorade, Gainbridge, Hyvee, Xfinity, Wilson, Buick and State Farm Insurance.

WNBA star Caitlin Clark is sitting down while being introduced to the fans during an NBA game between the Suns and Warriors

WNBA star Caitlin Clark is introduced to fans Saturday during an NBA game between the Phoenix Suns and the Golden State Warriors in Phoenix.

(Rick Scuteri / Associated Press)

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Most WNBA players, of course, have only a small fraction of that sort of endorsement income. They must rely on their salaries, which many supplement by playing overseas during the WNBA offseason.

Only 9.3% of league revenues of $200 million in 2024 went to player salaries, according to Bloomberg. That’s less than $20 million. Meanwhile, NBA players share 50% of their league revenue, which in 2023 meant $5.3 billion of $10.6 billion.

Few argue against a larger slice of WNBA revenues going toward player salaries, and precise numbers will be hammered out in CBA negotiations a year from now. Until then, the best evidence players can point to would be continued growth in attendance, TV viewership and merchandise sales.

And Clark’s contribution undoubtedly will remain a major factor.

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